Core Viewpoint - The gold industry has discovered a new market by collaborating with popular anime and gaming IPs, creating a unique product known as "pain gold" that appeals to younger consumers and has seen significant demand and price increases. Group 1: Market Dynamics - Many gold jewelry brands are now linking with anime and gaming IPs to create gold accessories, leading to a surge in popularity and sales [1][4] - The phenomenon of "pain gold" refers to the willingness of fans to spend large amounts of money on gold items featuring their favorite characters, resulting in sold-out products and high demand in the secondary market [4][5] - The price of "pain gold" items often exceeds traditional gold prices, with some products priced at 2-3 times the market rate for gold [20][21][25] Group 2: Consumer Behavior - Young consumers are increasingly drawn to "pain gold" as it combines emotional value with investment potential, allowing them to indulge in their interests while also acquiring a valuable asset [46][47] - The trend has led to a younger demographic becoming a significant consumer group for gold, with a reported 294% year-on-year increase in transactions for IP gold products on platforms like Taobao [57] - The appeal of "pain gold" lies in its perceived value and the ability to purchase gold items at relatively low weights, making them more accessible to younger buyers [52][56] Group 3: Industry Response - Traditional gold brands are adapting to attract younger consumers by innovating their product offerings and marketing strategies, including collaborations with popular IPs [68][73] - The emergence of "pain gold" has revitalized the gold market, providing a new avenue for growth despite rising gold prices that have dampened some consumer demand [44][78] - Brands are increasingly focusing on creating unique and collectible gold items that resonate with the interests of younger consumers, positioning themselves as both luxury and investment options [39][76]

Core Viewpoint - International gold prices continue to rise, reaching historical highs, with COMEX gold nearing $3,800 per ounce and London gold surpassing $3,750 per ounce [1] Group 1: Gold Price Movement - COMEX gold reached a peak of $3,795.1 per ounce [1] - London gold hit a maximum of $3,759.1 per ounce [1] Group 2: Domestic Jewelry Price Adjustment - Domestic gold jewelry prices have increased, with Chow Tai Fook and Chow Sang Sang raising their prices from 1,085 RMB per gram to 1,098 RMB per gram [1] - Chow Sang Sang's gold jewelry price increased from 1,090 RMB per gram to 1,100 RMB per gram [1]

Group 1 - The international gold price continues to rise, reaching historical highs with COMEX gold nearing $3,800 per ounce, peaking at $3,795.1, and London gold surpassing $3,750, hitting $3,759.1 per ounce [1] Group 2 - As a result of the rising international gold prices, domestic gold jewelry prices have been adjusted upwards, with Chow Tai Fook and Chow Sang Sang increasing their gold jewelry prices from 1,085 RMB per gram to 1,098 RMB per gram [2] - Chow Sheng Sheng has also raised its gold jewelry price from 1,090 RMB per gram to 1,100 RMB per gram [3]

Group 1: Gold Jewelry Price Increase - Domestic gold jewelry prices have risen again, with several brands reporting increases. Chow Sang Sang's gold jewelry price reached 1100 CNY per gram, up 10 CNY; Chow Tai Fook's price is 1098 CNY per gram, up 13 CNY; Lao Feng Xiang's price is also 1098 CNY per gram, up 12 CNY; and Lao Miao's gold jewelry price is 1097 CNY per gram, up 13 CNY [1] Group 2: International Gold Price Surge - As of September 23, international gold prices have increased, with London spot gold surpassing 3750 USD per ounce, peaking at 3759.16 USD per ounce; COMEX gold futures reached above 3790 USD per ounce, with a high of 3795.1 USD per ounce [1] Group 3: Federal Reserve's Interest Rate Commentary - Federal Reserve Governor Milan stated that the current interest rate level is "very restrictive," suggesting an appropriate federal funds rate around 2% to 2.5%, which is nearly two percentage points lower than the current level. The Fed aims to maintain inflation at 2% and plans to adjust policies to a neutral level without panic [3]

Group 1 - International gold prices reached a historic high of $3,795 per ounce on September 23, with a slight increase to $3,777.9 per ounce at the time of reporting [2] - Domestic gold jewelry prices also rose, with Chow Sang Sang's gold jewelry priced at 1,100 yuan per gram, an increase of 10 yuan per gram from the previous day [2] - Stocks of companies such as Western Gold, Silver, Shandong Gold, and Zijin Mining saw an increase in share prices on the same day [4] Group 2 - Deutsche Bank attributed the record high gold prices to investor panic and concerns over significant downside risks in the stock market, viewing gold as a safe haven during times of turmoil [4] - Long-term prospects for gold prices remain positive, with analysts suggesting that the recent Federal Reserve rate cut may lead to a favorable environment for gold, despite short-term profit-taking pressures [5] - Goldman Sachs projected that gold prices could soar to $4,000 per ounce by 2026 under baseline scenarios, with potential peaks of $4,500 and $5,000 per ounce under tail risk scenarios [5]

