在中国，传统豪华品牌皆行至命运的岔路口。 2025年的中国豪华汽车市场，正经历增量见顶后的"存量绞杀"。数据显示，全年豪华车市场份额同比下滑2.8%，燃油豪华车板块更是遭遇两位 数跌幅，份额收缩11.3%。与此同时，问界、极氪等自主品牌与新势力向上突围，携纯电基因与智能优势蚕食市场，当新能源渗透率突破 50%，"全面电动化"几乎成为行业共识，传统豪华品牌集体站在了战略抉择的十字路口，德系三强的转型路径尤为引人关注。 这一节点，让奥迪"油电混共进"的战略全貌清晰显现：并非放弃电动化，而是依托PPE豪华纯电动平台与PPC豪华燃油智能平台，构建内燃机 （ICE）、纯电动（BEV）、插电式混合动力（PHEV）多元产品矩阵。 当行业深陷"油电二元对立"争论时，一汽奥迪与华为乾崑的合作，给出了"智能为核"的第三路径——中国消费者追求的并非动力形式之争，而 是全动力场景下的顶级智能体验，这正是其深耕中国市场的核心逻辑。 一汽奥迪千万用户盛典 图源：官方 燃油稳盘：PPC平台重构智能油车价值 一汽奥迪的战略落地，始于2025年8月的钱塘江畔。在技术周暨新品发布会上，奥迪Q6L e-tron家族与一汽奥迪A5L双车齐发，华为、 ...

● 本报记者 龚梦泽 可喜的销量背后，是战略布局的持续落地。新能源车领域，中国一汽与大众汽车集团签署协议，计划引 入16款中国定制化新能源车型，一汽大众捷达汽车科技有限公司正式成立并规划2028年前推出4款新能 源车产品；出海业务实现"从0到1"的突破，首批整车出口中东市场，搭建起全流程出海保障体系；内部 改革同样纵深推进，营销体系向"前台作战－中台策略－后台能力"协同模式演进，"U30计划""鲲鹏计 划"夯实人才基础，"创·享之道"企业文化3.0凝聚变革共识。正如王胜利所言："这些变革正在为一汽-大 众构建穿越周期的底层能力，也为合资车企高质量发展提供了可复制的实践路径。" 当中国车市进入"存量竞争+全面转型"的深水区，合资品牌正面临前所未有的挑战：燃油车市场持续收 缩，新能源车赛道竞争白热化，本土化创新压力与日俱增。作为中国乘用车市场首家产销突破3000万辆 的合资企业，一汽-大众在2025年的市场风浪中交出了稳健答卷。 13款新车引领全域突破新路径 "'砺'是迎难而上、反复打磨的韧劲，'新'是突破向新、锐意转型的方向。"王胜利对年度关键词"砺 新"的解读，明确了一汽-大众2026年的核心姿态。在"十五五 ...

2025年的中国车市，正经历着深刻的结构重塑。新能源车渗透率攀升至54%，燃油车市场终端上险量降 至1070万辆，马太效应愈发凸显，"价格战"向"价值战"转型的行业共识逐步形成。在这样的背景下，一 汽-大众以"稳油、加电、谋出海"为核心路径，实现全年销量158.7万辆，连续7年位居中国合资车企销量 第一和燃油车市场销量第一，燃油车市场份额逆势提升0.9个百分点。 "2025年是豪华车品牌竞争最残酷的一年，但我们实现了三个第一。"一汽奥迪销售有限责任公司执行副 总经理郭永锋的表述，展示了各品牌在细分市场的攻坚成果——奥迪品牌燃油车时隔六年重回豪华车市 场第一，A6L以17.2万辆蝉联豪华C级轿车销量冠军；大众品牌全年销售90.2万辆，燃油车市场份额增长 0.6个百分点，高端车型占比达54%；捷达品牌则在价格竞争最激烈的市场中稳住节奏，全年交付11.8万 辆，在驾考和手动挡SUV细分市场稳居第一。 可喜的销量背后，是战略布局的持续落地。新能源车领域，中国一汽与大众汽车集团签署协议，计划引 入16款中国定制化新能源车型，一汽大众捷达汽车科技有限公司正式成立并规划2028年前推出4款新能 源车产品；出海业务实现"从0 ...

