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网龙多位专家受邀出席全球教育盛会,共探未来教育新范式
Sou Hu Wang· 2025-08-22 09:18
8月18日至20日,2025全球智慧教育大会在北京举办。本次大会由北京师范大学和联合国教科文组织教 育信息技术研究所联合主办。中国教育部副部长吴岩,北京师范大学校长于吉红院士在大会开幕式上致 辞。北京师范大学智慧学习研究院联席院长、网龙董事长刘德建博士,网龙副董事长梁念坚博士受邀出 席开幕式并发表演讲。 网龙董事长刘德建博士以Avatar形象在大会开幕式发表演讲,并作为全球智慧教育创新奖发起者亮相闭 幕式颁奖环节。 《智慧教育:迈向教育2050的路径》也作为大会重要成果进行发布,该成果为北京师范大学智慧学习研 究院联席院长、联合国教科文组织人工智能与教育教席主持人黄荣怀教授主编的"智慧教育发展丛书"之 一,致力于为构建公平、开放、可持续的教育新生态汇聚共识,凝聚行动。 黄荣怀教授以Avatar形象,在开幕式上发布了重要成果《智慧教育:迈向教育2050的路径》。 作为大会主要协办单位之一,网龙连续十年深度参与全球智慧教育大会。网龙高级副总裁林伟、网龙高 级副总裁俞飚、网龙高级副总裁陈宏、网龙副总裁陈长杰作为不同领域的专家代表,分别受邀出席大会 多个平行会议并作主旨演讲,为智慧教育建言献策。 网龙还在本届大会上集 ...
高校消费新变量:掌上蓝皮书即将揭晓Z世代的“购买逻辑”
Sou Hu Wang· 2025-08-22 09:18
中国高校消费市场正迎来高速增长期。数据显示,目前中国在校大学生年度消费规模约8500亿元,预计 2025年整体市场容量将突破万亿。在这一背景下,如何精准把握Z世代大学生的消费动机和行为特征, 成为品牌方面临的共同课题。 近日,长期深耕高校市场的掌上大学宣布,《2025中国高校蓝皮书》将于8月正式推出。据悉,该报告 基于其多年积累的校园消费数据和深度洞察,旨在为行业提供系统、前瞻的高校市场决策参考。尽管具 体内容尚未全面公开,但从官方预告中,已可窥见几大值得关注的亮点。 多元消费行为背后,市场呼唤新洞察框架 根据预告信息,当前高校市场呈现出显著的"地域差异"和"价值观多元"特征。例如,京沪大学生关注潮 流数码与设计师品牌,西南地区学生更看重性价比,华南高校美妆与数码消费突出,华北则偏重图书与 文化消费。 与此同时,大学生消费观念充满"矛盾感":他们既愿意为兴趣投入重金,也信奉极简生活;一边"朋克 养生",一边拥抱可持续消费。这种复杂性意味着传统营销模型正在失效,市场需要更精细的洞察工具 辅助决策。 据悉,本次蓝皮书将提出全新的AISPS消费者决策模型(注意-兴趣-社交验证-小样试用-购买-分享),用 以替代传统 ...
多平台翻倍增长!杨幂代言王小卤引爆渠道势能
Sou Hu Wang· 2025-08-22 09:06
当国民演员杨幂手持虎皮凤爪的代言广告亮相众多核心商圈,王小卤正经历一场规模空前的销量爆发。 根据王小卤官方公布的消息,品牌代言人官宣当日,王小卤天猫旗舰店单日GMV环比增长600%+,荣 登肉类零食榜第一名;抖音渠道单日GMV打破历史记录,同比日均GMV增长340%+,斩获零食榜 TOP2;除此之外,王小卤在京东、拼多多等电商平台均斩获不俗战绩。这场在顶流艺人加持下引爆的 消费热潮,成为王小卤在战略渠道持续保持高速增长的新驱动力。 官宣当日,品牌代言人杨幂与王小卤在微博、抖音双平台发布共创广告,结合王小卤虎皮凤爪"一嗦脱 骨""个大肉多""口味丰富"的产品特色及高频食用和消费场景喊出"虎皮凤爪还得是你王小卤"的口号, 配合挂链与直播入口直接赋能天猫、抖音双平台销售。同时,王小卤持续渗透追剧场景与目标群体,在 近期多部热播大剧同时上新代言人广告,依托大剧热度与代言人国民影响力的叠加,进一步导流抖音、 天猫、京东平台,为销售深度赋能。 除此之外,王小卤还同步启动了全国范围的线下广告刷屏战役,在全国8个城市共计11个核心商圈上线 杨幂代言户外大屏及地铁广告,排面拉满,为重点城市的销售渠道全面加注赋能。 随着代言人官 ...
