（原标题："咖啡浓度"超越北上广！粤港澳咖啡师竞技江门，撬动亿级消费池） 南方财经记者郑玮 实习生苏磊 江门报道 当中国咖啡行业市场规模逼近万亿，哪座城市抢下了更大市场？ 在广东，藏着一座"咖啡浓度"高于北上广的"咖啡之城"——江门。根据窄门餐眼数据，截至2025年10月 15日，全国咖啡门店总数为254730家，其中江门现有咖啡门店达到2718家，平均每万人拥有5.64家咖啡 店，城市咖啡店密度跻身全国第五，超越一线城市。 最近，这座"咖啡之城"迎来了新的"客人"。11月28-30日，2025年广东省咖啡师职业技能大赛暨粤港澳 青年咖啡师技能创新创业交流活动在江门举办，来自广东全省各地市及港澳地区的23支代表队、68名咖 啡师涌入江门，同台竞技。 这也是近期广东人社部门密集落地的第三场省级职业技能大赛，意在立足区域产业特色，打造更具影响 力的城市人才品牌。而在各地人才依托赛事平台加速流动的同时，一个更具潜力的消费市场逐步崛起。 "2014年我来到广州打比赛，整条街只有一家星巴克。现在我再来大湾区，整条街每三个店铺里就有一 家咖啡厅。"澳门选手李韦德此次来到江门参赛时，真切感受到了大湾区咖啡消费市场的巨大变化 ...

Core Insights - The "Coffee Culture Carnival" in Hangzhou, themed "Coffee + Digital Technology" and "Coffee + Culture," aims to enhance consumer engagement and promote local coffee brands [1][2] - The event features a variety of activities including coffee markets, skill competitions, product showcases, and themed concerts, attracting significant participation from local coffee brands and champions [1][2] Group 1: Event Overview - The carnival runs from September 30 to October 2, 2025, and is free for consumers [1] - It includes participation from 60 coffee brand owners showcasing regional coffee varieties, creating an immersive experience for attendees [1] - Notable coffee champions, such as World Cup champion Zhao Hongqiang and Taiwan Coffee Master Competition champion Lin Dongyuan, are present to enhance the tasting experience [1] Group 2: Technological Integration - The event features the launch of the "West Lake Magic Box" at the South Star Phoenix site, which serves as a digital experience space combining technology and culture [1] - The space includes advanced VR equipment and hosts themed experience days related to various films and digital art exhibitions [1] Group 3: Economic Incentives - A total of 26 million yuan in coffee consumption vouchers will be distributed during the carnival, with daily random draws for various amounts [2] - The event also includes 50,000 taxi vouchers worth 175 yuan each, provided by "Cao Cao Travel" [2] Group 4: Industry Development - The carnival serves as a platform for collaboration within the coffee industry, facilitating connections between coffee bean suppliers, equipment vendors, and e-commerce channels [2] - Several professional competitions will take place, including the Zhejiang Coffee Master Entrepreneur Competition and the "Qianchao Cup" Coffee Roasting Competition [2] - Hangzhou's Shangcheng District has seen a rise in coffee brands and shops, establishing a robust coffee industry ecosystem with a high number of operational coffee stores [2]

Core Insights - The article highlights that Kunshan controls 60% of China's raw coffee bean imports and 60% of its roasting capacity, indicating its significant role in the national coffee supply chain [1][4][12] - Kunshan has been recognized as an "International Coffee Capital" by the International Coffee Tasting Association, aiming for a coffee industry scale of 100 billion yuan [4][12][20] - The development of Kunshan's coffee industry has been supported by favorable government policies, including tax reductions and subsidies, creating a conducive business environment [11][12][20] Industry Overview - Kunshan's coffee industry has evolved from a late start in the 1990s to a robust sector, with major investments from global players like Starbucks and Luckin Coffee [9][12][18] - The establishment of the Starbucks China Coffee Innovation Park in 2023, with an investment of $220 million, marks a significant milestone in integrating the coffee supply chain in Kunshan [18] - The local coffee market is characterized by a high density of coffee shops, with over 500 cafes in Kunshan, reflecting a growing coffee culture among residents [23][24] Market Dynamics - The coffee bean import volume in China is projected to exceed 180,000 tons in 2024, with Kunshan accounting for nearly 60% of this volume [12][22] - The competitive landscape includes both international giants like Starbucks and local brands, with ongoing price wars affecting market dynamics [24] - The coffee industry in China is expected to reach a scale of 313.3 billion yuan by 2024, growing at a rate of 18.1% year-on-year [24]

