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大疆起诉影石:六件专利权属之争
经济观察报· 2026-03-26 04:36
所谓专利权属纠纷,不是说"你的产品抄了我的",那叫专利侵权。权属纠纷争的是一个更前置的 问题,即这件发明,到底应该归谁。 根据大疆公开的信息称,涉及的这6件专利的发明人,都曾在大疆的研发部门工作,直接参与过无 人机飞行控制、结构设计、影像处理等方面的技术开发。 大疆提供的信息称,其中两件专利,影石在中国的申请文本里将发明人登记为"请求不公布姓 名",但在对应的国际专利申请中,该专利发明人真实姓名被列出。大疆称,都是大疆的前研发人 员。 大疆起诉影石所涉及的6件专利,包含3件发明专利申请和3件 已授权的实用新型专利,技术领域集中在无人机飞行控制、结 构设计和影像处理。 作者:冯翰墨 封图:图片资料室 2025年7月,影石创新(688775.SH)宣布进军消费级无人机市场,推出无人机品牌"影翎"。同 月,大疆也发布了旗下首款全景相机Osmo 360。 两家公司正式踏入对方的主战场。 过去大半年,大疆与影石从产品打到价格,从渠道打到供应链,这一次终于把仗打到了法院,事涉 专利权属。 近日,大疆在广东省深圳市中级人民法院起诉影石创新,涉及6项专利权属纠纷,法院已立案。这 是大疆首次在国内提起这类诉讼。 但有一个值得注 ...
BMW to recall 147,830 vehicles in China over fire risk
Reuters· 2026-03-11 10:46
Group 1 - BMW will recall 147,830 vehicles in China due to a manufacturing issue with the starter motor, which may lead to difficulty starting the vehicle and, in extreme cases, pose a fire risk [1] - The recall affects various imported models including the 2 Series, 4 Series, 5 Series, 6 Series, 7 Series, X4, X5, X6, and Z4, manufactured between July 31, 2020, and December 22, 2022 [1] - In February, BMW indicated that a mid-six-figure number of cars would be involved in a global recall following the discovery of a potential starter motor defect [1]
奔驰、宝马、奥迪集体换帅
21世纪经济报道· 2026-03-04 15:08
Core Viewpoint - The recent leadership changes in the German luxury car brands (BBA) in China are a response to significant sales and profit declines, indicating a need for strategic restructuring in the face of intense competition and market shifts [1][2][10]. Group 1: Sales Performance - In 2025, Mercedes-Benz's global sales fell by 10% to 2.16 million units, with a 19.5% drop in China to 575,000 units, returning to 2017 levels [1][2]. - BMW's global sales slightly increased by 0.5% to 2.4637 million units, but in China, sales dropped by 12.5% to 625,500 units [1][2]. - Audi's sales in China were 617,500 units, down 5%, marking the third consecutive year of negative growth [1][2]. Group 2: Profitability Issues - Mercedes-Benz's adjusted EBIT for 2025 plummeted by 40% to €8.2 billion, with net profit nearly halving to €5.331 billion [2]. - BMW's EBIT for the first three quarters of 2025 fell by 16.2% to €8.06 billion, with net profit dropping to €5.7 billion [2]. - Audi's operating profit for the first three quarters of 2025 was only €1.6 billion, with bleak full-year profit expectations [2]. Group 3: Market Challenges - The luxury brands are facing a "double whammy" in the Chinese market, with price wars eroding profits in the fuel vehicle sector and a lack of competitive electric vehicle offerings [7][12]. - Mercedes-Benz's sales profit margin has dropped to 5.0%, down from previous double-digit figures, due to increased competition and cost pressures [6]. - BMW's product line is experiencing a structural imbalance, with significant sales declines in higher-margin SUV models [6][7]. Group 4: Strategic Shifts - The leadership changes signal a shift from a "remote control" approach to a more localized strategy that emphasizes understanding and responding to Chinese consumer needs [10][11]. - Mercedes-Benz plans to introduce over 15 new and updated models in China in 2026, focusing on local demand and collaboration with tech companies [11]. - BMW and Audi are also ramping up their electric vehicle offerings to regain market share, with new models set to launch in 2026 [12]. Group 5: Competitive Landscape - Chinese luxury brands are gaining ground, with significant sales figures and a new definition of luxury that emphasizes technology and smart features [12][13]. - The shift in consumer perception towards "technology equals luxury" poses a challenge for BBA, which historically defined luxury through materials and brand heritage [12][13]. - The urgency for BBA to adapt is underscored by the rapid rise of domestic brands and the need for a fundamental rethinking of their market strategies in China [13].
