This article has been reviewed according to Science X's editorial process and policies . Editors have highlighted the following attributes while ensuring the content's credibility: The EU slapped Google with antitrust fine despite warnings by President Donald Trump not to target US tech firms. The EU on Friday slapped Google with a massive 2.95 billion euro ($3.47 billion) antitrust fine for favoring its own advertising services, despite President Donald Trump's warnings not to target US big tech. Google ...

Core Insights - The rise of AI, particularly answer search engines, poses challenges to Google's traditional search advertising model, which has been a significant revenue generator since the acquisition of DoubleClick in 2008 for $3.1 billion [1] - AI SEO products are emerging as potential disruptors, with some companies reporting significant growth, such as adding $1 million in ARR every two weeks [1] - ChatGPT has reached 700 million weekly active users, processing over 1 billion queries daily, indicating a shift in user engagement that could impact traditional search engines [1] Group 1 - The valuation of AI SEO products has doubled to $1 billion in just two months, highlighting the rapid growth and potential of this sector [1] - Venture capitalists are increasingly focusing on AI SEO startups, with at least three products securing funding recently [1] - C.AI has reported an annual revenue exceeding $30 million, indicating a shift in its business model [1] Group 2 - Brian Balfour suggests that ChatGPT is entering a critical phase of platform development, where it will soon open up to third-party ecosystems, which could lead to significant growth opportunities [2][3] - The distribution capabilities of platforms like ChatGPT are seen as crucial for product growth, with its user retention rates improving significantly, reaching approximately 90% for one-month retention [4] - The emergence of a new product aiming to replicate the success of DoubleClick in the AI era has recently secured nearly $60 million in funding, indicating strong investor interest [10][11]

Core Viewpoint - Google plans to appeal a judge's ruling that found the company holds an illegal monopoly on online advertising technology, while also acknowledging a "mixed decision" where some claims were dismissed [1][5]. Group 1: Legal Proceedings - The judge ruled that the Justice Department did not prove that Google's advertising tools or acquisitions, such as DoubleClick and AdMeld, were anticompetitive, but found that Google's publisher tools exclude rivals, violating antitrust laws [1][3]. - Google will appeal the portion of the ruling regarding its publisher tools, asserting that publishers choose Google for its simple, affordable, and effective ad tech tools [2][3]. - The Department of Justice, along with a group of states, had sued Google, claiming its monopoly in advertising technology allowed it to charge higher prices and capture a larger share of sales [4]. Group 2: Implications of the Ruling - Judge Leonie Brinkema stated that Google's exclusionary conduct harmed not only rivals but also its publisher customers and ultimately consumers of information on the open web [5]. - The Department of Justice emphasized that the court found Google violated antitrust law by monopolizing open-web digital advertising markets [5]. - Attorney General Pam Bondi described the ruling as a landmark victory in the fight against Google's monopolization of the digital public square, indicating ongoing legal actions to protect free speech and markets [6].