Core Insights - The global annual television shipment is projected to exceed 210 million units by 2026, primarily driven by the promotional activities surrounding the FIFA World Cup. However, this growth will be partially offset by declining demand in the Chinese market and rising television storage prices, leading to an estimated year-on-year growth of only about 1% [2] - The shipment volume is expected to increase from 208 million units in 2025 to 210 million units in 2026, with a forecast of nearly 212 million units by 2029 [2] Regional Growth Trends - Europe is expected to be the fastest-growing market in 2026, with Western Europe projected to see a shipment increase of 3.2% and Eastern Europe by 3.1%. The North American market, as the host of the event, is also anticipated to achieve steady growth with an increase of approximately 2.2% [3] Comparison with China Market - In stark contrast to the positive growth expectations in Europe and North America, China's television shipment is forecasted to decline by 4.7% in 2026. This decline is attributed to the end of national subsidies, which led to a 12% year-on-year decrease in Q3 2025, following a previous artificial boost in market demand [5] - The weakness in Chinese television demand is expected to have profound implications for the global market, prompting Chinese brands to actively explore international markets for growth opportunities, potentially intensifying competition during periods of high marketing activity and demand [5] Emerging Opportunities in India and Asia-Pacific - Long-term, India is expected to become a key market for Chinese brands, driving competition and enhancing consumer choices. This focus on a large, rapidly expanding market will support growth in the Asia-Pacific region, with a projected year-on-year shipment increase of 2.6% in 2026. The region is anticipated to have a compound annual growth rate (CAGR) of 2.2% from 2025 to 2029, making it the fastest-growing area globally [5] - The Mini LED backlight technology is expected to continue being the best-performing segment, with a projected year-on-year growth of 16.9% in 2026 and a CAGR of 9.2% from 2025 to 2029. RGB Mini LED is gradually being applied in the high-end price segment, but prices are expected to decline during the forecast period, leading to rapid market penetration [5]

Core Insights - YouTube TV is projected to reshape the U.S. television landscape, with forecasts indicating it will surpass Charter and Comcast in paid TV subscribers by 2027, marking the first instance of a virtual pay-TV provider taking the market lead [2] - YouTube TV has evolved into a comprehensive pay-TV package, integrating linear channels, premium networks, and iconic sports events, positioning itself as a new face of U.S. pay-TV [2] - YouTube's global reach, with nearly 3 billion users, provides it with a unique strategic advantage in the media ecosystem, far surpassing competitors like Netflix [3] U.S. Streaming Market Overview - The U.S. streaming market is highly fragmented, with even the largest single service, Netflix, accounting for only 15.7% of total SVOD subscriptions [4] - The market is transitioning towards hybrid services that combine linear TV, premium channels, live sports, user-generated content (UGC), and on-demand content, with YouTube TV expected to lead in the U.S. pay-TV market [5] Subscriber Data - Current subscriber counts include: Charter with 11.4 million, Comcast with 10.6 million, and YouTube TV with 9.3 million, projected to grow to 10.4 million [6] - Other streaming services' subscriber counts include: Netflix with 88.7 million, Amazon Prime Video with 64.7 million, Disney+ with 55.8 million, Paramount+ with 49.4 million, and HBO Max with 29.7 million [7] Industry Trends - There is increasing pressure for consolidation in the industry, with significant interest in Warner assets, reflecting the ongoing demand for scale, quality IP, and global distribution [8]

Core Insights - Omdia's latest research indicates that global True Wireless Stereo (TWS) headphone shipments will reach 92.6 million units in Q3 2025, reflecting a slight year-on-year increase of 0.33% [1][9] - Open Wireless Stereo (OWS) headphone shipments surpassed 10 million units, showing a significant year-on-year growth of 69%, compensating for a 4% decline in traditional TWS shipments [2][9] - The market is evolving along two distinct paths: one focusing on high-end differentiation with advanced Active Noise Cancellation (ANC) and AI features, and the other offering cost-effective innovative products in emerging markets [4][8] TWS Market Dynamics - Apple maintains its leading position in the TWS market, capturing approximately 50% of the market value, despite a 4% decline in shipments [4][9] - Xiaomi ranks second, achieving triple-digit growth in Latin America and other emerging markets by accelerating the launch of products priced below $50 [4][9] - The average selling price (ASP) of OWS products is being pushed above $100 to avoid price-driven competition, with higher-priced OWS shipments growing faster than lower-priced ones [7] OWS Market Potential - OWS shipments are projected to reach 40 million units by 2026, accounting for 10% of the overall TWS market, highlighting the strategic importance of OWS in reshaping the audio market [8] - The long-term retention of OWS users will depend on the continuous provision of functional value beyond initial use, as the open design has inherent sound quality limitations [7][8] - Key manufacturers are exploring integration with specific use cases, such as sports or office environments, to enhance functionality and maintain growth momentum [7][8]