在激烈竞争的2025年，一汽-大众全年终端销售158.7万辆。作为一汽-大众的规模基盘，大众品牌以"变"破局、以"新"突围，全年销售整车90.2万辆，燃油车 市场份额逆势增长0.6个百分点。 自2006年引入中国以来，速腾凭借过硬品质和产品力持续赢得消费者信赖。在新能源加速渗透的今天，依然保持月销2万的燃油车，累计销量将达到450万 辆。进入中国市场20周年之际，速腾家族也将迎来历史性的产品大年，除了推出重磅车型全新速腾S之外，还将扩充两个新成员，以更快的产品迭代和更多 元的家族化矩阵，满足客户的差异化需求。 全新揽巡是为"新生活探险家"量身打造的"硬核澎湃大五座SUV"，集颜值、动力、智慧科技和舒适空间于一身。全新的车身尺寸与造型设计，更硬朗有型； 搭载第五代EA888发动机，动力更高效澎湃；智能化上，配备IQ. Pilot增强驾驶辅助，加上中大型5座SUV的大空间，为客户带来既好看、又好开、更智能的 高品质出行体验。 2026年，一汽-大众大众品牌将迎来新商品大年，基于"油电混共进全智"战略，推出8款全新车型，构建起大众品牌有史以来动力布局最全、竞争力最强的商 品矩阵，发起猛烈的新商品攻势。并通过"以客户 ...

2026年，一汽-大众大众品牌迎来新商品大年，基于"油电混共进全智"战略，将推出8款全新车型，构建覆盖全面且具备竞争力的产品矩阵。一季度，品 牌将首次举办春季发布会，一次性推出5款新车，其中包括全新速腾S与全新揽巡两款重点车型。 2026年，一汽-大众大众品牌将持续优化燃油车产品体系，以具备市场竞争力的新产品响应消费需求。 速腾自2006年引入中国市场以来，凭借可靠品质与产品实力，持续获得用户认可。在新能源汽车市场快速发展的背景下，速腾依然保持稳定的市场表 现，月销量约2万辆，累计销量预计将达450万辆。在进入中国市场20周年之际，速腾家族迎来产品大年，除推出全新速腾S外，还将扩充两个新成员，以更 快迭代和更多元产品矩阵，满足消费者多样化需求，持续巩固其A+级燃油车市场的地位。 全新揽巡定位为"大五座SUV"。新车在车身尺寸与造型设计上进行了更新。其搭载的第五代EA888发动机，提升了动力效率；并配备属于燃油车主流水 平的IQ. Pilot增强驾驶辅助系统，结合中大型5座SUV的空间布局，旨在为用户提供更具品质的驾乘体验。随着全新揽巡的上市，一汽-大众"燃油车三步 走"战略实现了从A级到B级、从轿车到SUV的 ...

一汽-大众正式公布全年产品规划。2026年，一汽-大众大众将迎来新商品大年，基于"油电混共进全 智"战略，共将推出8款全新车型，构建起动力布局最全、竞争力最强的商品矩阵。其中，一季度一汽- 大众将首次举办春季发布会，届时将有5款新车齐发，其中全新速腾S和全新揽巡作为主力车型，成为 开年重磅力作。 全新揽巡是为"新生活探险家"量身打造的"硬核澎湃大五座SUV"，集颜值、动力、智慧科技和舒适空间 于一身。全新的车身尺寸与造型设计，更硬朗有型；搭载第五代EA888发动机，动力更高效澎湃；配备 燃油车第一梯队的IQ. Pilot增强驾驶辅助，结合中大型5座SUV独有大空间，为客户带来既好看、又好 开、更智能的高品质出行体验。随着全新揽巡上市，一汽-大众"燃油车三步走"战略实现从A级到B级、 从轿车到SUV的全覆盖，让"增强驾驶辅助看大众"成为更广泛认知。 速腾自2006年引入中国以来，凭借过硬品质和产品力持续赢得信赖。在新能源加速渗透的今天，速腾是 一款畅销20年、依然保持月销2万的燃油车，累计销量将达到450万辆。进入中国市场20周年之际，速腾 家族迎来产品大年，除推出全新速腾S外，还将扩充两个新成员，以更快迭代和 ...

