3D打印并不新。新的是，终于有人把它做到了"和家电一样好用"。 拓竹的背后，是一支带有浓厚 "大疆基因"的团队。创始人陶冶博士曾是大疆Mavic Pro的产品经理，核心团队囊括了气动、运动控制、机器视觉等领域的 顶尖专家。 如果说，大疆定义了无人机，影石定义了全景相机，那么现在来看， 3D打印的定义者，毫无疑问便是拓竹。 2025年的倒数第二天，罗永浩在他的"科技春晚"上，把这家百亿美金估值的"隐形王者" 推向了聚光灯下。 这家由大疆前核心骨干陶冶、高修峰、刘怀宇等人创立、成立仅仅 5年的公司 ，正在以一种惊人的速度统治市场： 其第一代产品一经问世， 便重新定义了全球 消费级 3D行业标准， 在海外高端市场迅速奠定霸主地位 ； 在全球消费级 3D打印市场，其单年出货量约 120万台 ，线上销量市占率在多个季度保持在 50%以上。 他们带着极致的产品哲学、工程美学与供应链管理经验，降维打击般进入了这个行业，把一个原本属于实验室的小众爱好，变成了数百万中产家庭和工程 师桌面的 "个人工厂"。 过去十年， 3D打印反复站上风口，又反复沉寂。 但今天，站在 2026年的门槛上，看着行业高达50%以上的增速，我们必须重 ...

手机软件一键操作，小至鞋子、潮玩手办，大至跑车、房屋装修器材，生活里能想到的统统"打印"出来 ——消费级3D打印正在以更低门槛、更强体验进入大众视野。 今年9月30日，拓竹科技在深圳湾万象城开出全球首家直营旗舰店：超大3D打印沙盘、由28台打印机协 作"组装"的巨型培养皿、"胶佬空间"和儿童书房、CyberBrick火车环店穿行，现场用可见可玩的方式 把"3D打印生活"具体化。 拓竹科技全球首家直营旗舰店。 两个月后，线下竞赛再被拉到新高度。12月，深圳宝安地标"湾区之眼"迎来创想三维3D打印全球超级 旗舰店，体量超过600㎡，主打沉浸式全链路体验与"从设备到成品"的完整生态展示。业内认为，消费 级3D打印的线下体验时代正在加速到来。 券商研报普遍认为消费级市场处于快速增长期：一方面主流机型价格下探至消费者可承受区间，另一方 面"模型社区繁荣+耗材成本下降"让用户更容易把创意转化为实物；申万宏源研报预计到2028年全球市 场规模将达到71亿美元，年复合增长率19.2%。 创想三维3D打印全球超级旗舰店。 就在门店扩张、用户教育加速的同时，赛道暗战同步升级：11月，大疆投资智能派（Elegoo）的消息在 市场发 ...

Core Insights - The conflict between DJI and TuoZhu Technology has escalated due to DJI's investment in a 3D printing company, which TuoZhu's founder views as a direct attack on his business [1] - TuoZhu has rapidly grown in the 3D printing market, attracting significant investment from top firms, indicating a shift in market dynamics [1] Company Background - TuoZhu Technology was founded by former DJI employees, including founder Tao Ye, who left DJI after eight years to pursue opportunities in 3D printing [2][5] - The founding team possesses extensive experience from DJI, allowing TuoZhu to replicate DJI's successful business strategies [4][5] Growth Strategy - TuoZhu's growth strategy mirrors DJI's approach: starting with high-quality products in niche markets, then aggressively pricing to capture broader consumer markets [6][8] - TuoZhu's first product, Bambu Lab X1, launched at approximately $1,000, achieving a printing speed of 500mm/s, significantly faster than the industry average [7] - By 2024, TuoZhu's annual shipments are projected to exceed 1.2 million units, capturing nearly 30% of the global market with revenues around 6 billion yuan [8] Ecosystem Development - TuoZhu has implemented a "3M strategy" focusing on Machine, Model, and Material to create a sustainable ecosystem for 3D printing [9][10] - The company launched MakerWorld, an open-source model platform, allowing users to easily print models and enhancing user engagement [10][12] - MakerWorld has grown to become the largest 3D printing model community globally, with around 50 million registered users and over a million models available [12] Market Dynamics - The global 3D printing market is projected to reach $24.6 billion by 2024, with a compound annual growth rate (CAGR) of 28%, indicating significant growth potential [13] - Investment activity in the 3D printing sector has surged, with over 70 investment events reported in 2023 alone, highlighting increased interest from capital markets [14] Competitive Tensions - DJI's recent investment in TuoZhu's competitor, SmartPrint, is perceived as a defensive move to mitigate the threat posed by TuoZhu's rapid growth and potential encroachment into DJI's core markets [15][17] - Talent retention has become a critical issue for DJI, as many former employees have successfully transitioned to startups, creating a competitive landscape that challenges DJI's market position [16][17]

