新年将启，中国豪华车市场也将迎来历史性时刻——一汽奥迪达成千万用户里程碑，成为中国市场首个千万级合资豪华汽车品牌。这一标志性成就， 不仅是单一品牌的销量突破，更是一汽奥迪深耕中国市场近38年，与中国改革开放同呼吸、与汽车产业升级共成长的生动注脚。 值此之际，12月24日，一汽奥迪正式发布千万用户里程碑主题词——"成就千万美好"和专属标识，同步上线 "一汽奥迪千万用户礼遇季"首发礼，以 覆盖选车、购车、用车全场景的多重专属权益回馈新老用户，用实际行动感恩千万信赖。与此同时，作为全球首款搭载华为乾崑智驾®技术的豪华燃油 SUV，全新奥迪Q5L正式开启预售。 从1988年中德双方携手开启豪华品牌国产化先河，到如今以"中德合资合作典范、豪华汽车智能标杆"的姿态引领行业变革，一汽奥迪的每一步跨越， 都紧扣中国发展的关键脉动，书写了中外企业合作共赢的典范篇章。 时代节点中的品牌深耕 一汽奥迪的"千万"之路，可谓是中国汽车工业从开放引进到创新引领的缩影。近38年来，一汽奥迪精准把握改革开放、入世、消费升级、新能源转型 等每一个时代关键节点，以本土化创新回应市场需求，在时代浪潮中不断实现自我突破。 2018年，奥迪e-tro ...

一凡 发自 凹非寺 量子位 | 公众号 QbitAI "第一个没想到" 是，都快2026年了，突然冒出来一款油车，在车圈和AI圈，同时引发了讨论，话题度颇高。 这款油车就是 一汽奥迪A5L乾崑智驾®版 ，带着好奇了解后发现，这款车既有 华为 乾崑智驾，还有 奥迪 机械素质，以及 保时捷 同款发动 机技术……一波buff叠满。 其中最让我意外和迷惑的是， 华为乾崑智驾首搭燃油车 。别说您各位了，就是过去在我的心目中，智能辅助驾驶几乎是新能源的独占功能。 而燃油车则是不智能的代表， 现在奥迪和华为携手，能打破这种刻板印象吗？ 正好最近这款车到店了，感兴趣的用户都能到门店试驾。 我也排到了一辆试驾车，拿来体验了一下，产生了 "第二个没想到" ： 迭代了一百多年的燃油车，现在AI一下还挺惊艳。 AI的威力，真是每次都超出我的想象。坦白地说，连我这个铁杆新能源派，现在都有一点动摇了。 全球首款华为乾崑智驾燃油车，带我勇闯中关村 我们拿到的这款车是丹霞棕配色，近距离看上去偏紫色，非常的年轻动感。 2025年末，我有两个没想到。 不同于很多智能车的设计是，一汽奥迪A5L乾崑智驾®版（以下简称一汽奥迪A5L）没有把激光雷达放 ...

Core Insights - The automotive marketing industry is facing intense competition with a slight market growth and a significant increase in the penetration of new energy vehicles, which has surpassed 50% [4] - The concept of "intelligence" is becoming central to product definitions and user decision-making, with AI-generated content influencing consumer perceptions [5][7] - Companies are adapting to new marketing paradigms, focusing on brand strategy, sales growth, and user communication amidst a complex market environment [4][5] Group 1: Industry Trends - The automotive industry is undergoing profound changes driven by the integration of AI and smart technologies, creating both challenges and opportunities for companies [10] - The rise of "smart" as a key marketing and product development focus is evident, with companies needing to embrace new paradigms and multi-modal strategies [7][10] - The market for pure electric large three-row SUVs is growing, with significant sales increases indicating a shift away from hybrid and fuel models [24] Group 2: Company Strategies - One company emphasizes "oil-electric intelligence" as a brand strategy, showcasing a commitment to smart upgrades across its product line [10] - Another company highlights its focus on "deep cultivation of circles and ecological empowerment," positioning vehicles as intelligent hubs and energy platforms [13] - A brand is transitioning to a dual technology strategy, launching new hybrid models to meet diverse market demands [17] Group 3: Marketing Approaches - The concept of "listening to advice" is highlighted as essential for responding to both expressed and unexpressed consumer needs [37] - Companies are encouraged to return to the essence of communication and user engagement, emphasizing sincerity and genuine interaction [30] - The importance of global insights and respect for diverse markets is underscored as a strategy for successful international expansion [34]