Core Insights - FAW Audi has reached a milestone of 10 million users, becoming the first joint venture luxury car brand in China to achieve this feat [1] - The new Audi Q5L, equipped with Huawei's advanced driving technology, was officially launched at the event, alongside the global debut of the new Audi A6L [1][3] - FAW Audi introduced a limited-time "Four Rings Gift" campaign to reward its loyal customer base [1] Group 1 - FAW Audi is the first international luxury car brand to be developed locally in China, setting multiple industry precedents [3] - Since its establishment, FAW Audi has created a comprehensive luxury product matrix covering various segments from fuel to electric vehicles [3] - The company plans to launch several key models, including the new Audi Q5L and A6L, by 2026 [3] Group 2 - The new Audi Q5L is priced between 309,800 yuan and 384,800 yuan, and has gained nearly 2 million users since its domestic production began in 2010 [6] - The Q5L is the first SUV product on the PPC luxury fuel intelligent platform, aiming to meet user expectations for high-quality intelligent travel [6] - FAW Audi will enhance its "Oil-Electric Hybrid" strategy and improve service networks to better serve customers [6] Group 3 - The new Audi Q5L features a 125mm longer wheelbase and offers three exclusive color options tailored for Chinese consumers [7] - The vehicle is equipped with the fifth-generation EA888 engine and HDI dual-motor hybrid technology, achieving a 15% reduction in fuel consumption compared to the previous generation [8] - Additional features include a customizable Huawei driving technology, a luxury Bang & Olufsen sound system, and ergonomically designed "Cloud Comfort Seats" [8]

Core Insights - The event on January 15 marked a significant milestone for FAW Audi, celebrating the delivery of the 10 millionth Audi vehicle and showcasing new models like the Audi A6L and Q5L, alongside a new customer experience strategy [1][3] - FAW Audi's achievement of 10 million users reflects a deepening collaboration between Chinese and German automotive industries, emphasizing high-quality openness and localized innovation [3][9] - The theme of the event, "Achieving Millions of Beautiful Moments," highlights the trust built over time between FAW Audi and its users, showcasing a commitment to a user-centered long-term value approach [4][8] Product and Service Commitment - FAW Audi emphasizes uncompromising craftsmanship in product quality, ensuring that global luxury standards are rooted in China, which has led to the Q5 family leading its market segment for 16 years with nearly 2 million users [6][8] - The company has a history of accurately responding to user needs, from the introduction of luxury cars in 1988 to the launch of the Q5 in 2010, and now with the "Oil-Electric Hybrid Intelligent" strategy to meet high-end smart travel demands [6][8] - FAW Audi has built a comprehensive service ecosystem with nearly 600 dealerships, enhancing user experience through initiatives like exclusive user rights and high-value service packages [8][14] Strategic Partnerships and Industry Impact - The partnership between FAW and Audi, initiated in 1988, represents a successful model of cooperation that has evolved into a new paradigm for joint ventures in China [9][11] - FAW Audi's growth has been supported by a full value chain localization process, integrating R&D, production, quality assurance, and marketing, which has also uplifted the entire automotive supply chain [11][13] - Collaborations with leading local tech companies like CATL and Huawei are pivotal for FAW Audi's transition into the intelligent and electric vehicle era, driving high-quality industry development [13][14] Future Directions - FAW Audi's "Oil-Electric Hybrid Intelligent" strategy aims to address the evolving automotive landscape by offering both fuel and electric options, ensuring users experience cutting-edge technology regardless of their choice [14][16] - The integration of advanced technologies in both electric and fuel models signifies a shift towards deeper collaboration in core technology development and ecosystem building [16][18] - As FAW Audi looks towards the next milestone of 10 million, it aims to leverage its 38 years of experience and strategic foresight to foster high-quality development and continue its legacy of user value creation [18]

