Core Insights - The report highlights a significant transformation in the Chinese cosmetics industry, shifting from "scale expansion" to "quality leadership," marking a new phase of high-quality development [1] - HBN, a domestic skincare brand, is recognized as a benchmark case in the report, contributing key insights from industry practice and emphasizing its commitment to scientific-driven efficacy [3][4] Industry Transition - The Chinese cosmetics industry is experiencing a positive quality safety trend driven by enhanced regulation, diverse consumer demands, and technological innovation, laying a solid foundation for the rise of domestic brands [4] - The understanding of "quality competitiveness" has strategically shifted from mere compliance with basic regulations to creating market advantages through "value creation," making quality a core asset and strategic pivot for brands [4][5] HBN's Role and Contributions - HBN has been invited to participate in the report as a member of the research group, reflecting its leading position in the industry and its long-term commitment to scientific-driven efficacy [5][6] - HBN has established a comprehensive research and development center in Shenzhen, covering over 5,000 square meters, and has set up a national-level CNAS certified laboratory, creating a full-chain innovative research ecosystem [6] Research and Innovation - By the end of 2025, HBN is expected to have published over 50 international SCI papers, ranking first among domestic skincare brands in terms of publication quantity and academic quality [7] - HBN has successfully registered four self-developed new raw materials, placing it among the top three domestic brands in terms of innovation autonomy [7] Efficacy Verification - HBN has established a comprehensive third-party efficacy testing system, completing over 6,000 international authoritative human efficacy tests by December 2025, making it the only skincare brand in China to conduct such extensive testing [9] - The brand has developed an internal "full-link multi-dimensional verification system" to validate product efficacy, integrating AI, multi-omics, and randomized controlled trials [10] Industry Standards and Leadership - HBN is actively promoting industry standards and ecological construction, collaborating with the China Quality Inspection and Testing Research Institute to establish a scientific evaluation system for cosmetic efficacy evidence [11] - The brand's commitment to innovation and industry empowerment is exemplified by its recent award for a research project in collaboration with Zhejiang University, addressing industry challenges [11][13] Conclusion - HBN's participation in the authoritative report and its role as a benchmark brand illustrate the path for domestic brands to build core competitiveness through science, while also contributing to industry standards and high-quality development [13]

自六福珠宝携手现象级影视IP—电影「哪吒之魔童闹海」推出联名系列以来，灵韵交辉、鲜明生动的哪 吒元素足金首饰与「我的"饰"界 我定义」的率性主张，持续赢得跨越代际的消费者青睐。为承续国漫 新潮，2026年新春佳节之际，六福珠宝X电影「哪吒之魔童闹海」系列焕新贺岁，重磅推出飞天猪足金 摆件、哪吒足金手机贴、敖丙足金手机贴三款全新臻品，再度妙趣诠释这一经典神话的当代意象，以玲 珑之形、精妙之艺，重铸跨越千年的祥瑞吉寓，为2026年的开启，注入一份源自东方神话的炽热祝福。 飞天猪足金储金壶——聚财纳福，一飞冲天 灵兽携福至，金罐聚财来。灵感源自太乙真人座下可爱灵动的飞天坐骑，造型圆润饱满，双耳微扬，既 有憨状可掬的亲和之态，又暗藏随心幻化、通天达地的灵瑞之性。相传灵兽可随主幻化，赠予哪吒后便 化作可上天入地、日行千里的风火轮，一飞冲天，神通广大。这只充满喜感的灵宠，在匠心打造下巧妙 融入"储金纳宝"的吉祥概念，化身萌趣十足的飞天猪足金储金壶，圆腹藏珍，可纳金豆，寓意财源滚 滚，积福汇运。配套礼盒也暗藏巧思，外观灵动狡黠的哪吒眼眸俏皮上挑，嘴角轻扬，古灵精怪的神态 仿佛在悄悄酝酿惊喜；拉开瞬间，笑颜绽放，明亮的眼神与 ...