Core Viewpoint - FAW Audi officially launched its first fuel model equipped with Huawei's QianKun Intelligent Driving technology, the FAW Audi A5L QianKun Intelligent Driving version, at the Guangzhou International Auto Show, aiming to balance fuel efficiency and intelligence, thus promoting the industry towards a new development stage of "oil-electric intelligence" [1][2]. Group 1: Collaboration and Technology - Audi and Huawei QianKun are addressing the industry challenge of "oil-electric intelligence" to promote "intelligent equality" for fuel vehicle users, ensuring that both electric and fuel vehicle users can enjoy the convenience and safety brought by intelligent technology [2][3]. - The FAW Audi A5L QianKun Intelligent Driving version is built on Audi's new Premium Platform Combustion (PPC) luxury fuel intelligent platform, integrating Huawei's QianKun Intelligent Driving technology with Audi's global standard active safety technology [2][5]. - The collaboration aims to merge mechanical quality with intelligent technology, pushing the global automotive industry into a new era of advanced driver assistance systems [6]. Group 2: Safety and Quality Standards - Audi emphasizes that "safety is the greatest luxury," maintaining that the quality system for automobiles must exceed consumer electronics standards, reflecting the brand's commitment to safety and quality [5]. - Huawei's QianKun has invested nearly 50 billion yuan in R&D, committing at least 20% of its annual sales to R&D, ensuring the reliability and safety of the technology [5]. - The FAW Audi A5L QianKun Intelligent Driving version supports OTA online upgrades, allowing the vehicle to continuously improve over time, providing a reliable and safe intelligent experience for users [5].

Core Insights - The launch of the first fuel vehicle equipped with Huawei's QianKun Intelligent Driving technology, the FAW Audi A5L QianKun Intelligent Driving version, is priced at 286,800 yuan [2][3] - The collaboration between FAW Audi and Huawei aims to overcome four major technical bottlenecks in fuel vehicle intelligence: low communication bandwidth, slow power response, unstable power supply, and poor heat dissipation [2] - The vehicle features a multi-dimensional sensing network with 2 laser radars, 6 millimeter-wave radars, 13 cameras, and 12 ultrasonic radars, enabling advanced driving assistance in urban and highway scenarios [3] Company Collaboration - The launch represents a significant milestone in the partnership between FAW Audi and Huawei, marking the first luxury brand in China to adopt Huawei's QianKun Intelligent Driving technology [3] - Future models based on the PPC luxury fuel intelligent platform and PPE luxury pure electric platform will also incorporate jointly developed advanced driving assistance technologies [3] User Experience Initiatives - FAW Audi has introduced the "A5L QianKun Intelligent Driving Ambassador" recruitment program, offering a limited-time purchase fund of 3,000 yuan to the first 5,000 ambassadors [3]

Core Insights - The 2025 Guangzhou Auto Show showcases significant advancements in the automotive industry, with GAC Toyota's new generation of the Venza lowering the hybrid SUV price threshold to under 200,000 yuan, while BMW X5 and Mercedes-Benz GLB also see configuration upgrades and price reductions [1][3] GAC Toyota Venza - The new generation Venza starts at 159,800 yuan, with the entry-level version being a luxury model [3] - It introduces a new 2.0L hybrid version alongside the existing 2.5L hybrid, significantly enhancing cost-performance [3] - The vehicle features Toyota's latest TSS 4.0 intelligent driving assistance system, with an increase in sensor count from 12 to 24 and enhanced camera resolution [3][4] - Fuel consumption for the new 2.0L hybrid is as low as 4.59L per 100km, with a 14.3% increase in power output [4] Audi A5L - The Audi A5L Qian Kun Intelligent Driving version starts at 286,800 yuan, featuring a collaboration with Huawei for advanced electronic architecture [5][7] - It includes dual laser radar for enhanced perception and supports various driving assistance features [7] BMW X5 - The BMW X5's price ranges from 598,000 to 748,000 yuan, with a reduction in model variants from four to three and an upgrade in standard configurations [9] - The entire range now includes the Pro intelligent driving assistance system and enhanced seating comfort features [9] Mercedes-Benz GLB - The Mercedes-Benz GLB220 Heritage Edition is priced at 349,900 yuan, featuring a sporty design and upgraded standard equipment [11] - New standard features include intelligent navigation assistance and heated front seats, enhancing comfort and usability [11] Changan Q05 - The Changan Q05, a new small SUV, starts at 79,900 yuan and is built on a pure electric platform [13][14] - It offers advanced interior technology and a range of power options, including a 120 kW electric motor [14] Lincoln Nautilus - The Lincoln Nautilus Atlantis version is priced at 259,900 yuan, featuring a luxurious design and advanced safety features [16] - It includes a 2.0T turbocharged engine with a maximum power of 258 horsepower [16] Other Models - The YANGWANG U7 is priced between 628,000 and 708,000 yuan, featuring advanced interior and exterior designs [18] - The Lexus NX Limited Edition starts at 309,600 yuan, showcasing a unique color scheme and advanced ergonomic design [20] - The Jietu Zongheng G700 Ring Tower Edition starts at 334,900 yuan, featuring a hybrid powertrain with significant power output [22] - The Dongfeng Nissan Teana with Harmony OS starts at 129,900 yuan, offering advanced comfort features and a powerful 2.0T engine [24]

