据悉，这款小米自研的玄戒O1芯片仅搭载于小米15S Pro手机、小米平板7 Ultra、小米平板7S Pro等产品。 小米集团创始人董事长雷军此前曾表示，做玄戒O1的时候，小米完全没有想到O1做得这么好。"我真的没想到，所以整个O1的芯片总量定的就不够，规划 是做了4款产品。" 近期，小米发布了MIX Flip 2小折叠，该机型没有搭载小米的玄戒O1芯片，而是用的骁龙8至尊版处理器，售价5999元起。 7月10日，小米手机在微博回应了"小米MIX Flip 2为什么没上玄戒O1"问题。小米官方称："玄戒O1作为玄戒的第一代SoC，主要是做技术验证，我们立项之 初规划的总量比较有限，不能满足小折叠产品大规模量产的需求。" 近期还有数码博主爆料，小米新一代自研基带进展还不错，有突破。不过目前来看，下一代SoC还不确定是否能赶得上，玄戒O2是否能用上自研基带还存在 悬念。 值得注意的是，前段时间小米联合创始人林斌曾经短暂晒了一张通话界面的截图，之后火速删除。很多人推测，这就是在测试小米玄戒5G基带。 本文系观察者网独家稿件，未经授权，不得转载。 图源BCI 2025年第二季度，小米（含REDMI）以1141.76万 ...

例如近期，某家厂商就因未能及时给旗舰机型用户推送新功能被用户送上微博热搜。究其原因其实也很简单，这些购买了旗舰机型的用户花了大几千元支持 厂商，不说要有新功能体验优先权了，至少不能被推到"老用户不如狗"的境地。 其实这种事情在手机市场不是第一次发生了，旗舰用户拥有一定特权是应该的，但手机厂商们也有自己的考虑，真理到底掌握在谁手中呢？ 新机用户成了小甜甜，老用户一夜变牛夫人？ 从去年开始，用户对手机的吐槽逐渐从硬件层面转移到软件层面。在厂商们的努力下，硬件的短板越来越少，但软件调教的表现却"一年不如一年"，相形见 绌。 可能很多读者还不清楚这件事的来龙去脉，我这里为大家总结一下，简单来说就是某家手机厂商在自家的一款中端新机上推出了其他所有机型都没有的新功 能，而且从某位高管的口中，这项功能是专为新机量身定做的，短时间内不考虑推送到其他机型上。 （图片来源：某品牌官网） 恰恰就是这一点就让不少旗舰机型用户「恼怒」，明明自己花了更多的真金白银来支持厂商，怎么到头来还不如花两三千元买中端机的用户来的「高贵」？ 从一位普通消费者的角度出发，我个人也非常不喜欢这种单机型独占某一个功能的举动，有一丝强行「绑架」用户去购买这 ...

Core Viewpoint - Xiaomi clarified that the absence of the玄戒O1 in the MIXFlip2 is due to its initial planning for limited production capacity, which cannot meet the mass production needs of the foldable product [1] Group 1 - Xiaomi officially stated that the玄戒O1, being the first generation SoC of the玄戒 series, was primarily intended for technology validation [1] - The company indicated that the total planned quantity for the玄戒O1 was relatively limited from the beginning of the project [1] - This limitation in production capacity is a key reason for not incorporating the玄戒O1 into the MIXFlip2 [1]

Core Insights - The domestic foldable smartphone market has entered a new phase of competition with the launch of several new products from leading manufacturers, including vivo's X Fold 5, Xiaomi's MIX Flip 2, and Honor's Magic V5 [1][2] Group 1: Product Launches - Honor's Magic V5, launched on July 1, is positioned as the lightest and thinnest foldable flagship, featuring a Snapdragon 8 Gen 2 chip, a thickness of 8.8mm, a weight of 217g, and a battery capacity of 6100mAh [1] - The starting price of Magic V5 remains at 8999 yuan, consistent with the previous model, Magic V3, despite significant improvements in processor performance and system connectivity [1] Group 2: Market Position and Strategy - Honor's market share has declined, dropping from first place to sixth with a 13.7% market share in Q1, largely due to slow product updates and a lack of competitive models in the mid-to-high-end market [2][4] - The launch of Magic V5 is seen as crucial for Honor to regain market momentum and demonstrate its AI strategy to investors [2] Group 3: Industry Trends - Honor has established a comprehensive product matrix across all price segments since its independence in 2020, including various series and foldable products [4] - According to IDC, Honor is projected to achieve 1.89 million units in foldable smartphone shipments and a 20.6% market share in 2024, ranking second in the domestic market behind Huawei [4] - The foldable smartphone segment is expected to evolve, with a shift towards scenario-based innovations and enhanced user experiences, as indicated by Honor's plans for future product upgrades [5] Group 4: Competitive Landscape - The entry of Apple into the foldable smartphone market, with prototype testing expected to begin in mid-2025, is viewed as a motivator for Honor and could stimulate consumer interest in foldable devices [5]

