2025年，已经不是一英寸横飞的时代了。 现在市面上还能买到的一英寸主摄旗舰，只有小米 15 Ultra和OPPO Find X8 Ultra，这类机型明确是为少数死忠影像玩家准备的「玩具」，而不是走量产品。 （图片来源：雷科技摄制） 到了25年底再看，手机影像在过去一年已经发生了剧烈的变化。 把时间回拨一年，各家手机厂商还在大力推崇自己的「一英寸大底+两亿像素长焦」，几乎把手机影像推到了「硬件天花板」的高度。而到了2025年，影像 旗舰们不再靠堆料吸引眼球，真正被厂商和用户反复提起的，反而是「色彩一致性」、「AI 后期」、「抓拍成功率」这类听起来很「软」的东西。 这一年，手机影像的主线可以用一句话概括——硬件不再疯狂冲锋，算法和 AI 开始主导画面。 一英寸传感器退烧了 手机厂商们在2025年的主流选择，是主动从一英寸退一步，例如最新发布的vivo X300 Pro和OPPO Find X9 Pro的主摄都使用了1/1.28英寸的LYT-828传感器， 再搭配一颗 1/1.4英寸的200MP潜望长焦，而其他旗舰也大多停在1/1.3英寸左右，再辅以大底长焦传感器，如今厂商更注重全焦段协同表现与机身握持感之 间 ...

最近几年，"买手机"变成一件相当方便的事。在直播间跟随主播的节奏"3，2，1"下单，最快次日就能收到产品；在外卖app上搜索某品牌的专卖店，不到1 个小时就能用上新手机。 如此一来，很多消费者都认为手机线下门店似乎没有存在的必要了。但真到想换手机时，多数朋友还是想要到实体店摸一摸，体验体验核心功能。也正因 此，手机线下门店的核心职能也从早期的"卖货"变成"服务"。 最近雷科技也刷到不少关于线下门店服务的评价，有夸的，也有吐槽的，有人说苹果、华为提供的情绪价值满分，也有人说OV米耀能免费薅贴膜、充电服 务羊毛。到底哪句是真的？又或者这事本来就没有标准答案？ 带着这些疑问，雷科技编辑部决定直接到线下走一趟，到苹果、华为、OPPO、vivo、小米、荣耀的线下门店去，看看他们的售前、售中、售后服务表现如 何？ 手机品牌近几年开始重视线下门店的改造，相继开出一些概念店、旗舰店，例如荣耀在成都宽窄巷子、vivo在深圳海上世界等，这些门店的作用并不只是出 售产品，更多地还是展示品牌形象。雷科技在广州，选择了两个大型商圈，看看六大手机品牌的门店，有哪些特色服务。 Apple Store：体验"自由"，有求必应 苹果在广州的第 ...

Core Insights - In October, Xiaomi and OPPO topped the list of activated devices for new flagship smartphones in China, indicating strong market performance for these brands [1] - The top three activated devices were the Xiaomi 17 Pro Max, Xiaomi 17 Pro, and OPPO Find X9 Pro, showcasing the popularity of these models [1] - The overall smartphone shipment in China from January to September 2025 reached 220 million units, with an average monthly shipment of 24.4 million units, reflecting a robust market demand [1] - AI capabilities are becoming a key driver for consumers when upgrading their devices, suggesting a shift in consumer preferences and a new growth cycle for the market [1]

Group 1 - Tmall's "Double 11" event in 2025 achieved record growth, with nearly 600 brands surpassing 100 million in sales and 34,091 brands doubling their sales compared to last year [1][4] - Tmall's president, Jialuo, stated that the growth was driven by support for quality brands and original merchants, along with the largest consumer investment in the platform's history [1] - The event provided a significant platform for new and original brands, with 406 new brands ranking first in trending categories, and 26 new brands achieving over 100 million in sales [4] Group 2 - A total of 14,246 new products surpassed 1 million in sales during "Double 11," with 30% of products that exceeded 100 million in sales being new [4] - Tmall's 88VIP membership reached a new high, with daily order numbers increasing by 31% year-on-year, and 14.5 million new members added to brand flagship stores [4] - This year's "Double 11" marked the first event with full participation from Taobao's upgraded consumer platform and the comprehensive application of AI, leading to significant increases in sales and user engagement [5]

