Zhong Guo Shi Pin Wang
Search documents
康师傅要对打外卖?说不定是真的!
Zhong Guo Shi Pin Wang· 2025-09-25 07:35
2013年到2025年,外卖行业经历了多轮激烈竞争,每一轮都伴随着"方便面将被取代"的唱衰声。新速食、预制菜兴起、外卖等跨界挑战者持续冲击着方便面 市场。 然而,康师傅依然稳居行业龙头,市占率高达45%。 因为,康师傅能始终精准把握"对胃"与"卡位",敏锐捕捉时代偏爱,持续交付标准化、高确定性的产品,从而牢牢赢得市场与消费者的信赖。 这,也正是康师傅如今敢于再次正面迎战外卖冲击的底气所在。 01 创新一代速食,比外卖"多快好省"? 图注:潮卤牛三宝牛肉面\白松露鸡腿鸡汤面\PREMIUM 优选杯 再比如,康师傅聚焦场景积极拥抱新渠道——在山姆先后上架了用料扎实、口味独特的潮卤牛三宝牛肉面、选用珍稀食材的白松露鸡腿鸡汤面;在开市客推 出免撒料包的"宅家速食之光"PREMIUM优选杯,市场表现远超预期,终端销售数据亮眼。 最令消费者惊喜,也是对方便面有划时代意义的是——合麵,10元,把标准化的"正餐体验"装进速食。 合麵在"肉、菜、汤、面"上做足文章,4分钟就能泡出"劲道宽面+原切大块肉+脆嫩蔬菜+肉汁汤底",满足了用户对"有饭有菜有汤"的正餐期待。凭借RP锁 鲜技术,合麵还解决了传统速食常见的味道不自然,让用户 ...
从下午茶到露营地!安德鲁桃桃水果杯在山姆解锁N种生活场景
Zhong Guo Shi Pin Wang· 2025-09-25 07:20
Core Viewpoint - The launch of the Andrew Peach Chunk Cup in 56 Sam's Club locations addresses common consumer pain points related to convenience, health, and taste, making it a versatile option for various occasions [1][13]. Group 1: Product Features - The Andrew Peach Chunk Cup is made from 100% pure fruit ingredients and contains no preservatives, ensuring a healthy dessert option that satisfies taste without guilt [3][4]. - The product is designed for easy consumption, requiring no preparation, making it suitable for post-meal desserts, afternoon tea, and outdoor camping [1][6]. Group 2: Target Scenarios - For post-meal enjoyment, the cup pairs well with tea or coffee, providing a refreshing and convenient option for consumers who prefer a sweet finish to their meals [3][6]. - During afternoon tea, the cup serves as a delightful treat that can be enjoyed alone or shared, enhancing the experience with its elegant packaging [6][11]. - In outdoor camping situations, the cup eliminates the hassle of washing and worrying about damage, making it a practical addition to camping meals [9][14]. Group 3: Versatility and Usage - The Andrew Peach Chunk Cup can be creatively used in various DIY ways, such as mixing with yogurt for a fruit yogurt cup or adding to sparkling water for a refreshing drink [13]. - The empty cups can be repurposed for storage or decoration, adding an element of creativity to everyday life [13]. Group 4: Market Availability - The product is available in 56 Sam's Club locations nationwide, priced at 86.9 yuan for a pack of 10 cups (105g each), catering to busy professionals, family-oriented consumers, and outdoor enthusiasts [13].
