以下文章来源于乌鸦智能说 ，作者智能乌鸦 乌鸦智能说 . 人人都能读懂的AI商业 来源丨乌鸦智能说（ID： wuyazhinengshuo ） 作者丨 林白 图源丨 Plaud.ai 要说这波中国AI浪潮里，谁是最成功的AI硬件？ 答案可能超乎你想象。不是热炒的AI眼镜，也不是可爱的AI玩具，而是一张小小的AI录音卡片。 如果只看数据，它大概是迄今为止中国厂商最成功的AI硬件。真正把这个品类带火的，就是Plaud。 截至目前，Plaud全球出货量已突破百万台，从2023到2025连续两年保持10倍增长，今年预计收入 2.5亿美元。更狠的是，其中差不多一半来自年度AI订阅服务，盈利能力远超传统硬件。 朱啸虎甚至透露，Plaud 已冲到10亿美元估值，大厂们都在排队要投。如今，阿里、360等巨头也开 始盯上这块"小卡片"。 问题就来了：在Plaud之前，录音笔这种功能类似的产品早就存在，为什么AI录音卡片还能杀出一条 新路，做到这种规模？ 今天，乌鸦君就带你聊聊，藏在AI录音卡片背后的趋势与逻辑。 人人都在抢的"AI录音卡片" 用一句话概括，AI录音卡片就是，录音笔+会议机+翻译机+AI助理的集合体。 它是一张能 ...

消息面上，近期，出门问问发布TicNote Color系列，Shadow AI2.0全面升级。该公司半年报显示，上半 年AI智能硬件业务收入为9830万元，同比增长64.8%。主要得益于上半年公司加大了战略性市场投入和 新产品"TicNote"的品牌投入。公司表示，TicNote是全球首款AgenticAI软硬结合产品。该产品在海外首 发即获关注，TicNote销量迅速突破万台，位居天猫、京东等电商平台相关品类销量前列。在随后的业 绩发布会上，出门问问方面再次透露，截至8月20日，TicNote全球销量已突破3万台。 华西证券（002926）此前研报指出，AIGC作为新兴市场，当前格局不确定性较强，中国已推出超过300 个处于训练或测试阶段的大模型，该行表示，公司在AIGC应用领域的先发优势显著，在行业空间快速 成长下飞轮效应有望持续，预计AIGC相关服务将支撑公司业绩较快增长，同时AIGC能力提升也有望与 另外两条业务线形成协同效应。 出门问问(02438)涨超22%，截至发稿，涨22.54%，报0.87港元，成交额3811.69万港元。 ...

这家出自深圳南山、成立不足4年的"小众"公司，此前曾在海外平台"霸榜"、创下年化营收超1亿美元、 出货量破百万的成绩。如今回归本土，面对竞品林立的新市场，其"爆品"之路能否成功复制？ Plaud成功的关键在于发现了一个不被重视的细分需求。在海外市场，Plaud旗下品牌的典型使用场景 是，苹果手机用户线上会议频繁，却缺乏与之匹配的一体化录音转写方案。Plaud推出的首款产品—— AI卡片录音笔"Plaud Note"可吸附于手机背面对手机通话或外部声音录音，并搭载了OpenAI、Claude及 谷歌的模型实现录音转写。这解决了iPhone用户系统通话无法自动录音的痛点，一举打开全球市场。 有分析指出，虽然相较于海外版，Plaud在国内大幅降低了订阅费，但其硬件设备与国内竞品相比定价 偏高。市面上，钉钉发布的DingTalk A1青春版定价499元、旗舰版定价799元，出门问问的TicNote售价 为999元。目前，华强北也已经出现大量类似白牌AI录音卡片产品，普遍报价在300元到500元不等。 与此同时，华为、小米等国产安卓机厂商，早就将高质量录音、实时转写等功能深度集成于原生应用之 中。而在最新的iOS 18 ...

过去动辄几千块钱一支的智能录音笔，在互联网巨头和众多初创公司的激烈竞争下，已经下沉到百元级 市场。 一张信用卡大小、磁吸在手机背面的超薄卡片，轻按两秒启动录音，录音结束后手机端的App可以快速 生成文字速记以及会议纪要，这种磁吸卡片录音笔由深圳一家成立不到四年的初创企业Plaud推出，因 为轻巧便捷和功能完善，成为录音硬件的市场新宠，并引发了互联网巨头、华强北小公司的模仿跟进。 与其他AI硬件赛道相比，AI录音笔仅有数百亿元市场规模，被认为是小众市场。然而，随着AI大模型 加速落地，AI录音笔市场也有望迎来新一轮增长周期。除了价格竞争以外，企业还能做些什么？ Plaud从海外回归国内市场 9月22日，Plaud正式宣布进入国内市场，同时发布Plaud Note Pro、Plaud NotePin S等多款AI录音设备。 当AI录音卡片的商业需求和变现路径已被验证，行业的集体跟进就已毋庸置疑。 Plaud是一家土生土长的深圳企业，却在创业之初另辟蹊径，过去几年都在大陆以外的地区和国家销 售，选择了"中国制造—海外销售—转回国内"的路径。 回过头来看，这是一个较为明智的决定。当时国内竞争较为激烈，同时以科大讯飞为 ...

