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“猛士老曹”回归东风本田 合资巨头加速推动电动化、智能化转型
9月15日,东风本田汽车有限公司(以下简称"东风本田")通过官方账号"东本传播"发布消息称,原东 风猛士科技CEO曹东杰任东风本田董事,推荐任东风本田执行副总经理。此外,原东风本田董事、执行 副总经理潘建新现调任东风本田党委书记、工会主席候选人。王彬彬任东风本田专务,不再担任东风本 田党委书记、党委委员、工会主席职务。 对于上述人事变动,东风本田方面表示,此次调整属于东风汽车集团有限公司(以下简称"东风公司") 内部正常的人事轮岗,旨在进一步优化管理体系,强化企业战略实施。 《中国经营报》记者了解到,在东风猛士科技工作期间,曹东杰自诩为"猛士老曹",并以此开设了互联 网账号,通过发布试驾体验、接受采访等视频宣传猛士新车。记者查询了解到,目前"猛士老曹"账号已 更名为"旅途行者老曹"。 相关资料显示,曹东杰是一位"老东风人",此前曾在东风本田担任制造、品质、技术、采购等领域管理 工作,后又在东风乘用车、东风猛士科技等板块担任相关职务,具备丰富的汽车行业经验和经营管理能 力。 2021年年初,东风公司成立东风猛士科技前身M事业部,并推出M品牌。在东风乘用车担任副总经理, 并主要负责生产制造工作的曹东杰,即接手负责 ...
东风本田:穿越市场激流,以品质硬实力回应用户信赖
Core Viewpoint - The Chinese automotive industry is undergoing significant transformation in 2025, with a focus shifting from quantity to quality, driven by stringent regulations and safety standards [1][18]. Group 1: Industry Changes - The implementation of strong regulatory policies for assisted driving and the strictest battery safety regulations signal a return to quality-focused development in the automotive sector [1]. - The market is experiencing intensified competition, prompting companies to prioritize quality over mere expansion [1]. Group 2: Company Performance - Dongfeng Honda has achieved high-quality development through rigorous standards and requirements, maintaining a strong presence in the fuel vehicle market while advancing its transition to new energy vehicles [1][20]. - In the first half of the year, Dongfeng Honda welcomed 150,000 new customers, reflecting a commitment to long-term value [1]. Group 3: Product Quality and Reputation - Dongfeng Honda has garnered over 8.5 million users over its 20+ years, with quality being the core reason for customer trust [4]. - The CR-V model, a pioneer in the urban SUV category, has sold nearly 3.2 million units in China and is expected to surpass 15 million globally [4]. - The CR-V boasts a three-year resale value rate of 60.71%, ranking first among joint venture compact SUVs [4]. Group 4: Sales and Market Position - In the first half of the year, CR-V's sales reached nearly 90,000 units, marking an 8.39% year-on-year increase, with strong performance in both fuel and hybrid models [8][20]. - The launch of the 11th generation Civic has enhanced its smart interaction and safety features, showcasing Dongfeng Honda's commitment to innovation [8]. Group 5: Technological Advancements - Dongfeng Honda is not merely transitioning to electric vehicles but is committed to maintaining its quality standards while embracing new technologies [13][15]. - The company has launched the S7 model and is expanding its electric vehicle lineup, supported by a new smart factory that enhances production efficiency and precision [15]. Group 6: Local Innovation and Market Adaptation - Dongfeng Honda aims to accelerate local innovation by collaborating with local suppliers to meet diverse consumer needs effectively [18]. - The company emphasizes the importance of maintaining global quality standards while integrating local innovations to enhance its product offerings [20]. Group 7: Commitment to Quality - Dongfeng Honda's commitment to quality and safety remains unwavering, ensuring that all collaborations meet stringent quality and safety tests [20]. - The company continues to evolve its product lineup, with upcoming upgrades to popular models like the CR-V, focusing on enhanced smart technology and user experience [20].
揭秘安全密码—东风本田电动科技体验营点亮泉城济南
Qi Lu Wan Bao· 2025-06-29 07:06
Core Viewpoint - The event "Electric Technology Experience Camp" by Dongfeng Honda showcases its electric vehicle lineup in Jinan, emphasizing the integration of technology and nature while enhancing consumer trust in electric mobility [1][11]. Group 1: Event Overview - The event took place on June 27 in Jinan, following previous stops in Wuhan and Taiyuan, aimed at providing consumers with an immersive experience of Dongfeng Honda's electric technology [1]. - The event featured the full lineup of Dongfeng Honda's electric vehicles, including the S7, e:NS2, and L models, each showcasing distinct design philosophies [2]. Group 2: Vehicle Features - The S7 model employs a "light and shadow blade" design, while the e:NS2 features a sporty coupe silhouette, and the L model focuses on a "digital cockpit" with multi-screen interaction [2]. - Participants experienced the S7's driving capabilities, highlighting its 50:50 weight distribution and advanced suspension system, which provided a smooth driving experience [4]. Group 3: Safety Features - The S7's safety structure was demonstrated through a half-cut vehicle, showcasing the use of 1500MPa aerospace-grade steel and 980MPa high-strength steel, ensuring robust protection for occupants and battery [7]. - A crash test vehicle underwent rigorous testing, demonstrating the effectiveness of its safety features, including multiple airbags and automatic emergency systems [9]. Group 4: Future Plans - Dongfeng Honda plans to continue the Electric Technology Experience Camp in more cities, aiming to build consumer confidence in electric mobility through transparency and hands-on experiences [11].