Core Viewpoint - The article highlights the competitive landscape of the automotive industry, particularly focusing on Mercedes-Benz's innovative strategies and product launches in the electric vehicle (EV) sector, showcasing its commitment to technology and customer experience [4][6][12]. Group 1: Technological Innovations - Mercedes-Benz held the 2025 Mercedes-Benz XX Technology Innovation Day, showcasing the AMG GT XX concept car and emphasizing its exploration in performance technology and design aesthetics [4]. - The new Mercedes-Benz pure electric CLA features an 800V electrical architecture and achieves a remarkable range of 866 kilometers (CLTC standard) with an energy consumption of 10.9 kWh/100 km, setting a benchmark for efficiency [7]. - The company introduced the "XX Technology Project," aiming to accelerate the integration of advanced technologies into mass production vehicles [9]. Group 2: Product Launches and Market Strategy - At the Guangzhou Auto Show, Mercedes-Benz unveiled 29 models, including core models like the C-Class, E-Class, and S-Class, highlighting its commitment to both electric and fuel vehicles [4][12]. - The company is focusing on a dual strategy of "oil-electric coexistence," with a significant market share of 51.6% for new energy vehicles in China as of October 2025 [12]. - Mercedes-Benz plans to launch up to seven new models tailored for the Chinese market by 2027, covering various segments from luxury sedans to electric SUVs [25]. Group 3: Customer Experience and Safety - The new CLA model is equipped with 11 airbags and has undergone over 180 real vehicle crash tests, meeting industry-leading safety standards [9]. - Mercedes-Benz emphasizes the importance of safety and quality, conducting extensive crash simulations and real-world tests for all new models [17]. - The company is enhancing its product offerings with intelligent features and comfort upgrades, responding to the evolving demands of Chinese consumers [12][15]. Group 4: Future Outlook - Mercedes-Benz is in a "water storage period," preparing for a significant product and technology push in 2026 and 2027, focusing on smart, electric, and digital upgrades [25]. - The company aims to maintain a strong position in the long-term competition by leveraging its manufacturing capabilities and understanding of customer needs [25].

作为较早提出"油电双行"战略的汽车品牌，梅赛德斯-奔驰强调"油电同质"，即在安全与品质方面不因驱动形式不同而区别对待；并推动"油电同智"，使智能 科技成为旗下车型的标配。从智能座舱到驾驶辅助系统，从轿车到SUV，品牌对核心产品矩阵进行了多项升级，以提升用户的驾乘体验。 长轴距C级车在本次升级中多项配置得到提升，全系搭载M254 2.0T发动机，提供更充足的动力储备与低噪音表现。全系新增前排座椅加热及带360°摄像头 的智能泊车系统。部分车型还标配导航辅助驾驶（覆盖全国高速与城市快速路）、无钥匙进入舒适组件、智能手机数字钥匙及Burmester® 3D环绕立体声音 响系统等。此外，新增C 260 L运动轿车特别版，配备带记忆功能的电动调节驾驶员座椅、前排空调座椅等配置。 长轴距C级车搭载高通8295智能座舱芯片与第三代MBUX智能人机交互系统，支持OTA升级的"读心语音助理"和高德定制导航，提升语音交互与导航体验。 全系还配备环境氛围照明系统与舒适型悬挂。 E级车家族产品线进一步丰富，长轴距版本新增E 260 L经典版。全系在智能与舒适配置方面有所提升，部分车型标配导航辅助驾驶、前排座椅加热和自动防 眩目后视镜 ...