Core Viewpoint - The article discusses the challenges and opportunities faced by Plaud as it re-enters the Chinese market with its AI recording devices, highlighting the competitive landscape and the need for innovative differentiation in a crowded field [4][9][12]. Group 1: Product Launch and Market Entry - Plaud officially announced its entry into the Chinese market on September 22, with three products priced higher than local competitors, indicating a premium positioning strategy [4][10]. - The global sales of Plaud have surpassed one million units, with annual revenue projected to reach $100 million by November 2024, showcasing significant growth in the AI recording device sector [5][6]. Group 2: Competitive Landscape - The domestic AI recording and transcription market is highly competitive, with various established players including traditional tech firms and office collaboration platforms, making it challenging for new entrants like Plaud [12][13]. - Major competitors include iFlytek and Sogou, which dominate the professional recording market, and companies like DingTalk and Feishu that integrate recording features into their collaboration tools [13][15]. Group 3: Product Features and Innovations - The Plaud Note Pro features enhancements such as dual recording modes for calls and meetings, extended recording time, and a small screen for real-time status updates, indicating a focus on user experience [18][19]. - Despite these improvements, the article notes that Plaud has not yet demonstrated significant innovation in localizing its software for the Chinese market, which may hinder its competitive edge [20]. Group 4: Strategic Considerations - The strategy of launching products overseas before entering the domestic market has been validated, as it allows Plaud to build brand recognition and user trust [22]. - However, the company faces structural challenges in a market known for aggressive competition, where sustaining product popularity is difficult [23][24]. Group 5: Pricing Strategy - Plaud has adjusted its subscription pricing for the Chinese market, offering competitive tiers compared to local competitors, which may help attract users despite the lack of strong brand recognition [34]. - The pricing strategy will be crucial as the market dynamics evolve, particularly with potential price wars among leading firms [35].

21世纪经济报道记者翁榕涛实习生胡剑铭马雨欣深圳报道 过去动辄几千块钱一支的智能录音笔，在互联网巨头和众多初创公司的激烈竞争下，已经下沉到百元级 市场。 一张信用卡大小、磁吸在手机背面的超薄卡片，轻按两秒启动录音，录音结束后手机端的App可以快速 生成文字速记以及会议纪要，这种磁吸卡片录音笔由深圳一家成立不到四年的初创企业Plaud推出，因 为轻巧便捷和功能完善，成为录音硬件的市场新宠，并引发了互联网巨头、华强北小公司的模仿跟进。 9月22日，Plaud正式宣布进入国内市场，同时发布Plaud Note Pro、Plaud NotePin S等多款AI录音设备。 Plaud是一家土生土长的深圳企业，却在创业之初另辟蹊径，过去几年都在大陆以外的地区和国家销 售，选择了"中国制造-海外销售-转回国内"的路径。 回过头来看，这是一个较为明智的决定。当时国内竞争较为激烈，同时以科大讯飞为代表的头部企业占 据较大优势。数据显示，当前中国支持实时转写的AI录音笔在市场占比已经超过35%；语音转写技术转 化率从2021年的68%到2025年已升至87%。 Plaud创始人许高是一位连续创业者兼投资人，拥有超过10年科技行业 ...

从价格来看，三款产品定价均高于国内同类竞品。此前钉钉此前发布的DingTalk A1青春版定价499元、旗舰版定价799元，出门问问的TicNote电商平台售价 为999元。 Plaud这次发布会规模不大，没有太多讨论度，显得很低调，与其在海外的高举高打对比鲜明。 就在7月，官方数据显示，Plaud全球销量已突破百万台规模，它首创的AI录音产品在过去两年中每年均实现十倍级的增长，截至2024年11月年化收入达到1 亿美金。对此，硬氪曾做过相关报道。（详情见：不见投资人，年入1亿美金，一款AI录音机的10倍增长神话） Plaud之所以短期内迅速起量，源于其发现了一个不被重视的细分需求。在海外市场，一个典型的刚需场景是，苹果手机用户线上会议频繁，却缺乏与之匹 配的一体化录音转写方案。用户往往需要先用设备录音，再借助第三方软件转写和分析。Plaud所提供的"硬件+软件"服务可以有效填补上述市场空白。 作者｜黄楠 编辑｜袁斯来 曾经不在中国大陆地区销售的智能录音笔Plaud，最终还是回到内地。 9月22日，Plaud在新品发布会上正式宣布进入中国内地市场，其中，Plaud Note Pro新品售价为1299元；同期开 ...