Core Insights - Tmall's "Double 11" event in 2025 achieved the best growth in four years, driven by strong consumer investment and support for quality brands and original merchants [3][5] Sales Performance - Nearly 600 brands achieved sales exceeding 100 million yuan, with 34,091 brands doubling their sales compared to last year, and 18,048 brands seeing sales growth of over 300% [1] - 13,081 brands experienced sales growth exceeding 500% compared to the previous year [1] - Major brands such as Apple, Haier, Midea, Xiaomi, and Nike surpassed 1 billion yuan in sales [1] Brand Development - Tmall provided a significant platform for the growth of quality original brands, with 406 new brands ranking first in trending categories [4] - 26 new brands achieved sales over 100 million yuan, and 188 new brands surpassed 10 million yuan in sales [4] - Notable new products like iPhone 17 Pro Max and Clarins' Golden Serum achieved over 1 billion yuan in sales during their debut [4] Consumer Engagement - Tmall's 88VIP membership reached a new high, with daily order numbers increasing by 31% year-on-year [4] - The number of new members in brand flagship stores increased by 14.5 million [4] Technological Integration - This year's "Double 11" marked the first full participation of Taobao's upgraded consumer platform and the comprehensive application of AI [5] - The use of AI "Smart Benefit Engine" significantly boosted daily order numbers, with an 86% increase in daily users compared to last year [5] - Tmall's consumer investment this year was the largest in its history, contributing to the overall growth of the event [5]

Core Insights - Tmall's "Double 11" event in 2025 achieved its best growth in four years, with nearly 600 brands surpassing 100 million in sales and 34,091 brands doubling their sales compared to last year [1][3] - The event highlighted the success of new and original brands, with 406 new brands ranking first in trending categories and 26 new brands exceeding 100 million in sales [3][4] Brand Performance - Major brands such as Apple, Haier, Midea, Xiaomi, and Nike each surpassed 1 billion in sales during the event [1] - A total of 14,246 new products achieved over 1 million in sales, with a significant portion of these being new launches [3] Consumer Engagement - Tmall's 88VIP membership reached a new high, with daily order numbers increasing by 31% year-on-year and 1.45 million new members added to brand flagship stores [3][4] - The event saw the largest consumer investment in Tmall's history, with AI-driven strategies significantly boosting user engagement and order volume [4] Platform Innovations - This year's "Double 11" marked the first participation of Taobao's upgraded consumption platform and the full application of AI technologies [4] - Tmall's integration with Taobao led to record-breaking sales for travel services and a substantial increase in retail orders through Taobao Flash Sale [4]

Core Insights - Tmall achieved its best growth in four years for the "Double 11" shopping festival in 2025, with significant increases in brand sales and consumer engagement [2][4][5] Sales Performance - Nearly 600 brands surpassed 100 million yuan in sales, with 34,091 brands experiencing year-on-year growth, and 18,048 brands seeing growth exceeding three times [2][4] - Major brands like Apple, Haier, and Xiaomi each recorded sales exceeding 1 billion yuan [2][4] Consumer Engagement - Tmall's "Double 11" saw a historic high in consumer investment, with AI-driven strategies leading to an 86% increase in daily active users [4][5] - The number of daily orders for Tmall's brand instant retail increased by 198% compared to September [4] Brand Development - The event provided a significant platform for new and original brands, with 406 new brands ranking first in trending categories and 26 new brands achieving over 100 million yuan in sales [5][11] - 14,246 new products surpassed 1 million yuan in sales, with 30% of products exceeding 100 million yuan being new launches [5] Membership Growth - The 88VIP membership program reached a new high, with a 31% increase in daily order purchases and 14.5 million new members added to brand flagship stores [5][11] Strategic Initiatives - Tmall's strategy focused on supporting high-quality brands and original merchants, with resources directed towards these groups to drive growth [4][11] - The integration of AI capabilities enhanced operational efficiency and consumer engagement, contributing to a more intelligent marketing and decision-making process [10][11]

