2025年，大众品牌坚定践行"油电混共进全智"战略，持续深耕燃油车市场，主力车型矩阵全面发力，构 筑起稳固的市场竞争力。 轿车领域，"A+级轿车标杆"速腾家族全年销售251918辆，稳居A+级燃油轿车细分市场第一。9月焕新上 市的全新一代速腾L，以"德、智、体、美"全面进阶的产品实力，上市首月即带动家族销量环比劲增 86%，助力速腾家族市场份额创下历史新高，续写了"国民家轿"的传奇篇章。 中高级轿车领航者迈腾家族，全年销售215861辆，同比劲增21.2%，凭借迈腾3000万辆甄选款与2026款 迈腾的协同发力，以领先的智能配置与纯正德系基因，在中高级轿车领域稳健领跑。A级两厢车传奇高 尔夫全年销量35269辆，凭借数字化升级与纯粹驾趣，捍卫了细分市场冠军地位，持续成为更多年轻客 户的首选座驾。 SUV阵营表现同样强劲。高端中型SUV探岳家族全年销量187142辆，同比增长9.8%。全新探岳L的重磅 上市为家族注入强劲动能，其搭载的领先智能科技与升级动力总成，持续巩固了其在高端中型燃油SUV 市场的地位。与此同时，全面焕新的6座/7座家庭旗舰SUV全新揽境，与硬核大五座揽巡组成的旗舰 SUV家族，充分满足了中 ...

Group 1 - In August 2023, traditional fuel vehicle sales in China reached 1.074 million units, showing a month-on-month increase of 9.5% and a year-on-year increase of 12.9%, marking three consecutive months of growth [2] - Despite the overall decline in the fuel vehicle market, there has been a notable recovery in sales over the past three months, with year-on-year growth rates of 7.7%, 8.4%, and 12.9% for June, July, and August respectively [2] - The sales of traditional fuel vehicles in the first eight months of 2025 were 8.747 million units, reflecting a minimal year-on-year decline of only 0.3% compared to a 17.3% drop in 2024 [2] Group 2 - Many joint venture brands, including German and Japanese automakers, are responding to the competitive pressure from new energy vehicles by accelerating the upgrade of fuel vehicle models and offering various purchase incentives [3] - New models such as the all-new Volkswagen Sagitar L and Buick GL8 have been launched with significant price reductions and enhanced features, including advanced intelligent systems [3] - The all-new Sagitar L has a starting price reduced by approximately 20,000 yuan compared to its predecessor, while also enhancing its intelligent features [3] Group 3 - The IQ.Pilot advanced driving assistance system, developed by FAW-Volkswagen in collaboration with DJI's automotive division, aims to address the technological gaps in fuel vehicles [4] - The development of the IQ.Pilot system involved six years of collaboration, focusing on optimizing control algorithms and addressing thermal management challenges [4] - High-end fuel vehicles are also enhancing their intelligent configurations to compete with domestic high-end new energy models [4] Group 4 - The recently launched Audi A5L is notable for being the first fuel vehicle built on Audi's new PPC luxury fuel intelligent platform, featuring significant advancements in intelligent technology [5] - The A5L incorporates Huawei's advanced driving technology, utilizing a comprehensive sensor network for high-level driving assistance [5] - The main challenge for fuel vehicles in achieving intelligent features has been the limitations of their electronic and electrical architecture [6] Group 5 - Audi has developed a new E³ 1.2 electronic and electrical architecture to overcome the limitations of traditional fuel vehicles, enabling centralized control of all vehicle functions [6] - The collaboration between Audi and Huawei involves a clear division of responsibilities in the development of driving assistance technology [7] - The acceleration of intelligent transformation in fuel vehicles is expected to enhance their competitiveness and contribute to sales growth [7] Group 6 - Despite the rapid growth of new energy vehicles, fuel vehicles remain essential for many consumers, particularly families, and are still a significant source of revenue for traditional automakers [7] - The market for fuel vehicles is still substantial, with traditional automakers viewing their fuel vehicle business as crucial for their overall sales and profitability [7]

