近日，在第二十届21世纪金融年会现场揭晓了"年度优秀消费者权益保护机构"榜单，经过多轮专家评审 及多维度严谨综合评估，小赢科技凭借在金融消费者权益保护领域的系统性实践与创新成果，成功入 选。 消费者合法权益保护是金融科技企业践行金融工作政治性、人民性的核心体现，是履行社会责任、赢得 市场信任的根本基石，更是实现高质量、可持续发展的内在要求和长远保障。小赢科技深入构建"大消 保"工作体系，通过将"金融为民"理念融入经营，不断提升消保工作质效。此次获奖不仅是权威媒体对 小赢科技消保工作的高度认可，更印证了其"科技向善、金融为民"初心的扎实落地，为科技金融行业消 保建设树立了标杆。 教育赋能：打造全用户覆盖金融素养提升工程 消保工作的长远发展，既需技术防护的"硬支撑"，更要用户教育的"软赋能"。 小赢科技创新性地将消保教育与用户服务深度融合，2025年在官方账号平台升级推出"以信为帆 赢造未 来"守信专栏，结合趣味问答、案例解析等形式普及信用知识，累计覆盖受众超百万人次。 同时，小赢科技将公益实践与消费者权益保护深度融合，持续开展用户教育活动。开设的"反诈骗专 栏"覆盖受众约百万人次，有效发挥了普及金融安全知识、提 ...

Core Insights - Shenzhen Xiaoying Technology Co., Ltd. has launched a virtual digital assistant named Win-Daidai, aimed at enhancing service efficiency and user experience, embodying the company's mission of "technology integrating finance for good" [1] - Win-Daidai represents a new phase in the company's exploration of user service system upgrades, connecting technology with financial service optimizations [1] Technology Foundation - Xiaoying Technology emphasizes technological innovation in its digital transformation journey, with Win-Daidai being a product of its accumulated technological capabilities [3] - Win-Daidai integrates AI voice synthesis, real-time rendering, and intent recognition technologies, achieving comprehensive intelligence in appearance and interaction [3] - The design of Win-Daidai reflects a blend of technology and human warmth, featuring a blue and white color scheme symbolizing the coexistence of humanism and technological wisdom [3] Experience Enhancement - Win-Daidai operates 24/7, equipped with a semi-transparent smart headset and a caring badge, representing both technological attributes and service warmth [4] - As a digital brand ambassador, Win-Daidai innovatively promotes consumer protection through engaging content, making financial knowledge more accessible to users [4] Industry Context - The "Financial Technology Development Plan (2022-2025)" emphasizes leveraging global AI development opportunities and advancing intelligent technology applications in finance [5] - Xiaoying Technology's innovations align with policy directives, focusing on a service ecosystem that combines technical precision, emotional adaptability, and comprehensive coverage [5] - The company aims to continuously evolve its digital partners to provide users with tangible value and convenient experiences, contributing to the digital transformation of finance [5]

Core Viewpoint - The article emphasizes the importance of financial technology companies like Xiaoying Technology in promoting financial services that benefit the public, particularly small and micro enterprises, through innovative and compliant practices [2][5][10]. Group 1: Financial Technology and Social Value - Xiaoying Technology is committed to integrating financial services into everyday life, moving from traditional institutional services to more accessible options for the public [2][10]. - The company has partnered with over 90 licensed financial institutions, covering all 31 provinces and municipalities in China, with a loan balance of 58.403 billion yuan and facilitating loans of 35.149 billion yuan in the first quarter of 2025 [2][10]. Group 2: Support for Small and Micro Enterprises - Xiaoying Technology has developed a service system that covers the entire lifecycle of small and micro enterprises, addressing their urgent funding needs [5][7]. - From January 2020 to December 2024, Xiaoying Technology assisted over 8 million small business owners and individual entrepreneurs in resolving funding issues [7]. Group 3: Technological Empowerment - The company launched the WinAgent intelligent development platform in the first quarter of 2025, significantly reducing the time required for AI application development from weeks to hours [8]. - Xiaoying Technology is enhancing user service and consumer rights protection through the introduction of "AI digital humans" to provide more personalized and efficient services [8][9]. Group 4: Consumer Protection Initiatives - Xiaoying Technology has established a comprehensive consumer protection plan, integrating AI technology to create a 360-degree security system that safeguards user data and prevents fraud [9]. - The company actively engages in user education, reaching approximately one million people through initiatives like the "anti-fraud column" and creative educational content [9]. Group 5: Future Outlook - Xiaoying Technology aims to continue its growth with a focus on compliance and responsible service, leveraging AI technology to enhance financial services for small and micro enterprises and new citizens [10].

Core Insights - The article highlights the significant milestone of Shuhe Technology as it celebrates its tenth anniversary and rebrands from "SHUHE GROUP" to "SHUHE TECH," reflecting a strategic shift and commitment to excellence in the fintech sector [1] - Shuhe Technology aims to provide optimal financial services for everyone, leveraging digital intelligence as a key driver by integrating cutting-edge technology with credit services [1] Group 1: Technological Empowerment in Credit Services - In the financial credit sector, technological innovation is essential for enhancing service quality and efficiency, with Shuhe Technology incorporating AI and big data into its credit service processes [2] - The company utilizes big data to analyze vast user data, creating detailed user profiles and offering personalized credit product recommendations, significantly improving service accessibility and matching [2] - Shuhe Technology's intelligent risk control is a core competitive advantage, employing advanced AI algorithms to build models that assess credit status and risks in real-time, thus enhancing credit evaluation and reducing lending risks [2] Group 2: Efficient Credit Matching Platform - Shuhe Technology has developed an efficient and transparent credit matching platform that uses intelligent algorithms to match user needs with financial institutions, facilitating quick and effective allocation of credit funds [3] - This precise matching model enhances the efficiency of fund utilization for financial institutions while providing users with high-quality and convenient credit services, promoting financial inclusivity [3] Group 3: Innovation and Intellectual Property - The company places a strong emphasis on technology research and intellectual property protection, having filed over 370 patents and received 97 software copyrights and 73 invention patents [4] - These achievements underscore Shuhe Technology's innovation capabilities and its core competitiveness in the fintech industry, earning it various accolades such as "High-tech Enterprise" and "Shanghai Specialized and Innovative Enterprise" [4] - The accumulation of patents and industry honors enhances the company's brand image and fosters market trust, motivating further technological advancements [4] Group 4: Customer Service Evolution - Shuhe Technology's subsidiary, Haibei, has evolved its customer service model to prioritize user experience, transitioning from basic text and voice interactions to an AI-driven customer service 3.0 model [5][6] - The AI customer service system boasts a 98% speech recognition accuracy and can proactively address user inquiries while suggesting solutions, significantly improving service quality [6] Group 5: Future Vision - Looking ahead, Shuhe Technology is committed to leveraging core technologies to advance inclusive finance and aims to be a lifelong intelligent financial partner for users, providing high-quality and personalized financial services [7]