（原标题：领跑智能清洁全球市场，石头科技(688169.SH)以综合实力铸就出海"护城河"） 作为全球智能清洁电器领域的标杆，石头科技正以行业领先的技术实力走进全球数千万家庭，成为中国科技企业以创新为驱动、拓展全球市场的 生动缩影。在新华社近期发布的报道《从中国车间到亚太客厅 扫地机器人出海"圈粉"记》中，石头扫地机器人通过机械臂"炫技"，在韩国引发广 泛赞誉。 深耕本土化运营，全方位实力打造品牌出海标杆 面对新的文化背景、市场环境，企业出海往往风险与机遇并存。韩国消费电子市场竞争激烈，消费者对产品品质、创新性及售后服务要求严苛， 中国品牌进入韩国消费市场所面临的挑战不言而喻。 石头科技亚太销售负责人李平向新华社记者介绍："我们会根据不同市场需求设计产品"。 同时在渠道拓展方面，石头科技精准布局入驻乐天、新 世界、现代等40多家顶级百货店，并对韩国最大的线下家电商超Himart超300家门店实现全面覆盖，精准触达主流消费人群。 这些本土化运营动作取得了丰硕的成果。据美国IDC研究公司数据，在韩国扫地机器人市场，石头科技以超过50%的市场份额稳居第一，在高端 细分市场的占有率超过七成。此外，石头科技先后获得"2 ...

Core Insights - Stone Technology has achieved the highest global shipment volume of robotic vacuum cleaners, reflecting its product competitiveness and globalization progress in the latest semi-annual report [1][2] - The company reported a revenue of 7.903 billion yuan in the first half of 2025, a year-on-year increase of 78.96%, and a net profit of 678 million yuan, with a significant quarter-on-quarter profit growth of 53.29% in Q2 [1][2] Financial Performance - Revenue for the first half of 2025 reached 79.03 billion yuan, marking a continuous six-year growth [1] - The net profit for Q2 2025 was 678 million yuan, with a net profit margin rising to 9.2% [1] - Total assets at the end of the period were 19.379 billion yuan, a 10.83% increase from the beginning of the year, with net assets of 13.374 billion yuan [1] Market Dynamics - Domestic sales have been boosted by government subsidy policies, while overseas markets are seeing brand building and refined channel strategies [1][4] - The global smart robotic vacuum cleaner market is projected to ship 20.603 million units in 2024, with a year-on-year growth of 11.2% and a sales revenue of 9.31 billion USD, reflecting a 19.7% increase [4][5] - The average price of robotic vacuums has risen by 7.6% to 452 USD, driven by continuous product and technology iterations [4] Product Innovation - Stone Technology has introduced advanced products like the G30 Space Exploration version, featuring AI obstacle recognition and a five-axis folding robotic arm [6][7] - The P20 Ultra Plus addresses user pain points related to cleaning and hygiene with its self-cleaning base and advanced features [6] - The company is transitioning from a "cleaning tool" provider to a "smart home solution provider" through innovative technologies [7] International Strategy - Stone Technology is expanding its overseas channels and product price ranges, focusing on markets like Southern Europe and the UK [8][10] - The company is implementing a "de-distribution" strategy in Europe, shifting from reliance on local distributors to a direct sales model [8][9] - The establishment of manufacturing capabilities in Vietnam aims to enhance supply chain resilience and reduce geopolitical risks [10]

Core Viewpoint - Stone Technology reported significant revenue growth but a decline in net profit due to increased expenses related to market expansion and R&D investments [2][3]. Financial Performance - In the first half of the year, Stone Technology achieved an operating revenue of 7.903 billion yuan, a year-on-year increase of 78.96% [2]. - The net profit attributable to shareholders was 678 million yuan, down 39.55% year-on-year [2]. - The net cash flow from operating activities was a negative 823 million yuan, a decline of 179.84% year-on-year [2]. - Sales expenses reached 2.165 billion yuan, up 144.51% year-on-year, driven by increased channel coverage and marketing efforts [2]. - R&D expenses amounted to 685 million yuan, a year-on-year increase of 67.28%, representing 8.67% of revenue [2]. Profitability and Margins - Despite revenue growth, the gross margin decreased by 9.25 percentage points to 44.56% [3]. - The gross margin for overseas business was 50.34%, significantly higher than the domestic market's 38.78% [3]. Product and Market Strategy - Over 99% of revenue came from smart cleaning products and accessories [3]. - Domestic sales reached 3.954 billion yuan, accounting for 50.03% of total revenue, while overseas business accounted for 49.97% [3]. - New product launches included the P20 Ultra vacuum, G30 Space exploration version, and various washing machines, indicating a focus on enhancing user experience [3]. Leadership and Future Plans - The founder, Chang Jing, is noted for his significant wealth in the appliance sector, ranking 403rd on the 2025 New Fortune 500 list with a holding value of 8.52 billion yuan [4]. - In June, the company submitted a prospectus to the Hong Kong Stock Exchange, outlining plans to expand international business, enhance brand recognition, and invest in R&D and production capacity [4].

Core Viewpoint - Stone Technology's decision to raise $500 million through a secondary listing in Hong Kong, despite having a cash reserve of 6.5 billion, reflects the intense competition and financial pressures in the smart cleaning industry, transitioning from a blue ocean to a red ocean market [1][6]. Financial Performance - In 2024, Stone Technology reported revenue of 11.945 billion, a year-on-year increase of 38.03%, but the net profit fell by 3.64% to 1.977 billion [2]. - The first quarter of 2025 saw revenue growth surge to 86.22%, while net profit plummeted by 32.92% [2]. - The gross margin for the main business dropped from 53.93% in 2024 to 50.14%, with net margin decreasing by 7.15 percentage points [2]. - Sales expenses skyrocketed to 2.967 billion in 2024, a 73.23% increase, and further surged by 169.25% to 951 million in Q1 2025, constituting 27.74% of revenue [2]. Market Dynamics - The overseas revenue proportion exceeded domestic for the first time in 2024, reaching 53.48%, but the overseas gross margin fell by 6.74 percentage points [3]. - The North American market, a key growth driver, faced challenges due to U.S. tariffs imposed in February 2025, alongside significant foreign exchange losses exceeding 20 million over two years [3]. Competitive Landscape - The smart cleaning market is experiencing intense competition, with a CR5 concentration of 80% in the domestic robot vacuum market, leading to aggressive pricing strategies [4]. - Stone Technology's strategy included price reductions and promotions, resulting in a 26% price cut for the Q7 Max Plus in Europe, which caused gross margins to dip below 50% [4]. - The company achieved a shipment volume of 3.2965 million units, capturing 16.4% of the global market share, but this has eroded long-term profitability [4]. Technological Advancements - Stone Technology launched the G30 Space exploration version in January 2025, featuring a pioneering 5-axis folding bionic mechanical arm, enhancing its high-end product line [4]. - R&D expenses rose by 36.9% to 266 million in Q1 2025, indicating a significant investment in innovation amidst ongoing profit pressures [4]. Strategic Initiatives - To mitigate trade risks, Stone Technology initiated a production project in Vietnam, expected to cover over half of its U.S. market demand [5]. - The company is expanding its product categories, with a notable increase in online retail share for floor washing machines, rising by 7.4 percentage points to 11.8% in early 2025 [5]. Capital Market Movements - The decision to pursue a secondary listing in Hong Kong is seen as a strategic move to align with the company's international revenue structure and to secure funding amidst declining investor confidence [6]. - The founder's cash-out of 888 million over two years and a significant reduction in institutional investor holdings from 68% to 55% reflect a loss of market confidence [3][6].