Core Insights - The Indian PC market (excluding tablets) is projected to reach a record shipment of 4.9 million units in Q3 2025, marking a 13% year-on-year growth, driven by pre-festival stockpiling and stable commercial client deliveries [1] - The laptop segment is expected to account for 4 million units shipped, reflecting a 12% increase, while desktop shipments are anticipated to rise by 18% to 920,000 units [1] - In contrast, the tablet market is expected to decline by 19% year-on-year to 1.6 million units due to delays in government-led educational project tenders [1] Market Performance - The consumer market in India is projected to grow by 20% year-on-year, primarily driven by early stockpiling by manufacturers ahead of the festive season [3] - E-commerce platforms have seen strong initial sales momentum, followed by a rapid increase in offline retail demand, supported by consistent discount and cashback schemes [3] - High-end laptop shipments are expected to increase by 27% due to the availability of higher-spec models and attractive cashback policies [3] Commercial Market Dynamics - The commercial market is expected to grow by 7% year-on-year, driven by steady enterprise client upgrade plans and ongoing project deliveries [3] - Large enterprises are adhering to established replacement cycles, ensuring stable commercial demand, while small and medium enterprises remain cautious due to rising component costs [3] Tablet Market Trends - The tablet market is experiencing a significant decline, primarily due to delays in large-scale educational project deployments and continued low spending from private educational institutions [4] - However, the consumer tablet market has seen a 14% growth, driven by increased demand for affordable LTE models and stable adoption in entertainment and learning scenarios [4] Future Outlook - The Indian PC market is expected to continue its steady growth into 2026, with an overall growth rate of 2%, supported by ongoing device refresh cycles and the accelerated adoption of AI PCs in mainstream markets [1][6] - The commercial tablet market is anticipated to rebound in 2026 as previously delayed educational procurement projects are executed [7] - The growth of AI-enabled devices is expected to be one of the fastest-growing segments, with a broader range of price points and enhanced software experiences driving mainstream adoption [6] Shipment Forecasts - The total PC market in India is projected to grow from 14.1 million units in 2024 to 15.9 million units in 2025, reflecting a 12.8% growth rate [8] - The tablet market is expected to decline from 6 million units in 2024 to 4.9 million units in 2025, with a significant drop in government and educational sector shipments [8]

Core Insights - Omdia's latest research indicates that U.S. PC shipments (excluding tablets) are projected to decline by 1% year-on-year in Q3 2025, totaling 17.7 million units, marking the second consecutive quarter of decline. Despite macroeconomic pressures, consumer shipments grew by 8% to 7.6 million units in the same quarter, while commercial shipments remained stable with a decline of less than 1%. However, the education and government sectors experienced significant declines, with shipments down 23% year-on-year. Omdia remains optimistic about the holiday season, forecasting a 4% growth in U.S. PC shipments for 2025 [2][4]. Market Segmentation - The consumer market is expected to show strong performance in 2025, with shipments projected at 26.8 million units, reflecting a growth rate of 1.9%. The commercial market is forecasted to reach 31.5 million units, with a growth rate of 7.1%. The government sector is anticipated to see shipments of 3.9 million units, growing by 2.9%, while the education sector is projected to decline by 2.4% to 9.4 million units. Overall, total shipments are expected to reach 71.7 million units in 2025, with a growth rate of 3.5% [7][8]. Inventory and Economic Factors - Omdia analysts note that the education and government sectors are experiencing a downward trend due to reduced funding and significant layoffs in these areas, leading to decreased technology spending. Additionally, high inventory levels established earlier in the year to mitigate tariff impacts are being gradually consumed. A recent channel survey indicates that global commercial channel partners expect inventory levels to decrease in Q4 2025 [4][7]. Consumer Confidence and Future Outlook - Despite the strong performance in the consumer market, recent reports indicate a notable decline in U.S. consumer confidence. Factors such as ongoing tariffs, inflation, high interest rates, rising unemployment, credit card debt, and loan default rates are contributing to this decline. Omdia predicts that consumer PC shipments may decrease in Q4 2025, but overall, the U.S. PC market is expected to achieve growth, with year-end performance anticipated to surpass the first two quarters [7][8].