Market Overview - The coffee market in Jinan is experiencing rapid expansion with numerous brands entering the scene, including Starbucks, Luckin Coffee, and local brands like PD and Fangsou [1][2] - The number of new coffee-related enterprises in Jinan reached 317 in 2024, with a 51.3% increase in new businesses by June 23, 2025 [3][4] Consumer Behavior - The customer base for coffee shops is expanding, with a significant portion of patrons being young people aged 20-35 [1][2] - Consumers are increasingly drawn to the coffee experience, with some seeking high-quality coffee while others prioritize ambiance and aesthetics [2][7] Competitive Landscape - The coffee market is highly competitive, with over 50 coffee shops within a one-kilometer radius of certain locations, leading to a "war" among brands [2] - Despite the competition, the presence of multiple brands is seen as beneficial for market maturity, attracting new consumers [2][7] Cost Structure - The operational costs for coffee shops are rising, with average survival periods for some cafes potentially decreasing from 2-3 years to 1.5 years due to high costs and competitive pricing [4][5] - The cost of raw materials varies significantly, with chain brands like Luckin and Kudi having lower costs per cup (1-2 RMB) compared to boutique cafes (5-6 RMB) [4][5] Profitability - Chain coffee shops in Jinan report daily sales of 400-800 cups, with monthly profits ranging from 60,000 to 80,000 RMB after deducting costs [6] - Jinan's coffee market is ranked among the top ten in sales in northern China, indicating strong profitability potential [6] Industry Development - Jinan has become a significant hub for coffee equipment and material trading, with a complete industry chain from roasting to consumer experience [6] - The coffee market in Jinan is growing at an annual rate of 15%, driven by increasing brand presence and consumer interest [6][7] Future Outlook - The market is expected to evolve into a diverse landscape with a mix of chain brands, boutique shops, and high-end custom offerings to cater to various consumer needs [7] - The local coffee association plans to support new brands with operational and technical assistance, aiming to enhance Jinan's coffee industry profile [7]

Core Insights - Kunshan, once known for its manufacturing, is now a central hub for China's coffee industry, hosting the 2025 Kunshan Coffee Industry Investment Conference with over 500 exhibitors and representatives from 17 coffee-producing regions worldwide [1][4] Industry Overview - Kunshan has developed a comprehensive coffee industry chain, integrating bean trade, platform transactions, research and roasting, and brand sales, with over 60% of China's green coffee bean imports and roasting occurring in the city [4] - The city has established connections with 24 countries and regions, including Ethiopia, Brazil, and Uganda, enhancing its global coffee trade network [4] Strategic Developments - The release of the "Kunshan International Coffee Industry Capital Three-Year Action Plan (2025-2027)" aims to create a coffee industry scale worth hundreds of billions, promoting a global identity for coffee production in Kunshan [6] - The plan includes the construction of the Kunshan Coffee Museum, further solidifying the city's commitment to becoming a global coffee industry leader [6] Partnerships and Growth - Major coffee brands such as Starbucks, Trung Nguyen Coffee, Louis Dreyfus Company, and Mitsui & Co. have established operations in Kunshan, contributing to its growth as a coffee hub [4] - Brazilian coffee exports to China have seen exponential growth, with Brazil looking to share its diverse coffee flavors with Chinese consumers through partnerships with Kunshan [4][5]

Group 1: Company Updates - Nayuki Tea announced the appointment of Ms. Ong Mei Yi as the company secretary and authorized representative, effective from May 17, 2025, following the resignation of Ms. Shi Chao [1] - Starbucks is considering selling part of its business in China and has reached out to private equity and technology companies for potential investment, with the deal possibly valued at several billion dollars [2][3] - Grid Coffee has partnered with renowned coffee expert Esther Maasdam to launch limited-time tasting events featuring four premium coffee beans in Beijing and Chengdu [6] Group 2: Industry Developments - Starbucks reported over 7.4 billion USD in net revenue from its Chinese operations for the quarter ending March 31, while its competitor Luckin Coffee generated 12 billion USD in the same period [2] - The first Yunnan Gems of Coffee competition successfully concluded, with 19 coffee beans awarded from 144 participating teams, marking a significant step for Yunnan coffee in the international market [5] - The 2025 Kunshan International Coffee Industry Expo opened, attracting over 500 exhibitors and showcasing coffee beans from major producing countries, highlighting the growth of the coffee industry in Kunshan [7]