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跨国车企的「廉价」小车反攻
Di Yi Cai Jing· 2026-01-09 03:30
以雷诺为例,将在2026年初推出全新纯电Twingo。新车借鉴了20世纪90年代经典款Twingo的部分元素,售价将低于2万欧元。据报道,为实现更 低的定价,雷诺在零部件采购上依赖中国市场,按价值计算,该车型约40%的零部件产自中国。 跨国车企的危机感并非空穴来风。2025年,尽管面临关税增加的不利影响,中国品牌在欧洲市场却依旧来势汹汹。 欧洲汽车制造商协会(ACEA)数据显示,2025年1~11月,包含欧盟、英国和欧洲自由贸易协会在内的广义欧洲市场总注册量为1209.9万辆,同 比增长1.9%。电动车是主要增长驱动力,其中纯电动车型销量为227.6万辆,同比增长27.4%;插电混动车型销量为114.9万辆,同比增长 33.1%。 从具体厂商来看,同期,虽然大众集团(大众、斯柯达、奥迪)仍是欧洲市场的绝对龙头,市场份额达27%,但在销量排行前十的车企中,已 有两家中国车企入围:一家是上汽集团(主要是MG),排名第八,销量27.4万辆,同比增长26.1%;另一家是比亚迪,排名第十,销量16万 辆,同比大幅增长276%。 值得注意的是,这两家中国车企也是欧洲汽车销量前十车企中,销量增速位列前茅的两家。 随着中国品 ...
IAA Mobility 2025: Volkswagen, BMW, Mercedes, BYD & XPeng Shine
ZACKS· 2025-09-15 16:11
Core Insights - The IAA Mobility 2025 event in Munich showcased the rapid transformation of the auto industry driven by electrification and digitalization [1][10] - Major players like Volkswagen, BMW, Mercedes-Benz, BYD, and XPeng presented their latest electric vehicle (EV) models and technologies [2][10] Volkswagen - Volkswagen introduced the ID. Polo and ID. Cross, transitioning well-known combustion-engine models to electric versions, with the ID. Polo set to launch in 2026 [3][4] - The ID. Cross, an all-electric compact SUV, is also expected to arrive by the end of 2026 [3] BMW - BMW debuted the iX3, the first vehicle from its Neue Klasse lineup, featuring a WLTP range of up to 805 km and charging power of 400 kW [5][6] - The iX3 aims to combine driving pleasure with advanced electric technology, alongside showcasing a broader portfolio including MINI and BMW M [6] Mercedes-Benz - Mercedes-Benz unveiled the GLC EV, which features a 94-kWh battery and a range of up to 713 km, equipped with advanced digital features including the MBUX Hyperscreen [7][8] - The GLC EV builds on the success of its combustion-engine predecessor while embracing electric technology [8] BYD - BYD launched the SEAL 6 DM-i Touring, its first station wagon for Europe, emphasizing its strength in plug-in hybrids with electric ranges of up to 105 km [9][10] - The company plans to establish a local production facility for all-electric vehicles in Europe within three years, starting with a plant in Hungary [11] XPeng - XPeng showcased the Next P7 sedan and highlighted its focus on high-performance electric cars with AI-driven systems, alongside futuristic displays including humanoid robots and flying vehicles [13][14] - The company will open its first European R&D center in Munich to enhance technology development for European customers [14] Industry Trends - The event underscored the importance of battery innovation and AI systems in the ongoing transformation of the auto industry [10][15] - The competition between established brands and new entrants is expected to accelerate the shift towards electrification and reshape transportation [15]