导语： 不仅仅是中国车市，2025年全球汽车市场的竞争都变得更加激烈。供应链的不稳定、宏观经济的变迁、电动化智能化带来的用户需求巨变，让车市进入了一 个不稳定周期。 在这样的大环境中，如何保持稳定的经营质量，实现稳中有进的业绩，为后续转型发展积蓄力量已经成为摆在全球各大车企面前的重要议题。 就在众多巨头仍在绞尽脑汁解题时，有一家全球车企已经率先交出了一份漂亮的答卷。 它就是起亚汽车。 2025年，起亚全球销量超313.5万辆，同比提升2%，创下自1944年成立以来的最高销量记录。在竞争激烈、变革剧烈的中国市场，悦达起亚连续10个月单月 销量超2万辆；累计销量约25.4万辆，同比增长2%，连续两年销售呈现正增长。 在全球和中国同步实现双增长，甚至创下历史新高，这在当下的大环境中并不常见。 诞生自1944年的起亚，究竟抓住了哪些秘钥，才在激烈竞争中领先于一众同行，率先找到破题的解法？ 以用户为中心，决胜车市淘汰赛 汽车行业是一场泥泞的马拉松比赛，这几乎已成为所有汽车人的共识。在漫长的竞赛中，市场的波动起伏是常态，如何穿越周期，实现稳中有进，是一代又 一代汽车人所需要面临的难题。 而对于这个问题，起亚从1944年开 ...

Core Insights - Mercedes-Benz showcased its dual strategy of "technology showcase + product renewal" at the 2025 Guangzhou International Auto Show, emphasizing its strengths in electrification and intelligent transformation [1] - The company aims to navigate market cycles with determination and patience, focusing on system upgrades and maintaining a long-term value perspective of "quality over quantity" [1] Group 1: Technological Innovations - The AMG GT XX concept car features three innovative axial flux motors, achieving the same power output as traditional radial flux motors with only 30% of the weight and volume, enabling speeds over 360 km/h [2] - The vehicle's high-performance battery system, inspired by F1 technology, achieves an energy density of 300 Wh/kg, ensuring stable power output under high loads [2] - The VISION EQXX efficiency concept car's technologies have been integrated into the new Mercedes-Benz pure electric CLA, achieving an ultra-low energy consumption of 10.9 kWh/100 km and a CLTC range of 866 km [2] Group 2: Product Strategy - Mercedes-Benz adheres to a "dual fuel" strategy, offering both fuel and electric models that meet diverse consumer needs, with significant upgrades in comfort and intelligence across core fuel models [3] - The long-wheelbase C-Class and E-Class models now feature a 2.0T engine and advanced driver assistance systems, enhancing the luxury experience for customers [3] Group 3: Localization and Market Strategy - The company has established a local R&D system in China, collaborating with partners like Tencent and CATL to enhance product relevance and innovation [4] - Mercedes-Benz plans to launch seven new models tailored for the Chinese market between 2026 and 2027, aiming to strengthen its competitive position in the luxury automotive sector [4]

Core Insights - Mercedes-Benz showcased its dual focus on "technological prowess and product renewal" at the 2025 Guangzhou International Auto Show, highlighting its commitment to electrification and intelligent transformation [1] - The company aims to navigate market cycles with determination and patience, emphasizing a long-term value approach that prioritizes quality over quantity [1] Group 1: Technological Innovations - The AMG GT XX concept car features three innovative axial flux motors, achieving the same power output as traditional motors while being only 30% of their weight and volume, enabling speeds over 360 km/h [2] - The vehicle's high-performance battery system, inspired by F1 technology, boasts an energy density of 300 Wh/kg and includes an intelligent cooling system for stable power output under high loads [2] - The VISION EQXX concept's technologies have been integrated into the new Mercedes-Benz pure electric CLA, achieving an energy consumption of 10.9 kWh/100 km and a CLTC range of 866 km [2] Group 2: Product Strategy - Mercedes-Benz adheres to a "dual fuel" strategy, offering both fuel and electric models that meet diverse consumer needs, with significant upgrades to core fuel models showcased at the auto show [3] - The long-wheelbase C-Class and E-Class models now feature enhanced comfort and intelligent upgrades, while the S-Class includes advanced navigation and air suspension across all variants [3] Group 3: Localization and Market Strategy - The company has established a local R&D system in China, collaborating with partners like Tencent and CATL to enhance product relevance and innovation [4] - The introduction of a virtual assistant for the new pure electric CLA, developed with ByteDance, reflects a focus on user-friendly technology tailored to Chinese consumers [4] - Mercedes-Benz plans to launch seven new models exclusive to the Chinese market between 2026 and 2027, aiming to strengthen its position in the luxury automotive sector [5]

