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2025H1AIGC:移动应用营销观察
广大大· 2025-08-26 05:47
ca 广大大 COL中文在线 2025H1/AIGC 移动网 : [ 全 | 链 | 路 | 数 | 据 | 洞 | 察 | 广大大数据研究院 About 合广大 全球Al应用营销创意洞察神器, 全方位剖析Al产品营销思路 使用广大大洞察爆款AI产品的市场营销策略,通过全球渠道、媒体、广告主等不同维度的广告数据获取信息和灵 感。 日 灵 ETHOO STN 哈 广大大 01. AIGC应用全球市场现状 02. AIGC应用海外营销观察 03. AIGC爆款案例观察 广大大/SocialPeta 针对AIGC出海行业,汇聚了最新的广告创意、AI工具榜单和深度行业洞察,我们覆盖超80个 国家/地区,80+全球广告渠道。比如Facebook,Google,X, YouTube, TikTok, Unity等知名广告渠道, 全部 广告创意已经达到16亿级别,并保持小时级别更新频率。广大大作为全球领先的广告营销平台,凭借庞大的数据 库和服务上千家VIP客户的经验,为移动AIGC从业者提供更切实可行的方法论,助力打造出更受用户喜爱的产品。 APP厂音手 官网: www.guangdada.net 04. AIGC出海未来 ...
AI图像系列(二):生活场景产品力制胜,AI锦上添花
HTSC· 2025-05-14 01:50
Investment Rating - The report maintains a "Buy" rating for Meitu, with a target price of 7.49 HKD [11]. Core Viewpoints - AI technology is expected to have a supplementary effect on image life scenarios in the short term, while the long-term competitiveness will rely on vertical data-driven AI model tuning and user understanding [5][14][19]. - The global market for image life scenarios is projected to reach approximately 7 billion USD in 2024, with a low average payment penetration rate of around 4% [21][25]. - Meitu is well-positioned to benefit from user growth and increased subscription penetration driven by AI, leveraging its deep understanding of user needs and experience in high-quality domestic products [6][49]. Summary by Sections Industry Investment Rating - The report recommends a "Buy" rating for Meitu, indicating confidence in its market position and growth potential [11]. Market Analysis - The image life scenario market primarily targets social and entertainment needs, with a user base of approximately 4 billion but a low payment penetration rate of 4% [21][25]. - The potential market space for image life scenarios in 2024 is estimated at 7 billion USD, which is significantly less than productivity scenarios [21][25]. AI Impact on the Industry - AI is expected to enhance product capabilities rather than replace existing applications in the short term, with traditional applications maintaining an advantage due to established user habits and data accumulation [5][14][19]. - AI can create new user growth paths and expand subscription opportunities, with successful examples like FaceApp and Meitu demonstrating the effectiveness of AI-driven features in user engagement [3][15][40]. Regional Market Opportunities - The report highlights the differences in subscription model maturity across global markets, with the US and Europe being more established, while Southeast Asia presents significant growth potential due to its large user base and cultural affinity [4][18][62]. - In the US market, the revenue contribution is high, while Southeast Asia has a larger number of active users, making both regions key targets for Meitu's international expansion [62][63]. Competitive Landscape - The report argues against the prevailing market view that AI will disrupt traditional image life applications, asserting that the short-term impact will be more about enhancement than replacement [5][19]. - Meitu's long-standing experience in the beauty application sector positions it favorably to leverage AI advancements for sustained growth and user retention [6][49].