Core Viewpoint - The company has adjusted the target prices for Li Auto (LI.US) to $26.4, indicating a potential upside of 17%, and for Li Auto-W (2015.HK) to HKD 102.6, indicating a potential upside of 16% while maintaining a "Buy" rating due to expected stable gross margins despite fluctuations in vehicle sales guidance for Q3 [1][2]. Group 1: Financial Performance - In Q2, the company's revenue reached RMB 30.2 billion, a year-on-year decrease of 5% but a quarter-on-quarter increase of 17% [2]. - The gross margin was 20.1%, with the automotive sales gross margin at 19.4%, reflecting a year-on-year increase of 0.7 percentage points and a quarter-on-quarter decrease of 0.3 percentage points, indicating relative stability [2]. - The company has provided a Q3 delivery guidance median of 92,500 vehicles, with a revenue median of RMB 25.5 billion, representing a year-on-year decline of nearly 40% and a quarter-on-quarter decline of about 16% primarily due to fluctuations in L-series sales [2]. Group 2: Strategic Initiatives - The company is actively adjusting and optimizing its sales strategy, including direct management from headquarters, localized approaches, and penetrating lower-tier markets to boost sales motivation [2]. - An investment of RMB 6 billion in artificial intelligence is anticipated this year, with the VLA large model expected to be integrated into the AD MAX model via OTA updates in September [2]. - The company expects cumulative deliveries of the i8 model to reach 8,000-10,000 units by the end of September, with the i6 model set to launch [2]. Group 3: Valuation - The company employs a sum-of-the-parts valuation method, using price-to-sales ratios of 1.6x for automotive sales and 0.9x for other revenues, leading to a target price of $26.4 for Li Auto (LI.US) and HKD 102.6 for Li Auto-W (2015.HK) [3].

Core Viewpoint - Deutsche Bank's report suggests that the recent weakness in Li Auto's stock price may present a buying opportunity, particularly with the upcoming launch of the i6 model aimed at the mass market [1] Summary by Relevant Sections Stock Performance - Li Auto's stock has experienced a decline, attributed to market concerns regarding the order flow for the newly launched i8 model [1] - As of early August, the company's nationwide weekly new orders decreased by approximately 29% month-over-month [1] Market Sentiment - Negative comments on social media regarding the company's safety-related advertising campaigns may have contributed to the decline in orders [1] - The relatively small market for high-end electric SUVs could also be a factor in the reduced order flow [1] Future Outlook - Deutsche Bank anticipates that the new order flow for Li Auto will begin to recover starting at the end of the month [1]

Core Viewpoint - The new energy vehicle market is experiencing a significant differentiation among brands, with some achieving record sales while others face declines, indicating the start of a competitive elimination phase in the industry [3][7]. Sales Performance Summary - Leap Motor achieved a sales milestone of over 50,000 units, becoming the first new energy brand to surpass this threshold in a month, with a month-on-month increase of 4.42% [4][5]. - Xiaopeng Motors also reached a historical high with sales of 36,717 units, reflecting a 6.08% increase from the previous month, driven by the performance of the MONA M03 and the newly launched G7 [5][6]. - Xiaomi's sales exceeded 30,000 units for the first time, marking a 20% month-on-month increase, with expectations for continued growth due to the delivery of the YU7 model [5][6]. - Zeekr (including Lynk & Co) sold 44,193 units, achieving both year-on-year and month-on-month growth, maintaining sales above 40,000 for five consecutive months [5][6]. - In contrast, Li Auto and NIO reported significant declines, with Li Auto's sales dropping by 15.29% to 30,731 units, and NIO's sales falling by 15.68% to just over 21,000 units [5][6]. Market Trends and Challenges - The overall sales for the ten brands remained stable compared to the previous month, totaling 309,905 units, but the market is increasingly competitive as brands strive to maintain and grow their market share [4][7]. - The industry is shifting towards a "stock restructuring" phase as the penetration rate of new energy vehicles exceeds 50%, emphasizing the need for brands to scale effectively and innovate continuously to survive [7][8].

Core Insights - The market for new energy vehicles is experiencing a rapid pace of differentiation, indicating the beginning of a competitive elimination phase in the second half of the year [1] Company Performance - Leap Motor has become the first new energy brand to surpass 50,000 monthly sales, achieving 50,129 units in July, marking a 4.42% increase from June [2] - Xiaopeng Motors also reached a historical high with sales of 36,717 units, reflecting a 6.08% month-on-month growth, with the MONA M03 contributing over 15,000 units [3] - Xiaomi's sales exceeded 30,000 units for the first time, showing an approximate 20% increase from the previous month [3] - Zeekr and Lynk & Co combined sold 44,193 units, achieving growth in both year-on-year and month-on-month comparisons [3] - Ideal and NIO reported significant declines, with Ideal's sales dropping to 30,731 units, a 15.29% decrease, and NIO selling just over 21,000 units, down 15.68% [3][4] Market Trends - The overall sales for the ten new energy brands remained stable month-on-month, totaling 309,905 units in July, slightly down from 314,649 units in June [2] - The industry is shifting towards a "stock restructuring" logic as the penetration rate of new energy vehicles exceeds 50%, emphasizing the need for companies to maintain sufficient scale and continuously innovate to capture market share [6]