Core Insights - Recent reports suggest that拓竹科技 is nearing the completion of a new financing round with Tencent participating, potentially valuing the company at $10 billion [1] -拓竹科技 has denied the accuracy of the financing report [1] Company Overview -拓竹科技 was established in 2020 and is headquartered in Shenzhen, China, with R&D centers in Shenzhen and Shanghai [1] - The company's first product, the X1 series high-speed intelligent 3D printer, aims for top performance in the industry, achieving significant advancements in key performance metrics [1] Product and Technology Development - The X1 series printer incorporates multi-color printing and supports high-performance engineering plastics, bringing industrial-grade printing technology to consumer-level products [1] -拓竹科技's MakerWorld platform has integrated Tencent's混元 3D generation model, allowing entry-level users to quickly generate high-quality, printable 3D models through simple text and image inputs [2] - This integration significantly simplifies the modeling process, reduces design cycles, and enhances customization response speed [2] Partnership and Future Projections - In July 2023,拓竹科技 entered into a comprehensive partnership with Tencent Cloud, with MakerWorld fully integrating the混元 3D generation model [3] - Following this integration, the expected monthly usage is projected to exceed 100,000 calls [3]

Core Viewpoint - The 3D printing company拓竹 is nearing the completion of a new financing round with Tencent participating, potentially valuing the company at $10 billion, although both companies have denied the accuracy of this information [1][2]. Company Overview -拓竹 is recognized as one of the most prominent unicorns in the primary market, with projected revenue of approximately 5.5 to 6 billion RMB and a net profit nearing 2 billion RMB for the previous year [2]. - The company has reportedly shipped over 1.2 million units, achieving a global market share of 29% [2]. Market Dynamics - The global 3D printing market is expected to reach a size of $24.61 billion (approximately 170 billion RMB) by 2024, with an annual growth rate of 18.5% from 2024 to 2034, indicating a rapid development phase for the industry [2]. - The competitive landscape has intensified, with nearly all mainstream 3D printer manufacturers launching their high-speed models in response to拓竹's innovations [5]. Technological Advancements -拓竹 has addressed key pain points in 3D printing, such as slow speed and complex operation, by integrating features like automatic leveling and a fully enclosed structure, significantly enhancing user experience [2][3]. - The introduction of multi-color printing has increased its penetration rate, creating a "technology window" of two years where拓竹 has rapidly advanced without significant competition [3]. Competitive Landscape - The entry of DJI, a former employer of拓竹's founder, into the 3D printing market through investment in智能派 highlights the growing competition, as DJI aims to leverage its manufacturing capabilities and software integration [6]. - The competition is shifting from hardware specifications to software stability, cloud services, and user-friendly ecosystems, marking a new focus in the industry [6].

