Core Insights - The electric vehicle industry is shifting from a competition based on scale to one focused on system capabilities, emphasizing human-centered values and experiences [1][12] - Yadea Technology Group is leading the industry towards a new paradigm, moving away from mere scale competition to value co-creation in the mobility ecosystem [1][3] Group 1: Industry Trends - The competition in the electric vehicle sector is evolving, with a focus on emotional resonance and user experience rather than just technical specifications [3][4] - Young consumers, particularly those under 30, now represent 41.39% of the electric bicycle market, driving the need for brands to connect emotionally and personally with their audience [4][6] Group 2: Yadea's Innovations - Yadea has introduced the "Xiao Di Xiang Yun" and "Di Wang Wang" IP matrix, which enhances user engagement and emotional connection through interactive experiences [4][11] - The company has invested over 5.9 billion in R&D, leading the industry in innovation and holding more than 2,000 national patents, which supports its technological advancements [8][9] Group 3: Product Development - The Yadea Crown series has achieved cumulative sales of over 20 million units, with the Crown S model becoming the best-selling smart electric vehicle in the 4,000 yuan price range [9] - Yadea's new models, including the C09, C12, and C18, are designed to comply with new national standards, showcasing the company's proactive approach to regulatory changes [12][14] Group 4: Marketing and Engagement - Yadea's marketing strategies include collaborations with popular brands and influencers, such as signing Wang Hedi as a global ambassador, which resonates well with younger consumers [6][7] - The company has successfully created immersive experiences at events, such as the 717 Global Riding Festival, which attracted nearly 70,000 participants and over 10 million online views [6][8]

Core Viewpoint - The implementation of the new national standard is driving a deep transformation in China's two-wheeled electric vehicle industry, reshaping the industry landscape and pushing for technological innovation and compliance replacement of outdated products [1][3]. Group 1: Industry Transformation - The new national standard is not just a regulatory requirement but a rigid constraint that sets safety baselines and accelerates industry reshuffling, with a significant number of vehicles needing compliant replacements as the market reaches a total of 400 million units [1]. - Yadea's recent global summit highlighted the transition to a new phase of competition characterized by "system capability confrontation," encompassing strategy, ecosystem, product, technology, and experience [1][3]. Group 2: Company Performance - Yadea has over 100 million cumulative users and more than 40,000 retail stores, leading the global two-wheeled electric vehicle market. In the first half of this year, Yadea's revenue reached 19.186 billion yuan, a year-on-year increase of 33.1%, with a significant profit increase of 59.5% [3]. - The gross margin improved from 18.0% to 19.6% year-on-year, indicating enhanced product structure and operational efficiency [3]. Group 3: Product Innovation - Yadea has launched several new models compliant with the new national standard, enhancing safety features and introducing a "three-in-one anti-tampering" system to ensure vehicle identity and electrical safety [4][6]. - The company’s successful product strategies, such as the "Cannon" and "Modern" series, have led to significant sales, with the Cannon series surpassing 20 million units sold [6][8]. Group 4: Retail and Consumer Experience - Yadea's "new" new retail system aims to transform retail spaces from mere vehicle sales points to experiential centers, enhancing consumer engagement and purchase conversion rates [10][11]. - The company is leveraging digital tools to create user communities and provide tailored services, moving beyond traditional advertising to become a content-driven hub [15]. Group 5: Market Position and Valuation - The new national standard is reshaping the valuation logic of the two-wheeled electric vehicle industry, accelerating market consolidation and increasing barriers to entry for smaller brands [16]. - Yadea's comprehensive product matrix and strong channel network position it to capture market share released by the exit of non-compliant products, enhancing its growth visibility and valuation potential [16][20].

Core Insights - The electric two-wheeler industry in China is undergoing a significant transformation following the implementation of the new national standards on December 1, impacting over a billion users and a trillion-yuan market [1] - Yadea's 2026 Global "New" New Retail and "New" Consumption Integration Summit emphasizes a shift from expansive growth to a focus on precision and quality in product offerings, marking the beginning of a "refined era" in electric vehicle competition [3] Policy and Market Dynamics - The new national standards reshape the foundational logic of industry development, making compliance essential for survival and growth, while also necessitating a balance between safety, convenience, and intelligent experiences in products [4] - Two clear market trends are emerging: the segmentation of usage scenarios beyond traditional commuting, and the increasing demand from younger consumers (Generation Z) for products that offer aesthetic design, smart features, and emotional connection [4] Yadea's Strategic Response - Yadea proactively leads the industry transformation with a strategy based on compliance, product focus, and "New" New Retail as a driving force, aiming to create a comprehensive product ecosystem that covers all scenarios and categories [6] - The "three axes" of product evolution are designed to support high-quality growth, focusing on high-performance breakthroughs, resonance with younger consumers, and compliance with new standards [7] Product Innovations - The launch of the "Titan Cool" series targets high-frequency, high-intensity professional use, featuring advanced technology to create a competitive edge in the market [8][10] - The "Crown" and "Modern" flagship series cater to the younger demographic, with the Crown series emphasizing smart technology and long battery life, while the Modern series focuses on aesthetic design and safety features [11][15] Compliance and Technological Advancements - Yadea has established a comprehensive product system compliant with the new national standards, having ceased production of old standard models and launched 71 compliant models [16][18] - The company has implemented innovative technologies to prevent illegal modifications and enhance user experience, ensuring that compliant products maintain high performance and safety [18] Future Outlook - Yadea's growth blueprint includes a focus on compliance, high-performance products, and a youthful product matrix, aiming for a comprehensive ecosystem that supports sustainable growth [19] - The company's commitment to a user-centered approach and product-centric philosophy remains unchanged, positioning it to lead the industry through the transition to high-quality development [21]

Core Insights - Yadea hosted the 2026 Global "New" New Retail and "New" Consumption Integration Summit, focusing on transforming new retail and market growth strategies in the context of the new era [1][2][15] Group 1: Strategic Initiatives - Yadea emphasizes the importance of embracing new standards and innovative models to achieve sustainable growth, with a focus on user needs and market opportunities [2][5] - The company introduced key initiatives centered around standardized "test rides" and market segmentation to convert new retail capabilities into actionable growth strategies for operators [5][9] Group 2: Product Development - Yadea has achieved a cumulative sales figure of over 20 million units for its Crown series, with the White Shark model leading in the 4000 yuan smart electric vehicle segment [7] - The launch of the new "Titan Cool" series and the first model, the Ruiying Ultra, aims to penetrate niche markets such as delivery riders, enhancing the product matrix from general to professional use [7][11] Group 3: Compliance and Innovation - Yadea is a frontrunner in implementing new national standards, having completed production line adjustments and launched a flagship store for these standards [9] - The company has developed a product system compliant with the new standards, featuring 71 models, and has introduced several new products focusing on safety, intelligence, and practicality [9][10] Group 4: Brand Positioning - Yadea is advancing its youth-oriented strategy through collaborations with popular celebrities and brands, aiming to become the preferred choice for younger consumers [10][12] - The company is committed to continuous upgrades in safety, intelligence, and practicality for its new standard products, enhancing user travel experiences [11][12] Group 5: Future Outlook - Yadea plans to collaborate with operators to build a new cooperative ecosystem, ensuring production capacity and product supply while setting clear goals for market engagement [13][15] - The summit served as a strategic declaration post the milestone of 100 million units sold, reinforcing Yadea's commitment to leading the industry with new retail as a growth engine [15]