自即日起，一汽-大众将召回2023年12月13日至2024年2月6日期间生产的部分ID.7 VIZZION汽车，共计187辆。此次召回原因是车辆的副驾驶安全气囊气体发 生器过滤网尺寸存在偏差。若车辆发生事故触发副驾驶安全气囊，可能导致过滤网破损，气囊无法正常展开，无法发挥预期保护作用，增加乘员受伤风险， 存在安全隐患。一汽-大众将委托授权经销商，为召回车辆免费更换改进后的副驾驶安全气囊，以消除隐患。 近日，一汽-大众汽车有限公司（以下简称"一汽-大众"）依据《缺陷汽车产品召回管理条例》及其实施办法，向国家市场监督管理总局备案召回计划。 在销量方面，目前的一汽-大众正面临着一些挑战。去年，主流合资市场新车累计零售629.9万辆，同比下滑15.7%，德系品牌销量占比超六成，同比下滑 9%。一汽-大众虽处合资品牌头部，但压力明显。2019 – 2021年其还稳居国内车市销量冠军，2022年却被比亚迪反超。今年9月，一汽-大众（不含进口）批 发量为14.3万辆，同比下滑3.8%，排在合资车企第一、总榜第五。 今年10月，一汽-大众实现整车销量13.9万辆（含进口车），燃油车市场份额同比提升。根据规划，未来5年一汽-大 ...

Core Viewpoint - FAW-Volkswagen is undergoing significant organizational restructuring to address challenges in the electric vehicle (EV) market and prepare for an upcoming year of new energy products [1][2] Group 1: Organizational Changes - FAW-Volkswagen's restructuring includes the reorganization of the marketing and customer operations departments to enhance brand influence and customer experience [1] - A new product management department has been established to oversee the entire product lifecycle, ensuring early market input into vehicle development [1] - The company is shifting from a B2B marketing approach to a customer-centric B2C model, aiming to transform its sales management strategy [1][2] Group 2: Market Performance - Despite being a leading joint venture brand, FAW-Volkswagen's market share has declined from 8.5% in 2023 to an expected 7% in 2024, with further drops to 6.8% in the first five months of the year [2] - The sales of its three current EV models totaled only 2% of overall sales, with the ID.6 CROZZ and ID.7 VIZZION experiencing particularly low monthly sales [2][3] Group 3: Product Challenges - The ID.7 VIZZION, once considered a flagship model, has struggled in the market due to its software capabilities not meeting consumer expectations compared to domestic competitors [5][6] - The ID.4 CROZZ has seen a price reduction to 120,000 yuan, but its sales remain low due to weaker product competitiveness against local brands [3][6] Group 4: Consumer Insights - The younger generation (Gen Z) is becoming a core consumer group, requiring new marketing strategies to engage them effectively [7] - Research indicates that traditional joint venture brands have a low preference among Gen Z consumers, who favor new energy brands over established names [8][9] Group 5: Future Plans - FAW-Volkswagen plans to introduce 10 new models specifically for the Chinese market starting in 2026, indicating a commitment to enhancing its product lineup [6] - The company is also developing the ID.AURA model, which will feature advanced driving assistance technologies, aiming to better compete in the EV market [8]