Core Viewpoint - International gold prices continue to rise, leading to an increase in domestic gold jewelry prices [1] Price Adjustments - Chow Tai Fook and Chow Sang Sang gold jewelry prices increased from 1085 CNY per gram to 1098 CNY per gram, a rise of 13 CNY overnight [1] - Chow Sang Sang gold jewelry prices increased from 1090 CNY per gram to 1100 CNY per gram, a rise of 10 CNY overnight [1]

Group 1 - Investors' optimistic expectations regarding the Federal Reserve's continued interest rate cuts are driving gold prices higher, with spot gold in London reaching over $3,740 per ounce and New York futures surpassing $3,770 per ounce, both setting historical records [1] - As of the close on Monday, the December gold futures on the New York Mercantile Exchange were reported at $3,775.1 per ounce, reflecting an increase of 1.87% [1] - On September 23, spot gold prices rose above $3,750 per ounce, continuing to set new historical highs, with the London spot gold quoted at $3,752.32 per ounce [1] Group 2 - In response to the rising international gold prices, several gold jewelry brands have increased their gold jewelry prices, with Chow Sang Sang's gold price exceeding ¥1,100 per gram, quoted at ¥1,105 per gram, an increase of ¥15 per gram from the previous day [3] - Other brands such as Lao Miao and Chow Tai Fook have also adjusted their prices, with Lao Miao's gold quoted at ¥1,097 per gram, and Chow Tai Fook's 999 gold priced at ¥1,055 per gram and 999.9 gold at ¥1,065 per gram [3]

Core Viewpoint - The recent surge in international gold prices has led to an increase in domestic gold jewelry prices, with significant price adjustments observed across various brands [1][4][6]. Price Adjustments - As of September 22, the spot gold price reached a peak of 3719 yuan, reflecting a 0.85% increase [1]. - Domestic gold jewelry prices have risen, with per gram prices hovering around 1090 yuan [1]. - The price increase for fixed-price gold jewelry varies, with some items seeing price hikes from hundreds to thousands of yuan [4]. Consumer Behavior - There has been a noticeable increase in consumer interest in fixed-price gold jewelry, attributed to the lag in price adjustments compared to rising gold prices [6]. - Some consumers express concerns about the high premiums associated with fixed-price products, indicating that the perceived value may not justify the cost [6][7]. Brand Responses - Several brands, including Chow Tai Fook and Chao Hong Ji, have begun updating their price tags in response to the rising gold prices, with some stores changing prices overnight [2][4]. - Chow Tai Fook has confirmed that fixed-price gold products will see price increases starting in October, with specific adjustments to be announced later [5]. Market Dynamics - The increase in gold prices has led to a mixed response from consumers, with some viewing fixed-price items as a better deal in the short term, while others criticize the high labor costs associated with these products [6][7]. - The overall market trend will depend on future fluctuations in gold prices and the timing of brand price adjustments [7].

Group 1 - Gold prices have reached a new historical high of $3720 per ounce, marking an increase of nearly 8% for the month [3] - Domestic gold jewelry prices have surpassed ¥1080 per gram, with brands like Chow Tai Fook and Lao Feng Xiang exceeding ¥1085 per gram [3] - The price of Chow Sang Sang's gold jewelry has reached ¥1090 per gram [3] Group 2 - The current geopolitical situation and uncertainties in future economic policies are contributing to the support of gold prices, particularly in the context of a potential interest rate cut by the Federal Reserve [3] - A weakening U.S. economy and the ongoing trend of "de-dollarization" in the global monetary system are expected to provide long-term support for gold prices [3]

CHOW SANG SANG HOLDINGS INTERNATIONAL LIMITED 周生生集團國際有限公司* (Incorporated in Bermuda with limited liability) （於百慕達註冊成立之有限公司） （Stock Code 股份代號：116） NOTIFICATION LETTER 通知信函 Should you have any queries relating to this notification, please call the Branch Share Registrar's telephone hotline at (852) 2980 1333 during business hours (9:00 a.m. to 6:00 p.m., Monday to Friday, excluding Hong Kong public holidays) or send an email to 116-ecom@vistra.com. Yours faithfully, By order of the Board Chow Sang Sang Holdin ...