中国IP衍生品走出国门,杰森娱乐加速布局东南亚市场
Sou Hu Wang· 2025-08-22 09:05
Group 1: Event Overview - The 2025 IBTE Indonesia International Toy and Baby Products Exhibition was held from August 20 to 22 at the JIEXPO in Jakarta, attracting over 1,000 exhibitors and more than 40,000 international buyers [1] Group 2: Market Insights - Southeast Asia is one of the fastest-growing regions in the global IP toy market, with over 80% of trendy toy products sourced from China [3][12] - The region's cultural and consumer habits align closely with those of China, allowing Chinese brands to dominate the Southeast Asian market through established supply chains and social media marketing [3] Group 3: Company Highlights - Jason Entertainment, a leading brand in the derivative products industry, showcased its IP matrix at the exhibition, featuring various globally popular IP licensed products [5][10] - The company has developed a comprehensive brand matrix, including Card.Fun and GOODSFUN, focusing on different product categories such as cards and anime peripherals [10] Group 4: Strategic Expansion - Jason Entertainment plans to use Indonesia as a starting point to expand into other Southeast Asian markets like Malaysia and Thailand, capitalizing on Indonesia's large population and growing middle class [14] - The company aims to adapt its product development and design to meet the local market's preferences, leveraging its diverse IP matrix and professional product development system [14]
4K与杜比视界如何忠实还原导演的艺术构想?
Sou Hu Wang· 2025-08-22 07:41
Group 1: Core Technology Insights - 4K technology captures a vast amount of visual information, providing a high-resolution medium (3840x2160) to faithfully record every detail of the creative process [2][4] - The 4K resolution, with over 8.29 million pixels, ensures that subtle facial expressions and intricate background textures are preserved, enhancing the home viewing experience [4] - Dolby Vision complements 4K by adding dynamic metadata to each frame, allowing for precise adjustments in brightness and shadow to convey the intended atmosphere of the film [5] Group 2: Display Technology and Performance - A powerful display device, such as the Hisense E8Q Pro, is essential for accurately translating the artistic vision, with its advanced AI chip achieving a color management precision of 15,680 points, significantly surpassing standard chips [6][8] - The Hisense E8Q Pro features an 8112-zone U+ MiniLED backlight system and peak brightness of up to 10,000 nits, enabling it to reproduce the extreme contrast required by Dolby Vision [8] - The combination of 4K and Dolby Vision creates a high-fidelity channel from the creative source to the home environment, with the display device being the critical element in achieving the final artistic fidelity [8]
你的泡面自由,正在被重新定义
Sou Hu Wang· 2025-08-22 06:33
Core Insights - The instant noodle industry is facing challenges in 2025, with competition from food delivery services impacting market share, yet there are signs of resilience and adaptation within the industry [1][2] - Despite a decline in overall sales, companies like Kang Shifu are innovating and adapting to consumer demands for higher quality and diverse offerings, indicating a shift from a growth phase to a more mature market [2][4] Financial Performance - Kang Shifu reported a revenue of 13.465 billion yuan in the first half of the year, accounting for 33.6% of total revenue, with a net profit increase of 11.9% to 951 million yuan [1] - The gross profit margin for the instant noodle business improved by 0.7 percentage points to 27.8%, outperforming industry peers [1] Market Trends - The Chinese instant noodle market, while experiencing fluctuations, remains the largest globally, with a consumption volume of 438 million packages in 2024 [3] - The market is transitioning from a focus on quantity to quality, with consumers seeking better taste and health benefits [4][10] Product Innovation - Kang Shifu is actively expanding its product offerings, introducing over 10 new products and 40 SKUs in the first half of 2025, catering to various price points and consumer preferences [6][10] - The launch of the "Special Special" fresh noodle line, featuring zero-fried technology, highlights the company's commitment to quality and innovation [8][12] Consumer Engagement - The company is redefining the instant noodle experience by integrating products into various consumption scenarios, such as outdoor activities and late-night snacks, to increase frequency of use [6][10] - Kang Shifu's focus on digital transformation and supply chain optimization enhances its ability to meet consumer demands effectively [14][16] Long-term Strategy - The company's growth is attributed to a long-term strategy that emphasizes quality raw materials, advanced production techniques, and a robust supply chain [11][14] - Kang Shifu's commitment to corporate social responsibility and cultural heritage further strengthens its brand image and consumer trust [18][19] Industry Outlook - The current industry adjustment period presents opportunities for differentiation, with Kang Shifu positioned to attract previously lost consumers and expand its market reach [19] - The narrative of industry decline is seen as a superficial observation, with actual developments indicating a structural upgrade in consumer preferences and market dynamics [19]
丽晶医疗集团携手宝德亚太、宝德投行及莱福士资本 推动赴美上市,加速干细胞再生疗法全球化进程
Sou Hu Wang· 2025-08-22 06:33
Core Viewpoint - Regenerative medicine provider, Lijing Medical Group, has announced a strategic partnership with Boustead APEX, Boustead and Company, and cornerstone investor Raffles Capital to facilitate its listing in the U.S., marking a significant step in its global expansion and positioning in the international capital market [1][3]. Company Summary - Lijing Medical Group specializes in stem cell regenerative therapies and has established a strong reputation and extensive medical network across Asia, leveraging years of research and clinical application [3][8]. - The upcoming U.S. listing is expected to provide substantial capital infusion, an international governance framework, and support from top global investors, enhancing the company's growth potential [3][5]. Industry Summary - The global regenerative medicine market is experiencing exponential growth due to an aging population and the rising prevalence of chronic and degenerative diseases, creating a significant demand for advanced regenerative therapies [5]. - The partnership with Boustead APEX and Boustead and Company aims to enhance Lijing's research capabilities, expand clinical applications, and deepen collaborations with leading international research institutions and healthcare systems [5][6].
