Core Insights - Walmart's acquisition of Vizio and the launch of its own operating system on the Onn. TV brand will propel CastOS to become the largest TV operating system by shipment volume in North America [2] - CastOS shipments are projected to grow from 6.5 million units in 2025 to 15 million units by 2029, surpassing competitors like Roku, Tizen, and FireTV [2] - The shift from Roku to CastOS for Walmart's Onn. brand will significantly increase its advertising capabilities and e-commerce revenue [2][3] Market Dynamics - Omdia's chief analyst Matthew Rubin noted that Walmart's integration of TV platforms will provide significant assets for revenue growth and enhance competition with Amazon [3] - Amazon's recent partnership with Roku for advertising could lead to a decline in Roku's shipment volumes as Walmart's Onn. brand takes market share [3] Competitive Landscape - Globally, the Android platform is expected to maintain a leading position, with its market share slightly decreasing from 42% in 2025 to 39% in 2029 [5] - Tizen is projected to remain the second-largest TV operating system, with a slight decline in market share from 17% in 2025 to 16% in 2029 [5] - The fastest-growing TV operating systems besides CastOS are expected to be Vidaa, increasing from 6% in 2025 to nearly 8% in 2029, and Amazon's Fire TV, rising from 4% in 2025 to just over 5% by 2029 [7] Regional Insights - Outside of China, the Android platform, including a significant share of Google TV, is expected to hold a 32% market share in 2025, indicating its dominance in the TV operating platform market [9] - The competitive landscape in Europe remains dynamic, with opportunities for expansion as retailers and platform providers observe North American trends [9]

Core Insights - The global online video and traditional television market revenue is expected to exceed $1 trillion by 2030, driven by subscription, on-demand transactions, and advertising revenue [2][5] - Online video is becoming the sole growth engine as the paid television market stagnates, with global video streaming revenue projected to reach $214.6 billion by 2025, growing at a rate of 12.8% annually [2][5] - Subscription revenue will account for 77% of the online video revenue by 2025, while high-end advertising revenue is expected to reach $42.1 billion, a 15.6% increase from 2024 [2][5] Market Trends - Traditional pay-TV is experiencing a slow decline but will still contribute significant revenue in the coming years, creating a positive market outlook alongside the strong growth of online video [5] - The total number of paid subscriptions is expected to continue growing steadily, although the annual growth rate for high-end streaming will decline by 2030, indicating market saturation [5] - The hybrid video model is still in its early stages, with subscription remaining the core business, but the strategy of incorporating advertising is showing significant results [5] Advertising Revenue Insights - By 2030, advertising revenue's role in SVOD and overall streaming will continue to grow, with the advertising revenue of the top five SVOD services in the U.S. projected to reach $24.3 billion, accounting for 20% of total revenue, up from 13% in 2025 [5]

