Investment Rating - The report maintains a "Buy" rating for the company [2] Core Insights - The company reported third-quarter operational data for FY26, which was generally in line with expectations, with retail and wholesale sales experiencing a high single-digit decline year-on-year [7] - Retail performance outpaced wholesale, with online sales outperforming offline sales. The decline in retail was mitigated by a low base effect from the previous year, while online growth slowed due to a high base [7] - Inventory levels remain healthy, with a stable discount rate year-on-year. The total inventory decreased, and the company is focused on maintaining a healthy inventory turnover [7] - The core brand is enhancing product innovation and retail capabilities while increasing inventory recovery efforts. Collaborations with key retailers aim to optimize online market management and address pricing inconsistencies in the industry [7] - The company is expected to significantly reduce store closures compared to FY25, with a slight decrease in direct store sales area [7] - Retail demand has weakened since the fourth quarter, posing challenges to achieving annual guidance, although the company is still working towards this goal [7] - The company focuses on high-quality growth in sports apparel retail, with a slight downward adjustment in profit forecasts for FY26-28 [7] Financial Data and Earnings Forecast - Revenue projections for FY2024 to FY2028 are as follows: - FY2024: 28.93 billion RMB (7% growth) - FY2025: 27.01 billion RMB (7% decline) - FY2026E: 25.27 billion RMB (6% decline) - FY2027E: 26.62 billion RMB (5% growth) - FY2028E: 28.27 billion RMB (6% growth) [6] - Net profit forecasts for the same period are: - FY2024: 2.21 billion RMB (21% growth) - FY2025: 1.29 billion RMB (42% decline) - FY2026E: 1.25 billion RMB (3% decline) - FY2027E: 1.39 billion RMB (11% growth) - FY2028E: 1.51 billion RMB (9% growth) [6] - The company’s gross margin is projected to be around 41.8% in FY2024, declining to 38.4% in FY2025, and gradually improving to 40.0% by FY2028 [6]

Core Viewpoint - The ongoing impact of Trump's tariff policy is leading to an inevitable price increase in the U.S. consumer market, affecting various well-known companies across different sectors [1]. Group 1: Retail Sector - Walmart announced a price increase in mid-May due to anticipated tariff impacts, with CEO Doug McMillon stating that the company cannot absorb all the cost pressures given the thin profit margins in retail [2]. - CFO John David Rainey indicated that consumers might see price hikes as early as the end of May, prompting a strong reaction from President Trump, who urged Walmart to stop using tariffs as an excuse for price increases [2]. Group 2: Luxury and Toy Industries - Ralph Lauren plans to raise prices more significantly than originally intended to offset tariff impacts, with increased price hikes for both the fall and spring collections [3]. - Mattel, a toy manufacturer, announced price increases for some products sold in the U.S., citing the macroeconomic environment and evolving tariff situation, while also suspending its full-year financial guidance [3]. Group 3: Automotive and Sportswear Industries - The automotive sector is feeling the pressure, with Volvo's CEO stating that customers would bear a significant portion of the increased costs if tariffs on EU imports are implemented [4]. - Subaru of America and Ford have both announced price increases for various models in response to current market conditions and tariffs [4]. - Adidas and Nike are also raising prices, with Adidas' CEO noting that higher tariffs will ultimately increase costs across their product range in the U.S. [4]. Nike is set to increase prices on adult apparel and footwear, aligning with the broader trend in the industry [4].