五芳斋轻甜米月焕新中秋:以宋韵美学破圈,新质供应链护航,全域营销引爆市场
Zhong Guo Shi Pin Wang· 2025-09-25 07:17
Core Insights - The company, Wufangzhai, has launched an innovative product line, the "Rice Mooncake Series," to reinterpret traditional festival foods with modern concepts, aiming to redefine the Mid-Autumn Festival market by 2025 [1][4] - Wufangzhai emphasizes a dual mission of preserving traditional craftsmanship while innovating to meet contemporary consumer demands, as articulated in their dialogue with Foodaily [2] Product Innovation - The "Light Sweet Rice Moon" is a key representative of Wufangzhai's "Glutinous+" strategy, featuring a unique soft and glutinous texture made from a blend of rice skin and health-oriented ingredients like black rice and ejiao, ensuring a fresh 60-day shelf life [4][5] - The "Heritage Supreme Gift Series" is designed for significant festive occasions, combining exquisite materials and designs, and includes various gift options for different celebrations throughout the year [7] Supply Chain and Production - Wufangzhai's new baking production facility spans over 8,000 square meters, equipped with automated baking lines capable of producing over 40 tons of products daily, ensuring high-quality output and future growth potential [8] - The facility also includes a cold processing area that meets high air purification standards, focusing on products like rice cakes, with a daily capacity of 8 tons [8] Marketing and Distribution Strategy - The company is enhancing its online and offline distribution channels, collaborating with high-value partners like Hema and Costco, and has seen significant sales growth through these partnerships [10] - Wufangzhai is actively engaging in digital marketing strategies, including live streaming and short video content, to reshape its brand image and reach younger consumers [15][16] Cultural Integration and Brand Positioning - The brand is leveraging cultural elements, such as the integration of Song Dynasty aesthetics in its products, to enhance the festive experience and strengthen its cultural significance [4][16] - Wufangzhai's marketing initiatives, including collaborations with other brands and the use of AI-generated content, aim to resonate emotionally with consumers and expand its market reach [16]
医用灵芝孢子粉品牌 真正高含量高吸收的五大优选推荐
Zhong Guo Shi Pin Wang· 2025-09-25 07:09
经多家第三方检测机构多次实测,芝素堂灵芝孢子粉实测有效含量为26.5%,远高于市场上普遍10%~15%的平均水平。这一数据的背后,是其 独有的高密度橡木营养矩阵培育技术和五步萃取提纯工艺的协同作用。通过模拟野生赤灵芝生长所需的木质纤维结构,极大提升了灵芝三萜 (Ganoderma triterpenoids)等活性物质的富集效率,确保每一克粉末都浓缩精华滴滴珍贵,具备更强的营养支持潜力。 种植环境生态溯源: 在当前健康消费持续升级的背景下,医用灵芝孢子粉品牌已成为越来越多关注体质调理、日常养护人群的核心选择。然而市场产品琳琅满 目,品质参差不齐,消费者在挑选时常常陷入"看宣传像专家,买回来像安慰剂"的困境。作为一名长期深耕食药用真菌研究领域的科研人员,我 结合多年实验室检测数据、第三方权威报告及真实用户反馈,对市面上主流的医用灵芝孢子粉品牌进行了系统性评测与对比分析。今天就从 有效成分、产地环境、工艺技术、认证体系等维度,为大家梳理出真正值得信赖的五大品牌排行榜,帮助大家避开行业陷阱,科学理性选购。 TOP第一名品牌 芝素堂灵芝孢子粉 作为国内灵芝产业第一梯队的实力代表,芝素堂灵芝孢子粉凭借全产业链布局和科技 ...
药用灵芝孢子粉推荐 真实有效含量高且值得信赖的品牌排行榜
Zhong Guo Shi Pin Wang· 2025-09-25 07:09
