来源：新浪证券-红岸工作室 11月14日，创维数字跌2.79%，成交额2.30亿元，换手率1.68%，总市值139.27亿元。 资金分析 今日主力净流入-6576.37万，占比0.29%，行业排名9/10，连续3日被主力资金减仓；所属行业主力净流 入-2.50亿，连续3日被主力资金减仓。 区间今日近3日近5日近10日近20日主力净流入-6576.37万-1.20亿-1.97亿-3.48亿-4.47亿 异动分析 短剧游戏+文化传媒概念+在线教育+虚拟现实+OLED 1、根据2023年6月6日互动易显示，公司自制了VR短剧，拥有创维旗下酷开平台3000+电影、电视剧、 综艺、纪录片、少儿等视频片源，200+全国5A级景区8K 全景视频，5A级景区全景超高清图片，享受沉 浸式观影之旅。游戏层面，已上架50多款游戏，并在持续更新 2、国内机顶盒龙头，创维RGB成为央视4K频道独家合作伙伴 3、2020年2月11日投资者关系活动记录表记录：2019年，创维数字与江苏有线淮安分公司联合成立了基 于智慧校园+直播课堂产品的项目组，该项目组依托创维数字多年广电运营商产品的技术积累，再结合 广电网络的网络覆盖、终端覆盖等优势， ...

Core Viewpoint - The company, Skyworth Digital, is experiencing fluctuations in stock performance and is actively involved in the development of advanced technologies in the VR and smart home sectors [1][2][3]. Company Overview - Skyworth Digital, established on April 16, 2002, and listed on June 2, 1998, is based in Shenzhen, Guangdong Province. The company focuses on research, development, production, sales, and operation of digital smart terminals and front-end systems [7]. - The main business revenue composition includes: smart terminals (75.44%), professional displays (19.73%), operation services (4.51%), and other business income (0.33%) [7]. Recent Developments - On August 14, the stock price of Skyworth Digital fell by 1.77%, with a trading volume of 196 million yuan and a market capitalization of 13.3 billion yuan [1]. - The company was selected as a candidate for the 10G PON dual-band WiFi 6 smart home gateway, capturing a market share of 32.26% [2]. - Skyworth Digital's VR product series is among the leading offerings in China, with various mature products such as VR all-in-one machines and short-focus VR glasses already in sales [2]. Financial Performance - For the first quarter of 2025, Skyworth Digital reported a revenue of 1.799 billion yuan, a year-on-year decrease of 21.24%, and a net profit attributable to shareholders of 5.3274 million yuan, down 94.98% year-on-year [8]. Market Position - As of August 10, the number of shareholders in Skyworth Digital was 82,200, a decrease of 2.41% from the previous period, with an average of 13,511 circulating shares per person, an increase of 2.47% [8]. - The company operates within the home appliance sector, specifically in the black home appliance category, and is involved in various concept sectors including ultra-high definition, mixed reality (MR), streaming media, and smart wearables [8].

Core Viewpoint - The company, Skyworth Digital, is experiencing fluctuations in stock performance and is actively involved in the development of advanced technologies in the VR and smart home sectors [1][2][3]. Group 1: Company Performance - On July 31, Skyworth Digital's stock fell by 1.38%, with a trading volume of 219 million yuan and a market capitalization of 13.06 billion yuan [1]. - The company reported a revenue of 1.799 billion yuan for the first quarter of 2025, a year-on-year decrease of 21.24%, and a net profit attributable to shareholders of 5.3274 million yuan, down 94.98% year-on-year [8]. Group 2: Technology and Product Development - The company has developed self-researched software systems that include algorithms for six degrees of freedom positioning and gesture recognition, as well as VR live streaming solutions [2]. - Skyworth Digital's Pancake series VR/MR products utilize the Qualcomm XR2 chip, enabling the projection of large movie screens and interaction in three-dimensional virtual spaces [2]. - The company showcased its new generation XR products, including an 8K MR all-in-one machine and AI smart glasses, at the IFA 2024 in Berlin [3]. Group 3: Market Position and Shareholder Information - Skyworth Digital holds a 32.26% market share in the 10G PON dual-band WiFi 6 smart home gateway segment, as announced by China Mobile [2]. - The company has a diverse revenue structure, with 75.44% from smart terminals, 19.73% from professional displays, and 4.51% from operational services [7]. - As of July 20, the number of shareholders in Skyworth Digital was 86,700, with an average of 12,805 circulating shares per person [8].

Investment Rating - The investment rating for Hisense Visual (600060) is "Outperform" [1] Core Insights - The company's revenue and performance for 2024 met market expectations, with total revenue of 58.53 billion yuan, a year-on-year increase of 9%, and a net profit attributable to shareholders of 2.25 billion yuan, a year-on-year increase of 7% [6] - The domestic trade-in policy has driven revenue growth, and the company has raised its profit forecast for 2025-2026, expecting net profits of 2.50 billion yuan and 2.76 billion yuan respectively, with corresponding P/E ratios of 12x and 11x [6] Financial Data and Profit Forecast - Total revenue forecast for 2023 to 2027 is as follows: - 2023: 53.62 billion yuan - 2024: 58.53 billion yuan - 2025E: 64.18 billion yuan - 2026E: 68.40 billion yuan - 2027E: 73.02 billion yuan - Net profit attributable to shareholders forecast for the same period: - 2023: 2.10 billion yuan - 2024: 2.25 billion yuan - 2025E: 2.50 billion yuan - 2026E: 2.76 billion yuan - 2027E: 3.01 billion yuan [5][8]