Core Viewpoint - The recent complaint regarding the purity of gold jewelry from Chow Sang Sang highlights significant discrepancies in gold content, raising concerns about the brand's reputation and financial performance [1][3][12] Company Summary - Chow Sang Sang's gold jewelry, specifically a "999 pure gold" pendant, was found to contain varying gold content, with some areas as low as 64.37% [3][5] - The company has faced declining revenue and profit, with total revenue for 2024 reported at HKD 21.176 billion, a 15.34% decrease from 2023, and a net profit of HKD 0.806 billion, down 20% year-on-year [9] - The first half of 2025 showed continued revenue decline, with HKD 11.036 billion, a 2.45% decrease compared to the same period in 2024 [9] Industry Summary - The gold jewelry industry relies heavily on consumer trust, as the core value of gold is its purity; any issues with purity can severely damage brand reputation [12] - Despite high gold prices, the overall market environment remains challenging, making recovery difficult for brands like Chow Sang Sang [11][12]

Core Viewpoint - The incident involving a gold pendant purchased by a consumer highlights potential quality issues and consumer rights concerns within the jewelry industry, particularly regarding the authenticity of gold products [2][3][5][6] Group 1: Product Quality Issues - A consumer discovered that a gold pendant, marketed as "pure gold," contained varying gold content levels, with the lowest being 64.37%, which is below the national standard for gold purity [2][3] - The pendant was found to contain other metal elements such as iron, silver, and palladium, leading to its classification as an "alloy" rather than pure gold [3] Group 2: Consumer Rights and Company Response - The consumer faced difficulties when attempting to return the product, with initial refusals from the company and inadequate guidance on where to conduct a proper assessment of the pendant [3][5] - Following public attention, the company offered a return service, but the delayed response raised questions about the sincerity of their customer service and the overall handling of the situation [5][6] Group 3: Brand Image and Public Perception - The incident has sparked significant public discourse regarding consumer rights and the brand's reputation, emphasizing the need for transparency and accountability in product quality [5][6] - The company’s response to the situation, including the offer for returns, may not be sufficient to quell public concern over potential quality issues and the implications for consumer trust [6]

Core Viewpoint - The article discusses a consumer complaint regarding the gold content of a jewelry piece purchased from Chow Sang Sang, highlighting discrepancies in gold purity testing results and raising questions about the company's product quality and transparency [1][4][10]. Group 1: Consumer Complaint and Testing - A consumer reported that a gold pendant purchased from Chow Sang Sang showed significant variations in gold content, with a difference of 35.62% between the highest and lowest purity readings [4][14]. - The consumer's tests indicated that the pendant contained other metals such as iron, silver, and palladium, raising concerns about its authenticity as a gold product [4][14]. - Chow Sang Sang's customer service stated that their gold products meet national standards, and they suggested that consumers use accredited testing institutions for verification [1][10]. Group 2: Company Performance and Market Conditions - Despite a significant increase in international gold prices, Chow Sang Sang's revenue has declined, indicating structural imbalances in its business model and heightened market competition [11][17]. - For the six months ending June 30, 2025, Chow Sang Sang reported a revenue of HKD 11.036 billion, a 2% decrease year-on-year, with retail sales down by 3% [17][18]. - The company's profit growth has been largely dependent on rising gold prices rather than sales performance, with 82% of its revenue coming from gold products, making it vulnerable to price fluctuations [18][19]. Group 3: Market Dynamics and Competitive Landscape - The competitive landscape in the Chinese market has intensified, with Chow Sang Sang closing 62 stores in mainland China last year, reflecting a challenging retail environment [18]. - Sales of embedded jewelry, particularly diamonds, have significantly declined, indicating a failure to adapt to changing consumer preferences towards more fashionable and self-indulgent products [18][19]. - Recent fluctuations in gold prices have also impacted the pricing of Chow Sang Sang's gold jewelry, with a notable drop in price per gram observed [19].

1月31日，自称是周生生方面的工作人员回复称："李女士1月5日购买了挂坠，17日到店反馈挂坠上出现白色痕 迹，经核实非质量问题，不符合退换货政策，初步建议返厂翻新。考虑到春节临近，出于对客户最大的诚意，我 司愿意为其提供退货服务。" 目前，监管部门已经介入调解纠纷，建议双方协商将福袋挂坠送往第三方专业机构进行正式鉴定。（央广网） 李女士提供的检测结果照片及视频显示，该挂坠纯度最高点位金含量为99.99%，但其他点位的检测结果却出现了 不同的数据：其中一个点位金含量为96.21%，另一个点位为83.35%，最低的一个点位仅为64.37%。金含量最高点 位和最低点位相差35.62%。此外，检测结果照片还显示，挂坠中含有铁、银、钯等多种其他金属元素。 近日，广东清远的李女士反映，她新购买的周生生足金福袋挂坠佩戴一天后即被刮花，并出现白色痕迹。因对饰 品含金量产生怀疑，她将挂坠送检，结果发现不同点位的金含量数据存在差异。 ...