Core Viewpoint - FAW Audi has achieved a significant milestone of reaching 10 million users, becoming the first joint venture luxury car brand in China to do so, reflecting its deep integration into China's reform and opening-up process and its commitment to Sino-German automotive cooperation [3][4]. Group 1: Milestone Celebration - The "10 Million Users Celebration and New Product Launch Night" was held in Shenzhen, marking FAW Audi's 38 years of development and its new customer experience strategy "Zhen·Heart Path" aimed at providing high-quality luxury experiences [1][4]. - The event featured the global debut of the new Audi A6L and the launch of the new Audi Q5L, which is the first luxury fuel SUV equipped with Huawei's Qian Kun intelligent driving technology [1][5]. Group 2: Historical Achievements - FAW Audi has been a pioneer in the Chinese luxury car market, introducing several industry firsts, such as the extended Audi A6 in 1999 and the 4S sales service system in 2000, which set a benchmark for luxury car services [4]. - The introduction of the domestically produced Audi Q5 in 2010 successfully tapped into the domestic B-class luxury SUV market, showcasing FAW Audi's alignment with consumer demands [4]. Group 3: Future Strategy and Product Development - FAW Audi is set to launch several key models, including the new Audi Q5L and Audi A6L e-tron by 2026, as part of its strategy to embrace the era of luxury intelligent mobility [5][8]. - The company aims to achieve a second "10 million" milestone by focusing on the luxury automotive market and enhancing its product offerings through innovative platforms for both fuel and electric vehicles [8][9]. Group 4: Product Features and Innovations - The new Audi Q5L features a 125mm longer wheelbase compared to its overseas version and offers three exclusive color options for the Chinese market [9]. - It is equipped with the fifth-generation EA888 engine and HDI dual-motor hybrid technology, achieving a 15% reduction in fuel consumption compared to the previous generation [9]. - The vehicle also includes Huawei's customized Qian Kun intelligent driving technology, enhancing its multi-scenario driving assistance capabilities [9].

Core Insights - The establishment of a joint luxury car brand with over ten million users marks a significant milestone for the Chinese market, showcasing the brand's development and integration into China's economic reforms [2][3] - The launch event highlighted the introduction of the new Audi Q5L and A6L, emphasizing the brand's commitment to innovation and customer experience [1][9] Group 1: Company Milestones - On January 15, the "FAW Audi Ten Million Users Celebration and New Product Launch Night" was held, celebrating the achievement of ten million users [3] - FAW Audi has been a pioneer in the domestic luxury car market for 38 years, focusing on localization and user-centric development [5] - The company aims to reach a second milestone of ten million users by transforming its strategy and expanding its market presence [5][12] Group 2: Product Innovations - The new Audi Q5L, priced between 309,800 and 384,800 yuan, is the first SUV to feature the PPC luxury fuel intelligent platform, enhancing its design, control, and luxury aspects [14][15] - The Q5L has a 125mm longer wheelbase compared to its overseas version and offers exclusive color options for the Chinese market [15] - The new Audi A6L made its global debut, showcasing the brand's advancements in both fuel and electric vehicle platforms [7][9] Group 3: Customer Experience Strategy - FAW Audi launched the "Zhen·Heart Path" customer experience strategy, focusing on three themes: respect, joy, and enjoyment, along with ten service commitments [12] - The company aims to lead in brand development, technology, customer experience, and ecological responsibility through strategic upgrades [12]