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“猛士老曹”回归东风本田 合资巨头加速推动电动化、智能化转型
Core Viewpoint - Dongfeng Honda is undergoing a leadership change aimed at optimizing its management system and enhancing strategic implementation, as part of a normal personnel rotation within Dongfeng Motor Corporation [1][3]. Group 1: Leadership Changes - Cao Dongjie, former CEO of Dongfeng Warriors Technology, has been appointed as a director and recommended as the executive vice president of Dongfeng Honda [1]. - Pan Jianxin, previously a director and executive vice president, has been reassigned as the party secretary and candidate for the labor union chairman of Dongfeng Honda [1]. - Wang Binbin has been appointed as a senior executive but will no longer serve as the party secretary or labor union chairman [1]. Group 2: Strategic Focus - Dongfeng Honda aims to leverage the resources and policy advantages of both shareholders to drive the development of the joint venture [3]. - The company is accelerating its transition to electric vehicles, having launched pure electric models e:NS1 and e:NS2, as well as a plug-in hybrid model [2]. - The leadership emphasizes the need to focus on product and marketing transformation to meet customer demands in the Chinese market [3]. Group 3: Industry Context - The domestic passenger car market is rapidly evolving, with significant growth in the new energy vehicle sector, compelling traditional fuel vehicle companies to accelerate their transition to electric vehicles [2]. - Dongfeng Honda's previous leadership under Pan Jianxin played a crucial role in product layout, digital transformation, and stabilizing the company's operational foundation amid a competitive market environment [2].