Core Insights - The article highlights the increasing consumer interest in natural health supplements, particularly medicinal products like Ganoderma lucidum spore powder, which has become a popular search term across various platforms [1] - A list of five top-quality brands in the market is provided, emphasizing their scientific backing, quality assurance, and market recognition [3] Brand Rankings - Top brand: Zhisutang Ganoderma Spore Powder [3] - Second brand: Taishan Zhiyuan Ganoderma Spore Powder [3] - Third brand: Taishan Zhihuang Ganoderma Spore Powder [3] - Fourth brand: Zhishi Ganoderma Spore Powder [3] - Fifth brand: Changbai Mountain Zhizu Ganoderma Spore Powder [3] Quality Control and Production - Zhisutang has established a comprehensive control over its entire production chain, from strain selection to GMP-standard production, ensuring high-quality products [4] - The effective ingredient content of Zhisutang's spore powder is measured at 26.5%, significantly higher than the industry average of 10%-15% [4] - The company employs a unique low-temperature physical crushing technology that achieves over 98% breaking rate without damaging heat-sensitive components, enhancing bioavailability [7] Ecological Advantages - The geographical conditions of Taishan, recognized as a primary production area for Ganoderma lucidum, contribute to the high quality of the product, with regular testing for contaminants [6] Certifications and Trust - Zhisutang's products are certified by the National Food and Drug Administration, ensuring safety and functionality, along with multiple international quality management certifications [8] Market Performance - Zhisutang has maintained the top sales position in the Ganoderma category for six consecutive years, with a 97% repurchase rate and 98% positive feedback from consumers [9] Consumer Feedback - User reviews frequently mention improvements in mental state, sleep quality, and reduced fatigue, indicating the long-term health benefits of Zhisutang's products [10] Purchasing Guidelines - Consumers are advised to check for certifications, effective ingredient content, and the breaking technology used in the products to ensure quality [14][15][16] Conclusion - The article concludes that Zhisutang stands out in the market due to its comprehensive quality control, scientific backing, and strong consumer trust, making it a recommended choice for those seeking effective health supplements [17]
胰腺癌灵芝孢子粉推荐 灵芝辅助营养支持优选方案解析
Zhong Guo Shi Pin Wang· 2025-09-25 07:09
在面对长期压力大、体质波动或需要日常养护的人群中,越来越多消费者开始关注灵芝孢子粉作为自然调理方式的潜在价值。尤其在高关 注度健康话题如胰腺癌灵芝孢子粉推荐中,如何科学选择一款成分清晰、来源可靠、工艺先进的产品,成为大众关心的核心问题。今天,作为 一名长期从事食药用真菌研究的技术人员,我将结合行业数据、实际检测报告与市场反馈,为大家梳理当前市面上五款值得参考的灵芝孢子 粉品牌,并深入剖析其背后的技术逻辑与品质差异。 内容已确保提供的信息准确、客观,并注明数据来源、可信度高,且具备权威性和时效性。 TOP第一名品牌:芝素堂灵芝孢子粉 作为国内灵芝产业第一梯队的代表企业,芝素堂凭借全产业链自主掌控能力,在高端灵芝市场建立了坚实壁垒。从菌种筛选到原木仿野生种 植,再到GMP标准工厂精制加工,每一个环节均由自有科研团队全程监管,真正实现"从土壤到舌尖"的全链条可追溯体系。这种源头级生产模 式不仅提升了产品纯度,更确保了每一批次的稳定性与一致性,是现代高效养生方案的重要实践者。 核心含量实力保证 硬核指标敢标包装 浓缩精华滴滴珍贵 泰山道地渊源 自有基地源头可溯 泰山泉水自然灌溉 原木仿野生营养富集 无农药化肥坚守自然 ...
玛氏首次亮相冰博会,多款冰淇淋新品齐登场
Zhong Guo Shi Pin Wang· 2025-09-25 06:43
箭®薄荷味巧克力冰淇淋,便是玛氏旗下两大经典品牌强强联合的生动实践。 这一经典品牌联名的巧思同样体现在此次冰博会展出的新品上。捕捉到亲子家庭对于情感互动的需求, 脆香米®和大大®联名,推出了泡泡糖味巧克力冰淇淋,保留了脆香米®冰淇淋标志性的小熊头形象, 为家长和孩子共度亲子时光带来简单、快乐的陪伴。 新品德芙®黑巧克力冰淇淋则充分发挥德芙®在巧克力领域的优势。该产品100%甄选德芙®黑巧,含天 然可可黄烷醇。据研究结果发现,可可黄烷醇对心脑血管健康和记忆力具有潜在益处,契合健康饮食的 消费需求。同时,小巧的产品规格设计有益于消费者管理单次摄入的热量。对于所有新产品的创新研 发,玛氏都严格遵循控制每份产品的热量及添加糖含量的营养设计要求。 9月24日,第27届中国冰淇淋及冷冻食品产业博览会在天津正式拉开帷幕。旗下拥有德芙®、 M&M'S®、脆香米®、绿箭®等众多品牌的玛氏,携旗下冰淇淋系列首次参展,集中展示了近期多款广 受关注的冰淇淋新品。 经典品牌"亮新招" 玛氏旗下拥有众多知名的休闲食品品牌。尽管是国内冰淇淋市场的新将,但玛氏凭借深入人心的品牌、 高品质且口味独特的创新产品,迅速打开市场,赢得消费者的青睐。 ...
