面对腾讯音乐稳中有进的财报表现，市场普遍持积极看好态度。其中，摩根士丹利、高盛银行及招银国 际等多家券商机构对腾讯音乐给出了"增持"或"买入"评级。摩根士丹利在给予"增持"评级的同时表示， 腾讯音乐SVIP业务贡献度持续提升，通过提供高品质音质音效及线下演出等丰富专属权益，进一步提 升用户消费意愿，驱动ARPPU持续增长。杰富瑞则认为，腾讯音乐不仅为用户提供一站式的音乐服 务，还通过加强内容制作与共创能力，与影视综游等更多领域跨文化合作，在增强用户黏性的同时也创 造了更多增长机会。 财报显示，腾讯音乐第二季度整体业绩实现坚实增长，在内容与平台"一体两翼"战略的持续深化下，多 项核心财务指标表现亮眼。本季度，腾讯音乐总收入达84.4亿元，同比增长17.9%，调整后净利润为 26.4亿元，同比增长33.0%。其中，在线音乐服务收入同比增长26.4%至68.5亿元，在线音乐订阅收入同 比增长17.1%至43.8亿元，在线音乐付费用户数达1.244亿，ARPPU(单个付费用户月均收入)进一步提升 至11.7元。 2025年以来，尽管全球经济增长放缓，但国内市场预期总体稳定。在国民经济向新向好的大环境下，中 国音乐产业 ...

消息面上，腾讯音乐第二季度总收入为84.4亿元，同比增长17.9%；公司权益持有人应占净利润为24.1 亿元，同比增长43.2%。期内，在线音乐服务收入同比增长26.4%至68.5亿元，在线音乐付费用户数同比 增长6.3%至1.244亿，单个付费用户月均收入从2024年同期的10.7元增长至11.7元。(格隆汇) 腾讯音乐(TME.US)大涨超14%，最高触及25.98美元，创2021年3月以来新高。 ...

Core Insights - Tencent Music (TME) opened with a 7.51% increase on August 12, reaching $24.405 per share, with a total market capitalization of $37.801 billion [1] - For the fiscal year ending June 30, 2025, Tencent Music reported total revenue of 15.798 billion RMB, reflecting a year-on-year growth of 13.43%, and a net profit attributable to shareholders of 6.7 billion RMB, which is a significant increase of 115.85% [1][2] Company Overview - Tencent Music Entertainment Group, listed on both the New York Stock Exchange (TME) and the Hong Kong Stock Exchange (1698), is a leading online music and audio entertainment platform in China, operating popular music products such as QQ Music, Kugou Music, Kuwo Music, and WeSing [3] - The company provides a wide range of services including online music, audio streaming, karaoke, live performances, and social interactions centered around music, enhancing user engagement and retention [3] - Tencent Music has a vast library of content, including licensed, self-produced, and co-created materials, and collaborates closely with music labels and content owners for copyright protection and artist empowerment [3]

Core Insights - Tencent Music reported a total revenue of 8.44 billion yuan for Q2 2025, representing a year-on-year growth of 17.9% driven primarily by strong growth in online music service revenue [1] - Online music service revenue accounted for 81.1% of total revenue, marking a significant milestone for the company [1] - The company continues to focus on cost reduction and efficiency improvement, with a gross margin increase to 44.4% in Q2 2025, up from 42% in the same period last year [2] Revenue Breakdown - Online music service revenue reached 6.85 billion yuan in Q2 2025, a year-on-year increase of 26.4% [1] - Subscription revenue within online music services was 4.38 billion yuan, growing 17.1% compared to Q2 2024, attributed to an increase in average revenue per paying user (ARPPU) from 10.7 yuan to 11.7 yuan [1][2] - Total revenue for the first half of the year was 15.798 billion yuan, a 13.5% increase from the same period in 2024 [3] Cost and Margin Analysis - Operating costs for Q2 2025 were 4.69 billion yuan, up 13.1% year-on-year, primarily due to increased costs related to IP and artist-related expenses [2] - The company managed to reduce its expense ratio to 13.7%, down 2.3 percentage points year-on-year, despite maintaining operating expenses at 1.16 billion yuan [2] - The growth in high-margin subscription and advertising revenues contributed to the improvement in gross margin [2] Market Position - Tencent Music's stock price was 88.3 HKD per share as of August 12, 2025, with a total market capitalization of 273.5 billion HKD [4] - The company has recently surpassed 15 million super members, indicating a strong user base and engagement [3]

Core Insights - Tencent Music's Q2 2025 unaudited financial results show total revenue of 8.44 billion yuan, a year-on-year increase of 17.9% [1] - Net profit attributable to equity holders reached 2.41 billion yuan, reflecting a year-on-year growth of 43.2% [1] - As of June 30, the company had a total cash and cash equivalents balance of 34.92 billion yuan [1] Revenue Breakdown - Online music service revenue amounted to 6.85 billion yuan, growing by 26.4%, driven by increases in subscriptions, advertising, artist merchandise, and live performances [1] - Online music subscription revenue was 4.38 billion yuan, up 17.1%, supported by an increase in average revenue per paying user [1] - Advertising revenue grew due to diverse products and innovative formats [1] Half-Year Performance - For the first half of 2025, Tencent Music reported total revenue of 15.798 billion yuan, a year-on-year increase of 13.43% [1] - Profit attributable to equity holders for the same period was 6.7 billion yuan, showing a significant year-on-year growth of 115.85% [1] - Basic earnings per American Depositary Share were 4.38 yuan [1] Management Commentary - Company executives indicated strong business growth and a commitment to ongoing innovation and investment [1]

