Core Insights - The launch of the foreign trade marketing AI tool OKKI AiReach has shown significant results within its first month, helping merchants discover an average of 1,325 new potential customers and sending nearly 335,000 marketing messages [1] - The "cooling economy" has surged due to global high temperatures, with cooling product GMV increasing by 77% year-on-year, making it a key driver of cross-border order growth this summer [1] - The AI tool has enabled merchants to efficiently identify and target previously overlooked customer segments, enhancing their market reach and sales potential [2] Group 1 - OKKI AiReach has become a valuable asset for foreign trade businesses, particularly in the booming cooling product market, by leveraging real-time data and industry knowledge to generate and analyze supply chain maps [1] - The tool has successfully identified hidden customer segments, such as dessert training classes and culinary schools, which were not part of the traditional sales map [2] - Merchants using OKKI AiReach have reported improved customer acquisition capabilities, allowing them to focus on existing customer relationships while the AI handles new customer development [2] Group 2 - The AI tool has transformed the customer acquisition process from a manual effort to an AI-driven approach, providing a more efficient and effective means for small and medium-sized businesses to grow [2] - The success stories of merchants like Tao Lei highlight the practical benefits of integrating AI into foreign trade operations, showcasing its ability to uncover new market opportunities [2]

Core Insights - The launch of the foreign trade marketing AI tool OKKI AiReach has significantly aided merchants in discovering potential customers, with an average of 1,325 new leads generated per merchant and nearly 335,000 marketing messages sent in its first month [1] - The summer season has seen a surge in demand for cooling products, with GMV for cooling-related items increasing by 77% year-on-year, highlighting a strong market trend [1] - The AI tool has enabled merchants to efficiently identify and analyze customer chains, including previously unconsidered customer types, thus enhancing their market reach [3] Group 1 - OKKI AiReach has become a valuable asset for foreign trade merchants, helping them to uncover hidden customer opportunities and streamline the customer acquisition process [1][3] - The tool utilizes real-time data and industry knowledge graphs to create and analyze supply chain maps, effectively identifying upstream and downstream customer relationships [1] - The shift from manual customer search to AI-driven exploration is proving beneficial for small and medium-sized businesses, providing them with enhanced execution capabilities in customer development [3]

出海四小龙 「Going Global 出海周报」 是创业邦推出的出海系列栏目，旨在为出海领域的创业者和投资人精选 出海大事件、海外大公司、投融资消息，本篇为栏目第 287 篇报道。 整理丨赵晓晓 本周（ 202 4 . 06 . 09 - 2025.06.15 ）出海大事件包括 ： TikTok Shop 美国业务由中国高管接管； TikTok 宣布在英国扩大投资； TikTok Shop 东 南亚站点放宽入驻政策， GMV 泰国超越美国； Temu 美区全托管或将恢复上架；速卖通在中东卖车；京东物流进军沙特：已开启配送，当地招募上千人 团队；携程 CEO 孙洁：未来 3-5 年海外收入占比目标翻倍；韩国时尚电商 Musinsa 拟进军中国和日本市场； Grab ：目前没在同 GoTo 谈合并 等。 TikTok Shop 美国业务由中国高管接管 TikTok 宣布在英国扩大投资 TikTok 宣布将在英国扩大投资，包括在伦敦设立新办事处、扩大业务规模并新增就业岗位。 声明称， TikTok 英国员工人数今年将增至 3000 人，新增 500 多个工作岗位。 据报道， TikTok 正在伦敦巴比肯投资新建办 ...

Group 1 - Douyin E-commerce has launched a new deposit rule allowing new merchants to join with a "0 yuan" entry fee, significantly reducing the deposit threshold by up to 75% compared to previous standards [1] - This initiative is expected to lower the operational costs for merchants and enhance Douyin E-commerce's competitive edge in attracting new businesses, potentially increasing its market share [1] Group 2 - Luo Yonghao's digital persona will debut on Baidu E-commerce on June 15, following a successful initial live stream that generated over 50 million yuan in GMV and attracted over 10 million viewers [2] - The use of AI avatars in live streaming is a novel approach in the competitive live commerce sector, providing a unique experience while also reducing costs and improving efficiency [2] Group 3 - Alibaba International Station's OKKI has introduced its first foreign trade marketing AI tool, AiReach, which can generate and analyze supply chain maps and identify potential customers [3] - Internal testing shows that AiReach has improved marketing open rates from 6% to 15%, tripled inquiry rates, and increased the productivity of foreign trade teams by six times [3]