Group 1 - The meeting conveyed the spirit of the group and headquarters' 2026 work conference and the strict governance of the Party and discipline inspection work conference, promoting the company's three-year development plan and new annual financial policies [2][3] - The meeting summarized the achievements of the provincial system in 2025 and the 14th Five-Year Plan period, and set future development goals for the next three years, emphasizing the theme of "Striving for Shaanxi, Co-constructing and Sharing" [3][5] - The company reported a total premium income of 18.26 billion yuan, maintaining a solid market-leading advantage, and provided risk protection exceeding 2.4 trillion yuan with nearly 7 billion yuan in claims paid [5][6] Group 2 - The company will strictly implement the 2026-2028 three-year development plan, focusing on high-quality development and the theme of "Striving for Shaanxi, Co-constructing and Sharing," while promoting ten key projects [7][9] - The meeting outlined seven key areas for current work, including strengthening Party building, enhancing service capabilities, improving business quality, and optimizing operational management [11][12] - The company aims to enhance risk prevention and control capabilities, ensuring effective management of existing risks and prevention of new risks [11][12]

Core Insights - The article discusses the upcoming 2026 Spring Festival and the increasing demand in the consumer market, highlighting the challenges faced by small and medium-sized enterprises (SMEs) in their procurement processes during this period [1] - It emphasizes the launch of the "2026 Spring Festival Special Activity Plan" by the Ministry of Commerce and other departments to support online procurement and optimize services for SMEs [1][8] Group 1: Challenges Faced by SMEs - SMEs often encounter difficulties in procurement during the Spring Festival, including high costs, inefficiencies, and a lack of timely service responses [1] - The challenges stem from insufficient digitalization, weak fulfillment capabilities, and the complexity of the procurement process, which affects the effectiveness of holiday benefits [1][4] Group 2: JD's Solutions for SMEs - JD has introduced a dedicated procurement plan for SMEs during the 2026 Spring Festival, focusing on "digital empowerment, full-chain fulfillment, and refined services" to enhance procurement efficiency and quality [3][8] - The platform utilizes big data and AI technology to provide tailored procurement solutions, improving decision-making and transparency in the procurement process [4] Group 3: Logistics and Fulfillment - JD's logistics network is designed to meet the high demands of the Spring Festival, offering services such as multi-address ordering and home delivery to ensure timely distribution of holiday gifts [6] - The company has maintained its delivery services during the Spring Festival for 14 years, ensuring that operations continue without interruption [6] Group 4: Comprehensive Service Offerings - JD provides a full range of services for SMEs, including dedicated procurement managers who assist with product selection, order tracking, and after-sales support [7] - The platform offers low-barrier customization services for corporate gifts, allowing for personalized branding without high minimum order quantities [7] - JD also integrates various financial options, such as bulk discounts and flexible payment terms, to alleviate financial pressures on SMEs during the year-end procurement period [7]

Core Insights - The article emphasizes the shift from "selling products" to "retaining users" as a critical transformation for companies in response to increasingly personalized and scenario-based consumer demands [1] - Haier Smart Home aims to establish a user-centric platform service technology ecosystem to enhance long-term competitiveness, having accumulated 430 million users, a 20% year-on-year increase [1] Group 1 - Haier Smart Home's "126" strategy focuses on building one smart home channel, two platforms (full-domain unified warehouse TC and user lifecycle), and enhancing six capabilities: high-end, globalization, digitalization, intelligence, ecology, and greenness [1][2] - The full-domain unified warehouse TC platform streamlines operations directly to users, improving efficiency and transparency, thus addressing previous issues of delayed demand transmission and inadequate service [2] - The user lifecycle platform enhances user experience through a proactive service system, utilizing big data and AI for precise matching and transparent service processes [2] Group 2 - Haier Smart Home's high-end strategy has led to significant sales, with the co-created "Mai Lang" refrigerator exceeding 1 million units in three quarters and the "Leader" washing machine surpassing 300,000 units since launch [2] - The company's globalization strategy involves not just selling products globally but also globalizing its platform and capabilities, exemplified by the X11 washing machine, which has sold over 1 million units across 20 countries [2] - By transitioning from product manufacturing to user management, Haier Smart Home redefines growth paths for enterprises and provides a practical transformation model for the industry [2]