存起火隐患 宝马全球紧急召回数十万辆车 16款主力车型在列
Guo Ji Jin Rong Bao· 2026-02-14 23:45
Group 1 - BMW has announced a large-scale global recall involving up to 575,000 vehicles due to a defect in the engine starter mechanism, affecting 16 core models produced between July 2020 and July 2022 [1] - The defect is attributed to a design issue with the starter motor's magnetic switch, which can lead to difficulties in starting the engine, electrical short circuits, and potential fire hazards [1] - BMW plans to address the issue by offering free replacements for the starter motor, with some vehicles also requiring battery replacements [1] Group 2 - This recall is not an isolated incident, as BMW has previously recalled over 300,000 vehicles in September 2025 due to insufficient waterproofing of starter motors, which posed risks of short circuits and fires [2] - BMW's global market performance shows significant regional disparities, with European sales increasing by 7.3% to 1.0164 million units in 2025, while Asian sales, particularly in China, have declined for two consecutive years [3] - In 2025, BMW's sales in Asia fell by 9.3% to 871,000 units, with China alone experiencing a 12.5% drop, leading to a loss of market share in the luxury car segment [3]
存起火隐患,宝马全球紧急召回数十万辆车,16款主力车型在列
Guo Ji Jin Rong Bao· 2026-02-14 15:15
Group 1 - BMW has announced a large-scale global recall involving up to 575,000 vehicles due to a defect in the engine starter mechanism, affecting 16 core models produced between July 2020 and July 2022 [1] - The defect is attributed to a design issue with the starter motor's magnetic switch, which can lead to difficulties in starting the engine, electrical short circuits, and potential fire hazards [1] - BMW plans to address the issue by offering free replacements for the starter motors, with some vehicles also requiring battery replacements [1] Group 2 - This recall is not an isolated incident, as BMW has previously initiated multiple recalls due to core component defects, particularly in safety-critical systems [2] - In September 2025, BMW recalled over 300,000 vehicles due to insufficient waterproofing of starter motors, which could lead to short circuits and fire risks [2] Group 3 - BMW's global market performance shows significant divergence, with total deliveries of 2.4637 million vehicles in 2025, a slight increase of 0.5% year-on-year [3] - The European market has been a key growth driver, with sales reaching 1.0164 million units, a 7.3% increase, and a notable 28.2% rise in electric vehicle sales [3] - In contrast, the Asian market, particularly China, has experienced a decline, with total sales of 871,000 units in 2025, a drop of 9.3%, and a 12.5% decrease in the Chinese market alone [3]
宝马因起动机问题进行大规模召回 涉及多款车型
Cai Jing Wang· 2026-02-12 09:14
Core Viewpoint - BMW Group announced a global recall of multiple vehicle models due to potential issues with the starter motor's electromagnetic switch, which may lead to starting difficulties, short circuit risks, and in extreme cases, fire hazards [1] Group 1: Recall Details - The recall affects various BMW models, including the 2 Series Coupe, multiple versions of the 3 Series, 4 Series, 5 Series, 6 Series Gran Turismo, 7 Series, as well as the X4, X5, X6, and Z4 [1] - The issue is linked to starter relays produced between July 2020 and July 2022, but the exact production timeframe for affected vehicles cannot be precisely defined due to differences in vehicle production and transportation cycles [1] - Vehicles that had the problematic starter motor replaced during maintenance may also be affected by this recall [1] Group 2: Historical Context - This is not the first large-scale recall for BMW due to starter motor issues; a previous recall occurred in the fall of 2025, involving hundreds of thousands of vehicles due to potential water ingress leading to corrosion and fire risks [1]
车企巨头,全球紧急召回!