Lamett 乐迈石晶:以“轻模式”重塑建材经销模式,撬动高回报!
Sou Hu Wang· 2025-08-22 06:07
Group 1: Industry Challenges - Traditional building material distributors face high operational costs and slow capital turnover, primarily due to the need for large inventories to ensure supply, with inventory funds often reaching millions in first-tier cities [2][3] - The long capital recovery cycle, especially in project-based businesses, can exceed 120 days, leading to financial pressure on distributors as they become the "sandwich layer" in the supply chain [3] Group 2: Company Innovations - Lamett's innovative stone crystal materials, made from natural limestone and resin, offer a "formaldehyde-free" solution and possess multiple beneficial properties, addressing traditional material pain points [4][6] - The company promotes a "light investment, high return" model, allowing distributors to enter the market with lower capital requirements, with annual return rates for stores ranging from 104% to 210% depending on the investment size [7][9] Group 3: Support for Distributors - Lamett provides robust support through brand influence, product quality, and supply chain efficiency, enabling distributors to adopt a low-inventory model and improve cash flow [9][13] - The establishment of direct showrooms in key cities enhances customer experience and supports distributor engagement with major clients [13] Group 4: Market Positioning - Lamett positions itself as a leader in the new building materials sector, leveraging its innovative product offerings and flexible investment strategies to adapt to market changes and explore new opportunities [12][14]
京东图书全网招募带货达人 百万奖金+千万流量扶持打造图书消费新生态
Sou Hu Wang· 2025-08-22 04:07
具体来看,在排位赛流量激励政策方面,针对通过官方渠道入驻且符合准入门槛,且活动期间表现优异 的TOP1-30名达人,平台将根据排名给予不同的额外流量奖励,助力优质账号扩大影响力。 在加磅返点政策方面,京东图书根据达人实际成交金额(实收GMV),设立相应的返点比例和金额:站内 内容引导联盟成交金额达到500万元的达人,将获得100万元激励金;成交金额达200万元、80万元和20 万元,也可分别获得20万元、5万元和1万元奖励。 有业内人士指出,京东图书的"图书推荐官"招募计划,不仅是商业策略的升级,更是推动文化传播的创 新实践。体现出了京东不断深化内容生态建设、推动"内容+渠道"深度融合的战略布局。在全民阅读持 续深入、知识消费日益多元的背景下,该计划有望借助达人的影响力和专业性,进一步打通图书传播与 销售链路,为图书市场注入新活力。 为进一步激发达人参与热情,京东图书推出了"排位赛流量激励"与"加磅返点"政策,通过"流量+奖 金"的双重激励模式,既保障达人的基础收益,又通过高额奖金激发创作潜力,形成良性竞争生态。 8月21日,京东图书正式启动"图书推荐官"招募计划,面向全网招募具有图书种草内容创作及带货能力 ...
“磷虾+宠物”背后的产业逻辑:在生态中成长,也成长为生态
Sou Hu Wang· 2025-08-22 02:40
Core Insights - The article highlights the launch of the first Antarctic krill oil-based cat food series by Dongle Time, a pet nutrition brand under Fengshi Technology, at the 27th Asia Pet Expo in Shanghai, emphasizing the innovative concept of "dual-source nutrition" [1][6] Industry Overview - The pet economy in China is projected to reach a scale of 811.4 billion yuan by 2025, with pet food accounting for 267 billion yuan [3] - A report indicates that 57.3% of pet owners prioritize functional pet food that promotes digestion, reflecting a trend towards health-conscious purchasing [3] Company Strategy - Fengshi Technology's entry into the pet sector is described as a strategic decision influenced by market opportunities, with a long-term vision established since the company's inception [3][5] - The company has achieved recognition as the top seller of pure krill oil in China and is the first Chinese pet brand to receive IKOS certification [4] Product Development - Dongle Time's product line includes functional nutrition products, staple foods, and snacks for pets, leveraging high-purity krill oil sourced from a partnership with Norwegian supplier Aker [4][7] - The company aims to create a comprehensive ecosystem around Antarctic krill, focusing on high-value development and expanding into marine pharmaceuticals [11][12] Research and Innovation - Fengshi Technology collaborates with various academic institutions to enhance its research capabilities, including the establishment of a joint laboratory for marine peptide drug development [10][13] - The company is expanding its product offerings to include new marine species and targeting new markets in Southeast Asia and the Middle East [12]