与众 08 等多款车型计划明年上市，这将检验金标大众的成色。 11 月 10 日，一款带有金色大众 Logo 和沃尔夫斯堡狼头标志刹车灯、造型动感的中大型纯电 SUV 登 陆工信部最新一批新车申报目录 —— 这就是大众 "在中国，为中国" 战略的代表车型与众 08。 一位接近公司内部的人士告诉我们，大众高层第一次看到这套设计方案时，会议室一度有点沉默。因 为它与过往的大众审美明显不同：车身线条激进、姿态也更低趴，前脸极窄的 LED 灯带几乎延伸至 车头中央大众品牌标识处。如果去掉这款车的 Logo，并且没有事先见过和它相似度 95% 的 ID. EVO 概念车，人们很难把这款车和大众联系在一起，连著名汽车网站 Motor1 都说它从哪儿看都不像大 众。 在大众（安徽）一些员工口中，这辆车已经成了 "全村的希望"——入华 40 余年来，大众成为超过 4500 万中国家庭信赖的伙伴，这曾经是其核心优势。如今在新能源时代，大众必须重新定义自己，证 明其能够凭借真正具有竞争力的产品重返行业前列。 11 月 10 日，与众 08 登陆工信部最新一批新车申报目录。 中国新能源市场的发展节奏远快于欧洲、竞争也渐趋白热化。据 ...

Core Viewpoint - The article discusses Volkswagen's deep commitment to the Chinese market, highlighting its historical ties and future strategies to enhance its presence and adapt to local consumer needs. Group 1: Volkswagen's Strategy in China - Volkswagen is shifting from "deepening the Chinese market" to "rooting in China," emphasizing significant resource investment and collaboration with local partners to enhance product experience for Chinese consumers [7][8]. - The company plans to launch 21 new energy vehicles by 2027 through its three joint ventures and is collaborating with XPeng to develop an electronic and electrical architecture [6][8]. Group 2: Historical Context - Volkswagen's relationship with China dates back to 1978, with the first Santana model rolling off the production line in 1983, marking a significant milestone in China's automotive history [10][24]. - The partnership has evolved over the years, with Volkswagen becoming a key player in the Chinese automotive market, achieving a market share peak of 50% by the late 1990s [28]. Group 3: Challenges and Adaptations - Volkswagen has faced challenges in the electric vehicle sector, with its ID series struggling against competitors like Tesla due to software issues and market performance [38][39]. - In response to these challenges, Volkswagen established a subsidiary in China to focus on software development and innovation tailored to local market demands [43][44]. Group 4: Investment and Development - The company has committed to investing €15 billion in the Chinese electric mobility sector from 2020 to 2024, including establishing a major R&D center in China [58][60]. - Volkswagen's Chinese R&D team has been empowered with significant autonomy to innovate and adapt products to meet local consumer preferences [64][67].

Core Viewpoint - The article discusses the recent recovery in sales of joint venture car manufacturers in China, highlighting the factors contributing to this turnaround and the ongoing challenges in the electric vehicle (EV) transition [1][2]. Sales Performance - In the first half of 2025, most joint venture car manufacturers, except for Honda and Dongfeng Nissan, experienced sales growth, with FAW Toyota leading at a 16% increase [2][3]. - FAW-Volkswagen sold 436,100 vehicles, a 3.5% increase, while SAIC Volkswagen's sales reached 523,000, up 2.3% [3][4]. - The overall retail sales of mainstream joint venture brands in June increased by 5% year-on-year, with classic fuel vehicles like the Lavida and Sagitar performing well [4]. Fuel Vehicle Recovery - Joint venture manufacturers have relied on fuel vehicles to recover from previous declines, with notable increases in market share for brands like FAW-Volkswagen and GAC Toyota [3][4]. - The performance of fuel vehicles has been bolstered by the introduction of intelligent features, as manufacturers recognize the need to enhance competitiveness in this segment [7][8]. Electric Vehicle Challenges - Despite the recovery in fuel vehicle sales, joint venture brands continue to struggle in the EV market, with a penetration rate of only 5.3% compared to 75.4% for domestic brands [4]. - The lack of standout models in the EV segment has hindered growth, with only a few models like Volkswagen's ID series and Toyota's bZ series showing relative success [4]. Strategic Adjustments - Analysts suggest that joint venture manufacturers have adjusted their strategies to focus on fuel vehicle intelligence and have partnered with local tech companies to enhance their offerings [7][9]. - The shift towards localization in management and product development is seen as a crucial factor for improving market performance [9][10]. Future Outlook - The market share of foreign and joint venture brands is projected to decline, with predictions suggesting a drop from 40% to around 10% in the next 3-5 years [13][14]. - The electric vehicle transition remains a critical issue, with many manufacturers reconsidering their aggressive EV plans due to profitability concerns and changing market dynamics [12][14]. - The competition is expected to intensify between domestic EV brands and traditional fuel vehicle manufacturers, with both sides facing unique challenges [14][15].

