"40℃的高温，排队50分钟也要喝！" 最近，上海永康路一家咖啡店凭借"-86℃的Dirty"彻底火了。 开业不到一个月便冲上咖啡热门榜Top1，许多顾客称"来了三次都售罄"。 与此同时，成都、南京等多个城市的咖啡店，都开始复制这种出品形式。 上海新晋排队王 "-86℃冰杯Dirty"全网走红 7月的上海，气温直逼40℃，但永康路上一家10平左右的咖啡店门口，却排起了长队。 顾客等50分钟，甚至一个多小时，只为喝上一杯杯壁凝结着白霜的冰咖啡。 这家店就是上海新晋"排队王"——三立方|Mahlkönig Dirty专门店。 "大城市还是太前卫了，居然能见到-80℃冰杯Dirty！" "和夏天绝搭！视觉降温具象化。" 据了解，这家店是三立方与德国"磨王"Mahlkönig合作打造的全球首家Dirty专门店，于上个月20号开业。 店面整体以原木色为主调，装修简约利落。主推三款Dirty产品，分别为肉桂、香草荚以及朗姆酒风味。 其最大特色是"-86℃冰杯"。每一个用来制作Dirty的玻璃杯，都会被放置在专用的实验级的冰箱进行冷冻。 顾客点单后，店员会戴上厚手套，用夹子从冰箱中取出冰杯，随后倒入店内自制的特调奶。奶液与 ...

星巴克入华首降价、瑞幸推出单杯6.9元优惠券、库迪线上单价低至1.68元、古茗启动"全场咖啡8.9 元"……各大品牌纷纷加码现磨咖啡赛道，PD、不晚、方修等本土品牌迅速扩张，自营咖啡馆蜂拥而 至。各家品牌短兵相接，品牌林立的济南咖啡市场究竟"钱景"咋样？ 新店越开越多 咖啡客群持续扩容 6月22日，泉城广场附近一家经营近十年的咖啡馆里，老板小会（化名）正忙着制作咖啡，周末客流不 断。店里主打20-35元/杯的美式、拿铁、Dirty等现磨咖啡，精品手冲则卖到60-98元/杯。 地段好、人流量高，成本自然也不低。小会算了一笔账，这家近100平方米的咖啡馆，每天租金、原材 料加上水电、物业、人工等成本要1000元。按平均客单价25元计算，每天至少要卖出40杯才能保本。 "周末高峰期日销可达上百杯，工作日有时仅有二三十杯的销量。"小会说，咖啡馆客群较固定，近八成 都是年轻人，"平日每天卖六七十杯"。 好的地段，往往是商家必争之地。小会门店所在位置一公里内有50多家咖啡店，既有星巴克、瑞幸、库 迪等连锁店"老熟人"，也有Mstand、%Arabica等新锐品牌，还有琥珀、不止杂货、PD等本土选手。各 家品牌短兵相接，上 ...

Group 1 - The core theme of the articles highlights the increasing popularity of night-time museum visits during the "May Day" holiday, showcasing various cultural events and exhibitions across different cities in China [2][11] - Museums across the country are extending their hours and offering special events, such as the Hubei Provincial Museum hosting night sessions and the Shaanxi History Museum staying open until 21:30 [2][11] - The Nanjing Museum features immersive performances, enhancing visitor engagement through cultural experiences [2][5] Group 2 - The Sichuan Museum's special exhibition on auspicious patterns in ethnic artifacts attracted significant attention, displaying over 130 items, including ceramics and jade [4] - Interactive experiences are becoming a trend, with museums like the Jinan Museum offering AR products and the Henan Yin Ruins Museum allowing visitors to engage with replicas of ancient artifacts [8] - Cultural and creative products are gaining popularity, with the Hubei Provincial Museum developing over 5,000 items, targeting a younger demographic [10]