Core Insights - The 2025 Guangzhou Auto Show has officially opened, showcasing the launch of the FAW Audi A5L QianKun Intelligent Driving® version priced at 286,800 yuan [1][3] - FAW Audi is committed to advancing the intelligent upgrade of its entire product line, marking the beginning of a new era of intelligence for the company [1][3] Product Features - The FAW Audi A5L QianKun Intelligent Driving® version is equipped with dual laser radars and supports features such as urban NOA, highway NOA, and advanced parking assistance [3] - The vehicle has capabilities for automatic deceleration at intersections, left/right turns without protection, traffic light recognition, and proactive avoidance of large vehicles and road construction [3] Strategic Direction - In response to the wave of intelligence in the Chinese automotive market, FAW Audi is fully promoting the intelligent upgrade of its products [3] - The company plans to introduce luxury pure electric models represented by the FAW Audi Q6L e-tron family and A6L e-tron, alongside luxury fuel models like the A5L and the upcoming Q5L and A6L [3] - The strategy emphasizes "oil-electric intelligence" for both fuel and electric models [3]

Core Insights - The 2025 Guangzhou Auto Show has officially opened, showcasing the launch of the FAW Audi A5L QianKun Intelligent Driving® version priced at 286,800 yuan [1] - FAW Audi is committed to advancing the intelligent upgrade of its entire product line, marking the beginning of a new era of intelligence for the company [1] Product Features - The FAW Audi A5L QianKun Intelligent Driving® version is equipped with dual laser radars and supports features such as urban NOA, highway NOA, and advanced parking assistance [1] - The vehicle can automatically decelerate at intersections, avoid obstacles, recognize traffic lights for stop-and-go, and handle situations like merging and avoiding large vehicles and road construction [1] Strategic Direction - In response to the wave of intelligence in the Chinese automotive market, FAW Audi is fully promoting the intelligent upgrade of its products [1] - The company plans to introduce luxury pure electric models represented by the FAW Audi Q6L e-tron family and A6L e-tron, alongside luxury fuel models like the A5L and the upcoming Q5L and A6L set to launch in early 2026, all aiming for "oil-electric intelligence" [1]

Core Insights - The 2025 Guangzhou Auto Show has officially opened, showcasing the launch of the FAW Audi A5L QianKun Intelligent Driving® version priced at 286,800 yuan [1] - FAW Audi is committed to advancing the intelligent upgrade of its entire product line, marking the beginning of a new era of intelligence for the company [1][4] Product Features - The FAW Audi A5L QianKun Intelligent Driving® version is equipped with dual laser radars and supports features such as urban NOA, highway NOA, and advanced parking assistance [3] - The vehicle has capabilities for automatic deceleration at intersections, left/right turns without protection, traffic light recognition, and proactive avoidance of large vehicles and road construction [3] Strategic Direction - In response to the wave of intelligence in the Chinese automotive market, FAW Audi is fully promoting the intelligent upgrade of its products [4] - The company plans to introduce luxury pure electric models represented by the FAW Audi Q6L e-tron family and A6L e-tron, alongside luxury fuel models like the A5L and the upcoming Q5L and A6L [4]

Group 1 - The 23rd Guangzhou International Auto Show, themed "New Technology, New Life," commenced on November 21, showcasing 1,085 vehicles, with 93 new car debuts [1] - Among the exhibited vehicles, 629 were new energy vehicles (NEVs), accounting for nearly 60% of the total, reflecting a significant increase from the previous year's show where NEVs did not exceed half [1] - In 2024, China's automotive production and sales are expected to exceed 30 million units, with NEV production and sales surpassing 10 million units for the first time, and NEV ownership increasing 5.4 times compared to 2020 [1] Group 2 - The auto show highlighted the rapid development of electric and intelligent vehicles, with a focus on advanced driving technologies becoming a core attraction [2] - Companies like Avita and Huawei announced a new phase of collaboration, integrating advanced driving solutions and intelligent cockpit technologies into Avita models [2] - The exhibition saw an 81% increase in the number of exhibitors showcasing innovations in electric motors, energy storage, autonomous driving, and artificial intelligence, indicating a collaborative advancement across the entire automotive supply chain in China [2][3]