作为我国国际金融中心的核心承载地，上海全球资管中心建设正从"规模集聚"向"功能辐射"升级。依托 长三角一体化战略，上海联动苏浙皖破解区域壁垒，在机构集聚、业务创新等方面成果显著，但制度协 同碎片化、资产资本匹配失衡等挑战仍存，如何以"一盘棋"思维破局，是迈向全球一流资管中心的关 键。 三、市场联动：资源配置效率提升 区域互补优势彰显 以上海为核心，长三角形成"上海聚焦跨境配置、苏浙皖强化资产供给"的梯度生态，资产资本对接效率 持续提升。 上海作为跨境资本配置枢纽，2025年熊猫债市场设立二十周年之际，全年经协会注册发行的熊猫债规模 达1633.1亿元，同比增长15.6%，创下新高。截至2025年年末，熊猫债存续规模已达3187.8亿元，同比 增长37%。贝莱德等外资机构通过上海QDLP额度，精准投资长三角优质产业项目，实现全球资本与区 域产业的高效对接。 同时，各省市与上海实现高效联动，浙江富浙资产以"资产证券化+运营"模式，成功盘活上海及长三角 多地资产；杭州依托金融科技优势，蚂蚁财富与上海公募基金合作的智能投顾产品，服务海量长三角投 资者；苏州、无锡凭借完备的制造业体系，成为上海资管机构产业投资的核心标的 ...

随着消费市场趋于理性，消费者对食品的选择更注重原料本真与品质稳定，简洁透明的配料与自然风味 成为食品消费的重要趋势。简爱酸奶长期专注低温酸奶领域，坚持简洁配方的产品思路，将原料管控与 工艺标准融入产品开发与生产全过程，为市场提供配料清晰、风味自然的乳制品，推动低温酸奶行业向 品质化方向发展。 简爱酸奶对简洁配方的探索，始于对食品原料与生产本质的长期关注。2015年，简爱酸奶提出简洁配方 的产品方向，聚焦原料本身的品质，减少非必要成分添加，形成清晰直观的配料结构。其经典原味产品 以生牛乳与乳酸菌为主要原料，风味系列产品采用天然原料搭配精简配方，坚持以简约化思路构建产品 体系。 简洁配方的落地，依托完整的产业链管控体系。在奶源环节，简爱酸奶在北纬41°奶源带建设牧场，推 行标准化饲养与管理模式，所产原奶关键指标优于欧盟标准，为产品提供稳定原料支撑。在物流与生产 环节，原奶全程采用冷链运输，快速抵达生产基地;其丰宁生产基地配备17条自动化生产线，专注低温 乳制品生产，实现从奶源到成品的全流程可控管理。 在配方精简的基础上，简爱酸奶通过发酵工艺与菌种配比优化，提升产品口感与风味表现，在简约配方 与食用体验之间取得平衡 ...

