文 | 光子星球 科技语境里，"热闹"的往往不是新闻本身，而是人们如何解读它。 近日，大疆投资智能派的新闻，有如一枚石子，在3D打印这池静水里，溅起了剧烈的水花。 众多涟漪里，最惹人注目的，无疑是拓竹创始人陶冶的一则"小作文"。一席话，让这条原本算不上喧嚣 的赛道，突然有了"风声鹤唳"的感觉。 坊间渲染之下，仿佛"狼来了"的叙事，即将出演。 但若把情绪抽离，这个故事，其实远没有这么多惊悚色彩——不是谁被盯上、遭到啃食的戏码，而是一 个行业终于熬到了，值得被更多玩家严肃对待的节点。 而当一贯谨慎的大疆，也愿意为此停下脚步、投下筹码时，属于3D打印赛道的"成人礼"，便已不再遥 远。 3D打印的一次价值确认 消费级硬件行业，真正令人焦虑、心慌的，从来不是巨头踏进来，而是巨头从始至终，都无意靠近。 一个赛道，若是内部锣鼓喧天，喊得震天响，赛道内玩家沸腾、故事四起，而外部巨头依旧按兵不动， 甚至懒得往里看一眼，那反倒更显寒意。 沉默，就是最直接的否决。 同理，一个赛道的嬗变节点，往往亦非一次融资，或一次产品迭代，而是巨头竞相招兵买马，认真望向 它的那一刻。 原因很简单，那时的XR赛道看似风生水起，实际上并没有"长大"的 ...

Core Insights - Bambu Lab, a Shenzhen-based tech unicorn, has captured nearly 30% of the global consumer 3D printing market within four years of its establishment, with a valuation exceeding 100 billion RMB [6][7][12] - The company’s revenue surged from 2.7 billion RMB in 2023 to 6 billion RMB in 2024, marking a year-on-year growth of approximately 33 billion RMB [7][12] - Bambu Lab's products have been recognized for their industrial-grade performance at consumer prices, gaining significant attention from influencers and media [6][12] Company Overview - Founded in 2020 by former DJI core team members, Bambu Lab aims to revolutionize the 3D printing industry, which was previously dominated by "farmers" operating multiple machines [6][10][12] - The company’s first product, the Bambu Lab X1, launched in 2022, was well-received, generating nearly 50 million RMB in crowdfunding within a month [12][13] - Bambu Lab has shifted its strategy from targeting niche enthusiasts to attracting new users by offering affordable and user-friendly 3D printers [13][14] Market Position and Growth - In 2024, Bambu Lab's sales volume reached approximately 1.2 million units, achieving a market share of 29% in the global consumer 3D printing segment [16][21] - The company benefited from government subsidies and influencer promotions, significantly boosting its domestic sales [16][21] - Bambu Lab's rapid growth has led to a substantial increase in its workforce, expanding from 139 to 571 employees between 2022 and 2024 [20][21] Technological Advancements - Bambu Lab's competitive edge lies in its innovative technology and product development, with a focus on creating high-quality, user-friendly machines [18][19] - The company has maintained a strong emphasis on product perfection before market release, contrasting with industry norms of relying on user feedback for improvements [19][20] - Bambu Lab's latest H2D printer integrates laser engraving and cutting capabilities, showcasing its technological leadership [19] Challenges and Competition - As Bambu Lab grows, it faces increasing pressure in customer service and product support, particularly as the user base expands [25][26] - The company is also encountering competition from other established players in the 3D printing market, which are launching similar products at competitive prices [26] - Legal challenges have emerged, including a patent infringement lawsuit from Stratasys, which could impact Bambu Lab's revenue in the U.S. market [26]

