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都2025年了,微软为何还盯着已经过气的云游戏
3 6 Ke· 2025-06-25 23:57
Core Viewpoint - Microsoft remains committed to cloud gaming despite the declining interest in the technology sector, focusing on developing next-generation servers for Xbox Cloud Gaming to enhance bandwidth and reduce latency [1][3]. Group 1: Industry Trends - Major companies like Google, Amazon, Meta, Tencent, and NetEase have retreated from cloud gaming due to identified pain points, leading to a disillusionment with the concept [3][5]. - The high cost of gaming hardware, such as gaming consoles priced over 3,000 yuan and high-performance computers costing 6,000 to 7,000 yuan, creates a barrier for many potential gamers [5][10]. Group 2: Technical Challenges - Cloud gaming relies on two core technologies: virtualization and service orchestration, which are essential for resource management and reducing latency through edge computing [8][10]. - The current data transmission methods are inadequate for cloud gaming, as it requires unique real-time streaming for each user, making it difficult to utilize traditional content delivery networks (CDNs) [10][11]. Group 3: Microsoft's Strategy - Microsoft views cloud gaming as a crucial element for transforming its gaming business, aiming to shift from a hardware-centric model to a service-oriented one through subscription and cloud gaming [13][15]. - The company is exploring a hybrid rendering model that switches between cloud gaming and local rendering based on network stability, which could enhance user experience [15].
央行宣布8项金融开放举措,曹操出行计划在港上市 | 财经日日评
吴晓波频道· 2025-06-18 18:21
Group 1: Financial Policies and Regulations - The People's Bank of China announced 8 significant financial policies aimed at enhancing financial openness, including the establishment of a trading report database and a digital RMB international operation center [1][2] - The policies focus on financial regulation, digital finance, and cross-border finance, indicating a clear signal for promoting openness and innovation in response to complex foreign trade conditions [1] - The introduction of structural monetary policy tools in Shanghai is expected to guide funds more effectively towards the real economy, suggesting a potential increase in such tools in the future [2] Group 2: Cryptocurrency Regulation - The U.S. Senate passed a bipartisan bill to establish a regulatory framework for stablecoins, marking a significant step in cryptocurrency legislation [3] - If passed by the House and signed into law, the bill will require stablecoin issuers to back their tokens with liquid assets and disclose their reserves monthly [3][4] - The expansion of the stablecoin market is anticipated to create more demand for U.S. Treasury bonds, indicating a potential impact on the sovereign currency system [4] Group 3: Military Industry Trends - The military sector saw significant gains in the stock market, driven by ongoing geopolitical tensions and increased interest in domestic military equipment [5][6] - The National Aerospace Index, heavily weighted towards military stocks, is the largest of its kind, reflecting strong market recognition [7] - The military industry is characterized by high beta, making it sensitive to policy changes and macroeconomic sentiment, which could lead to short-term volatility [7] Group 4: Smart Glasses Market - China's smart glasses market experienced a 116.1% year-on-year increase in shipments in Q1 2025, with audio and audio-capturing glasses leading the growth [8] - The introduction of payment functionalities in smart glasses is seen as a differentiating factor for manufacturers, with global shipments expected to grow significantly in the coming years [8] - Despite the growth, smart glasses are still perceived as "tech toys," facing challenges such as limited battery life and content ecosystem [9] Group 5: JD.com's Hotel Industry Entry - JD.com announced its entry into the hotel industry, offering a three-year commission-free period for hotel operators to join its platform [10][11] - The strategy aims to optimize supply chain costs in the hotel sector, which is expected to enhance service quality and operational efficiency [10] - JD.com faces competition from established players like Ctrip and Meituan, necessitating improvements in service experience and technology to attract hotel operators [11] Group 6: IPO of Cao Cao Travel - Cao Cao Travel plans to list on the Hong Kong Stock Exchange, aiming to raise approximately HKD 1.853 billion through its IPO [14][15] - The company, part of Geely's strategy in the ride-hailing market, has shown increasing revenue projections but also faces significant operational challenges [14] - The shift towards