Core Insights - FAW-Volkswagen has officially launched the new generation of the Sagitar L, with a price range of 114,900 to 131,900 yuan, coinciding with the milestone of reaching 30 million units in production and sales [1][3] Group 1: Product Launch and Features - The new Sagitar L is available in three versions: 300 TSI Fashion, Elite, and Luxury [1] - The vehicle has undergone upgrades in design, intelligence, handling, and safety, addressing diverse consumer needs [3] - The car features a body size of 4,812 mm, achieving an interior space utilization rate of 84.5%, with longitudinal space comparable to B-class vehicles [3] Group 2: Technological Advancements - The Sagitar L is equipped with the IQ. Pilot advanced driving assistance system, validated over 1,400 days and 300,000 kilometers, supporting functions like highway navigation and complex intersection recognition [5] - The smart cockpit utilizes the 8155 chip, enabling continuous dialogue for 20 seconds and dialect recognition, integrating over 400 vehicle control functions [5] Group 3: Performance and Safety - The vehicle is powered by a 1.5T Evo2 engine, delivering 118 kW of power and 250 Nm of torque, with a top speed of 212 km/h and fuel consumption of 5.49 liters per 100 km [5] - The chassis has been upgraded with a wider front track and improved stability, reducing bumpiness by 15% through over 1,000 parameter optimizations [5] - The car's body is made of over 80% high-strength steel and 28% hot-formed steel, passing extensive safety tests, including 3,137 accident scenarios and over 9 million kilometers of testing in extreme conditions [5]

Core Insights - FAW-Volkswagen launched the new generation of Sagitar L on September 9, with three models priced between 114,900 to 131,900 yuan, coinciding with the company's milestone of 30 million units in production and sales [1][3] Group 1: Product Features - The new Sagitar L has undergone upgrades in space, intelligence, handling, and safety, enhancing its competitiveness in the A+ sedan market [3] - The vehicle measures 4,812 mm in length, making it one of the longer models in the A+ sedan category, with an 84.5% cabin space ratio and 1,849 mm of longitudinal seating space [3] - It offers 21 storage compartments, suitable for family travel, and features advanced lighting systems including IQ.Light pixel matrix headlights and Surface LED taillights [3] Group 2: Intelligent Systems - The new model is equipped with the IQ. Pilot enhanced driving assistance system, supporting high-speed NOA functions, including automatic on/off ramps, cornering, lane changes, and traffic signal recognition [5] - The intelligent voice system is based on the 8155 chip, enabling continuous dialogue, dialect recognition, and multiple vehicle control functions, integrating services from various AI models [5] Group 3: Powertrain and Safety - The powertrain features a 1.5T Evo2 engine with a maximum power of 118 kW and torque of 250 N·m, achieving a top speed of 212 km/h and a combined fuel consumption of 5.49 L per 100 km [7] - The vehicle's front track is widened by 30 mm, and the stiffness of the stabilizer bar is increased by 25%, resulting in a 15% reduction in bumpiness and a 21% reduction in impact feeling after joint tuning by Chinese and German engineers [7] - Over 80% of the body is made from high-strength steel, with 28% being hot-formed steel, and the vehicle has passed 3,137 safety tests, covering over 9 million kilometers in various extreme conditions [7]

Core Viewpoint - The launch of the 2026 model of the Volkswagen Teramont marks a significant step for FAW-Volkswagen, positioning it as a flagship SUV with advanced driving capabilities and a focus on family-oriented features [2][4]. Group 1: Product Features - The 2026 Teramont is available in two versions: the 450 4WD Supreme Edition priced at 269,900 yuan and the 450 4WD Flagship Edition at 299,900 yuan, both offering 6-seat and 7-seat configurations at the same price [2]. - The vehicle features a length of 5143mm for the Supreme Edition and 5168mm for the Flagship Edition, with an increase of 16mm compared to the 2025 model, and a wheelbase of 2980mm, enhancing third-row passenger comfort [2]. - The new model provides a flat cargo space exceeding 2.2m in depth by folding the second and third rows of seats, catering to family travel needs [2]. Group 2: Powertrain and Efficiency - The 2026 Teramont is equipped with the fifth-generation EA888 engine, with the high-power version (450 TSI) delivering a maximum power of 200kW and peak torque of 400Nm, achieving 0-100 km/h in just 6.9 seconds while reducing WLTC combined fuel consumption to 8.33L/100km [3]. - The engine incorporates 12 core technology upgrades, including Miller cycle and variable geometry turbocharging, balancing high performance with low fuel consumption to attract consumers concerned about the total lifecycle costs of fuel vehicles [3]. Group 3: Intelligent Driving Capabilities - The new Teramont is the first fuel vehicle in the industry to feature an end-to-end large model, equipped with the IQ. Pilot enhanced driving assistance system, covering 95% of urban scenarios and 100% of highway conditions [4]. - The system utilizes a dual-camera stereo vision system and advanced algorithms for obstacle detection and avoidance, ensuring safe and smooth driving experiences in various conditions [4][5]. - The vehicle's intelligent features include a 15-inch central control screen, an 11.6-inch passenger entertainment screen, and a 10.25-inch instrument panel, supporting over 400 interactive functions [3]. Group 4: Market Strategy - FAW-Volkswagen adopts a "high configuration at a lower price" strategy for the new Teramont, reducing the starting price by 30,000 yuan compared to the current model while enhancing power, space, and intelligence [6]. - The direct sales model ensures price transparency, allowing customers to deal directly with the manufacturer, which may alleviate consumer hesitation in purchasing fuel vehicles [6].