Core Insights - Spain has become the largest free ad-supported streaming television (FAST) market in Europe, with 35% of online adults watching FAST services monthly, surpassing the UK (26%), Germany (25%), and France (17%) [1][2] - The FAST business is entering a new phase of global expansion, with revenues expected to grow from $6 billion in 2025 to $11 billion by 2030 [1] - FAST revenue in Spain is projected to reach $32 million in 2025 and nearly double to $65 million by 2030 [1] Growth Drivers - The growth of FAST is driven by significant investments from major hardware and platform providers such as Roku Channels, Samsung TV Plus, LG Channels, Pluto TV, and Fire TV Channels, alongside rising consumer demand for free and easily accessible streaming content [2] - The adoption rate is accelerating in both developed and emerging markets, with the US, Mexico, Brazil, and Spain being the most active growth regions [2] Market Trends - There is a clear and growing demand for free linear content, with Spain leading this trend in Europe, providing an attractive option for viewers seeking high-quality entertainment without subscriptions [2] - The rise of creators on FAST platforms is notable, with more YouTubers and digital creators launching their content as FAST channels, helping them expand their audience and diversify revenue streams [2]

Core Insights - The Latin American smartphone market is projected to grow by 1% year-on-year in Q3 2025, reaching a shipment volume of 35.2 million units, the highest quarterly shipment level since Q4 2015 [2] - Major manufacturers have shown resilience in shipment volumes due to cautious inventory management and moderate consumer demand despite economic uncertainties [2] Market Performance - Samsung leads the market with 11.6 million units shipped, capturing 33% market share, with its low-end A series models accounting for 68% of its total shipments [2] - Xiaomi follows in second place with 6.3 million units (18% share), while Motorola ranks third but has seen a decline for six consecutive quarters, with a year-on-year drop of 11% [2] - Honor ranks fourth, achieving a new shipment high of 2.9 million units for the third consecutive quarter, driven by growth in the Caribbean, Colombia, and Ecuador, which now account for over 40% of its total shipments [2] Regional Insights - The recovery in the region is attributed to growth in key markets like Brazil and Central America, with Brazil holding a 29% share and a shipment volume of 10.3 million units (5% year-on-year growth) [4] - In contrast, Mexico, the second-largest market, saw a shipment volume of 7.4 million units (21% share), down 11% year-on-year, marking the fourth consecutive quarter of decline [4] - The demand for low-end devices remains strong in Brazil and other markets, while Colombia and Chile show signs of recovery due to improved economic conditions [4] Price Segment Analysis - Despite overall market growth, the segment below $300, which accounts for 71% of total shipments, declined by 2% due to ongoing inventory pressures and stagnant consumer demand [5] - This decline is offset by a robust 20% year-on-year growth in the high-end segment (above $500), leading to an 8% increase in average selling price (ASP) in Q3 2025 [6] - Brands like OPPO, Xiaomi, Honor, vivo, and realme are intensifying their efforts to solidify their positions in this high-margin segment [6] Strategic Insights - The increase in high-end market shipments reflects manufacturers' efforts to maintain market share and enhance brand positioning amid saturation in the low-end market [8] - Companies are focusing on improving ASP, enhancing ecosystem profitability, and strengthening customer loyalty as key strategies for sustained financial health [8] - Omdia forecasts that the Latin American smartphone market will remain stable in 2025, with an estimated annual shipment volume of approximately 137 million units, although pressures for 2026 are emerging due to rising costs of memory and storage [8]

Core Insights - The wearable wristband device market experienced a slight growth of 3% in Q3 2025, with shipments reaching 54.6 million units. Despite limited shipment growth, market value surged by 12% year-on-year to $12.3 billion, indicating a consumer shift towards higher-end wearable devices [2]. Market Dynamics - The average selling price (ASP) increased by 9% year-on-year to $225, driven by leading market players. The top five manufacturers—Xiaomi, Apple, Huawei, Samsung, and Garmin—accounted for 84% of the total market value and 63% of shipments. This dominance, combined with substantial financial and R&D resources, puts increasing pressure on smaller manufacturers in terms of price competition and user acquisition [5]. Dual-Track Strategy - Leading manufacturers are successfully implementing a dual-track strategy targeting specific price segments. In the entry-level market, basic wristbands saw a 12% rebound, primarily driven by Xiaomi, Huawei, and Samsung, which leveraged existing product portfolios to increase shipment share. The segment priced between $50 and $99 grew by 56%, while the segment below $50 declined by 2%. In the smartwatch category, the mid-range segment ($200-$300) grew by 21%, while the $300-$500 segment fell by 8%. Manufacturers are enhancing competitiveness by incorporating flagship features into mid-range products, such as the new Apple Watch SE 3, which includes flagship health features and cellular support [9]. High-End Market Growth - Many manufacturers are integrating wearable wristbands into broader high-end strategies, focusing on advanced differentiation capabilities rather than competing on price. New models have significantly boosted the high-end market, with segments priced between $500-$700 and above $700 growing by 29% and 34% year-on-year, respectively. Companies are exploring new areas to drive premiumization, with generative AI transitioning from novelty to practicality, as manufacturers gradually integrate AI coaching into devices. The potential for autonomous intelligence is becoming evident, exemplified by the new Galaxy Watch supporting Gemini voice commands and enhanced health integration. The latest Apple Watch Series 11 marks the entry of smartwatches into the 5G era, with Apple and Garmin incorporating emergency satellite communication features into their flagship outdoor watches. Although smartwatch shipments grew by only 1% in Q3 2025, the shipment value increased robustly by 8%, indicating a shift towards premiumization in this category [10]. Future Outlook - Analysts suggest that smartwatch manufacturers need to strengthen native software and services while closely collaborating with third-party application and service providers to embed new features into devices, enhancing user experience and connectivity. Looking ahead, the core of smartwatches lies in immersive cloud-based generative AI health and fitness coaching, fully leveraging device computing capabilities. Additionally, integrating smart rings and health sensor-equipped TWS devices is crucial for building a comprehensive health and fitness ecosystem and unlocking new cross-selling opportunities. These fundamental elements are vital for ensuring that smartwatches offer superior value compared to basic devices in the future [11].