Core Insights - Tmall achieved its best growth in four years during the "Double 11" shopping festival in 2025, with significant increases in brand sales and consumer engagement [1][2]. Group 1: Sales Performance - Nearly 600 brands achieved over 100 million yuan in sales, with 34,091 brands doubling their sales year-on-year, and 18,048 brands increasing sales by over three times [1][2]. - Major brands such as Apple, Haier, and Xiaomi each surpassed 1 billion yuan in sales [1]. - The integration of AI "Smart Benefit Engine" led to an 86% increase in daily average order users [2]. Group 2: Consumer Engagement - The number of 88VIP members reached a new high, with daily average order purchasers increasing by 31% [3]. - The introduction of new products saw 14,246 items achieving over 1 million yuan in sales, with 30% of products exceeding 100 million yuan being new releases [3]. Group 3: Strategic Initiatives - Tmall's "扶优" strategy focuses on supporting high-quality consumers and original brands, directing resources and discounts towards these groups [11]. - The platform has optimized its operational framework, enhancing algorithms and product capabilities to improve user experience [10]. - Flash sales have become a new growth engine, with approximately 37,000 brands and 400,000 stores participating, facilitating a deep integration of online and offline sales [10].

Core Insights - Tmall achieved its best growth in four years during the 2025 "Double 11" shopping festival, with nearly 600 brands surpassing 100 million yuan in sales and over 34,000 brands experiencing year-on-year growth [1][2] Group 1: Sales Performance - Tmall's "Double 11" saw significant sales growth, with 34,091 brands doubling their sales compared to last year, and 18,048 brands increasing sales by over three times [1][2] - Notable brands such as Apple, Haier, and Xiaomi each surpassed 1 billion yuan in sales during the event [1] - The integration of AI technology led to an 86% increase in daily average order users, showcasing the impact of AI on consumer engagement [2][3] Group 2: Brand and Consumer Engagement - The event provided a platform for new brands, with 406 new brands ranking first in trending categories, and 26 new brands achieving over 100 million yuan in sales [2][3] - The number of 88VIP members reached a new high, with daily average order users increasing by 31% year-on-year [3] Group 3: Strategic Initiatives - Tmall's strategy focused on supporting high-quality brands and original merchants, with significant resources allocated to enhance brand growth [2][11] - The "Flash Sale" business has become a new growth engine, with approximately 37,000 brands and 400,000 stores participating, indicating a shift in user demographics towards younger and higher-income consumers [10][11] - Tmall's "扶优" (supporting excellence) strategy targets high-quality consumers and merchants, aiming for long-term healthy development of the platform [11]

Core Viewpoint - Tmall achieved its best growth in four years during the "Double 11" shopping festival, with significant increases in brand sales and consumer engagement [2][4]. Group 1: Sales Performance - Nearly 600 brands achieved sales exceeding 100 million yuan, with 34,091 brands seeing year-on-year growth [2]. - 18,048 brands experienced over 300% growth, while 13,081 brands saw over 500% growth compared to the previous year [2]. - Major brands like Apple, Haier, and Xiaomi each surpassed 1 billion yuan in sales [2]. Group 2: Strategic Initiatives - Tmall implemented its largest consumer investment in history, which contributed to the record growth [4]. - The introduction of the AI "Smart Benefit Engine" led to an 86% increase in daily order users [4]. - Tmall's strategy focused on supporting high-quality brands and original merchants, enhancing brand growth [4][12]. Group 3: New Brand Development - 406 new brands ranked first in trending categories, with 26 new brands achieving over 100 million yuan in sales [5]. - 14,246 new products sold over 1 million yuan, with 30% of products exceeding 100 million yuan being new releases [6]. Group 4: Consumer Engagement - The 88VIP membership program reached new heights, with daily order purchase numbers increasing by 31% year-on-year [6]. - The number of new members in brand flagship stores increased by 145 million [6]. Group 5: Business Model Evolution - Tmall's platform optimization included comprehensive upgrades in algorithms, product capabilities, and operational methods [11]. - The flash sale business has become a new growth engine, integrating offline stores with Tmall's online platform [12]. - Tmall's "Support Quality" strategy targets high-quality consumers and original merchants, focusing resources on these groups for sustainable growth [12].