Core Viewpoint - The launch of the new flagship SUV, the all-new Langjing, by FAW-Volkswagen in Shanxi Datong, aims to meet the diverse travel needs of Chinese families with significant upgrades in space, power, intelligence, safety, and quality [1][22]. Group 1: Product Features - The all-new Langjing offers two models: the 450 4WD Supreme and the 450 4WD Flagship, priced at 269,900 yuan and 299,900 yuan respectively, with both 6-seat and 7-seat configurations available at the same price [1][3]. - The vehicle boasts a length of 5,168mm and a wheelbase of 2,980mm, providing a high space utilization rate of 87.2%, which is the highest in its class [4]. - The 6-seat version features independent second-row seats with electric adjustment, ventilation, heating, and 3D massage functions, while the 7-seat version allows for flexible seating arrangements to accommodate larger items [6]. Group 2: Performance and Efficiency - The all-new Langjing is equipped with the fifth-generation EA888 engine, delivering a maximum power of 200 kW and peak torque of 400 N·m, setting a new benchmark for performance and efficiency in the mid-to-large SUV market [7]. - The high-power version achieves a WLTC combined fuel consumption of 8.33 L/100km, balancing power and economy for family use [7]. Group 3: Intelligent Features - The vehicle features a three-screen design for an enhanced smart cockpit experience, integrating driving and entertainment information [8][9]. - It includes a 15-inch central control screen powered by Qualcomm's 8155 chip, supporting over 400 voice interaction functions with a recognition accuracy of over 95% [11]. - The all-new Langjing is the first fuel vehicle to feature end-to-end highway NOA (Navigation on Autopilot) functionality, enhancing driving assistance capabilities [13][14]. Group 4: Safety and Quality - The all-new Langjing adheres to strict German manufacturing standards, with a high-strength cage body and a high-strength steel usage rate of 84%, ensuring passenger safety [15]. - The vehicle has undergone extensive testing, accumulating a total mileage of 9.37 million kilometers before launch, equivalent to 234 laps around the Earth [17]. Group 5: Customer Care and Services - FAW-Volkswagen has introduced the "Jingxiang Family" exclusive service for Langjing owners, providing personalized high-quality purchase and ownership experiences [18]. - The company has launched the "Volkswagen Old Friends" customer brand IP, offering various benefits to reward long-term customer loyalty [20].

Core Viewpoint - The article discusses the strategic decision of FAW-Volkswagen to adopt a dual approach of promoting both fuel and electric vehicles, highlighting the launch of the new SUV, the All-New Langjing, as a significant step in this direction [1][22]. Product Launch and Features - FAW-Volkswagen launched two models of the All-New Langjing SUV, priced at 269,900 yuan and 299,900 yuan, with a unique "four lifetime" guarantee package valued over 20,000 yuan [3]. - The All-New Langjing features a spacious design with a length of 5,168 mm and a wheelbase of 2,980 mm, providing a high occupancy rate of 87.2% [4][6]. - The SUV offers both 6-seat and 7-seat configurations, catering to the needs of multi-child families, with advanced comfort features such as electric adjustment and 3D massage capabilities [6][8]. Performance and Efficiency - The All-New Langjing is equipped with the fifth-generation EA888 engine, delivering a maximum power of 200 kW and a peak torque of 400 N·m, achieving 0-100 km/h in just 7.5 seconds [8]. - Despite an increase in vehicle weight and a 23.5% power boost, the fuel consumption has decreased to 8.33 L/100 km, reflecting a 3.7% reduction [8]. Design and Safety - The SUV features a robust and dynamic exterior design, with a high-strength steel usage rate of 84% in its body structure, enhancing safety [10]. - It includes advanced safety technologies such as emergency assistance and pedestrian protection systems, ensuring comprehensive safety for family travel [10]. Intelligent Features - The All-New Langjing incorporates a three-screen design for an enhanced smart cockpit experience, featuring a 15-inch central display powered by Qualcomm 8155 chip and advanced voice recognition capabilities [12]. - It is the first fuel vehicle to offer end-to-end highway navigation assistance, utilizing a sophisticated driver assistance system developed in collaboration with DJI [14][16]. Customer Engagement and Services - FAW-Volkswagen introduced the "Jingxiang Family" service program, providing personalized sales and after-sales services to enhance customer experience [17]. - The "Volkswagen Old Friends" brand was launched to reward over 20 million customers, emphasizing a commitment to long-term customer relationships and satisfaction [19][22].