Core Insights - The global smartphone market showed signs of recovery in Q3 2025, with shipments reaching 320.1 million units, a 3% year-on-year increase after a stagnant first half of the year [2][3]. Market Performance - The smartphone market faced challenges in the first half of 2025, including uncertainties from U.S. tariff policy adjustments, supply chain restructuring, slowing retail traffic, and manufacturers actively reducing inventory, resulting in flat shipments compared to the previous year [2]. - Major manufacturers like Samsung, Apple, Transsion, and Lenovo saw their shipments increase by over 2 million units year-on-year, contributing to the overall market growth [2]. Manufacturer Highlights - Samsung maintained its leading position with shipments of 60.6 million units, a 6% increase, driven by strong sales of high-end models like Galaxy Z Fold7/Flip7 and mid-range Galaxy A07 and A17 [5]. - Apple shipped 56.5 million units, up 4%, preparing for the upcoming holiday season with strong demand for the redesigned iPhone 17 Pro and Pro Max, as well as growth in emerging markets like India [5]. - Xiaomi's shipments reached 43.4 million units, a modest 1% increase, with growth in regions outside China offsetting declines in the domestic market [5]. - Transsion rose to fourth place globally with a 12% year-on-year increase in shipments, benefiting from completed inventory adjustments [5]. - Vivo ranked fifth, showing strong performance in the Indian market and surpassing Huawei in market share in China [5]. Regional Performance - The North American and Greater China markets experienced year-on-year declines, while the Asia-Pacific, Middle East, and Africa regions recorded strong growth, contributing to the overall recovery of the global smartphone market in Q3 [8]. - Africa saw a significant 25% year-on-year increase in shipments, largely due to Transsion's increased market investment following inventory adjustments [8]. - The Asia-Pacific region achieved a 5% year-on-year growth, marking the highest quarterly level since Q4 2021 [8]. Market Outlook - The global smartphone market is exhibiting a polarized growth trend, with both low-end and high-end markets expanding, while the mid-range market remains weak [11]. - Despite the recovery in Q3, challenges such as component shortages and rising costs are expected to impact the industry, potentially leading to increased prices for new products and dampening demand in the low-end market [11]. - Manufacturers may adopt various strategies to address these challenges, including prioritizing high-margin models and enhancing supply chain bargaining power, with profitability remaining a primary goal for all manufacturers [11].

Group 1 - The global music publishing revenue is expected to exceed $10 billion for the first time in 2025, with projections indicating it will surpass $13 billion by 2029 and reach $14 billion in the following year [2] - Streaming services are becoming the largest revenue source for music publishers, with Spotify, Apple Music, and YouTube Music expected to contribute an increasing share of revenue throughout the forecast period [2] - The global music publishing revenue is projected to achieve a compound annual growth rate (CAGR) of 5.4% over the next five years, reaching $14.04 billion by 2030, with digital music revenue expected to grow at a CAGR of 6.7% [2] Group 2 - The growth trajectory of music publishing is closely linked to that of recorded music, but music publishing is expected to outpace recorded music in revenue growth by the end of the forecast period [5] - By 2030, music publishing revenue is projected to grow by 3.7%, while recorded music is expected to grow by 2.3%, with music publishing's share of total revenue reaching 21% [5] Group 3 - The music publishing industry is currently experiencing rapid growth, which has been sustained for several years, although a slowdown in streaming growth is anticipated to limit future revenue increases for publishers [8] - Despite the expected slowdown, the long-term growth outlook for the music publishing industry remains optimistic [8]

Core Insights - Short-form dramas are projected to generate global revenues of $11 billion by 2025, highlighting their rapid growth in the mobile-first video entertainment sector [1] - The revenue from short-form dramas is expected to be nearly double that of free ad-supported streaming television (FAST) channels, which are projected to reach $5.8 billion by the end of this year [1] - Over 60% of short-form drama revenue comes from subscriptions or transactional payments, with average revenue per user (ARPU) reaching up to $20 per week or $80 per month, indicating strong monetization potential [1] Market Dynamics - China accounts for 83% of the total revenue from short-form dramas, driven by a large audience and mobile viewing trends [1] - The United States leads the international market outside of China, followed by Japan, South Korea, the United Kingdom, and Thailand, all of which are experiencing growing penetration [1] Viewer Engagement - Audiences are increasingly willing to pay for content that captures their attention instantly, despite shorter attention spans, which enhances the commercial viability of this format [2] - Short-form dramas are expected to become a core component of the digital entertainment ecosystem, bridging social video and traditional scripted television [2] - The rise of short-form dramas signifies a transformation in global viewing behavior, marking the next phase in the evolution of digital content [2]