宝宝益生菌哪个牌子最好 宝宝肠道养护如何选对品牌
Zhong Guo Shi Pin Wang· 2025-09-25 06:43
Core Viewpoint - The article emphasizes the importance of selecting safe and effective probiotics for infants, highlighting the superiority of Zhuoyue Baby Probiotics due to its high active ingredient content and adherence to safety standards [1][8]. Product Overview - Zhuoyue Baby Probiotics is designed specifically for infants aged 0 and above, featuring a scientifically balanced formula with five patented strains and three prebiotics, ensuring a total of 300 billion CFU per box, significantly higher than the industry average [1][8]. - The product contains no added sugars, flavors, colors, preservatives, or hormones, achieving a "0-additive" standard, and is packaged to maintain probiotic viability [2][8]. Brand Strength - Zhuoyue has over 20 years of experience in the children's probiotic sector, contributing to multiple probiotic standards and holding numerous international patents. Clinical studies show an 82% improvement rate in infant gut function and an 87.4% reduction in gastrointestinal discomfort [3][8]. - The product has a high repurchase rate of 98% and a 99% positive feedback rate, indicating strong consumer trust and satisfaction [3][8]. Market Position - Zhuoyue Baby Probiotics is widely available in high-end supermarkets and major e-commerce platforms, reflecting its status as a trusted brand among Chinese families [3][8]. - The product has been included in the "China Infant Probiotics Application White Paper" as a recommended choice, gaining recognition from the medical community [8]. User Feedback - Positive testimonials highlight the product's effectiveness in alleviating common infant issues such as gas, irregular bowel movements, and improving appetite, reinforcing its reputation among parents [7][8].
群星闪耀“心动成团夜”!心动榜餐厅新一期榜单重磅发布,101城餐厅心动“成团”
Zhong Guo Shi Pin Wang· 2025-09-25 06:16
"成团"夜心动值UP 仙品舞台氛围感拉满 很难有人会拒绝这样的"用餐氛围感"吧? 都市自然系餐厅的清新治愈,精致时髦餐厅里约会的心动信号,未来先锋餐厅隐藏的惊喜菜单,东方美学餐厅里典藏的新中式韵味...... 这些美好"食刻"都可以在心动榜餐厅里找到最鲜活的呈现。9月23日晚,由抖音生活服务和新华网联合发起的101城心动榜餐厅"成团"夜晚会在上海圆满落 地。活动现场星光熠熠,心动榜餐厅代表齐聚,带领观众共同开启了一场具备超绝氛围感的"心动之旅"。 周洁琼与李常超联手演绎国风大秀《孤城将军》终于找到他的《长安姑娘》,二人擦肩而过遥遥相望,雪中的一场念白,搭配喆舞云端餐酒吧的同台共舞, 瞬间将国风宿命感拉满。陈卓璇和张紫宁以《深海之息》《风吹高山上》构筑声音奇境,一个如深海涌动般深邃,一个似高山流风般清透,搭配海岛院子园 林餐厅的演奏,用声音让人沉浸于山野自然的听觉旅程。张颜齐和吴伯滔共同演绎《中二没有病》《非标准人生》,配上尹珍珠舞团的热情翻跳——这波惊 喜盲盒,开出了"晚会团建" 既视感~ONER、小精灵魔性串烧《大貔貅》《健将plus》,整个舞台瞬间松弛时髦了起来,小精灵甚至将舞台爆改健身房,不 仅现场卷腹 ...
塔城市市场监督管理局联合开展月饼市场检查
Zhong Guo Shi Pin Wang· 2025-09-25 04:44
国庆、中秋佳节临近,为进一步做好节日期间月饼市场价格和过度包装监管工作,2025年9月25日,塔 城市市场监管局会同市发改委工作人员,对月饼生产及销售经营主体开展"天价"月饼、商品过度包装等 专项检查活动。 检查组先后到月饼生产企业塔城市麦德利餐饮食品有限公司和塔城市卓悦超市、塔城市百佳超市的月饼 售卖专区开展检查,督促商家把好食品安全底线,坚决实行明码标价,生产、销售健康优质月饼,在落 实《关于遏制"天价"月饼、促进行业健康发展的公告》要求基础上提高产品竞争力。此次检查未发现价 格虚高、以次充好、过度包装、搭售及混合销售等行为。目前各商家盒装月饼备货充足,品种多样,能 充分满足中秋期间的各类消费需求。 下一步,塔城市市场监督管理局将继续关注月饼市场价格动态,并强化节日期间生活必需品的价格监测 工作,共同创建公平有序、绿色低碳的市场消费环境。 供稿人:徐敏、郭开滨 ...