新华财经北京1月28日电 （记者周圆）2025年，在消费品以旧换新政策带动下，我国手机市场规模突破 万亿元大关，创历史新高。 AI接管手机完成各项指令、折叠屏技术日趋成熟……手机厂商精准发掘市场需求，探索更深层次技术 创新，进一步完善产业生态，行业高质量发展稳步推进。 产品力持续提升 1月19日，在广州珠海，荣耀手机一口气发布了3款新品，并带来2025年的发展成绩单：手机发货首次突 破7100万台，同比增长9%。 "青海湖电池技术、绿洲护眼屏、YOYO智能体、鲁班架构等自研技术，是荣耀的技术名片，也是荣耀 的底气。"解析公司的发展成绩时，荣耀产品线总裁方飞如是说。 产销稳中有进、产品持续创新，这正是中国手机市场的写照。 中国信通院数据显示，2025年前11个月，国内市场手机出货量2.82亿部，同比增长0.9%。其中，5G手 机2.44亿部，同比增长1.3%。国内手机上市新机型474款，同比增长14.5%。 "目前我国智能手机普及率已经超过八成，加之用户平均换机周期在拉长，意味着市场正从增量竞争转 变为存量竞争。"北京市社会科学院管理研究所副研究员王鹏说。 存量市场博弈中，创新成为手机厂商突围的关键一招。 20 ...

新华社北京1月28日电 题：AI助力，我国手机行业攀高向优 AI接管手机完成各项指令、折叠屏技术日趋成熟……手机厂商精准发掘市场需求，探索更深层次 技术创新，进一步完善产业生态，行业高质量发展稳步推进。 产品力持续提升 1月19日，在广州珠海，荣耀手机一口气发布了3款新品，并带来2025年的发展成绩单：手机发货首 次突破7100万台，同比增长9%。 "青海湖电池技术、绿洲护眼屏、YOYO智能体、鲁班架构等自研技术，是荣耀的技术名片，也是 荣耀的底气。"解析公司的发展成绩时，荣耀产品线总裁方飞如是说。 产销稳中有进、产品持续创新，这正是中国手机市场的写照。 中国信通院数据显示，2025年前11个月，国内市场手机出货量2.82亿部，同比增长0.9%。其中， 5G手机2.44亿部，同比增长1.3%。国内手机上市新机型474款，同比增长14.5%。 "目前我国智能手机普及率已经超过八成，加之用户平均换机周期在拉长，意味着市场正从增量竞 争转变为存量竞争。"北京市社会科学院管理研究所副研究员王鹏说。 存量市场博弈中，创新成为手机厂商突围的关键一招。 2025年3月，华为发布了业界首款阔折叠手机——华为Pura X。华为 ...

新华社北京1月28日电 题：AI助力，我国手机行业攀高向优 新华社记者周圆 2025年，在消费品以旧换新政策带动下，我国手机市场规模突破万亿元大关，创历史新高。 AI接管手机完成各项指令、折叠屏技术日趋成熟……手机厂商精准发掘市场需求，探索更深层次技术 创新，进一步完善产业生态，行业高质量发展稳步推进。 产品力持续提升 1月19日，在广州珠海，荣耀手机一口气发布了3款新品，并带来2025年的发展成绩单：手机发货首次突 破7100万台，同比增长9%。 "青海湖电池技术、绿洲护眼屏、YOYO智能体、鲁班架构等自研技术，是荣耀的技术名片，也是荣耀 的底气。"解析公司的发展成绩时，荣耀产品线总裁方飞如是说。 产销稳中有进、产品持续创新，这正是中国手机市场的写照。 中国信通院数据显示，2025年前11个月，国内市场手机出货量2.82亿部，同比增长0.9%。其中，5G手 机2.44亿部，同比增长1.3%。国内手机上市新机型474款，同比增长14.5%。 "目前我国智能手机普及率已经超过八成，加之用户平均换机周期在拉长，意味着市场正从增量竞争转 变为存量竞争。"北京市社会科学院管理研究所副研究员王鹏说。 存量市场博弈中，创 ...