Core Viewpoint - A competitive landscape is emerging in the 3D printing industry, particularly in Shenzhen, as DJI invests in a rival company, Smart Pie, raising concerns for its former employee, Tao Ye, founder of Tuo Zhu Technology [1][2][3]. Group 1: Investment and Market Dynamics - DJI has invested in Smart Pie, a domestic 3D printing company, indicating its confidence in the growth potential of the consumer-grade 3D printing market [4][12]. - The global 3D printing market is projected to reach $24.61 billion (approximately 1700 billion RMB) in 2024, with an expected annual growth rate of 18.5% over the next decade [12][13]. - The consumer-grade segment is anticipated to grow significantly, reaching $4.1 billion in 2024, accounting for 16% of the overall market, with a remarkable annual growth rate of 28% [15]. Group 2: Company Performance and Competition - Tuo Zhu Technology has rapidly grown, achieving revenues exceeding 5 billion RMB in just four years, outpacing DJI's growth trajectory during its early years [10][17]. - Tuo Zhu's revenue for 2024 is projected to be between 5.5 billion and 6 billion RMB, with a net profit nearing 2 billion RMB [17]. - The competitive landscape is dominated by four Shenzhen companies—Tuo Zhu Technology, Smart Pie, Zongwei Lifang, and Chuangxiang Sanwei—holding 90% of the global entry-level 3D printer market [16][26]. Group 3: Technological Advancements - Advances in technology and user experience have driven the explosion of consumer-grade 3D printing, with Tuo Zhu's innovations in hardware and software significantly improving product usability [20][22]. - Tuo Zhu's MakerWorld platform has become the largest 3D model community globally, with nearly 10 million monthly active users and over one million models available [23]. - The integration of AI in 3D design is lowering barriers for users, allowing for easier model generation and optimization, further accelerating market growth [25]. Group 4: Future Outlook - DJI's entry into the 3D printing market is seen as a potential turning point, signaling a shift from niche hobbyist products to mainstream consumer applications [27]. - The industry is expected to continue its rapid growth, with projections indicating that the consumer-grade 3D printing market could reach $16.9 billion by 2029, reflecting a compound annual growth rate of 33% [25].

在消费级全景相机市场与影石创新短兵相接后，大疆又将目光投向了另一个高速增长的赛道——消费级 3D打印（被称作增材制造技术，是一种依据三维CAD数据通过逐层材料累加的方法，实现实体零件的 制造）。不过，这一次大疆并未选择亲自下场，而是以投资的方式切入这一领域。近日，大疆回应《每 日经济新闻》记者称："本次投资是基于公司对消费级3D打印技术发展潜力、行业增长潜力的看好，符 合大疆对创新科技的一贯理念和前瞻性布局。" 尽管大疆未在回应中明确被投方名称，但据市场普遍说法，其投资对象为国内3D打印企业智能派。更 引人关注的是，这笔看似常规的投资，却因为投资协议中"专门安排了涉及拓竹科技的相关条款"而在业 内掀起波澜。 上周末，拓竹科技创始人陶冶一条朋友圈千字长文在业内广泛传播。他在文中直言，此次投资更像是老 东家对拓竹科技发起的"火力打击"，而非纯粹的"价值投资"。 如今，随着大疆以投资方式与拓竹科技踏入同一战场，一场围绕技术、市场与人才的对决已然拉开序 幕。而业界关注的焦点是，大疆入局消费级3D打印领域，究竟能否撼动拓竹科技已建立的领先地位？ 消费级3D打印增长劲爆 近年来，随着技术成熟与成本下降、产品体验显著提升， ...

Core Insights - The global consumer-grade 3D printing market is dominated by two types of players: Tofu and others, highlighting the industry's preference for innovative disruptors [1] - Tofu Technology, established in 2020, has rapidly become the world's leading consumer-grade 3D printer company, achieving this status within just three years of launching its first product in 2022 [3][4] - The acceleration towards a consumer 3D printing era is supported by government initiatives aimed at expanding digital product consumption and encouraging innovation in various sectors, including 3D printing [4] Company Overview - Tofu Technology has emerged as a significant player in the consumer-grade 3D printing market, following the success of other Shenzhen-based tech companies like DJI and Anker Innovation [3] - The company opened its first flagship store in Shenzhen on September 30, 2023, marking a significant milestone after becoming the top player in the consumer-grade 3D printer sector [5] Industry Trends - The consumer-grade 3D printing market is experiencing a shift towards digital consumption, with applications expanding into personal creation, education, and home entertainment [8] - Advances in artificial intelligence, hardware performance, and digital manufacturing technologies are driving the growth of consumer-grade 3D printing, making it more accessible to the general public [8][9] - The introduction of user-friendly modeling tools and platforms, such as MakerWorld, is lowering the barriers for entry, allowing even novice users to create and print 3D models easily [9] Market Potential - The consumer-grade 3D printing market is at a "singularity moment," with expectations for rapid growth due to improved product experiences, reduced prices, and a thriving model community [9] - Tofu Technology aims to further enhance user experience and accessibility in 3D printing, with plans to achieve the top global sales position by 2024 and recognition in the MIT Technology Review's list of "50 Smartest Companies" in 2025 [8]

