Core Insights - The automotive marketing industry is facing intense competition with a slight market growth and a significant increase in the penetration of new energy vehicles, which has surpassed 50% [4] - The concept of "intelligence" is becoming central to product definitions and user decision-making, with AI-generated content influencing consumer perceptions [5][7] - Companies are adapting to new marketing paradigms, focusing on brand strategy, sales growth, and user communication amidst a complex market environment [4][5] Group 1: Industry Trends - The automotive industry is undergoing profound changes driven by the integration of AI and smart technologies, creating both challenges and opportunities for companies [10] - The rise of "smart" as a key marketing and product development focus is evident, with companies needing to embrace new paradigms and multi-modal strategies [7][10] - The market for pure electric large three-row SUVs is growing, with significant sales increases indicating a shift away from hybrid and fuel models [24] Group 2: Company Strategies - One company emphasizes "oil-electric intelligence" as a brand strategy, showcasing a commitment to smart upgrades across its product line [10] - Another company highlights its focus on "deep cultivation of circles and ecological empowerment," positioning vehicles as intelligent hubs and energy platforms [13] - A brand is transitioning to a dual technology strategy, launching new hybrid models to meet diverse market demands [17] Group 3: Marketing Approaches - The concept of "listening to advice" is highlighted as essential for responding to both expressed and unexpressed consumer needs [37] - Companies are encouraged to return to the essence of communication and user engagement, emphasizing sincerity and genuine interaction [30] - The importance of global insights and respect for diverse markets is underscored as a strategy for successful international expansion [34]

Core Viewpoint - The smart brand is launching a limited edition vehicle in collaboration with artist Keith Haring, aiming to blend art and automotive design, appealing to young consumers with a unique and artistic identity [2][10]. Group 1: Product Launch - The "smart 3 Keith Haring Art Special Edition" was unveiled at the "smart×Keith Haring Street Art Paradise" event in Guangzhou, featuring a price point in the 200,000 RMB range and a global limit of 1,000 units [2][10]. - The vehicle is based on the smart 3 long-range version and incorporates 12 iconic artistic elements, including a unique "Art Soul Badge" and embroidered headrests [5][8]. Group 2: Performance and Design - The new model features a sporty design with 19-inch wheels and a sleek silhouette, while maintaining a balance between performance and comfort with a 66 kWh battery offering a CLTC range of 555 km [8][10]. - The interior design includes high-quality materials and artistic touches, enhancing the overall user experience [8]. Group 3: Brand Philosophy and Market Positioning - The collaboration with Keith Haring reflects a shared ethos of openness and creativity, appealing to young, trendsetting consumers who view the vehicle as a "mobile artwork" [10][11]. - Smart aims to position itself as a leading luxury smart electric vehicle brand, with a strategic focus on global expansion and innovative user experiences [11].