52TOYS此次也带来旗下四大潮流IP——NOOK、CiCiLu、PoukaPouka、NINNIC。NOOK作为52TOYS 的明星IP之一带来两款新品；PoukaPouka则以温暖治愈的风格深受玩家喜爱；52TOYS还推出 PoukaPouka雪宝宝和一起滑雪吧两款搪胶毛绒产品。 北京商报讯(记者赵述评)12月12日至14日，QDF X ADTS北京国际艺术设计玩具展览会在北京国家会议 中心举办，52TOYS以"欢迎登陆52TOYS愿望岛"为主题，携旗下四大热门潮流IP及全新成员LITTLE BUNS亮相。 首次亮相的LITTLE BUNS由艺术家三山创作，系列角色都有着胖乎乎的小馒头脸，传递爱与陪伴，饼 饼兔和面面熊是其中重要角色。由于经历了一段时间的沉寂，该系列被潮玩爱好者视为"白月光"般的存 在。有业内人士预测，在52TOYS全产业链布局和全球化销售渠道的加持下，LITTLE BUNS有望实现更 高的辨识度和长线生命力。 52TOYS从2024年起开始加码自有IP的储备，2025年相继推出CiCiLu、Pouka Pouka、NINNIC三大全新 潮流IP，而此次亮相的LITTLE BUNS，进一步 ...

本报讯 （记者李豪悦）12月14日，"QDF X ADTS北京国际艺术设计玩具展览会"（以下简称"QDF"）在 北京落幕，潮玩品牌北京乐自天成文化发展股份有限公司（以下简称"52TOYS"）携旗下四大热门潮流 IP及全新成员LITTLE BUNS亮相。 除了新成员LITTLE BUNS，52TOYS此次也带来旗下四大潮流IP：NOOK、CiCiLu、PoukaPouka、 NINNIC。一直以来，52TOYS坚持依据IP特点打造不同产品，凸显和阐释每个IP的内核。 作为国内IP玩具领域的佼佼者，52TOYS从2024年起开始加码自有IP的储备，在全球范围内发掘了多个 优质IP。2025年，52TOYS相继推出CiCiLu、Pouka Pouka、NINNIC三大全新潮流IP，而此次亮相的 LITTLE BUNS，进一步验证了52TOYS作为头部IP运营平台，对于优质IP的强大吸引力。这些新IP陆续 推向市场，进一步丰富了52TOYS的自有IP矩阵。 本次QDF潮玩展，52TOYS不仅持续发酵CiCiLu、NOOK等IP的魅力，更通过新成员LITTLE BUNS的惊 喜亮相，为自身品牌及潮玩市场注入新鲜活力。从 ...

Core Insights - The Chinese潮玩 (trendy toy) market has experienced explosive growth, with market value increasing from 6.3 billion yuan in 2015 to 60 billion yuan in 2023, and projected to reach 110.1 billion yuan by 2026 [2][3] - The rise of Labubu has significantly influenced the潮玩 industry, attracting more consumers and capital, while also leading to increased competition among brands [2][3][4] - The潮玩 market is characterized by a shift from materialistic consumption to emotional and social value, with consumers seeking identity recognition and emotional connection through潮玩 products [1][4] Market Dynamics - The潮玩 market is becoming increasingly crowded, with new brands emerging and competition intensifying as established players like泡泡玛特 dominate [2][4] - The top five潮玩 IP companies hold only 20.8% of the market share, indicating a fragmented industry with no clear monopoly [4][5] - The trend of emotional connection and companionship is becoming central to潮玩 design, with companies focusing on creating relatable and emotionally resonant IPs [5][6] Investment and Mergers - Significant mergers and acquisitions have occurred in the潮玩 sector, including量子之歌 acquiring 61% of Letsvan and万达电影 investing 144 million yuan in 52TOYS [3][4] - The influx of capital and interest in潮玩 is expected to drive further industry development, although it may also lead to resource concentration on popular IPs [3][4] Consumer Behavior - The consumer base for潮玩 is expanding, with increased accessibility through various retail channels, including online platforms and physical stores [2][3] - Social media plays a crucial role in shaping潮玩 culture, with platforms facilitating community engagement and content creation around潮玩 products [3][6] Future Trends - Companies are increasingly focusing on self-developed IPs, with plans to enhance their proprietary product offerings [5][6] - The潮玩 industry is exploring innovative marketing strategies, including collaborations with celebrities and immersive experiences to enhance consumer engagement [6][8] - Despite the growth, the潮玩 market is still perceived as niche, with ongoing challenges in reaching broader consumer demographics beyond urban centers [8][9]