新华网财经· 2026-02-12 01:14
Core Points - BMW Group announced a global recall of multiple vehicle models due to potential issues with the starter motor's electromagnetic switch, which may lead to starting difficulties and even short-circuit risks [1][3] - The recall affects various models produced between July 2020 and July 2022, including the 2 Series, multiple versions of the 3 Series, 4 Series, 5 Series, 6 Series Gran Turismo, 7 Series, and several X models [3] - This is not the first large-scale recall for BMW due to starter motor issues; a previous recall occurred in the fall of 2025 for similar concerns related to water ingress and corrosion [3]
大疆,影石,战争全面升级
盐财经· 2025-12-29 10:00
Core Viewpoint - The article discusses the intense competition between DJI and Insta360, highlighting their contrasting technological philosophies and strategies in the consumer electronics market, particularly in the drone and camera sectors [5][12][25]. Group 1: Competitive Landscape - DJI holds over 70% of the global consumer drone market, establishing a strong technical barrier through vertical integration [8]. - Insta360, on the other hand, has carved out a niche in the panoramic camera market, surpassing GoPro to become the global leader in action cameras [10]. - The competition has escalated from product pricing wars to supply chain "choose one" strategies, forcing suppliers to align with either company [5][29]. Group 2: Product Strategies - DJI launched its first panoramic action camera, Osmo 360, at a price of 2999 yuan, undercutting Insta360's flagship product by 800 yuan [15]. - Insta360's upcoming product, the Antigravity A1, aims to differentiate itself with features like panoramic shooting and VR compatibility, positioning it as a revolutionary solution in the market [16][17]. - Both companies are engaging in aggressive pricing strategies, with Insta360 reducing prices on its products to counter DJI's market entry [20]. Group 3: Financial Performance - Insta360 reported a significant increase in sales expenses, reaching 1.13 billion yuan in the first three quarters of 2025, a 102.6% increase year-over-year, which outpaced revenue growth [20][21]. - The company's total revenue for the first three quarters of 2025 was approximately 6.61 billion yuan, compared to 3.95 billion yuan in the same period of 2024 [21]. - DJI has also initiated price cuts on several products, including the Osmo Pocket 3, to maintain competitive pressure on Insta360 [20]. Group 4: Supply Chain Dynamics - Insta360's CEO, Liu Jingkang, revealed that many core suppliers faced "exclusivity" pressures from DJI, complicating their operational decisions [27][29]. - The supply chain is critical for hardware products, and DJI's established network provides it with a significant advantage in cost control and technological development [30][33]. - Liu Jingkang expressed concerns about the rising costs of innovation due to supply chain restrictions imposed by DJI [32]. Group 5: Future Outlook - The competition between DJI and Insta360 is seen as beneficial for the industry, driving technological advancements and exploring new directions for integration [36]. - The article suggests that both companies may coexist with their distinct narrative styles, potentially leading to a new hybrid form in the future [37]. - The ongoing rivalry reflects the broader challenges in the consumer electronics sector, where companies must navigate market pressures while innovating [40].
国家市场监管总局:11月共7家汽车生产企业宣布召回共计24.45万辆汽车
Xi Niu Cai Jing· 2025-12-15 06:38
Group 1 - BYD recalls 88,981 vehicles due to issues with battery pack consistency, which may limit power output and pose safety risks in pure electric mode [2] - A total of 244,500 vehicles are set to be recalled by seven automotive manufacturers by November 2025, as reported by the State Administration for Market Regulation [3] - BMW recalls 144,132 vehicles due to poor waterproofing of starter relay, which may lead to electrical short circuits and fire risks [4] Group 2 - BMW recalls an additional 7,740 vehicles due to insulation monitoring issues that may cause high-voltage systems to shut down unexpectedly, increasing collision risks [4] - Ford recalls 3,357 Lincoln Navigator vehicles due to insufficient welding in the seatbelt pre-tensioner, which may lead to safety hazards [4] - Other recalls include 187 vehicles from FAW-Volkswagen ID.7 VIZZION due to airbag generator filter size deviations, and 48 Subaru Solterra vehicles due to design flaws in the panoramic monitoring system [5]
宝马集团董事会成员尼古拉·马丁:依然坚持中国市场的核心地位
Xin Hua Cai Jing· 2025-12-15 01:05
Group 1 - BMW Group emphasizes that despite external challenges, the Chinese market and customer demand remain central to its global strategy, driven by the market's size and China's irreplaceable value in BMW's global supply chain [1] - The automotive industry has a complex global division of labor, with BMW sourcing over 36 million components daily from thousands of suppliers worldwide, highlighting the deep interconnection of its global supply chain [1] - BMW is optimizing logistics to mitigate the impact of tariffs and potential disruptions, including pausing some logistics during negotiations and flexibly reallocating resources within its global production network [1] Group 2 - In 2025, the global automotive industry is expected to enter a deep adjustment period, and while BMW maintains resilience in overall sales, it faces challenges in the competitive Chinese market [2] - BMW is committed to the Chinese market and plans to deepen localization efforts to counteract downward trends, recognizing China as not only its largest single market but also a source of global innovation [2] - The efficiency of Chinese partners in the new energy sector is aiding BMW in accelerating its global carbon reduction goals, with the supply chain carbon emissions of the iX3 model reduced by approximately 42% compared to its predecessor [2] Group 3 - BMW is actively promoting the construction of open data ecosystems like Catena-X, leveraging AI technology for quality and carbon footprint management across the entire industry chain [3] - Strategic partnerships with companies like Baidu, Tencent, and Huawei are enhancing BMW's global digital governance, capitalizing on China's advantages in digital infrastructure and AI application scenarios [3] - BMW aims to retain its "pure driving pleasure" by collaborating deeply with China in supply chain, green initiatives, and digitalization, while rejecting simple external vehicle architecture purchases for rebranding [3]