1997年，一个24岁的年轻人，花5000元买下一项矫正驼背的专利，当时没有人能料到，这个名为"背背佳"的产品，将在一年后，将年轻人推上「中国最年 轻亿万富翁」的位置。 而这，仅仅是他漫长创业生涯的开端。 从背背佳、好记星、E人E本、8848钛金手机，到如今占据茶桌的小罐茶，这些散落在不同人生阶段、却总能精准击中一代人需求的产品，背后站着同一 个名字，"营销鬼才"杜国楹。 杜国楹的人生可谓跌宕起伏，25岁成为亿万富翁，27岁负债4600万，29岁还清负债东山再起。有人总结他的创业模式，"做起来赚钱后就立马退出，进攻 新领域"，而每一次，他都能踩中时代的脉搏，精准拿捏人性。 在中国加入WTO掀起全民学英语的热潮下，好记星以学英语"不用死记硬背"的特点，打败市面上主攻查单词的电子词典； 在iPad横空出世的年代，E人E本却靠广告轰炸，硬是炸出三年销售额超10亿的业绩； 在iPhone6s刚刚上市的年代，8848钛金手机却在第一年，以远超iPhone的价格卖出10万部。 如今，杜国楹又以"小罐茶，大师作"的广告语，一举将茶叶的价格提高到令人咂舌的程度。 掀起一波又一波消费浪潮的同时，杜国楹也深陷舆论漩涡。有人说他编 ...

Core Viewpoint - The conflict between Luo Yonghao and Huayi Huayi highlights a deeper interest conflict, with Luo's criticism of Huayi Huayi's "earthy marketing" posing unprecedented challenges to the consulting firm [1][3]. Group 1: Huayi Huayi and Earthy Marketing - Huayi Huayi, founded by Hua Shan, has thrived on "earthy marketing" strategies, achieving significant financial success, such as earning nearly 6 million yuan from a three-day course [3][8]. - The effectiveness of Huayi Huayi's marketing methods is now under scrutiny, especially after major client Xibei faced a public relations crisis, raising questions about the verifiability of their methodologies [3][8]. - The concept of "super symbol" marketing, developed by Huayi Huayi, has been instrumental in the rapid expansion of brands like Xibei, which grew from 40 to 350 stores and increased revenue from 2 billion to 6 billion yuan over ten years [8][20]. Group 2: Market Dynamics and Consumer Behavior - The success of brands like Xibei and Miexue Ice City can be attributed to the booming consumption in lower-tier markets, where "super symbols" serve as effective sales tools [9][12]. - The shift in consumer behavior in lower-tier markets indicates a growing sophistication, with users becoming more discerning and less susceptible to simplistic marketing tactics [13][15]. - The Chinese lower-tier market is projected to reach a consumption scale of over 17 trillion yuan by 2024, accounting for nearly 60% of national consumption, making it a core engine for domestic demand [11][12]. Group 3: Challenges and Future of Earthy Marketing - The current landscape suggests that the era of "earthy marketing" may be waning as consumers evolve and demand more nuanced and quality-driven marketing approaches [15][21]. - The rise of local consulting firms, which have adapted to the needs of small and medium enterprises, indicates a shift in the consulting industry, with a focus on practical and immediate results rather than complex strategies [17][20]. - The future of marketing in lower-tier markets will depend on the ability to transition from mere symbol creation to value building and user engagement, as consumer expectations continue to rise [21].