Core Viewpoint - The article highlights the competitive landscape of the automotive industry, particularly focusing on Mercedes-Benz's innovative strategies and product launches in the electric vehicle (EV) sector, showcasing its commitment to technology and customer experience [4][6][12]. Group 1: Technological Innovations - Mercedes-Benz held the 2025 Mercedes-Benz XX Technology Innovation Day, showcasing the AMG GT XX concept car and emphasizing its exploration in performance technology and design aesthetics [4]. - The new Mercedes-Benz pure electric CLA features an 800V electrical architecture and achieves a remarkable range of 866 kilometers (CLTC standard) with an energy consumption of 10.9 kWh/100 km, setting a benchmark for efficiency [7]. - The company introduced the "XX Technology Project," aiming to accelerate the integration of advanced technologies into mass production vehicles [9]. Group 2: Product Launches and Market Strategy - At the Guangzhou Auto Show, Mercedes-Benz unveiled 29 models, including core models like the C-Class, E-Class, and S-Class, highlighting its commitment to both electric and fuel vehicles [4][12]. - The company is focusing on a dual strategy of "oil-electric coexistence," with a significant market share of 51.6% for new energy vehicles in China as of October 2025 [12]. - Mercedes-Benz plans to launch up to seven new models tailored for the Chinese market by 2027, covering various segments from luxury sedans to electric SUVs [25]. Group 3: Customer Experience and Safety - The new CLA model is equipped with 11 airbags and has undergone over 180 real vehicle crash tests, meeting industry-leading safety standards [9]. - Mercedes-Benz emphasizes the importance of safety and quality, conducting extensive crash simulations and real-world tests for all new models [17]. - The company is enhancing its product offerings with intelligent features and comfort upgrades, responding to the evolving demands of Chinese consumers [12][15]. Group 4: Future Outlook - Mercedes-Benz is in a "water storage period," preparing for a significant product and technology push in 2026 and 2027, focusing on smart, electric, and digital upgrades [25]. - The company aims to maintain a strong position in the long-term competition by leveraging its manufacturing capabilities and understanding of customer needs [25].

Core Insights - Mercedes-Benz announced the upgrade of multiple core models during the 2025 Guangzhou International Auto Show, including long-wheelbase C-Class, E-Class, S-Class, and various SUVs, enhancing user choice and meeting demands for intelligence and comfort in China [1][14] Model Upgrades - The long-wheelbase C-Class features the M254 2.0T engine, improved configurations including heated front seats, a 360° camera parking system, and advanced navigation assistance, along with the new C 260 L Sport Sedan special edition [5][7] - The E-Class family has expanded with the addition of the E 260 L Classic version, offering enhanced smart and comfort features, including navigation assistance and heated seats across various models [7][9] - The S-Class now includes standard navigation assistance, air suspension, and the new S 400 L Business Special Edition, focusing on comfort and stability during long journeys [9][12] - The SUV lineup sees the introduction of the GLB 220 Heritage Edition and the GLC 260 L 4MATIC Classic version, both equipped with advanced features like smart parking and heated front seats [11][12][14] Strategic Focus - Mercedes-Benz emphasizes its "dual power" strategy, ensuring that safety and quality are consistent across different drive types, while also integrating smart technology as standard across its models [3][14] - The upgrades aim to respond to the evolving mobility needs of Chinese customers, enhancing product competitiveness through improved intelligent and comfort configurations [14]