Core Viewpoint - The article discusses a consumer complaint regarding the gold content of a piece of jewelry purchased from Chow Sang Sang, highlighting discrepancies in gold purity testing results and raising questions about the company's product quality and transparency [3][4][8]. Group 1: Consumer Complaint and Testing Results - A consumer reported that a gold pendant purchased from Chow Sang Sang showed significant variations in gold content, with a difference of 35.62% between the highest and lowest purity readings [8][9]. - The consumer's tests indicated that the pendant contained other metals such as iron, silver, and palladium, which raises concerns about its authenticity as a gold product [9][10]. - Chow Sang Sang's customer service stated that their gold products meet national standards, asserting that the jewelry is guaranteed to have a gold content of at least 990‰ [3][4]. Group 2: Company Performance and Market Conditions - Despite rising gold prices, Chow Sang Sang's revenue has declined, indicating structural imbalances in its business model and increased market competition [12][14]. - For the six months ending June 30, 2025, Chow Sang Sang reported a revenue of HKD 11.036 billion, a 2% decrease year-on-year, with retail sales down by 3% [16]. - The company's reliance on gold products, which account for 82% of total sales in the mainland market, makes its performance highly sensitive to fluctuations in gold prices [17]. Group 3: Market Trends and Future Outlook - The article notes that the competitive landscape in the Chinese market has intensified, with Chow Sang Sang closing 62 stores in the mainland last year [16]. - Analysts suggest that the company's profit growth is primarily driven by external factors such as rising gold prices rather than sales performance, indicating a potential vulnerability in its business strategy [17]. - Recent declines in international gold prices have led to a drop in the price of Chow Sang Sang's gold jewelry, reflecting the company's exposure to market volatility [17].

买的是足金挂坠，送检之后发现是"合金"？ 近日，广东清远的李女士反映，她新购买的周生生足金福袋挂坠佩戴一天后即被刮花，并出现白色痕 迹。李女士将挂坠送检，结果发现不同点位的金含量数据存在差异：其中一个点位金含量为96.21%， 另一个点位为83.35%，最低的一个点位仅为64.37%。，挂坠中含有铁、银、钯等多种其他金属元素。 根据国家标准GB11887-2012《首饰贵金属纯度的规定及命名方法》，Au990（俗称足金）金含量不低于 990‰ 。从检测结果来看，该挂坠多处检测点位金含量低于国家标准，且含有其他金属元素，称之 为"合金"并不过分。 发现挂坠出现问题之后，李女士第一时间联系周生生方面的工作人员，得到的解释是"真金不怕火炼"， 并建议她去鉴定，但同时又称"专业的鉴定在哪里我也不知道"。这店大欺客的姿态十足。特别是当李女 士要求退货时，却一度遭到拒绝。 事关消费者权益和品牌形象，所有这些都需要一个明确的答案。 来源：@人民网评 既然工作人员不知道应该去哪里做检测，消费者自行检测有何不妥？等消费者检测结束之后，再以"无 法核实检测结果"为由拒不接受，岂不是令消费者陷入了维权死结？如此塞责敷衍，到底是无心 ...

据其提供的检测结果照片及视频，该挂坠纯度最高点位金含量为99.99%，但其他点位的检测结果却出现了不同的数据：其中一个点位金含量为96.21%， 另一个点位为83.35%，最低的一个点位仅为64.37%。金含量最高点位和最低点位相差35.62%。 2月3日，周生生（00116.HK）足金挂坠被检测出含铁、银、钯等多种元素一事持续在网上发酵。当日午间，周生生官方微博发布情况说明，表示高度重 视顾客反映的相关事宜，正积极开展相关工作。 周生生 <how Sang Sang 情况说明 感谢对周生生的关注。我们高度重视顾客反映的相关事宜,正积极开展 相关工作。 感谢社会各界的关注与监督,相关进展我们将及时同步。 商业有限公司 周生生(中国) 2026年2月3日 据央广网报道，近日消费者李女士反映，其新购买的周生生足金福袋挂坠佩戴一天后即被刮花，并出现白色痕迹，因此对饰品含金量产生怀疑。李女士将 挂坠送检后发现，不同点位的金含量数据存在差异。 从产品结构来看，黄金饰品及产品对周生生的业绩贡献度持续提升。2025年上半年，黄金饰品及产品占中国大陆地区销售总额的82%，占中国香港和澳门 地区销售总额的77%，两大市场的占比 ...