Core Insights - The Indian smartphone market is projected to grow by 3% year-on-year in Q3 2025, reaching a shipment volume of 48.4 million units, driven by pre-festival inventory replenishment and retail promotions [2][7]. Market Performance - Vivo leads the market with a shipment of 9.7 million units, capturing a 20% market share. Samsung follows with 6.8 million units and a 14% share, while Xiaomi and OPPO are nearly tied with 6.5 million units each, both holding a 13% share. Apple returns to the top five with 4.9 million units, driven by demand from lower-tier cities [2][7]. Sales Strategies - The market momentum in Q3 is primarily driven by channel incentives rather than pure consumer demand recovery. Manufacturers are reallocating marketing budgets to impactful retail incentive programs, including dealer competitions with rewards such as cash bonuses and travel [4][6]. Brand Strategies - Vivo's strong market position is attributed to a balanced product portfolio and aggressive retail strategies. Samsung is making progress in the mid-to-high-end market with new models but faces challenges in the entry-level segment. OPPO's growth is supported by targeted promotional plans centered around the F31 series [4][5]. Apple’s Performance - Apple achieved its highest-ever shipment volume in India during Q3, with a market share of 10%. Growth is fueled by demand for high-end models and effective promotional strategies, particularly in smaller cities [5]. Future Outlook - Despite a strong early performance in Q3, growth is not expected to continue into the year-end peak period. Urban consumers remain cautious due to job uncertainty and cost sensitivity, leading to delayed upgrades. The overall smartphone market is anticipated to see a slight decline in 2025, reflecting a fragile recovery sensitive to economic conditions [6].

Core Insights - The total shipment volume of desktops, laptops, and workstations is expected to grow by 6.8% year-on-year in Q3 2025, reaching 72 million units, driven by device upgrade demands as Windows 10 service termination approaches [2][5] Group 1: Market Trends - The demand for PC upgrades remains strong among enterprises and consumers, particularly as the deadline for Windows 10 service termination approaches on October 14 [5] - A significant portion of Windows users are still on Windows 10 or using PCs older than five years, indicating a need for continued promotional efforts from Microsoft and its partners [5][8] Group 2: B2B Transition Challenges - A recent survey indicates that only 39% of B2B clients have completed their transition to Windows 11, with 18% planning to continue using Windows 10 post-support termination [8] - This presents an ongoing opportunity for Microsoft and its OEM partners to provide transition support and guidance [8] Group 3: Product Innovations - Major industry players are unveiling new product roadmaps to stimulate PC purchasing demand, with Qualcomm and Intel launching upgraded chipsets [8] - The 2026 CES is anticipated to showcase new and attractive PC products, with a focus on "device-side AI" [8] Group 4: Company Performance - Lenovo showed strong performance with a 17% year-on-year increase in shipments, reaching 19.4 million units, solidifying its market leadership [8] - HP ranked second with 15 million units shipped, an 11% increase, while Dell ranked third with a 3% growth [8] - Apple and Asus also performed well, with Apple maintaining over 6 million units shipped for five consecutive quarters and Asus achieving a 7% year-on-year growth [8]

Core Insights - The consumer technology market in the Middle East and Africa (MEA) is shifting from hardware to services, with media and entertainment spending expected to reach $36 billion by 2027, driven by ecosystem collaboration [1][12][16] - Hardware remains foundational, with revenue projected to grow from $32.9 billion in 2020 to approximately $41.9 billion by 2027, while media and entertainment spending is expected to nearly double from $18 billion to $36 billion during the same period [1][12] Market Trends - In some global markets, service revenue has already surpassed device sales, with the GCC market showing an average ARPU exceeding $20, creating space for bundled service models [2][12] - As of Q2 2025, MEA accounts for only 14% of global telecom operators' partnerships with OTT providers, despite a mobile user dominance [2][12] Ecosystem Collaboration - Ecosystem collaboration is leading the shift from product to experience, with manufacturers repositioning devices as service-driven "experience platforms" [4][12] - Bundled offerings, such as Samsung's foldable phones with Netflix, enhance user experience and create strategic opportunities for content providers [4][12] Bundled Service Models - The cost-sharing structure of bundled services varies by partnership type, with telecom-led collaborations typically having operators bear most costs [8][12] - Bundled packages enhance user retention for operators and provide differentiation for manufacturers while expanding reach for service providers [8][12] Role of Telecom Operators and Retailers - Telecom operators and retailers act as enablers in the ecosystem, using multi-layered service bundles to prevent ARPU decline and reduce churn [9][12] - Bundled packages in high ARPU markets offer significant profit margins, enhancing customer retention compared to standalone service purchases [9][12] Consumer Benefits - Bundled packages lower overall usage costs and provide better value compared to purchasing services separately, with convenience and cultural relevance being key factors [9][12] Market Dynamics - The MENA online video market is projected to grow over fivefold to $8.4 billion by 2029, necessitating a shift from subsidy-driven models to sustainable subscription systems [12][16] - The collaboration between manufacturers, telecom operators, and content providers is crucial for capturing long-term value in the evolving market landscape [13][16] Strategic Recommendations - Manufacturers should shift marketing focus from specifications to user experience, while telecom operators expand bundled offerings to mid-tier markets [16][17] - Retailers need to transition from hardware sales to becoming integral parts of the service ecosystem, leveraging partnerships with streaming or software providers [16][17] - Content providers should prioritize collaborations with telecom operators and manufacturers to achieve scale in a fragmented market [16][17]

