Core Insights - The Guangzhou Auto Show this year reflects a shift in focus from sensationalism to substantive product offerings, with Mercedes-Benz showcasing a robust and systematic value enhancement across its vehicle lineup [1] - Mercedes-Benz emphasizes that luxury is not merely about technological innovation but also about a deep understanding of consumer needs and a commitment to safety and quality [7] Group 1: Product Innovation - Mercedes-Benz's long-wheelbase C-Class is the first in its class to feature the Qualcomm 8295 smart cockpit chip and the third-generation MBUX intelligent human-machine interaction system, highlighting the brand's commitment to integrating advanced technology into luxury vehicles [2] - The entire lineup, including the E-Class and S-Class, has undergone intelligent upgrades, reinforcing the idea that smart technology should be a standard in luxury rather than an optional feature [2][3] Group 2: Market Positioning - The stability of Mercedes-Benz's sales in the luxury segment is supported by high resale values, with the E-Class achieving the highest three-year resale rate among mid-to-large sedans in 2024 [5] - The brand's high resale value is attributed to a unified global manufacturing standard, extensive after-sales network, and timeless design, which collectively reduce long-term ownership anxiety for consumers [5] Group 3: Manufacturing Philosophy - Mercedes-Benz's commitment to safety and quality is evident in its rigorous testing protocols, including 15,000 simulation tests and 150 real vehicle crash tests before market launch [3][7] - The brand's manufacturing philosophy emphasizes a deep respect for the essence of manufacturing, ensuring that every vehicle meets high standards of safety, comfort, and performance [7] Group 4: Consumer Trust - In an era of uncertainty, the predictability and reliability of Mercedes-Benz vehicles are seen as a luxury, with consumers choosing the brand for its long-term value and trustworthiness [5][6] - The focus on delivering real value and a predictable experience positions Mercedes-Benz as a leader in the luxury automotive market, especially as the industry shifts from disruptive narratives to value-driven storytelling [7]

Core Insights - Mercedes-Benz is undergoing a significant upgrade of its core models, including the long-wheelbase C-Class, E-Class, S-Class, and various SUVs, reflecting a strategic commitment to local market demands and competitive positioning [1][11] Product Upgrades - The long-wheelbase C-Class now features the M254 2.0T engine, standard 360° intelligent parking, and heated front seats, enhancing overall value by 45,000 yuan [5] - The E-Class family has introduced the E260L classic version, with standard navigation assistance and automatic anti-glare rearview mirrors, reinforcing its position as a luxury sedan [5] - The flagship S-Class has integrated features like navigation assistance and air suspension across all models, with the new S400L special edition offering additional luxury options [7] - The GLB SUV has launched the GLB220 classic edition, enhancing its sporty appeal while maintaining practical features like intelligent navigation assistance [9] - The GLS SUV, built on the MHA platform, balances on-road comfort and off-road performance, with added luxury features in higher trims [9] Market Strategy - The automotive industry is experiencing unprecedented changes, with the luxury car market entering a phase of rational adjustment after explosive growth [11] - Mercedes-Benz's upgrades reflect a shift from "function chasing" to "value weighing," addressing the evolving preferences of consumers [13] - The company emphasizes a strategy of "value upgrades rather than price competition," aiming to expand its user base without compromising luxury attributes [15]

Core Insights - Mercedes-Benz is celebrating its upcoming 140th anniversary, emphasizing innovation and humility while embracing diverse ideas and experiences in the automotive industry [1] - The company showcased 29 models at the 2025 Guangzhou International Auto Show, including the debut of the AMG GT XX concept car and the Vision Iconic concept car, highlighting advancements in performance technology and design aesthetics [1][2] Product Launches and Innovations - The AMG GT XX concept car features revolutionary electric drive technology, utilizing three innovative axial flux motors that enhance performance and address the limitations of traditional electric vehicles [3][4] - The peak power of the AMG GT XX concept car exceeds 1000 kW (approximately 1360 horsepower), with a top speed over 360 km/h, showcasing its superior performance capabilities [4] - The new Mercedes-Benz pure electric CLA model was introduced, emphasizing a luxurious driving experience regardless of the powertrain type, with significant upgrades in design, efficiency, and intelligence across various models [2][6] Performance Testing and Achievements - The AMG GT XX concept car completed a rigorous performance test in Italy, achieving a distance of 40,075 km in 7 days, setting 25 world records, including a new record for the longest distance traveled by an electric vehicle in 24 hours at 5,479 km, surpassing the previous record by 1,518 km (38% increase) [5] - The vehicle's innovative battery technology, developed from F1 racing, allows for sustained high performance and rapid charging capabilities, achieving 400 km of range with just 5 minutes of charging [4][5] Model Upgrades and Features - The long-wheelbase C-Class, E-Class, and S-Class models have been upgraded with enhanced powertrains, intelligent features, and luxurious amenities, including advanced driver assistance systems and improved comfort for passengers [6][7][8] - The E-Class family has introduced the E 260 L Classic version, featuring upgraded smart and comfort features, while the S-Class continues to set industry standards for luxury and safety with advanced navigation and suspension systems [7][8] Strategic Partnerships and Events - Mercedes-Benz continues its strategic partnership with the "1000 Miglia Experience CHINA," showcasing classic models and celebrating the brand's rich heritage in automotive history [10]

