[Table_Reportdate] 2026年03月02日 标配 周 报 [Table_Authors] 证券分析师 方霁 S0630523060001 fangji@longone.com.cn 联系人 董经纬 djwei@longone.com.cn 联系人 方逸洋 fyy@longone.com.cn [table_stockTrend] [table_product] 相关研究 1.四大CSP厂商资本开支超预 期，需求传导推动功率半导体 价格上涨——电子行业周报 1. 四大CSP厂商资本开支超预期， 需求传导推动功率半导体价格上涨 ——电子行业周报（20260202- 20250208） 2026/2/2-2026/2/8 2. 头部CSP资本开支持续高增，平 头哥发布全自研AI训推一体芯片 ——电子行业周报（20260126- 20250201） 3. 2026年全球AI服务器出货同比有 望增超28%，AI相关芯片涨价持续 ——电子行业周报（20260119- 20260125） [Table_NewTitle] 英伟达业绩继续超预期，关注GTC大会 新品发布 ——电子行业周报2026/2/23- ...

魅族表示，对于网上关于魅族公司 "破产重组，业务停摆，手机退市" 等谣言和不实报道，将坚决追究 造谣及传谣者的法律责任，守护清朗网络空间。 此外，魅族正式对外公告：将暂停国内手机新产品自研硬件项目，并在积极接洽第三方硬件合作伙伴， 同时原有业务不受任何影响。 魅族表示，近年来国内手机市场竞争激烈程度超乎想象，很多品牌先后选择战略收缩，虽然希望能保持 魅族手机的正常迭代，但近来内存价格的持续暴涨让下一步新产品的正常商业化变成了不可为。 后续，魅族将战略转型，从过去以硬件为主导转向为以AI驱动软件产品为主导的发展方向，并打造以 Flyme开放生态系统为基座的良性运转的企业。 据公开资料，魅族（MEIZU）创立于2003年，通过融合硬核科技产品与人文交互体验的Flyme操作系 统，至今已为上亿用户提供简洁、优雅、易用的软硬件一体化生态服务。2022年7月，李书福旗下的星 纪时代完成与魅族科技的战略融合。2023年3月，星纪魅族集团成立并于6月19日，正式宣布与豪华纯电 高性能汽车品牌Polestar极星进行战略合作。星纪魅族集团围绕"手机+ XR +前瞻技术"的三条曲线，专 注于消费电子的全链路创新，范围涵盖智能手 ...

Core Viewpoint - OnePlus is focusing on co-creating with young consumers, emphasizing the importance of performance and community engagement in its marketing strategy [2][4][20] Group 1: Engagement with Young Consumers - OnePlus has returned to the young market in 2023, actively engaging with university students to understand their needs and preferences [2][3] - The "OnePlus Cup" esports competition attracted over 38,000 participants from 256 universities, highlighting the brand's commitment to connecting with young people [9][19] - OnePlus organizes monthly offline events in around 30 stores, engaging with local student communities and enhancing brand presence [3][9] Group 2: Community and User Co-Creation - OnePlus has a strong foundation in user co-creation, having established its community since its inception in 2013, which now includes 14 million users globally [6][7] - The brand is adapting to the shift from online to offline community engagement, recognizing the growing popularity of in-person activities among young people [9][12] - OnePlus aims to maintain its community culture while shifting focus to offline interactions, ensuring relevance in the evolving landscape [9][12] Group 3: Performance and Gaming Strategy - OnePlus positions itself in the gaming sector, leveraging its performance capabilities to attract young gamers, particularly male university students [17][18] - The company collaborates with top gaming studios and influencers to enhance product development and marketing strategies [11][18] - The "gaming three cores" strategy focuses on optimizing performance, network, and touch capabilities to deliver a superior gaming experience [19][20] Group 4: Future Plans and Market Positioning - OnePlus plans to continue developing its esports brand, the "OnePlus Cup," and aims to collaborate with more gaming ecosystem partners [19][20] - The Ace 5 series, launched in May 2025, emphasizes zero frame drops, touch interruptions, and network disconnections, setting a new standard for gaming smartphones [19][20] - With a sales milestone of 15 million units for the Ace series, OnePlus is well-positioned as a preferred choice for young gamers [19][20]

Core Viewpoint - OnePlus is focusing on co-creation with young consumers, emphasizing the importance of performance and community engagement in its marketing strategy [2][4][19]. Group 1: Engagement with Young Consumers - OnePlus has recognized that young users prefer smartphones that can sustain long gaming sessions, leading to a shift in product development towards high-performance devices [2]. - The company has actively engaged with university students to understand their needs, launching initiatives like the "OnePlus Cup" esports competition to strengthen ties with this demographic [2][9]. - OnePlus has implemented a comprehensive incentive system for participants in its competitions, offering benefits such as internship opportunities and recognition within the gaming community [2][3]. Group 2: Community and Cultural Integration - OnePlus is adapting to the changing landscape of community engagement by shifting focus from online to offline activities, recognizing the resurgence of in-person interactions among young people [6][9]. - The brand has established a vibrant offline presence through events like "water friend competitions" in retail stores, fostering a sense of community among users [3][9]. - The company has built a strong online community since its inception, with over 14 million users globally, which has been instrumental in shaping its product development [7][9]. Group 3: Performance and Gaming Focus - OnePlus aims to be a leader in gaming performance, leveraging its partnership with OPPO to enhance its gaming technology and user experience [13][14]. - The company has developed proprietary gaming technologies, such as the "Wind Chaser Game Kernel," to achieve industry-leading performance metrics [14]. - OnePlus has formed strategic partnerships with major gaming studios to integrate its products into popular games, enhancing brand visibility and user engagement [17][18]. Group 4: Future Aspirations - OnePlus plans to continue expanding its esports initiatives, with the "OnePlus Cup" becoming a long-term brand event aimed at solidifying its presence in the gaming community [18]. - The company is committed to optimizing its products based on user feedback and gaming performance standards, targeting a seamless gaming experience with zero frame drops and connectivity issues [18][19].