6月26日晚，公司召开人车家全生态发布会，正式发布小米YU7、小米MIX Flip 2与小米AI眼镜等产品。小米 YU7共三款配置，标准版、Pro版以及Max版，支持车外小爱语音，共有九种颜色，开售3分钟大定突破20万 台。小米AI眼镜定义为面向下一个时代的个人智能设备、随身AI的入口，镜架重量40g，搭载1200万像素摄像 头，可拍照、录制视频，支持第三方APP视频通话、直播，定价1999元起。公司坚持技术为本，坚持高端化引 领，预计未来五年将在核心技术领域投入2000亿研发费用。 国信电子观点 我们认为，公司发布小米YU7、AI眼镜等产品，产品矩阵丰富，人车家全生态进一步完善。长期看好公司重视 研发投入，布局芯片、AI、OS等领域。作为To C企业准确把握消费者需求，在人车家全生态战略布局引领 下，公司业务全面覆盖AI应用终端，实现AI+手机、汽车、智能家居全场景覆盖。AI应用加速发展背景下，公 司有望受益。 点击 关注我们 报告发布日期：2025年7月1日 报告名称:《 小米集团-W（01810.HK）-发布小米YU7及AI眼镜等产品，进一步完善人车家全生态 》 分析师：胡剑 S098052108000 ...

Magic V5依然主打轻薄，厚度为8.8mm、重量217g。和同样在上半年发布的友商大折叠产品做对比，vivo X Fold5做成玻纤背板的"钛度"配色机的折叠态厚 度为9.2mm、重量为217g，其余配色的厚度增加0.5mm、重要增加2g；OPPO Find 5的白色、黑色款厚度为8.93mm，重要229g。因此，荣耀管理层称Magic V5是"全球最薄、全球最轻"的大折叠手机。 近期，苹果供应链上下游传出关于苹果首款折叠屏手机的原型测试阶段预计将于今年年底完成、于2026年发布的消息。 荣耀期待苹果加入这场折叠屏的"战争"吗？面对这一问题，荣耀公司产品线总裁方飞表示，非常期待苹果折叠屏的发布，"苹果入局表明苹果认为折叠屏赛 道值得加入，会激发更多消费者对于折叠品类的考量，也会有更多玩家加入这个赛道。这也说明我们这几年的坚守是值得的。" 方飞称，荣耀最早进入折叠屏领域时，"真的是一穷二白"，没有任何一张图纸。苹果的加入对荣耀而言是一种激励，期待和苹果同台竞技。方飞还透露，荣 耀的小折叠新品将在今年8月推出。 从2020年折叠屏手机开启商业化以来，5年时间，华为、小米、vivo、OPPO、荣耀等主流厂商相继 ...

Group 1 - The report highlights the frequent release of new products by companies like Xiaomi and Honor, emphasizing the importance of the domestic production process for new materials [5][6] - The Chinese government is supporting equipment upgrades in the petrochemical and chemical industries with a funding of 200 billion yuan, which is expected to accelerate the modernization of these sectors [5][6] - The introduction of new products, such as Xiaomi's first SUV and Honor's latest smartphones, is seen as a significant advancement in China's consumer electronics sector, potentially driving the domestic supply chain and high-end material development [6][9] Group 2 - The report indicates that the securities sector may experience upward momentum after a period of consolidation, with technical indicators showing positive trends [11][12] - The Shanghai Composite Index has shown resilience, maintaining above key moving averages despite recent fluctuations, suggesting potential for further gains [19][20] - The report notes that large capital inflows into the market indicate strong buying interest, which may support continued upward movement in the securities sector [15][19] Group 3 - The report tracks industry performance, noting that the petrochemical index has underperformed compared to the broader market, while the basic chemical index has outperformed [7][22] - Specific sub-sectors such as membrane materials and other plastic products have shown significant price increases, indicating strong demand and potential investment opportunities [7][22] - The report emphasizes the importance of selecting resilient and advantageous sectors within the chemical industry, particularly those benefiting from supply-side reforms and domestic production initiatives [9][10]