Core Insights - The younger generation's consumption logic has shifted from price-performance ratio to emotional resonance, indicating a new trend in consumer behavior [2][4][20] - The collaboration between Kang Shifu's "Crispy Noodles" and My Little Pony exemplifies the successful integration of emotional value into marketing strategies, moving beyond traditional branding [22][25] Group 1: Emotional Economy - The emotional economy is characterized by consumers seeking products that provide comfort, joy, or understanding, which often outweighs the physical functionality of the product [4][20] - The marketing strategy must capture the attention of young consumers within a short time frame, utilizing abstract and visually impactful elements to engage them [7][9] Group 2: Marketing Strategies - The "Explosive Head" campaign by Kang Shifu effectively utilized AIGC videos to create a viral marketing effect, transforming a simple product experience into a visually engaging phenomenon [7][9][13] - Offline events, such as the "My Little Pony Friendship Magic Spring Garden" held in February, serve as interactive experiences that enhance consumer engagement and retention [11][15] Group 3: Consumer Engagement - The campaign's success is attributed to its ability to create social currency through innovative ideas and interactive experiences, leading to organic participation and viral spread [17][20] - The collaboration with My Little Pony is not merely a branding exercise but a deeper emotional connection, allowing consumers to feel part of a community and engage in ongoing interactions [24][25] Group 4: Market Trends - The emotional economy market in China has reached a scale of 2.3 trillion yuan, with projections to exceed 4.5 trillion yuan by 2029, indicating a significant growth opportunity for brands that can tap into emotional consumer needs [31] - The partnership between Kang Shifu and My Little Pony serves as a case study for future marketing strategies in the fast-moving consumer goods sector, emphasizing the importance of emotional value over traditional pricing and distribution methods [29][31]

过去的零食竞争，是条笔直的跑道：口味、价格、渠道，谁更极致谁就赢。 但当年轻人成为消费主角，赛道变了。零食的意义，从功能性的填嘴小食，演变为装载情绪、表达 态度的"社交货币"。每一次"咔嚓"的脆响，都不只是物理的破碎，更是情绪的一次微小释放。这个"情 绪消费场"的崛起，正把零食从货架上的功能消费品，推入一个更生动、更看重 "性情比" 的新台阶，要 求品牌提供的远不止产品本身。 康师傅香爆脆近期的春节营销，为我们提供了一份颇具研究价值的行业样本，它以马年为引，通过 年轻人可感知、可参与、可传播的外向表达 "快乐魔法"捕获市场注意力，又以坚守本心的"香、爆、 脆" 基石深耕守护品牌长期资产。这标志着头部品牌的一种战略转向：竞争的战略重心，正从争夺货 架，转向深入构建一个更稳固、更富情感价值的"情感份额场"。 要成为年轻人生活方式的一部分，品牌必须掌握新的语法。对食品行业而言，产品力是永恒的根 基，但定义 "产品力" 的维度正在扩展。香爆脆的实践，核心在于系统性地将产品物理特性(香、爆、 脆)，翻译为可参与、可传播的文化体验，最终将自身重塑为一个"高光体验收集器"。 IP生态化，从联名到"入籍" IP 联名在春节营 ...

此外，京东与梦百合携手捐赠的50张舒梦零压薄垫，已分别送达江西省赣州市兴国县崇贤乡光荣敬老 院、吉安市遂川县碧洲镇碧洲村养老院、萍乡市莲花县神泉乡养老服务中心以及西藏自治区山南市隆子 县，为当地长者与特困群体送上一份安稳的睡眠与诚挚的慰问。 青海省海南藏族自治州共和县的环卫工人，收到了京东与芝华仕送来的63台肩颈按摩仪，帮助他们缓解 日常劳作的疲惫；内蒙古兴安盟科尔沁右翼中旗巴彦茫哈苏木哈吐布其嘎查的村民们，则迎来了京东与 颖朗共同捐赠的300余盏太阳能红灯笼，盏盏红灯映照出浓郁喜庆的乡村年味；贵州省毕节市织金县的 中老年居民，获赠了由京东与云米提供的10台小京龙3净水器，守护日常饮水安全与健康。 新春送暖，爱满山河。京东携手彩虹、创维、飞利浦、顾家家居、九阳、康巴赫、酷开、美的、梦百 合、TCL空调、颖朗、元萝卜、云米、西屋、芝华仕等十余家知名家电家居品牌，发起的"我给老家送 年货"活动已于近日圆满落幕。一批批承载深情厚谊的家电家居实用好物，被送往全国多个省市的乡村 与基层单位，为敬老院老人、一线工作者、在校师生、人民警察、妇女儿童等群体带去了温暖真挚的新 春祝福。 据了解，本次活动自1月26日正式启动，随 ...