Core Insights - Bambu Lab, a Shenzhen-based tech unicorn, has rapidly captured nearly 30% of the global consumer 3D printing market within four years, with a valuation exceeding 100 billion RMB [1][2][3] - The company was founded by former DJI core team member Tao Ye, who aimed to revolutionize the 3D printing industry by making it more accessible and user-friendly [5][12] - Bambu Lab's products have gained significant recognition, including being named one of Time magazine's best inventions of the year [7][12] Company Overview - Bambu Lab was established in November 2020 by a team of former DJI employees, including Tao Ye, who previously held various leadership roles at DJI [5][13] - The company focuses on consumer-grade 3D printers, with its first product, the Bambu Lab X1, launched in 2022, achieving remarkable sales and popularity [7][12] - The company has expanded its product line to include models aimed at beginners, such as the P1S and A1 series, priced between 2000 to 4000 RMB [9][11] Market Performance - In 2024, the global consumer 3D printing market reached a size of 4.1 billion USD, with Bambu Lab contributing significantly to this growth [2][11] - Bambu Lab's revenue surged from 2.7 billion RMB in 2023 to 6 billion RMB in 2024, marking a year-on-year increase of approximately 33 billion RMB [2][11] - The company achieved a market share of 29% in 2024, with total shipments of around 1.2 million units, surpassing the global annual growth in consumer 3D printer shipments [11][12] Competitive Landscape - Bambu Lab is often compared to DJI due to its innovative approach and strong leadership team, which includes several former DJI executives [12][13] - The company faces increasing competition from other 3D printing firms, which have begun launching similar products at competitive prices [22][23] - Legal challenges have emerged, including a lawsuit from Stratasys over patent infringements, which could impact Bambu Lab's revenue in the U.S. market [23][24] Innovation and Technology - Bambu Lab emphasizes a user-centric approach, focusing on product perfection before market release, and has developed proprietary technology to enhance user experience [15][16] - The company has maintained a strong technical edge through rigorous hiring practices, ensuring a highly skilled workforce [16][18] - Bambu Lab's manufacturing facilities are strategically located in Shenzhen, benefiting from the region's advanced supply chain and manufacturing capabilities [18][20]

Core Insights - Shenzhen has emerged as a leading hub for 3D printing, accounting for over 80% of China's 3D printer exports in the first seven months of this year [1][4] - The global shipment of entry-level 3D printers is expected to exceed 1 million units by Q1 2025, with Chinese suppliers dominating 95% of the market share [1][4] - Key Shenzhen companies such as Creality, Bambu Lab, and Elegoo are driving significant growth in the 3D printing sector, with Creality holding a 39% market share [1][4] Industry Overview - The 3D printing industry is experiencing rapid growth, with a 35.8% increase in the production of 3D printing equipment in Shenzhen during the first half of this year [1][12] - The global 3D printing market is projected to expand at a rate of 20% annually, potentially exceeding $50 billion by 2028 [11][12] Company Highlights - Creality has achieved continuous revenue growth, surpassing 1 billion yuan for three consecutive years, and is preparing for an IPO [5][6] - Bambu Lab has become a unicorn with a valuation exceeding 10 billion yuan, driven by the success of its Bambu Lab X1 printer [7][10] - Elegoo has reported sales exceeding 1.2 billion yuan in 2023, with products sold in over 100 countries [6][10] Market Dynamics - Shenzhen's 3D printing companies are employing diverse strategies for international expansion, including building independent platforms and engaging in community marketing [10][11] - The competitive landscape is characterized by a shift from traditional high-priced foreign brands to affordable, high-performance products from Chinese manufacturers [4][10] Future Prospects - The establishment of a complete 3D printing industry chain in Shenzhen, encompassing modeling systems, materials, equipment, and application services, positions the city as a global leader in the sector [1][11] - The ongoing innovation and collaboration among Shenzhen firms are expected to sustain the region's dominance in the global 3D printing market [12]

Core Viewpoint - Wang Zhiyu's team is developing a new 3D printer that can expand to four heads, with a printing speed that is 2-4 times faster than the current leading product from Tuo Zhu [1][2]. Group 1: Company Overview - Wang Zhiyu, the former head of Anker's 3D printer division, has left to start his own venture in the 3D printing industry, aiming to raise 20 million yuan in funding [2]. - The new team consists of nearly 30 members, all former Anker employees, and possesses significant overseas distributor resources [2]. - The first-generation product is expected to achieve a printing speed of 0.1mm precision and utilize dual nozzles, with the capability to expand to four nozzles [2]. Group 2: Product Development and Market Performance - The new product is anticipated to outperform Tuo Zhu's latest dual-head color printer H2D by 2-4 times in printing speed [2]. - Wang Zhiyu previously led the development of Anker's first consumer-grade 3D printer, AnkerMake M5, which achieved a maximum printing speed of 250mm/s, five times faster than most desktop 3D printers available at that time [3]. - The AnkerMake M5 was highly successful on Kickstarter, raising 8.88 million USD, surpassing the crowdfunding results of Tuo Zhu's Bambu Lab X1 launched later that year [3]. Group 3: Company Transition - Following Wang Zhiyu's departure, Anker's 3D printing team, which originally had around 100 members, continues to operate within the company, focusing on printer-related business [3]. - The AnkerMake brand has been rebranded to eufyMake and integrated into the eufy smart home brand system [3].