Core Insights - The recent meeting with Lei Jun focused on additional information regarding the YU7 model, highlighting key points about order transitions, production plans, and market strategy. Group 1: Order and Production Insights - Approximately 15% of YU7 orders are from the SU7 series, translating to about 36,000 units, which has a minimal impact on overall SU7 orders [1] - The current backlog for SU7 is estimated at around 250,000 units, while total orders for Xiaomi's vehicles exceed 500,000 units, indicating a significant demand [1][2] - The company plans to prioritize domestic deliveries and aims to be ready for international expansion by 2027, as current orders will take until mid-2024 to fulfill [2][40] Group 2: Capacity and Financial Projections - Once the first three phases of production ramp up, Xiaomi's monthly production capacity could exceed 80,000 units, leading to an annual capacity of nearly 1 million units [3] - By 2027, with an average vehicle price of 255,000 yuan and a projected gross margin of 25.7%, the core operating profit for Xiaomi's automotive business is expected to reach 22.1 billion yuan, a 43% increase year-on-year [3] Group 3: Market Positioning and Strategy - Xiaomi will not pursue the production of a low-cost vehicle under the Redmi brand, focusing instead on the mid-to-high-end market segment priced between 200,000 to 350,000 yuan [1][26] - The company has made significant investments in production capacity and quality testing, with over 1 million kilometers of road testing completed for the SU7 model [23] Group 4: Competitive Analysis - The YU7 model has shown strong initial order performance, with 240,000 units locked in within 18 hours of the launch, indicating robust market interest [7][8] - The company aims to compete directly with established players like Tesla, using performance metrics from the Nürburgring as a benchmark for quality and capability [30][31]

机构：国信证券 研究员：胡剑/张伦可/唐旭霞 事项： 6 月26 日晚，公司召开人车家全生态发布会，正式发布小米YU7、小米MIX Flip 2 与小米AI 眼镜等产 品。小米YU7 共三款配置，标准版、Pro 版以及Max 版，支持车外小爱语音，共有九种颜色，开售3 分 钟大定突破20 万台。小米AI 眼镜定义为面向下一个时代的个人智能设备、随身AI 的入口，镜架重量 40g，搭载1200 万像素摄像头，可拍照、录制视频，支持第三方APP 视频通话、直播，定价1999 元 起。公司坚持技术为本，坚持高端化引领，预计未来五年将在核心技术领域投入2000 亿研发费用。 国信电子观点：我们认为，公司发布小米YU7、AI 眼镜等产品，产品矩阵丰富，人车家全生态进一步 完善。 长期看好公司重视研发投入，布局芯片、AI、OS 等领域。作为To C 企业准确把握消费者需求，在人车 家全生态战略布局引领下，公司业务全面覆盖AI 应用终端，实现AI+手机、汽车、智能家居全场景覆 盖。AI应用加速发展背景下，公司有望受益。上调盈利预测，预计公司2025-2027 年营业收入同比增长 35.7%/27.2%/14.8% 至496 ...

证券研究报告 | 2025年07月01日 小米集团-W（01810.HK） 发布小米 YU7 及 AI 眼镜等产品，进一步完善人车家全生态 公司研究·海外公司快评 电子·消费电子 投资评级：优于大市（维持） | 证券分析师： | 胡剑 | 021-60893306 | hujian1@guosen.com.cn | 执证编码：S0980521080001 | | --- | --- | --- | --- | --- | | 证券分析师： | 张伦可 | 0755-81982651 | zhanglunke@guosen.com.cn | 执证编码：S0980521120004 | | 证券分析师： | 唐旭霞 | 0755-81981814 | tangxx@guosen.com.cn | 执证编码：S0980519080002 | | 联系人： | 连欣然 | 010-88005482 | lianxinran@guosen.com.cn | | | 联系人： | 刘子谭 | | liuzitan@guosen.com.cn | | 事项： 6 月 26 日晚，公司召开人车家全生态发布会，正式发布小米 Y ...