价值升级

Search documents
从技术领先到价值认同,极氪9X推动中国汽车迈入“旗舰时代”
Zhong Guo Jin Rong Xin Xi Wang· 2025-09-29 14:20
转自:新华财经 9月29日,中国新能源汽车行业再次迎来重磅产品。极氪品牌正式发布全球首款900V混动超豪华SUV——极氪9X,推出Max版、Ultra版、Hyper版以及曜黑 版四款配置,官方指导价区间为46.59万元至59.99万元起,强势切入豪华市场。 新车上市仅13分钟,大定订单已突破万台,市场消息显示,极氪9X目前产能优先满足国内需求,海外版本暂未开启发售,多个海外经销商已开始加价5 万-10万求购国内订单。预售期还吸引卡塔尔、阿曼驻华大使现场下订,迪拜媒体实名赞誉,极氪9X这一系列市场火热反应,传递出一个强烈信号:在新能 源时代,中国品牌正以硬核技术实力,重新定义豪华车的价值标准。 超越"性价比":以技术领先性确立价值新锚点 长期以来,中国汽车品牌在冲击高端的道路上,常陷入"材料堆砌"与"性价比"的话语体系,难以真正撼动传统豪华品牌以百年积淀构筑的价值壁垒。极氪9X 的破局之道,是从根源上颠覆这一逻辑,以一系列具备代际领先意义的全球首创技术,构建起全新的价值评估体系。 极氪9X并非简单的配置升级,而是带来了混动技术路线的系统性革新:全球首搭全栈900V高压混动架构,一举解决传统400V混动体系"纯电 ...
极氪科技二季度业绩释放“提质”向上信号 综合毛利率20.6%创历史新高
Zhong Guo Jin Rong Xin Xi Wang· 2025-08-20 03:07
Core Viewpoint - Zeekr Technology has reported strong financial performance in Q2, with total revenue reaching 27.431 billion yuan and a record gross margin of 20.6%, driven by the strategic integration with Lynk & Co [1][2]. Financial Performance - Total revenue for Zeekr Technology in the first half of the year was 49.450 billion yuan, with a year-on-year growth of 14.5% in vehicle deliveries, totaling 244,900 units [2]. - The operating profit for Q2 was 285 million yuan, marking the first positive operating profit for the company [1]. - The gross margin for complete vehicles reached a historic high of 17.3%, an increase of 5.8 percentage points year-on-year [1]. Strategic Integration - The strategic integration of Zeekr and Lynk & Co has led to significant cost reductions and improved financial performance, with management expecting further benefits from scale effects [2]. - The integration has resulted in a decrease in R&D expenses, with Q1 at 2.9 billion yuan and Q2 at 2.15 billion yuan [1][2]. Market Positioning - Zeekr is positioned as a luxury technology brand, achieving a sales volume of 91,000 units in the first half of the year, a 3% increase year-on-year [2]. - The average price of Zeekr vehicles is nearly 300,000 yuan, indicating a focus on high-value offerings [5]. Product Development - Zeekr is set to launch the Zeekr 9X, a flagship luxury SUV, in August, which will feature advanced technology and assistive driving capabilities [6][7]. - The company aims to enhance its product matrix in the second half of the year, focusing on both brand elevation and user satisfaction [7]. Competitive Landscape - Zeekr has achieved a record of producing its 500,000th vehicle in just 44 months, the fastest in the global luxury electric vehicle segment [3]. - The company is competing effectively in the high-end luxury market, with its Zeekr 009 series leading in sales among MPVs priced above 400,000 yuan [5].
“价格战”降温!4月仅有14款车型降价,车企转向“隐性优惠”
Hua Xia Shi Bao· 2025-05-14 09:24
华夏时报(www.chinatimes.net.cn)记者 田野 于建平 北京报道 商务部最新发布的一组数据显示,截至5月11日,2025年汽车以旧换新补贴申请量达322.5万份,其中汽车报废更 新103.5万份,置换更新219万份。 得益于国家大力推行的各项汽车促销费政策,以及地方政府、车企和经销商的多重优惠措施的共同发力下,4月国 内乘用车新车市场继续保持着10%以上的增幅。 新能源汽车方面,4月新能源乘用车市场零售90.5万辆,同比增长33.9%,在乘用车市场中的占比为51.5%,较去年 同期提升7个百分点。 价格战呈降温趋势 翻开4月销量数据的另一面,会发现这场"新旧势力"的较量远比想象中复杂。新能源渗透率51.5%的数字背后,是 市场分化加剧的信号:A00级和A0级纯电小车在补贴之下具有更高的性价比。其中,A00级微型电动车以94%的同 比增速撑起增量大盘。而B级车市场同比仅增长20%,且份额较去年同期下降7个百分点。 另一个值得关注的现象是,4月汽车市场持续已久的价格战出现了明显的降温趋势。中国汽车流通协会乘用车市场 信息联席分会(以下简称"乘联分会")5月11日发布的《2025年4月份全国乘用车 ...