Core Viewpoint - SAIC Volkswagen is facing a significant crisis in the rapidly evolving electric vehicle market, where the growth of range-extended and hybrid vehicles has outpaced that of pure electric vehicles, prompting a strategic shift towards developing range-extended products like the ID.ERA, set to launch in 2026 [1][2][6]. Group 1: Market Dynamics - The pure electric vehicle market grew by 107% in 2023 compared to 2021, while range-extended and hybrid products surged by 492%, nearly five times the growth of pure electric vehicles [1]. - SAIC Volkswagen's ID. series has sold over 180,000 units in two and a half years, making it the leading joint venture electric vehicle series, although it has not met initial sales targets of 200,000 to 300,000 units annually [4][20]. Group 2: Strategic Shifts - The company has initiated the development of its first range-extended SUV, ID.ERA, to compete with models like Li Auto's L8/L9, marking a significant strategic pivot towards range-extended vehicles [2][10]. - The partnership with Volkswagen has evolved into a "Joint Venture 2.0" model, where product definition rights are transferred to China, allowing for more localized decision-making [7][8]. Group 3: Internal Changes and Leadership - The company has adopted a "red-blue army" strategy, inspired by Huawei, to foster internal competition and improve product development processes [5][24]. - The leadership emphasizes the importance of crisis awareness, a principle instilled since the company's early days, to adapt to market changes and consumer preferences [21][22]. Group 4: Product Development Focus - Key focus areas for the ID.ERA include achieving industry-leading energy management systems and enhancing smart cabin and driving assistance technologies [10][11]. - The development process involves careful trade-offs to ensure optimal vehicle weight and safety features, such as a backup capacitor system for accident scenarios, despite increasing costs [12][13]. Group 5: Marketing and Sales Strategies - The company has implemented a "one-price" sales model to simplify the purchasing process and enhance customer trust, moving away from traditional negotiation practices [31][33]. - Upcoming marketing strategies for 2025 and 2026 will focus on improving service quality and launching multiple new energy products, with a commitment to elevating customer satisfaction [34][36].

英伟达跌回 3 万亿美元关口 合资品牌车也开始 "百亿补贴" 好莱坞 "五大" 变 "四大" 关注《晚点财经》并设为星标，第一时间获取每日商业精华。 英伟达跌回 3 万亿美元关口 英伟达 6 月 18 日市值登顶全球第一，但自那时起，市值已经跌了 2400 亿美元、差不多跌没了一个高 通。微软和苹果则分别涨了 4.8% 和 5.6%，重回全球第一和第二。 研究机构 New Street 的分析师皮埃尔·费拉古（Pierre Ferragu）罕见下调英伟达评级至中性，理由之一是 股价偏离基本面。但他继续看好 AMD 和台积电。另一家机构 New Constructs 的创始人大卫·特雷纳 （David Trainer）在接受媒体采访时说，英伟达估值是 "荒谬的"，会遇到类似特斯拉的困境 —— 大量竞 争对手涌入市场，行业内卷、利润降低、供大于求。 尽管我们都知道英伟达今天的地位更多来自过去的持续投入，比如靠着十多年前就开始研发的运算平台 CUDA，英伟达已经绑定了数百万人工智能开发者，形成强大的软件生态 —— 这是为什么没什么公司能 挡住英伟达的理由之一。 延伸阅读：《 为什么挡不住英伟达 》《 美国芯片内战 ...