Core Insights - Mercedes-Benz showcased its dual strategy of "technology showcase + product renewal" at the 2025 Guangzhou International Auto Show, emphasizing its strengths in electrification and intelligent transformation [1] - The company aims to navigate market cycles with determination and patience, focusing on system upgrades and maintaining a long-term value perspective of "quality over quantity" [1] Group 1: Technological Innovations - The AMG GT XX concept car features three innovative axial flux motors, achieving the same power output as traditional radial flux motors with only 30% of the weight and volume, enabling speeds over 360 km/h [2] - The vehicle's high-performance battery system, inspired by F1 technology, achieves an energy density of 300 Wh/kg, ensuring stable power output under high loads [2] - The VISION EQXX efficiency concept car's technologies have been integrated into the new Mercedes-Benz pure electric CLA, achieving an ultra-low energy consumption of 10.9 kWh/100 km and a CLTC range of 866 km [2] Group 2: Product Strategy - Mercedes-Benz adheres to a "dual fuel" strategy, offering both fuel and electric models that meet diverse consumer needs, with significant upgrades in comfort and intelligence across core fuel models [3] - The long-wheelbase C-Class and E-Class models now feature a 2.0T engine and advanced driver assistance systems, enhancing the luxury experience for customers [3] Group 3: Localization and Market Strategy - The company has established a local R&D system in China, collaborating with partners like Tencent and CATL to enhance product relevance and innovation [4] - Mercedes-Benz plans to launch seven new models tailored for the Chinese market between 2026 and 2027, aiming to strengthen its competitive position in the luxury automotive sector [4]

Core Insights - The Mercedes-AMG GT XX concept car was unveiled at the 2025 Mercedes-Benz XX Technology Innovation Day in Guangzhou, showcasing the company's commitment to electric and intelligent vehicle innovation [2][4] - The GT XX concept car features advanced technologies derived from F1®, including an axial flux motor and direct cooling battery technology, breaking traditional performance barriers for electric vehicles [2][9] - The vehicle has set 25 performance records on real racetracks, demonstrating its engineering maturity and paving the way for mass production in 2026 [12][13] Group 1: Technology and Innovation - The GT XX concept car is part of the new "XX Technology Project," which symbolizes innovative thinking and cross-disciplinary collaboration, allowing Mercedes-Benz to lead technological advancements in the automotive industry [4][18] - The vehicle's axial flux motor is lighter and more compact than traditional motors, providing over 1000 kW (approximately 1360 horsepower) and a top speed exceeding 360 km/h [10][12] - The innovative battery system includes a new four-element battery and direct cooling technology, achieving an energy density of up to 300 Wh/kg, ensuring stable performance under high load conditions [11][12] Group 2: Performance and Testing - The GT XX concept car achieved an average speed of 300 km/h over 7 days, covering a total distance of 40,075 km, and set a new record for the longest distance traveled by an electric vehicle in 24 hours at 5,479 km, surpassing the previous record by approximately 38% [13] - The vehicle's charging capabilities are industry-leading, with an average charging power exceeding 850 kW, allowing for a range increase of 400 km in about 5 minutes [12][13] Group 3: User Experience and Sustainability - The GT XX concept car incorporates advanced aerodynamics and interactive technologies to enhance driving pleasure, including a variable blade aerodynamic wheel hub and an AR racing helmet for real-time information display [15][16] - Mercedes-Benz emphasizes sustainability in its innovations, collaborating with various partners to integrate advanced materials and technologies into its vehicles, such as LABFIBER bio-silk material and AI-driven voice assistants [18][19]

Core Insights - The Mercedes-Benz XX Technology Innovation Day showcased the new Mercedes-AMG GT XX concept car, emphasizing the company's commitment to electric and intelligent vehicle innovation [1][3] - The GT XX concept car features advanced technologies derived from F1, including an axial flux motor and direct cooling battery technology, breaking traditional performance barriers for electric vehicles [1][5] - The concept car has set 25 performance records on real tracks, demonstrating Mercedes-AMG's leadership in high-performance electric vehicles [1][8] Summary by Sections XX Technology Project - The XX Technology Project represents a new initiative by Mercedes-Benz, symbolizing innovative thinking and cross-disciplinary collaboration to accelerate technological advancements in the automotive industry [2][12] - The project aims to transform innovative concepts into mass production, enhancing the overall driving experience [2] VISION EQXX Concept Car - The VISION EQXX concept car addresses user range anxiety by achieving over 1000 kilometers of real-world driving range through efficient technologies [3] - Key features include a high-efficiency drive unit, solar cells, and advanced AI computing, with some technologies already implemented in the new electric CLA model [3] GT XX Concept Car Features - The GT XX concept car utilizes three innovative axial flux motors and a new high-performance battery, achieving over 1000 kW (approximately 1360 horsepower) and a top speed exceeding 360 km/h [5][6] - The vehicle's design incorporates advanced manufacturing processes and a new four-element battery with a high energy density of 300 Wh/kg, ensuring stable performance under extreme conditions [7][6] Performance Testing - The GT XX concept car underwent rigorous testing at the Nardò track, achieving an average speed of 300 km/h over 7 days, covering 40,075 kilometers and setting 25 world records [8] - This testing validates the engineering maturity of the power system and lays a solid foundation for future mass production [8] Driving Experience Innovations - The GT XX concept car integrates advanced aerodynamics and interactive technologies to enhance the driving experience, including variable blade aerodynamic wheels and an AR racing helmet for real-time information [9][10] - Innovative materials such as 3D-printed seat cushions and LABFIBER bio-silk contribute to comfort and sustainability [11] Collaborative Innovation - Mercedes-Benz emphasizes collaboration with industry leaders and partners to foster innovation, as seen in the development of the GT XX concept car [12][13] - The company is also focused on sustainable development through initiatives like the "Tomorrow XX" project, aiming to promote decarbonization and circular economy practices [13]

题图｜AI生成 时间进入4月，中国汽车市场的价格战还在持续。而这次受影响的，则是一些过去相对坚挺"豪华"品牌。 例如，某些高端品牌开始以"去库存车"的名义降价，过去接近30万元的电动车，如今不到20万元。而另一些 品牌，则在发布换代或改款车时直接将起售价拉低了近10万元，以便获得市场认可。更不用说，早在今年 春节以后，5年免息的终端促销政策甚至已经成为30万元以上电动车的必选项了。 为什么明明因为搭载了大电池以后成本更高的纯电动车，愣是卖不上价格呢？要把电动汽车做出用户认可 的豪华感，怎么就这么难？ 高速短腿，不该成为豪华电动车的 痛点 尽管售价和配置有着不少差别，但 所有电动汽车都共享着同样的焦虑——跑不远 。 尽管早已有电动汽车的 CLTC工况续航里程超越500公里，但自己这辆车到底能跑多远，几乎所有的电动车主都说不清楚。 因为，电动汽车的续航里程会受到气温、道路坡度、路面环境乃至风力风向等等外部条件的影响。尤其是 上了高速公路以后，市区里还能稳稳跑上400乃至500公里的电动汽车，能耗就会成倍上升，导致续航下 降。 这是因为， 目前几乎所有的电动汽车搭载的，都是固定齿比的单挡变速箱 。别看新发布的一些高 ...