裁员的风还是刮到了沃尔沃中国区。继宣布全球裁员3000人后，中国区员工也收到了裁员通知。据悉，此次裁员主要涉及上海技术研发中心，岗位涵盖工 程、研发、供应链管理等，裁员赔偿基本为N+3个月工资。 此次中国区裁员是沃尔沃早前战略重整计划的一部分。早在4月29日，沃尔沃就公布削减180亿瑞典克朗（约合135.9亿元人民币）成本的计划，暂停部分投 资并预警裁员。5月26日，宣布全球裁减3000个工作岗位，大部分为白领岗位。 裁员往往和业绩表现挂钩，如今的沃尔沃正面临着巨大的财务压力。数据显示，今年一季度，沃尔沃营收从939亿瑞典克朗缩减至829亿瑞典克朗，同比下滑 11.7%；营业利润从47亿瑞典克朗下滑至约19亿瑞典克朗，跌幅近6成。而业绩表现往往与销量挂钩，今年一季度沃尔沃共销售172219辆新车，同比下滑 6%。沃尔沃的高层认为，销量下滑、电动车竞争加剧、价格战以及关税问题，让沃尔沃的市场前景愈发不明朗。 沃尔沃在中国市场的形势也日渐严峻。据悉，2024年，沃尔沃在华销量为15.64万辆，同比下降8%；今年一季度跌幅进一步扩大，同比下降了12%。沃尔沃 在华的困境主要在于车市价格战使得豪华品牌的价格不断下探， ...

Core Viewpoint - The launch of Xiaomi's YU7 has sparked significant consumer interest, achieving 200,000 pre-orders in just three minutes, indicating a shift towards online car purchasing models [1][5][6] Group 1: Sales and Delivery Challenges - Xiaomi aims to deliver 350,000 YU7 units this year, with over 150,000 already delivered by mid-year, leaving a gap of 200,000 units to be fulfilled in the second half [2][5] - The estimated delivery time for the standard YU7 is currently 59-62 weeks, which may improve with the ramp-up of production capacity [2][5] - The inability to cancel orders after a 7-day grace period and the requirement for detailed personal information at the time of order have raised concerns among consumers [2][5] Group 2: Market Dynamics and Competition - The presence of scalpers reselling YU7 orders on platforms like Xianyu highlights the high demand and potential market inefficiencies [3][5] - Comparatively, traditional car manufacturers like Volvo rely on a network of over 200 dealerships, allowing for a more transparent and efficient sales process [8] - The "three-minute 200,000 orders" phenomenon is partly attributed to Xiaomi's unique online-only purchasing model, which differs from the traditional car sales approach [6][9] Group 3: Consumer Behavior and Expectations - Consumers generally expect to wait no longer than 1-2 months for vehicle delivery, and extended wait times can lead to order cancellations [9][10] - Reports indicate that over 70,000 orders for the YU7 have been canceled, primarily due to long delivery times and impulsive purchasing behavior [9][10] - The automotive industry has a history of "hunger marketing," where high demand leads to increased prices and delivery challenges, which could affect consumer loyalty [10]

在价格战和行业激烈竞争硝烟中，安全这一传统议题被重新推至焦点。 华为余承东高呼"安全是最大的豪华"，雷军也重新强调"安全是一切"，几乎所有车企都在 标榜自己的安全性能，但在安全共识下的实践究竟有何差异？ 六月底的成都，一场别开生面的"安全小剧场"拉开了全新沃尔沃XC6 0的上市序幕。没有 参数堆砌的PPT轰炸，取而代之的是沉浸式场景体验；发布会的C位不是车企领导，而是 扮演男性、女性、儿童、孕妇的碰撞测试假人。"我们希望让大家身临其境感受沃尔沃的安 全。"沃尔沃汽车大中华区销售公司总裁于柯鑫表示。 在 新 能 源 时 代 ， 车 企 营 销 被 流 量 裹 挟 ， 如 何 讲 好 品 牌 故 事 成 为 大 多 数 车 企 面 临 的 重 大 挑 战，这一以"安全"著称的北欧豪华车企更不例外。作为难以在售前直观感受的品质，安全 性能如何能被更多消费者感知，沃尔沃一直在探索的路上。 "以前讲安全，是不够具象化的。"于柯鑫反思道。为了讲好安全故事，沃尔沃摒弃了对参 数泛泛而谈的传统营销模式，而是深入挖掘安全亮点并进行了"易理解"的转译。"我们组成 了一个包含产品团队、瑞典研发团队、亚太研发团队和培训团队的内容挖掘 ...