Core Insights - The resurgence of 3D printing is characterized by its transition from a concept to practical everyday products, with a notable increase in street vendors selling 3D printed items like dragon eggs and jointed toys [2][3] - The business potential is significant, with some vendors reporting earnings exceeding 10,000 RMB in just half a month [4] - The popularity of 3D printing is amplified by social media platforms, where numerous influencers are promoting a specific 3D printing brand, leading to millions of views [7][8] Market Dynamics - According to market research firm CONTEXT, global shipments of entry-level 3D printers are expected to surpass 1 million units by Q1 2025, marking a 15% year-on-year growth, with Chinese suppliers contributing 95% of this volume [10] - Among the manufacturers, TuoZhu Technology stands out with a remarkable 64% year-on-year increase in shipments, rapidly gaining popularity [11] Company Overview - TuoZhu Technology, founded in Shenzhen in 2020, focuses on using robotic technology to innovate desktop 3D printing [13] - The company's first product, the X1, launched in 2022, achieved nearly 50 million RMB in global orders within a month, setting a record for Kickstarter [16] Software and Community Engagement - The launch of TuoZhu's UGC platform, MakerWorld, in 2023 has been pivotal in driving the 3D printing craze, offering an open-source community for 3D models with integrated printing parameters [18][19] - MakerWorld's unique points system incentivizes users to upload models, allowing them to earn points that can be redeemed for TuoZhu products, enhancing user engagement [23][24][26] Technological Advancements - The integration of AI in 3D modeling has lowered the entry barrier for users, enabling them to create printable models from simple photo uploads [30] - TuoZhu's shipment volume reached approximately 1.2 million units in 2023, capturing 29% of the domestic market share, surpassing its main competitor [31] Retail Strategy - TuoZhu has expanded its reach by opening a physical store in Shenzhen, allowing customers to print models on demand, which serves as a marketing strategy to elevate brand awareness [38][44] - The store's design showcases 3D printed components, reinforcing the brand's identity as a lifestyle choice rather than just a tool [41][44] Historical Context - The 3D printing industry has evolved significantly since its inception, with early developments in the 2000s primarily serving research institutions due to high costs [47][48] - The RepRap project initiated in 2005 marked a turning point, making 3D printing accessible to the public and sparking a wave of commercialization [51][52] Competitive Landscape - The current market is characterized by improved cost-effectiveness and technological advancements, with entry-level 3D printers now available for as low as 1,000 RMB, significantly enhancing their appeal [61][62] - The shift towards personalized and creative uses of 3D printing has attracted a younger demographic, positioning 3D printers as essential tools for creativity [63][66]

Core Viewpoint - The ongoing copyright dispute involving MakerWorld highlights the escalating competition in the domestic 3D printing ecosystem, emphasizing the importance of model design and intellectual property as core competitive strengths for manufacturers [2][3]. Group 1: Company Developments - MakerWorld, a platform under拓竹科技, has initiated legal actions against Creality Cloud, Nexprint, and MakerOnline for copyright infringement, including unauthorized use of exclusive models and violation of licensing terms [2]. - As of October 22, 2023, Maker Online has not responded to the infringement claims, and related content remains online, while legal proceedings against Creality Cloud and Nexprint are ongoing [2]. -拓竹科技 has invested significantly in creator incentives, distributing hundreds of millions annually, with top creators earning over 500,000 yuan per year, contributing to MakerWorld's rapid growth to become the largest 3D model community globally within two years [3]. Group 2: Industry Trends - The 3D printing market is transitioning from industrial applications to consumer-level markets, with new growth opportunities in personal, educational, and entertainment sectors, supported by government policies encouraging innovation in digital consumption [4]. - The desktop 3D printer segment is emerging as a new category in digital consumption, with forecasts indicating a global market size of $7.1 billion by 2028, reflecting a compound annual growth rate of 19.2% [4]. -拓竹科技 has quickly established itself as the leading consumer-grade 3D printer company globally within five years, expanding its presence in markets such as the US, Japan, Germany, the UK, and Singapore [4].