Core Insights - The extreme heatwave in Europe has led to a surge in demand for Chinese air conditioners, which are now seen as essential for survival rather than luxury items [1][8] - European consumers are increasingly recognizing the superiority of Chinese air conditioning brands over local options, driven by efficiency, cost savings, and rapid installation services [7][10] Market Dynamics - Over 12.77 million Chinese air conditioners were imported into Europe in the first five months of 2025, marking a year-on-year increase of 31.5% [7] - Major Chinese brands like Haier and Midea have seen sales growth exceeding 30%, indicating a significant market penetration [7] Consumer Behavior - European consumers, previously resistant to air conditioning due to cultural perceptions, are now rapidly adopting Chinese brands as they realize their effectiveness and efficiency [3][10] - The shift in consumer sentiment is highlighted by media reports praising the performance and cost-effectiveness of Chinese air conditioners compared to local brands [7][10] Technological Advancements - Chinese air conditioning brands are introducing innovative products tailored to the European market, such as Midea's PortaSplit air conditioner, which requires no drilling for installation [5] - The use of environmentally friendly refrigerants and high energy efficiency ratings (EU A-grade) by brands like Gree is setting new standards in the industry [7][10] Future Outlook - The ongoing climate crisis is expected to increase the demand for air conditioning in Europe, solidifying its status as a necessity [8] - Chinese air conditioning manufacturers are positioned to lead in the global green cooling industry, leveraging their technological advancements to meet new environmental regulations [10]

然而，遭遇极端天气冲击的欧洲，空调的存在感依然极低。在德国，只有不到3%的家庭配有空调，在英国，这一数字仅为5%。即使在最炎热 的南欧，也鲜少有家庭空调普及率超过50%的国家。在全球变暖加剧、热浪频率和强度逐年上升的当下，欧洲人"不靠空调过夏"的传统观念正 在转向。 与此同时，中国空调品牌正乘着热浪，在欧洲市场迅速崛起。产业在线分析师龙飞向每经记者表示，2025年1~5月，中国家用空调增长第一的 区域就是欧洲，总规模达到了1277.3万台，同比增长31.5%。甚至有中国企业的空调产品在欧洲国家售罄。 2025年夏天，热浪再次席卷欧洲。 6月以来，多国气温持续突破40摄氏度，夜间也难得清凉，铁路停运、学校停课、公共交通瘫痪，甚至已有多地报告与高温相关的死亡案例。 "这几天，在慕尼黑，体感温度已经超过了40度。中午出门，路边的狗都被晒得上气不接下气了。"家住慕尼黑的张女士告诉《每日经济新闻》 记者（以下简称每经记者）。 据新华社报道，欧洲中期天气预报中心7月1日发布报告说，欧洲大部分地区正经历大范围的高温天气，今年6月或成为欧洲有记录以来最热6月 之一。报告指出，今年6月，欧洲多地持续出现气温偏高现象，西欧地区已 ...