Core Viewpoint - The company, Wanka Yilian (1762.HK), reported a significant revenue increase of 39% year-on-year for the first half of 2025, reaching 1.712 billion yuan, with overseas revenue surging over 400% to 41.9 million yuan, indicating strong growth potential in both domestic and international markets [1][3]. Group 1: Business Performance - The company is the only service provider with core agency qualifications for six major gaming manufacturers, covering over 90% of mobile users in China, and approaching a 50% market share in domestic app store and browser game advertising [1]. - The mobile advertising business benefited from the resumption of game license approvals, with revenue growth of 43% year-on-year, while the fast application business saw a 100% growth rate [3]. - The adjusted net profit growth was 10%, which, although lower than the revenue growth, indicates a positive trend in profitability [3][4]. Group 2: AI and Future Strategy - The company is focusing on AI development, with a 25% increase in AI R&D investment in the first half of the year, aiming to create an AI advertising engine, AI creative engine, and AI intelligent service modules [2]. - The strategic plan includes three phases: short-term alignment with AppLovin for AI mobile marketing, mid-term collaboration with phone manufacturers for AI data standardization, and long-term development of an AI terminal ecosystem [2]. Group 3: International Expansion - The overseas business has become a key growth driver, with a fourfold increase in overseas revenue in the first half of 2025, supported by the acquisition of Apple Search Ads core agency qualifications [3]. - The management has set a target for overseas revenue to exceed 30% of total revenue, leveraging a combination of AI technology and the Apple ecosystem to differentiate from traditional channel providers [3]. Group 4: Financial Management - The company has initiated a share repurchase plan with a cap of 200 million HKD, spending over 13 million HKD in the first month, while holding 520 million HKD in cash as of June 30 [5]. - The management anticipates that while short-term profits may face pressure due to increased R&D and sales expenses, the long-term outlook remains positive with expectations of revenue between 3.8 billion and 4.1 billion yuan for the year [4][5].

本月初，苹果方面关于暂停允许在App Store中支持插入链接和外部支付选项的紧急请求，被美国联邦 上诉法院驳回，使得"苹果税"这下真的就变得摇摇欲坠了。为了重新赢回开发者的青睐，他们有了新动 作。 日前有开发者发现，在iOS 26的测试版中，苹果正在通过AI标签技术来改善App Store中的应用可发现 性，AI将从应用程序描述、类别信息、屏幕截图，及其他元数据中，提取原本可能会被忽视的信息， 从而分配更精准的标签。对此苹果方面表示，这项技术将帮助更好地对应用程序进行分类，并承诺最终 将赋予开发者控制权，允许他们管理哪些AI分配的标签与其应用相关联。 显而易见，苹果的这一动作就意味着App Store搜索排名机制将再次迎来变革。事实上，App Store目前 的应用发现机制已经到了不得不改的地步，如果说十年前的App Store是兵家必争之地、ASO（苹果应 用商店优化）更是产品经理的必修课，那么如今的App Store已经不再是App推广的核心阵地了。 根据相关市场调研机构的统计，开发者对App Store的依赖在下降，新增App数量也呈现出持续下滑的状 态。这一幕显然不是苹果方面希望看到的，毕竟App ...

Core Insights - The article discusses the growing integration of AI in various consumer products and highlights the potential of AI in the e-commerce sector, particularly through AI search functionalities [1][4][10] - OpenAI has introduced a shopping feature in ChatGPT that allows users to receive product recommendations based on their specific needs, indicating a shift towards personalized shopping experiences [2][4][10] AI Integration in Consumer Products - AI technology is being integrated into a wide range of household products, creating a perception that products without AI are outdated [1] - The focus is shifting from hardware to software applications, particularly in AI search, which remains a critical area for consumer engagement [1][6] AI Search in E-commerce - OpenAI's new shopping feature in ChatGPT allows users to input their budget and desired product features, generating tailored product recommendations [2][4] - The feature presents product cards with detailed information, including prices from various websites and user reviews, enhancing the shopping experience [2][4] Limitations of Current E-commerce Platforms - Current e-commerce apps struggle to meet highly personalized and complex search demands, often relying on keyword matching that fails to understand user intent [5][6] - AI's advanced natural language processing capabilities can address these limitations by understanding complex user needs and providing more relevant recommendations [7][8] Market Potential for AI Search - The search engine market is significant due to its role in user demand expression, with platforms like Baidu and Xiaohongshu demonstrating high user engagement in search activities [9][10] - Xiaohongshu's collaboration with Tmall allows users to directly access purchasing pages, indicating a trend towards integrating AI search with e-commerce [10] User Trust and Commercialization Challenges - The potential commercialization of AI search raises concerns about trust, as users may question the credibility of recommendations if they are influenced by advertising [14][16] - Maintaining user trust is essential for the successful commercialization of AI search, as evidenced by declining trust levels despite increased AI usage [16][18]