Core Insights - Mercedes-Benz announced the upgrade of multiple core models during the 2025 Guangzhou International Auto Show, including long-wheelbase C-Class, E-Class, S-Class, and various SUVs, enhancing user choice and meeting demands for intelligence and comfort in China [1][14] Model Upgrades - The long-wheelbase C-Class features the M254 2.0T engine, improved configurations including heated front seats, a 360° camera parking system, and advanced navigation assistance, along with the new C 260 L Sport Sedan special edition [5][7] - The E-Class family has expanded with the addition of the E 260 L Classic version, offering enhanced smart and comfort features, including navigation assistance and heated seats across various models [7][9] - The S-Class now includes standard navigation assistance, air suspension, and the new S 400 L Business Special Edition, focusing on comfort and stability during long journeys [9][12] - The SUV lineup sees the introduction of the GLB 220 Heritage Edition and the GLC 260 L 4MATIC Classic version, both equipped with advanced features like smart parking and heated front seats [11][12][14] Strategic Focus - Mercedes-Benz emphasizes its "dual power" strategy, ensuring that safety and quality are consistent across different drive types, while also integrating smart technology as standard across its models [3][14] - The upgrades aim to respond to the evolving mobility needs of Chinese customers, enhancing product competitiveness through improved intelligent and comfort configurations [14]

Core Insights - The 2025 Guangzhou Auto Show opened on November 21, featuring Mercedes-Benz showcasing 29 models across its four brands: Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach, and G-Class, emphasizing the concept of "oil-electric equivalence" and innovative technology [1] Group 1: Concept Cars and Innovations - The Mercedes-AMG GTXX concept car made its Chinese debut, built on the AMG.EA platform, featuring three innovative axial flux motors with a peak power exceeding 1000 kW (approximately 1360 horsepower) and a top speed of 360 km/h [2] - The vehicle's high-performance battery utilizes NCMA four-element positive and silicon-based negative materials, achieving an energy density exceeding 300 Wh/kg, and can add 400 km of range with just 5 minutes of charging [2] - The Mercedes-Benz Vision Iconic concept car was also unveiled, showcasing a new shield-shaped grille design and advanced technologies such as solar coating, L4 autonomous driving, and steer-by-wire systems [3] Group 2: Product Line Updates - The Mercedes-Benz C-Class has been updated with a 2.0T engine and 48V ISG electric motor across the entire lineup, featuring enhanced comfort and technology options [3] - The E-Class family has introduced the E260L Classic version, with all models upgraded to include navigation assistance and heated front seats, while high-end models feature advanced lighting and climate control systems [4] - The S-Class continues its flagship status with standard navigation assistance and AIRMATIC air suspension across the range, introducing new models like the S400L special edition [4] Group 3: Electric Vehicles and Consumer Engagement - The all-new Mercedes-Benz pure electric CLA was launched, featuring a long-range champion limited edition with a CLTC range of 866 km and equipped with advanced safety features [5] - The brand is hosting the "Star Motion City Party" event from November 21 to 28, allowing consumers to experience the new electric CLA through various interactive activities [5] - Mercedes-Benz continues to support automotive culture by participating in the 1000 Miglia Experience China event, showcasing classic and current models [5]

Core Insights - Mercedes-Benz showcased its strategic layout in global and Chinese markets at the 2025 Shanghai International Auto Show, presenting a strong lineup of 28 models across its four brands [1] - In Q1 2025, Mercedes-Benz maintained its position as the luxury brand sales champion, particularly in the Chinese market, with significant sales growth in key models like the E-Class and GLCSUV [1] - The company is committed to increasing investment in the Chinese market, marking the 20th anniversary of its local production and R&D efforts [1] Group 1: Product Launches and Innovations - The Vision V concept car and the new pure electric long-wheelbase CLA made their global debuts, with the Vision V designed as a luxury MPV featuring a drag coefficient of 0.20 and advanced interior technology [2] - The new pure electric long-wheelbase CLA is the first domestically produced luxury electric sedan, boasting a CLTC range of 866 kilometers and an energy consumption of only 10.9 kWh per 100 kilometers [2] Group 2: Technological Advancements - Mercedes-Benz revealed its R&D focus for the next three years, including the application of steer-by-wire technology that enhances steering response speed by 30% [3] - The company announced an accelerated plan for solid-state battery production, which will improve energy density by 50% and extend cycle life to 1500 times [3] - The new CLA features an L3-level driver assistance system that achieves over 97% accuracy in recognizing complex local traffic scenarios [3] Group 3: Investment Plans - Mercedes-Benz plans to invest over 14 billion RMB in China for the mass production of three exclusive models, with the new CLA expected to launch within the year [4] - The Beijing Benz factory has begun production line upgrades to achieve an annual capacity of 100,000 units for the new CLA [4] - Future models include a long-wheelbase GLE SUV set for Q1 2026 and a luxury electric MPV based on the VAN.EA platform expected to launch in 2027 [4]