2026.01. 20 本文字数：920，阅读时长大约1分钟 作者 | 第一财经 宋捷 手机产业规模连续35年位居全国第一的广东，将加快谋划出台手机等AI终端高质量发展行动方案。 李正提到，本次参加活动，荣耀为带来的产品设置了对应的优惠，做到了品牌参加政府主办的活动中的最大优惠。OPPO公共事务部总监任然表示， OPPO为新品Find X9 Pro设置了专属优惠，价格比双十一期间抵扣国补后的价格更优惠200元。 广东拥有完整的手机产业链布局与核心技术自主创新能力，是全国乃至全球最重要的智能手机产业集聚区，产业规模连续35年位居全国第一。记者从广 东省工信厅了解到，广东将加快谋划出台手机等AI终端高质量发展行动方案。 2024年，广东手机产量达6.83亿台，占全国40.9%，全球每售出三台手机就有一台出自广东企业。华为、OPPO、vivo、荣耀、传音等领军品牌均扎根 于此，共同构筑起从芯片、显示、电池到整机制造的完整产业链。 就广东手机产业集群而言，东莞是核心阵地。2024年，东莞手机产量占广东的28.6%，拥有华为终端、OPPO、vivo等全球智能终端整机企业，以及华 贝电子等大型工厂，产业配套率超90%，形 ...

Group 1 - Guangdong has maintained the largest mobile phone industry scale in China for 35 consecutive years and plans to accelerate the development of high-quality action plans for AI terminals [2][3] - The "Guangdong Goods Go Global" spring promotional event showcased 36 AI mobile phones from leading companies like Huawei, vivo, OPPO, Honor, ZTE, and TCL, along with over 2000 products from more than 700 industry chain enterprises [1][2] - Honor's government affairs director highlighted the importance of understanding consumer psychology and the demand for "self-satisfying consumption" in the current market [1] Group 2 - In 2024, Guangdong's mobile phone production is expected to reach 683 million units, accounting for 40.9% of the national total, with one in three mobile phones sold globally originating from Guangdong [3] - Dongguan is identified as the core area of Guangdong's mobile phone industry, contributing 28.6% of the province's mobile phone production in 2024, and hosts major companies like Huawei, OPPO, and vivo [3] - By the third quarter of 2025, the combined market share of vivo, Huawei, and OPPO in the domestic market is projected to reach 47%, indicating strong market cohesion [3]

Core Viewpoint - The article discusses the increasing recognition and acceptance of Chinese smartphones in the global market, particularly highlighted by MKBHD's annual smartphone awards, which this year featured several Chinese brands prominently [8][9][11]. Group 1: Recognition of Chinese Smartphones - MKBHD's awards this year included Chinese smartphones such as Xiaomi 17 Pro Max for "Best Large Phone," OnePlus 15 for "Best Battery Life," and OPPO Find X9 Pro for "Best Camera," indicating a shift in perception towards Chinese brands [9][11]. - The article notes that previously, Chinese smartphones were often overlooked in international awards, but recent trends show a growing appreciation for their quality and innovation [8][9]. Group 2: Technological Advancements - Chinese smartphone manufacturers have made significant advancements in hardware design, achieving thinner devices with larger battery capacities through improved internal stacking technology and battery innovations [16][18]. - The use of silicon-carbon anode materials has led to the development of smartphones with batteries exceeding 8000 mAh, showcasing the ability to balance battery size and longevity [20][22]. - Innovations in materials, such as Huawei's Kunlun glass and OPPO's use of 3D-printed titanium alloy in hinges, have enhanced durability and performance in smartphones [22][26]. Group 3: Software and User Experience - The introduction of OPPO's "Starry Compiler" aims to improve the efficiency of Android applications by optimizing the communication between software and hardware, resulting in a smoother user experience [30][31]. - The article highlights the emergence of advanced AI applications in smartphones, such as the "Doubao" phone assistant, which can perform complex tasks and adapt to user needs, indicating a shift towards more intuitive technology [40][42]. Group 4: Market Dynamics - The article emphasizes that the increasing prices of Chinese smartphones in international markets reflect a shift from cost-based purchasing to a recognition of their quality and functionality [11][13]. - The growing acceptance of Chinese smartphones in markets like Australia suggests a broader trend of international consumers valuing performance and innovation over brand origin [13][18].