本报（chinatimes.net.cn）记者刘凯 北京报道 当汽车从机械工具进化为移动智能终端，车辆召回的理由也在发生改变。国家市场监督管理总局最新数 据显示，上半年累计发布的60条召回公告波及28个品牌、528.1万辆汽车，同比激增29.5%的召回总量创 下近十年次高纪录。 这场以软件为矛头的召回风暴中，超四成问题指向车机系统漏洞，新能源汽车以三成占比强势入 局，"单踏板模式失灵""智能驾驶误判""倒车影像黑屏"等数字化顽疾正颠覆传统认知。当机械故障退居 次席，代码与硬件的深度博弈已将汽车安全防线推向智能进化新维度。 总量飙升与结构性分化 总体来看，2025年上半年国内汽车召回市场呈现显著结构性变化，单一车企大规模召回成为主导特征。 本田在华双合资企业因转向系统核心部件缺陷实施行业史上最大规模单次召回，涉及思域、CR-V等主 力车型共计136.7万辆，占上半年召回总量四分之一。经调查，转向机蜗杆弹簧预压力异常升高问题会 导致转向阻力突增，极端工况下存在失控风险。 监管层面的标准升级正在加速这一转型进程。工信部2025年度专项检查将动力电池性能衰减阈值、碰撞 安全防护等级纳入强制检测目录，倒逼企业建立覆盖极 ...

齐鲁晚报·齐鲁壹点 张永森 6月28日，北欧豪华旗舰SUV全新沃尔沃XC60于济南新富豪沃尔沃展厅举办区域上市品鉴会，通过沉浸式体验与深度试驾，全方位展现沃尔沃汽车在安全、 环保、智能科技领域的革新成果。 活动现场，沃尔沃金牌销售顾问，对全新 XC60 进行了全方位、深层次的讲解。还针对沃尔沃最为自豪的安全和环保性能展开了专业测试，让在场粉丝们对 沃尔沃品牌理念有了更为深刻的认知，也切实感受到了其在安全与环保领域的卓越实力。 深度讲解环节结束后，粉丝们早已按捺不住对全新 XC60的好奇，渴望亲自体验这款新车。销售精英们迅速开启一对一专属服务，让每位粉丝都能细致感受 来自沃尔沃的贴心关怀与全新 XC60 的独特魅力。在全方位了解车辆信息后，试驾体验环节接踵而至。粉丝们在行驶过程中，亲身领略了沃尔沃带来的十足 安全感，更通过 "鼻子" 直观体验到其卓越的环保品质。 据了解，全新 XC60 共推出 8 款车型，涵盖燃油、插混两种动力，能满足不同消费者的出行需求。在外观方面，新车新增松湖绿、森莓红两款独特车色，为 追求个性化的消费者提供了更多选择。前脸采用全新沃尔沃标识格栅，豪华版亮色格栅尽显稳重内敛，运动版黑色格栅 ...

Core Viewpoint - Volvo Cars launched the new XC60, a mid-size luxury SUV, with an innovative event format that focused on real family scenarios, highlighting the vehicle's safety, technology, and luxury features [1][2]. Design and Features - The XC60 features a refreshed design with signature "Thor's Hammer" LED headlights and a new front grille inspired by the XC90, along with two new color options: Moss Green and Forest Berry [4]. - The interior includes an 11.2-inch floating touchscreen, sustainable materials like Nordico, and a premium Bowers & Wilkins sound system, enhancing the luxury experience [6]. - The vehicle is powered by a fully electrified system, with the B5 fuel version offering 184 kW and 360 N·m, while the T8 plug-in hybrid version boasts a combined power of 335 kW and a peak torque of 709 N·m, achieving 0-100 km/h in 5 seconds [6]. Pricing and Promotions - The XC60 is available in eight configurations, with a starting price of 254,900 yuan for the fuel version and 354,900 yuan for the plug-in hybrid version, along with promotional offers valued at over 85,000 yuan [6][8]. Customer Benefits and Transparency - Volvo offers special purchase benefits for specific groups, including lifetime free maintenance and additional subsidies for families with multiple children [8]. - The company emphasizes transparency in the purchasing process, ensuring customers are informed about all products included with their vehicle [8]. Intelligent Features - The XC60 is equipped with a Qualcomm Snapdragon 8155 chip, enhancing system responsiveness and user experience, along with an AI voice assistant capable of recognizing dialects and simulating emotional tones [10][12]. - The vehicle's AI assistant can manage various functions and provide personalized interactions, marking a significant advancement in luxury automotive technology [12][14]. Market Position and Strategy - Since its launch in 2008, the XC60 has sold over 2.6 million units globally, maintaining its position as Volvo's best-selling model [15]. - In response to increasing competition in the luxury segment, Volvo is focusing on smart technology and electrification, aiming for 90-100% of its sales to come from electric models by 2030 [18]. - The company plans to introduce seven new models in China by 2025, covering fuel, hybrid, and electric vehicles [18].

