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两年12家企业关停,美关税“极限施压”,中外巨头为何还加码?
Core Insights - South Africa's automotive industry is facing severe challenges, including declining sales, high import rates, and insufficient localization, leading to the closure of 12 companies and the loss of over 4,000 jobs in the past two years [2][4][6] - Despite these challenges, companies like Toyota, Stellantis, Chery, and BYD are increasing their investments in South Africa, driven by local policies promoting electrification and localization [3][10] Industry Challenges - South Africa's automotive market, once a leader in Africa, is now struggling with a 3% year-on-year decline in sales, projected at approximately 516,000 units for 2024 [6] - The import vehicle ratio is alarmingly high at 64%, while the localization rate remains stagnant at around 39%, significantly below the target of 60% [6][9] - The automotive production target of 1.4 million units by 2035 is far from the estimated production of 630,000 units in 2024, with over 60% of production aimed at export markets [6][10] Impact of External Factors - The recent U.S. tariffs on South African automotive exports, amounting to 28.7 billion South African Rand (approximately 11.7 billion RMB), are expected to exacerbate the industry's difficulties [6][9] - The automotive sector directly employs 115,000 people, with an additional 80,000 in parts manufacturing, facing risks of job losses due to the tariffs [7][9] Government Initiatives - The South African government is expanding local manufacturing incentives, particularly for electric vehicles and related components, to address industry challenges [10] - A tax reduction policy of 150% for investments in electric and hydrogen vehicles is set to take effect from March 2026, alongside a 1 billion South African Rand fund to support local electric vehicle and battery production [10][11] Market Developments - Chinese automakers such as BAIC, Chery, Great Wall, BYD, and others are competing with multinational giants like Toyota and Volkswagen in South Africa [11][13] - Chery has introduced hybrid models in South Africa, while BYD plans to establish a significant presence with multiple electric vehicle models by 2025 [11][13] - Stellantis is also pursuing local production, with plans to manufacture electric vehicles in South Africa, starting with the Landtrek pickup [13]
出走中东,又一中国车企深化伊拉克市场建设
Guan Cha Zhe Wang· 2025-08-13 03:23
Core Viewpoint - Chery Automobile has signed an agreement with Jameel Motors to launch Omoda and Jaecoo brands in the Iraqi market, indicating a strategic move to expand its presence in the Middle East [1][3]. Group 1: Market Demand and Growth - The Iraqi market has shown strong demand for new vehicles, with new car sales estimated to have increased by over 28%, reaching approximately 161,000 units [3]. - The automotive industry is a key sector in Iraq, accounting for 8%-10% of the country's total imports, which presents new opportunities for Chinese automakers [3]. Group 2: Export and Sales Performance - In the first half of this year, the number of cars exported directly from China to Iraq rose to 18,000 units, a 71.4% increase compared to the same period last year [3]. Group 3: Leadership and Strategy - Jameel Motors' Iraqi operations will be led by Kamal Sultan, who has over ten years of experience in the Iraqi market and has previously established sales networks for brands like Toyota and Nissan [5]. - The Vice President of Jameel Motors, Jasmine Wong, emphasized the importance of careful selection of overseas partners and a long-term investment approach for Chinese automakers, highlighting the need for comprehensive pre-sales and after-sales services to enhance customer satisfaction [5].
加速海外布局,比亚迪、奇瑞等企业进一步开拓南非市场
Guan Cha Zhe Wang· 2025-06-07 05:31
Core Viewpoint - BYD and Chery are increasing their investments in the South African market amid rising global trade tensions and the ongoing expansion of Chinese automotive exports [1][3]. Group 1: Company Strategies - BYD plans to nearly double its dealer network in South Africa by next year, aiming to increase its market share [3]. - By the end of this year, BYD intends to have approximately 20 dealerships in South Africa, with a target of expanding to about 30 or 35 by next year [3]. - Chery has launched two hybrid models, the Euromanda C9 and Jaecoo J7, in South Africa, marking its entry into the plug-in hybrid vehicle market in Africa [5]. Group 2: Market Potential - The African electric vehicle market is projected to reach $21.4 billion by 2027, with an average annual growth rate of 10.2% from 2022 to 2027 [8]. - Despite limited infrastructure, supportive government policies in several African countries are attracting Chinese automotive manufacturers [7][8]. - In 2023, exports of Chinese new energy vehicles to Africa increased by 291% year-on-year [8]. Group 3: Regional Focus - South Africa is identified as a key market for Chinese automakers due to its status as the first African country to implement policies for electric vehicle manufacturing, sales, and usage [8]. - The country is considered one of the most developed in Africa, making it a primary target for expansion by Chinese car manufacturers [8]. - Other Chinese automakers, such as GAC, Great Wall, and Changan, are also increasing their focus on the African market [9].