autonomous driving taxis represents a new growth direction for Cao Cao Travel, although it encounters multiple challenges in funding and technology [15] Group 7: Cross-Border Brokerage Adjustments - Several cross-border brokers have adjusted their policies for opening accounts for mainland residents, responding to regulatory requirements [16][17] - The cancellation of the "existing proof" for account opening is aimed at preventing illegal financial activities and ensuring compliance with regulations [16][17] - The changes reflect a broader effort to maintain investor protection and market integrity in cross-border trading activities [17] Group 8: Market Overview - The stock market showed slight gains with mixed performance across sectors, highlighting ongoing geopolitical tensions and sector-specific dynamics [18] - The military equipment sector remained active, while other sectors like beauty care and rare earths faced declines [18] - The market's overall trading volume decreased, indicating a cautious sentiment among investors [18]
放弃自研Xbox掌机,微软准备在掌机圈复刻安卓
3 6 Ke· 2025-06-18 12:16
Core Viewpoint - Microsoft is shifting its strategy from developing its own Xbox handheld console to collaborating with OEM partners like ASUS to create handheld devices based on Windows 11, indicating a potential end to the Xbox handheld console development [1][3][9]. Group 1: Strategic Shift - Microsoft is focusing on providing a seamless Xbox experience on Windows devices, positioning them as the new platform for Xbox gaming, while hardware from partners like ASUS will be considered part of the next generation of Xbox [3][5]. - The decision to abandon the self-developed Xbox handheld aligns with a broader strategic pivot in the handheld device market, as Microsoft aims to leverage partnerships rather than compete directly [5][9]. Group 2: Market Performance - In 2024, Xbox Series X/S faced significant sales challenges, with only 3 million units sold in the U.S. and 290,000 units in Europe, marking the worst sales year in Xbox history [7]. - The poor performance of Xbox hardware has led Microsoft to alter its strategy, with many first-party games being released on competing platforms like PlayStation and Nintendo Switch, further diminishing the appeal of Xbox consoles [7]. Group 3: User Acceptance and Market Positioning - Microsoft is cautious about user acceptance of its strategic changes, opting to phase out the Xbox handheld rather than completely eliminate the next generation of Xbox consoles [9]. - The company is shifting its handheld strategy to align more with the Android model, learning from Google's experience with hardware partnerships, and avoiding direct competition with its OEM partners [9][13].
转向优化为Windows掌机,微软被V社逼到了墙角
3 6 Ke· 2025-06-06 12:43
Core Viewpoint - Valve has opened SteamOS to third-party handheld devices, prompting Microsoft to shift its focus from developing a native Xbox handheld to optimizing Windows 11 for third-party devices [1][3]. Group 1: Valve's Strategy - Valve's SteamOS 3.7.8 version has been released, allowing third-party handheld devices to utilize the operating system [1]. - The rapid deployment of SteamOS has disrupted Microsoft's plans in the handheld gaming market [3]. - Steam Deck has revitalized the handheld gaming market, and the tailored features of SteamOS have given Valve a competitive edge [3][5]. Group 2: Microsoft's Response - Microsoft is prioritizing the optimization of Windows 11 for third-party handhelds instead of developing a native Xbox handheld [3][5]. - Phil Spencer, head of Microsoft's gaming division, indicated that most of Microsoft's games can run on devices like the ROG handheld, but they do not see a suitable entry point into the market [5]. - Windows 11 has become the dominant operating system for x86 handhelds, but its performance and battery life are inferior to SteamOS [10][11]. Group 3: Performance Comparison - Testing shows that SteamOS outperforms Windows 11 by at least 15% in terms of performance for games like Cyberpunk 2077 and The Witcher 3 [10][12]. - Battery life improvements on devices running SteamOS can range from 25% to 200% compared to those running Windows 11 [10]. - Windows 11 on handhelds has been reported to have more bugs and issues compared to SteamOS, affecting user experience [12]. Group 4: Market Implications - The competition between a closed SteamOS and an open Windows 11 is shaping the handheld gaming landscape [5][14]. - Microsoft's strategy mirrors Google's approach with Android, aiming to support OEMs while not directly entering the handheld market [14][15]. - If third-party manufacturers pre-install SteamOS on their devices, Windows 11's competitive advantage may diminish significantly [17].