Omdia最新数据显示，2025年第三季度，中国PC市场同比增长2%，达到1130万台。台式机（包括台式工作站）出货量达到330万台，同比增长8%， 主要由商用市场强劲需求推动，该市场出货量增长了9%。笔记本（包括移动工作站）出货量维持在800万台，基本与去年持平，主要由于本季度消 费补贴力度减弱。平板电脑市场继续保持强劲势头，出货量同比增长9%至880万台。 展望未来，预计到2025年底，中国PC市场将同比增长5%，达到4150万台。增长动力来自上半年稳健的消费需求和强劲的商用采购，特别是信创领域的 推动。预计这一趋势将延续至2026年，但由于消费需求进一步走弱，市场预计将小幅下降2%。平板电脑市场预计在2025年底增长12%至3500万台，这 一增长主要受国内厂商激进的产品发布与定价策略带动；但在2026年，随着市场调整，出货量预计将回落9%至3200万台。 文章版权和解释权归微信平台Omdia所有 Omdia高级分析师徐颖（Emma Xu）表示："2024年8月底启动的补贴措施确实在当年下半年推动了出货量增长，但到了2025年第三季度，这些补贴的覆 盖范围和实际拉动效果都已明显减弱。然而，在过去两个季度 ...

Core Insights - Omdia's latest research indicates that smartphone shipments in Africa will surge by 24% year-on-year in Q3 2025, reaching 22.8 million units, marking a rebound after five consecutive quarters of slowdown, driven by increased market demand, currency stability, enhanced financing usage, and improved retail activities [1] Group 1: Regional Performance - North Africa and Sub-Saharan Africa experienced double-digit growth in smartphone shipments, with Nigeria and Egypt each accounting for 14% of regional shipments; Nigeria's market surged by 29% due to stable naira exchange rates and an updated portfolio of models priced below $150, while Egypt saw a 19% increase [1] - South Africa led with a 31% growth, benefiting from the acceleration of prepaid models in the low and mid-range markets, new model launches, and increased retail promotions [2] - Kenya's market grew by 17%, driven by the rising penetration of installment payment plans, which have become a significant driver of smartphone sales [2] Group 2: Market Dynamics - The shipment of smartphones priced below $100 increased by 57%, the fastest growth rate in three quarters, while models above $500 grew by 52%; the entry-level market's rapid growth was primarily driven by Transsion, which saw a 25% year-on-year increase in shipments supported by strong demand in Algeria, Egypt, Morocco, Nigeria, Kenya, and South Africa [5] - Major brands like Samsung dominated the high-end market with strong demand for Galaxy S24 and S24 FE 5G in South Africa, Senegal, and Algeria, although overall market growth remained moderate at 5% due to consumer preference for cost-effective models [5] Group 3: Competitive Landscape - Xiaomi is accelerating its long-term strategy in Africa, planning to enter over 15 new markets in the coming months and has opened its first self-operated flagship store in Morocco; its strong sales in the sub-$150 segment account for half of its shipments [6] - OPPO is consolidating its market position in North Africa with a focus on Egypt, while Honor is maintaining steady growth in South Africa through high-cost-performance models like Honor 200 Lite [6] Group 4: Future Outlook - Omdia forecasts a 6% decline in the African smartphone market by 2026 due to rising supply-side pressures, including increased BOM costs, tight memory supply, and ongoing currency weakness, which will particularly impact the low-end 4G market that constitutes the majority of demand in Africa [8] - These pressures are expected to raise average selling prices, especially in the $80 to $150 range, presenting new payment challenges for consumers; manufacturers will need to strengthen financing partnerships, optimize channel inventory, and localize more effectively to navigate this environment [8]