Core Viewpoint - Atwater Brewing has launched Atwater Light, a low-calorie, low-carb beer aimed at beer enthusiasts in Michigan, reflecting the spirit of Detroit and the brewery's commitment to quality and community [1][4]. Product Details - Atwater Light contains 95 calories, 2.6 grams of carbs per 12 oz serving, and has an alcohol by volume (ABV) of 4.2% [2]. - The beer is crafted with German Noble hops and Vienna malt, providing a traditional flavor and refreshing drinking experience [2]. Brand and Community Connection - The packaging of Atwater Light features a map of Detroit, symbolizing hometown pride and the brewery's roots in the city [4]. - Carrie Shafir, Senior Brand Director at Tilray Beverages, emphasized the brewery's dedication to the hardworking people of Detroit and the importance of community in their brewing heritage [4]. Availability - Atwater Light is available at local retailers and all three Atwater Tap Rooms, with plans for additional formats such as draft and 16-oz cans [1][10]. Company Background - Atwater Brewery, founded in 1997, has a philosophy that hard work deserves quality beer, and offers a diverse portfolio of award-winning craft beers [5]. - The brewery aims to make beer approachable for all drinkers, with a variety of options catering to different tastes [5]. Parent Company Information - Tilray Brands, Inc. is a global lifestyle and consumer packaged goods company with operations across multiple regions, including cannabis and craft beverages [7]. - Tilray's mission is to inspire joy and create memorable experiences through its diverse range of brands and products [7].

Core Viewpoint - Atwater Brewing, a craft brewery in Detroit and part of Tilray Brands, has launched Atwater Light, a low-calorie and low-carb beer aimed at beer enthusiasts in Michigan [1][2]. Product Details - Atwater Light contains 95 calories, 2.6 grams of carbs per 12 oz serving, and has an alcohol by volume (ABV) of 4.2% [2]. - The beer is crafted with German Noble hops and Vienna malt, providing a traditional flavor and refreshing experience [2]. - It is available in multiple formats including 12-pack of 12-ounce cans, draft, and soon in 16-ounce cans [4]. Brand and Community Engagement - The design of Atwater Light's packaging features a map of Detroit, reflecting hometown pride and the brewery's connection to the local community [3]. - Carrie Shafir, Senior Brand Director at Tilray Beverages, emphasized the brewery's commitment to honoring Detroit's spirit and providing quality beer for the hardworking people of the city [3]. Company Background - Atwater Brewery was founded in 1997 and has a philosophy that emphasizes quality beer for hard work, with a diverse portfolio of award-winning craft beers [5]. - The brewery aims to make beer approachable for all drinkers, offering a variety of options for different tastes and occasions [5]. Parent Company Overview - Tilray Brands, Inc. is a global lifestyle and consumer packaged goods company with operations across multiple continents, focusing on cannabis, beverages, wellness, and entertainment [7]. - Tilray's mission is to be a leading premium lifestyle company with a diverse range of brands and innovative products [7].

站在巨人肩膀上，以创新打造活力，靠品质抓住消费者。 今年秋冬季，大多数咖啡品牌开店降速，肯悦咖啡是行业压力下的一个少见的、积极的身影。据壹览商 业，23 个连锁咖啡品牌 9 月新开门店数同比下降 32.13%。而从窄门餐眼统计的全国咖啡门店数量来看， 现存门店总数从 5 月的 20 万家降至 9 月的 19.1 万家，整体开店速度赶不上闭店速度。 在这样的背景下，近日肯悦咖啡开出了第 500 家店。百胜中国 CEO 屈翠容专门在财报电话会上提到，开 业当天，肯悦咖啡带动肯德基餐厅的整体咖啡销售杯数增加约 30%。 从 2023 年 11 月杭州首店挂牌，2024 年 3 月开始大规模推广，不到一年就推出了 500 家，可见肯德基的 "野心" 不仅仅是孵化一个咖啡品牌，而是复刻自己的成功。 尽管体量还小，但从 "吮指原味鸡拿铁" 的出圈热度到辐射各线城市的门店的快速扩张，让很多人看到了 肯悦咖啡独特的思路和势能——站在巨人的肩膀上的模式，背靠肯德基万店储备，让万店成为预期内的结 果；独具特色的创新培养出品牌心智，产品风格越来越清晰。 与此同时，肯悦咖啡也在环保的道路上走在行业前列，从 10 月开始，肯悦咖啡已经 ...