专题：2025科技风云榜 新浪科技讯 1月15日下午消息，由新浪财经客户端、新浪科技联合主办的"2025科技风云榜"年度盛典今日开幕，今年 活动主题为"启新智，赴新程"。 活动现场，行业精英、科研先锋与产业代表共同探讨AI技术的落地实践与未来方向，助力产业智能化转型迈入新征 程！活动同时为洞悉机遇、勇于创新、缔造价值的企业和独具匠心的科技产品颁发奖项荣誉。 今年是"科技风云榜"第十三年，、中国工程院资深院士金涌、欧 洲科学院院士金耀初、GSMA大中华区总裁斯寒等近20位重磅嘉 宾带来分享，欢迎持续关注。 专题：2025科技风云榜 其中，OPPO Find X9 Pro获得新浪2025科技风云榜——年度创新影像手机。 新浪科技讯 1月15日下午消息，由新浪财经客户端、新浪科技联合主办的"2025科技风云榜"年度盛典今日开幕，今年 活动主题为"启新智，赴新程"。 今年是"科技风云榜"第十三年，、中国工程院资深院士金涌、欧洲科学院院士金耀初、GSMA大中华区总裁斯寒等近 20位重磅嘉宾带来分享，欢迎持续关注。 活动现场，行业精英、科研先锋与产业代表共同探讨AI技术的落地实践与未来方向，助力产业智能化转型迈入新征 程 ...

Core Insights - The Chinese smartphone market experienced a "first rise, then fall" pattern in 2025, driven by initial consumer demand from the "old-for-new" subsidy policy, followed by a market cooling due to tightening subsidy policies and rising costs [1][3][5] - Industry innovation continues with advancements in battery technology, imaging capabilities, and AI integration, shifting the competition from "parameter competition" to "experience competition" [1][8][10] Market Trends - The initial success of the smartphone market in early 2025 was marked by a significant sales surge during the Spring Festival, with over 4.5 million digital products sold, and smartphone sales reaching 14.1 billion yuan, a 182% year-on-year increase [3] - However, the market faced a 4% year-on-year decline in smartphone sales in Q2 2025 due to inventory adjustments by manufacturers and the diminishing effects of subsidy policies [3][5] - The global rise in storage chip prices, driven by AI demand, has significantly increased costs, with prices for Samsung LPDDR4X memory rising from approximately $6 to $25 per unit, a more than threefold increase [3][5] Pricing and Market Segmentation - Rising costs have led to increased retail prices for smartphones, with Xiaomi's Redmi K90 priced at 2,599 yuan, up 300 yuan from its predecessor [4] - High-end flagship models can better absorb cost increases, while the low-end market faces severe pressure, as price sensitivity among consumers can lead to reduced demand for new devices [4][6] - Forecasts for 2026 indicate a conservative outlook for smartphone production and shipment, with IDC predicting a 2.2% year-on-year decline in shipments to approximately 278 million units [5][6] Structural Changes in the Market - The high-end smartphone market (priced above $600) is expected to grow its market share by 5.4 percentage points to 35.9%, while the low-end market (below $200) is projected to shrink by 4.3 percentage points to 20% [6] - The second-hand smartphone market is anticipated to grow by 20% in 2026, reaching over 100 million units, as consumers may opt for second-hand devices due to rising new device prices [7] Technological Innovations - The industry is focusing on significant upgrades in battery capacity, with major brands adopting 6,000-7,000mAh batteries, and some models featuring batteries as large as 8,300mAh [8] - Imaging technology is advancing with new models featuring 200-megapixel cameras, while AI capabilities are being integrated into devices with high-performance chips [8][10] - The competition is shifting towards AI capabilities and ecosystem integration, with brands needing to differentiate themselves through innovation and emotional engagement with consumers [9][10] Future Outlook - The year 2026 is seen as critical for the Chinese smartphone market, where success will depend on manufacturers' ability to navigate cost pressures and establish emotional connections with consumers [2][5] - IDC forecasts that the shipment of AI-enabled smartphones will reach 147 million units in 2026, representing a 31.6% year-on-year growth and accounting for 53% of the overall market [10][11]