最新回应。 近日，有消息称，周生生广东省清远市一门店所售足金挂坠被检测出含铁银钯，不同点位纯度差异超35%。 针对此事，2月3日，周生生官方微博发布情况说明："我们高度重视顾客反映的相关事宜，正积极开展相关工作。感谢 社会各界的关注与监督，相关进展我们将及时同步。" 据媒体此前报道，近日，广东清远的李女士反映，她新购买的周生生足金福袋挂坠佩戴一天后即被刮花，并出现白色 痕迹。 李女士前往周生生门店沟通，门店怀疑是她佩戴不当导致刮花。门店提出售后方案，称可以将福袋挂坠拿回厂家修 复。但李女士认为，足金福袋挂坠刮花后出现白色痕迹，可能存在质量问题，应该退货退款，但门店坚称不能退货， 双方未能达成一致。 ▲李女士购买的挂坠（受访者供图 央广网发） 此外，检测结果照片还显示，挂坠中含有铁、银、钯等多种其他金属元素。李女士说，为了验证检测的准确性，自己 还将佩戴多年的其他金饰带到该店进行检测，结果都达到了足金标准。 李女士所做的光谱检测究竟是什么？其结果能否作为维权依据？记者咨询了一位黄金饰品加工领域的业内人士。该人 士介绍，光谱检测全称是X射线荧光光谱法检测，属于无损检测方式，具有检测高效的特点，但这类检测更适用于初 ...

此前，一则"周生生足金挂坠被检测出含铁银钯"的消息在网络发酵，一度冲上微博热搜。 2月3日，针对"周生生足金挂坠被检测出含铁银钯"的事件，周生生发布情况说明称，公司正积极开展相关工 作，相关进展将及时同步。 图片来源：周生生官方微博 周生生发布情况说明 2月3日，周生生官方微博发布情况说明称，公司高度重视顾客反映的相关事宜，正积极开展相关工作。相关 进展将及时同步。 此外，公司在中期报告中提到，国内奢侈品市场出现了很大变化。公司正在对国内的分店网络进行重新定 位，以应对当前的挑战。公司通过投入更多资源以打造专为高端客群而设的分店，借此提升门店氛围，并深 化品牌价值。公司将考虑关闭不具有策略价值的店铺，并以全渠道方式完善市场布局。预计2025年年底，公 司分店数目将较2024年减少10%。 Wind数据显示，2月3日，周生生股价收报13.95港元/股，上涨0.65%，最新市值为94亿港元。 （文章来源：中国证券报） 根据网络信息，广东清远的李女士近期购买的周生生足金福袋挂坠佩戴一天后即被刮花，并出现白色痕迹。 因对饰品含金量产生怀疑，她将挂坠送检，结果发现不同点位的金含量数据存在差异。李女士提供的检测结 果照片 ...

| 周生生 | 周生生 容 | | | --- | --- | --- | | Chour Sand San | 1 小 小 前 | | | | 情况说明 | | | | 园 收起 ご 旋转 國 查看大图 | | | | 周生生(how Sang Sang | | | | 情况说明 | | | | 感谢对周生生的关注。我们高度重视顾客反映的相关事宜,正积极开展 | | | | 相关工作。 | | | | 感谢社会各界的关注与监督,相关进展我们将及时同步。 | | | | 周生生 商业有限公司 | | | | | 2026年2月3日 | 图源：周生生官方微博 何为足金？ 周生生回应中的"含金量不低于千分之 990（990‰）"，即指黄金首饰中纯金的含量占比≥99.0%，这是国家国标中对足金的强制最低纯度标准，也是目前黄 金首饰能被官方认定为 "足金" 的核心门槛 。 根据国家标准《GB11887-2024首饰贵金属纯度的规定及命名方法》，黄金纯度规定Au999千足金含金量不低于999‰，是市场上最高纯度的黄金首饰； Au990含金量不低于990‰，俗称足金。 21世纪经济报道记者刘婧汐广州报道 据央广网此前报道 ...