Summary of Key Points from the Conference Call Industry and Company Overview - **Companies Involved**: Meituan, ZhiDeMai, Kunlun Wanwei, Huanrui Century, BlueFocus, JieCheng, and others - **Industry Focus**: AI applications, e-commerce, local services, semiconductor industry, and liquid cooling technology Core Insights and Arguments 1. **Meituan's AI Agent "XiaoMei"**: - Upgraded to execute complex tasks, enhancing user experience and making AI-driven local services more tangible [2][3] - Utilizes extensive data from Meituan's ecosystem for task execution [3] 2. **ZhiDeMai's "Zhang DaMa" App**: - Launched to assist users in product selection and multi-platform comparisons, particularly in the 3C category [2][4] - Future monetization may come from value-added services, subscription models, or commission-based revenue [4][5] 3. **Kunlun Wanwei's AI Revenue**: - Generated approximately 65 million yuan in AI revenue in the first half of the year, targeting an annualized AR of 150 million USD [2][6] - Focus on social and multi-modal applications, with rapid growth in its overseas short drama platform, Drama Wave [6][7] 4. **Huanrui Century's AI Initiatives**: - Collaborating with Yuexingchen to develop AI technologies for micro-short drama creation and content production [2][10] - Plans to launch interactive games incorporating AI-generated content by Q4 2025 [11] 5. **BlueFocus's AI-Driven Marketing Growth**: - Achieved 1.57 billion yuan in AI-driven revenue in the first half of the year, with expectations to reach 3-5 billion yuan for the full year [2][14] 6. **Liquid Cooling Market Trends**: - Demand driven by North American GPU iterations and increased domestic penetration, with significant revenue growth reported [2][26] - Domestic manufacturers poised to benefit from insufficient Taiwanese production capacity [26] 7. **Impact of Anti-Dumping Investigation on Semiconductor Industry**: - The Ministry of Commerce's investigation into U.S. imported analog chips is expected to alleviate competitive pressure on domestic IC companies [2][21] - Companies like NaXinWei are likely to benefit from reduced competition and increased market share [21][24] Other Important Insights 1. **AI Application Commercialization**: - The commercial prospects for AI applications are becoming clearer, with emerging new revenue streams anticipated [2][16] 2. **Meituan vs. Alibaba Competition**: - Intense competition in the flash purchase market, with Meituan adopting a more reactive strategy compared to Alibaba's proactive measures [2][17][18] 3. **High-Quality User Acquisition by Alibaba**: - Alibaba is enhancing its membership system to attract high-quality users, integrating various services to increase user engagement [2][19][20] 4. **Thermal Interface Materials (TIM) Market Growth**: - The market for TIM in China has grown significantly, with a compound annual growth rate of 14% from 2018 to 2023 [2][28] 5. **Emerging Trends in Thermal Management**: - New materials like graphene and diamond are replacing traditional TIMs, enhancing thermal conductivity and performance [2][31][32] This summary encapsulates the key points discussed in the conference call, highlighting the advancements and strategic directions of the involved companies and industries.

消息面上，出门问问半年报显示，上半年AI智能硬件业务收入为9830万元，同比增长64.8%。主要得益 于上半年公司加大了战略性市场投入和新产品"TicNote"的品牌投入。出门问问表示，TicNote是全球首 款AgenticAI软硬结合产品。该产品在海外首发即获关注，TicNote销量迅速突破万台，位居天猫、京东 等电商平台相关品类销量前列。在随后的业绩发布会上，出门问问方面再次透露，截至8月20日， TicNote全球销量已突破3万台。 出门问问(02438)再涨超17%，截至发稿，涨15.87%，报0.73港元，成交额2497.37万港元。 值得注意的是，新浪科技此前报道称，国内三大运营商或将全面重启已暂停两年的eSIM业务。苹果则 表示，三大运营商将为iPhoneAir提供eSIM支持。据悉，早在2017年，上海联通携手出门问问共同推出 了国内首款支持eSIM的智能手表—Ticwatch2，可以实现3G通信。 ...

消息面上，出门问问半年报显示，上半年AI智能硬件业务收入为9830万元，同比增长64.8%。主要得益 于上半年公司加大了战略性市场投入和新产品"TicNote"的品牌投入。出门问问表示，TicNote是全球首 款AgenticAI软硬结合产品。该产品在海外首发即获关注，TicNote销量迅速突破万台，位居天猫、京东 等电商平台相关品类销量前列。在随后的业绩发布会上，出门问问方面再次透露，截至8月20日， TicNote全球销量已突破3万台。 值得注意的是，新浪科技此前报道称，国内三大运营商或将全面重启已暂停两年的eSIM业务。苹果则 表示，三大运营商将为iPhoneAir提供eSIM支持。据悉，早在2017年，上海联通携手出门问问共同推出 了国内首款支持eSIM的智能手表—Ticwatch2，可以实现3G通信。 智通财经APP获悉，出门问问(02438)再涨超17%，截至发稿，涨15.87%，报0.73港元，成交额2497.37万 港元。 ...