OPPO Find X9 Pro不仅聚焦于硬件参数的提升，更注重"可用画质"的真实体验与完整工作流支持，以用 户实际拍摄效果为核心，推动行业向真实画质与体验优先的高质量方向发展。该产品在发布后销售火 爆，迅速获得市场与专业机构认可，入选年度推荐榜单。 10月16日，OPPO Find X9 Pro正式发布，其影像配置和系统性技术创新，均在移动摄影领域树立了全新 标杆。OPPO Find X9 Pro搭载哈苏2亿超清长焦镜头，凭借从光学系统和计算摄影同时跨入2亿画质时 代，全链路系统性创新定义了移动影像高质量发展的新标杆。OPPO Find X9 Pro首次采用浮动光学镜组 与OPPO独家的超晶态蓝玻璃，光圈达到了f/2.1，配合新一代2亿大底传感器，带来Pro档进光量最大的 长焦。配合自研的超像素引擎与丹霞色彩还原镜头，首次在全焦段实现了8K超清照片与4K超清实况照 片的直出，将专业画质与真实色彩带入日常拍摄。同时，其搭载的7500mAh大电池为长时间、高强度的 影像创作提供了坚实的续航保障，配合哈苏专业模式，使手机成为真正可靠的全能创作工具。 ...

Core Insights - The mobile imaging landscape has shifted dramatically in the past year, moving away from hardware-centric advancements to a focus on algorithms and AI capabilities [1][23][32] - The trend indicates a departure from the obsession with large sensors, with manufacturers prioritizing overall system balance and user experience [2][4][7][32] Hardware Developments - The era of one-inch sensors is declining, with only a few models like Xiaomi 15 Ultra and OPPO Find X8 Ultra remaining on the market, primarily aimed at niche enthusiasts rather than mass consumers [2][4] - New flagship models are adopting smaller sensors, such as the 1/1.28-inch LYT-828, to enhance overall performance and user experience while maintaining a balance between size and functionality [4][5][32] AI and Algorithm Integration - Advancements in AI technology are narrowing the performance gaps in dynamic range, night scenes, and noise reduction, leading manufacturers to allocate resources towards enhancing long-focus capabilities and overall imaging experience [5][23] - Live Photo has evolved into a standard recording format, integrating seamlessly into the AI imaging workflow, allowing for dynamic content creation without the need for manual switching between photo and video modes [8][12][14] Color and Image Quality - The introduction of multi-spectral imaging and original color lenses by brands like Huawei, vivo, and OPPO aims to achieve consistent color reproduction across different lighting conditions, enhancing the overall image quality [18][32] - The focus has shifted from merely achieving high pixel counts to ensuring that images are visually appealing and consistent across various lenses [18][32] User Experience and Accessibility - The mobile imaging experience is increasingly designed for ease of use, allowing users to capture and share images without needing extensive knowledge of photography [27][29][32] - AI functionalities are being integrated into the camera systems to assist users in achieving better results, making advanced photography techniques more accessible to the average consumer [29][32] Future Directions - The industry is expected to continue refining hardware while enhancing software algorithms and AI capabilities, focusing on natural and unified image outputs [31][32] - The competition will shift from hardware specifications to the overall user experience, emphasizing reliability and ease of use in capturing and sharing images [32][33]