Group 1: New Vehicle Launches - Xiaomi's YU7 SUV launched with a price range of 253,500 to 329,900 CNY and features a range of over 800 km for the entry-level model [2][4][6] - Lantu FREE+ pre-sale started at 229,900 CNY, featuring Huawei's ADS4 driving assistance system and achieving over 5,000 pre-orders in the first hour [7][9] - Chery's flagship model, the Fengyun A9L, is available for pre-sale with a price range of 159,900 to 229,900 CNY, offering high-end features and configurations [10][11] - The new Ora Good Cat was launched with prices ranging from 83,800 to 103,800 CNY, featuring design updates and configuration adjustments to remain competitive [13][15][17] - The new Volvo XC60 was launched with a price range of 396,900 to 604,900 CNY, featuring upgraded noise reduction and a new car machine system [18][20] Group 2: Industry Events - Xiaomi's stock price surged past 60 HKD following the YU7 launch, with over 240,000 orders within 18 hours, indicating strong market demand [22][24][27] - Li Auto announced the establishment of the first shuttle supercharging station in Changzhou, enhancing charging efficiency with a 10-minute charge providing an additional 500 km of range [28][30][32] - Changan Automobile Group changed its name to "Chen Zhi Automotive Technology Group," with plans for significant overseas expansion and a target of 1 million units in overseas sales [33][37] - Lexus has commenced construction of a new factory in Shanghai, aiming for production of 100,000 electric vehicles annually by 2027 [38][40] - A significant increase in domestic fuel prices is anticipated, with predictions that 95-octane gasoline may exceed 8 CNY per liter [39]

燃油版XC60搭载B5动力，最大功率184kW，峰值扭矩360N·m；插混版综合最大功率335kW，综合续航达1360公里，百公里加速仅5.0秒。新车配备4C自适 应底盘和同级少有的空气悬架，可实时调节阻尼，第六代博格华纳四驱系统，提升了复杂路况下的操控稳定性。 全新XC60搭载高通骁龙8155车规级芯片，配备11.2英寸中控屏，操作更流畅，显示更清晰。智能语音助手"小沃"支持主驾全时免唤醒、方言识别及AI大模 型交互，拟真交流体验更贴心。场景助手功能覆盖上班通勤、下班回家等四大高频场景，可根据环境自动推荐模式，提升用车便捷性。 安全是沃尔沃的核心基因，全新XC60延续了这一传统。其采用扩大后排吸能区、优化头枕吸能效果等措施，提升抗冲击能力，后排中间座椅同样配备限力 式安全带。沃尔沃还首创孕妇假人和婴儿假人测试，确保全车乘员的安全平权。此外，城市安全系统、盲点监测等主动安全技术，进一步降低了行车风险。 6月26日，沃尔沃汽车在成都品牌体验中心举办了"安全小剧场探访之旅暨全新XC60上市发布会"，正式推出了新北欧豪华SUV——沃尔沃全新XC60。新车 共推出8个配置版本，燃油版限时参考尊享价25.49万元起，插 ...

点 击 蓝 字 关 注 我 们 | | 目录 | | | | | | --- | --- | --- | --- | --- | --- | | 序号 | 生产厂商 | 子车型 | 上市时间 | 细分市场及车身结构 | 工程更改规模 | | 1 | 奇瑞汽车 | 捷途自由者 | 2025 / 06 / 23 | A SUV | NM | | 2 | 上汽通用 | 别克 GL8陆上公务舱 | 2025 / 06 / 26 | C MPV | GP | | 3 | 沃尔沃亚太 | XC60 | 2025 / 06 / 26 | B SUV | MCE2-1 | | র্য | 上汽乘用车 | 飞凡 F7 | 2025 / 06 / 26 | C NB | MCE3 | | 5 | 上汽乘用车 | 飞凡 R7 | 2025 / 06 / 26 | C SUV | MCE3 | | ర | 小米汽车 | YU7 | 2025 / 06 / 26 | C SUV | NP | | 7 | 一汽轿车 | 红旗 HS3 PHEV | 2025 / 06 / 27 | A SUV | NM | | 8 | 一汽轿车 | 红旗 ...

Group 1 - The National Market Supervision Administration of China announced a recall of certain Volvo vehicles produced by Zhejiang Haoqing Automobile Manufacturing Co., Daqing Volvo Automobile Manufacturing Co., and Volvo Automobile Sales (Shanghai) Co. [1] - The recall includes 3,378 units of the domestic plug-in hybrid XC60, 1 unit of the domestic pure electric C40, and 1 unit of the domestic pure electric XC40 from Zhejiang Haoqing [1] - Daqing Volvo's recall involves 1,520 units of the domestic plug-in hybrid S90 and 4 units of the domestic plug-in hybrid S60 [1] - The recall also includes 764 units of the imported plug-in hybrid XC90 from Volvo Automobile Sales (Shanghai) [1] Group 2 - The vehicles are recalled due to a software deviation in the brake control module, which may lead to loss of braking function under specific driving conditions, posing a safety risk [2] - The companies will authorize Volvo dealers to provide free software upgrades for the recalled vehicles to eliminate the safety hazard [2]