Core Insights - The Chinese smartphone market is experiencing a 3% year-on-year decline in Q3 2025, indicating an ongoing adjustment phase with increasing competition among leading manufacturers [2][4] - Vivo regained the top position with 11.8 million units shipped, capturing 18% market share, followed closely by Huawei with 10.5 million units (16% market share) and Apple with 10.1 million units (15% market share) [2][6] - The overall smartphone shipments in China for Q3 2025 totaled 67.2 million units, reflecting a 3% decrease from 69.1 million units in Q3 2024 [6] Market Dynamics - The market's contraction over two consecutive quarters is showing signs of easing, suggesting that the fluctuations caused by the national subsidy program are subsiding, allowing for a return to normal market rhythms [4] - Manufacturers are strategically managing their inventory levels, preparing for the upcoming launch of flagship products and the Double 11 shopping festival [4] Product Strategy - Major manufacturers are updating their mid-range product lines, focusing on practical upgrades in response to rising component costs, with new models featuring large batteries (over 7000mAh) and enhanced durability [4] - The emphasis on battery technology and durability reflects manufacturers' responses to consumer demands for reliability and longevity in devices [4] Future Outlook - Despite the current market decline, Omdia forecasts a moderate growth in smartphone shipments for the entire year of 2025, supported by local subsidies [6] - Domestic brands are differentiating their products through design, battery life, and camera capabilities, while also enhancing AI functionalities to attract local consumers, who are notably inclined towards AI technologies [6]

Core Insights - The global smartphone market is projected to grow by 3% year-on-year in Q3 2025, driven by strong replacement demand and preemptive stocking by manufacturers ahead of a busy Q4 [2][5] - Samsung maintains the top position with a 19% market share, followed by Apple at 18%, Xiaomi at 14%, and both Transsion and Vivo at 9% each [2][5] Market Dynamics - The recovery in consumer demand for smartphone upgrades and replacements is evident, with all top five manufacturers showing year-on-year shipment growth [5][7] - Major brands have received positive responses to new product launches, with a focus on balancing hardware and software [5][9] Product Highlights - The iPhone 17 series has performed exceptionally well, with the base model upgrading storage without a price increase, while the new designs of iPhone 17 Pro and Pro Max continue to attract consumers [5][7] - Transsion has achieved double-digit growth compared to Q3 2024, marking its highest shipment volume in history, attributed to effective inventory management and demand recovery in the Middle East and Africa [7] Competitive Landscape - The smartphone market is highly competitive, with rising component costs putting pressure on profitability [9] - Manufacturers are exploring additional revenue opportunities through subscription services, accessories, and bundled sales to enhance consumer value propositions [9] Emerging Market Challenges - In emerging markets, the dominance of entry-level devices presents implementation challenges, necessitating sustainable operating models that avoid price wars while maintaining affordability for consumers [9]