在线音乐服务收入达到68.5亿元，同比增长26.4%，占总收入的比重进一步提升至81.2%。其中，音乐订 阅收入43.8亿元，同比增长17.1%，继续扮演着收入增长的主要驱动力角色。 在一个流媒体竞争日趋激烈的市场环境下，腾讯音乐交出了一份超预期的成绩单：Q2实现了收入和利 润的双重加速增长，在线音乐服务业务强劲增长。 周二下午，腾讯音乐公布二季度财报。核心要点如下： 财务表现 核心业务进展 核心增长引擎：订阅业务的强劲表现 腾讯音乐Q2最大的亮点无疑是在线音乐业务的强劲表现。 毛利率从去年同期的42.0%提升至44.4%，主要受益于高毛利的音乐订阅和广告服务收入占比提升，同 时社交娱乐服务分成比例下降。 更值得关注的是用户价值的持续提升。月均ARPPU从去年同期的10.7元增长至11.7元，同比增长9.3%， 这一增长主要得益于SVIP会员计划的成功推广。管理层透露，SVIP订阅用户已突破1500万，创下历史 新高，反映出用户对高端音乐体验的强烈需求和支付意愿。 然而，用户增长的天花板问题依然存在。在线音乐MAU为5.53亿，同比下滑3.2%，这已是连续多个季 度的下滑趋势。尽管付费用户数量仍在增长（1.2 ...

腾讯音乐表示，第二季度，公司继续深化与全球唱片公司的合作、创新内容共创形式、为国内外艺人打 造一系列演唱会，以日益丰富的内容生态满足用户的多元喜好；同时深耕产品创新，不断提升产品吸引 力与用户活跃度，为用户提供丰富且独特的音乐体验。腾讯音乐始终秉持长期主义理念，锚定长期高质 量增长，携手产业上下游伙伴，助力中国音乐行业创造更多发展机遇。 中证报中证网讯(记者张兴旺)8月12日，腾讯音乐娱乐集团(以下简称"腾讯音乐")发布其截至2025年6月 30日止第二季度未经审计财务业绩。2025年第二季度，腾讯音乐业绩实现坚实增长，季度总收入为84.4 亿元，同比增长17.9%，调整后净利润为26.4亿元，同比增长33.0%。其中，在线音乐业务保持良好发展 势头，持续驱动腾讯音乐高质量增长。第二季度在线音乐服务收入同比增长26.4%至68.5亿元。 ...

Financial Data and Key Metrics Changes - Total revenues reached a record high of RMB8.4 billion, up by 18% year over year, driven by strong growth in music subscription and advertising services [24][25] - Online music revenues grew 26% year on year to RMB6.9 billion [25] - Net profit increased by 38% to RMB2.5 billion, with net profit attributable to equity holders rising by 43% to RMB2.4 billion [31] - Monthly ARPPU reached RMB11.7, compared to RMB10.7 in the same period last year [26] Business Line Data and Key Metrics Changes - Music subscription revenues grew 17% year on year to RMB4.4 billion, supported by an expanding subscriber base and higher ARPPU [26] - Advertising revenue continued to grow significantly, benefiting from innovative ad formats and increased offline events [27] - Artist-related merchandise sales and offline performances contributed robust results, enhancing overall revenue growth [27][28] Market Data and Key Metrics Changes - Social entertainment services and other revenues were RMB1.6 billion, down by 9% year on year due to adjustments in live streaming and compliance procedures [28] - Gross margin rose by 2.4 percentage points year on year to 44.4%, driven by strong growth in music subscription and advertising revenues [29] Company Strategy and Development Direction - The company is focused on building a comprehensive music entertainment platform, integrating content and services to enhance user engagement [39][66] - Strategic partnerships with artists and labels are being leveraged to expand offerings and enhance user experiences [12][20] - The company aims to continue innovating in the music space, including the introduction of AI technology and new interactive features for users [13][20] Management's Comments on Operating Environment and Future Outlook - Management expressed optimism about the second half of 2025, expecting revenue to exceed previous expectations due to solid performance year to date [39] - The company is committed to investing in new initiatives that create lasting value in the music entertainment space [22] - Management highlighted the importance of operational efficiency and the potential for bottom line improvement moving forward [39][80] Other Important Information - The company successfully hosted major concerts, including G Dragon's tour, which significantly enhanced its industry reputation [9][28] - The introduction of the Bubble community aims to enhance user engagement and provide a platform for artists to connect with fans [41][46] Q&A Session Summary Question: Outlook for revenue and profit in the second half - Management is encouraged by solid performance and expects continued high-quality growth in both subscription and non-subscription services [39] Question: User feedback on the Bubble product - Management reported positive user feedback and sees potential for Bubble to contribute meaningfully to revenue in the future [42][46] Question: Synergies with Simalaya deal - Management is awaiting regulatory approval and believes long-form audio will complement existing music business [50][52] Question: Long-term revenue contribution from other music revenue - Management indicated that while offline performance and merchandise contribute to revenue, their impact on gross margin is relatively small [56][58] Question: Biggest opportunities and challenges in the fancy economy - Management sees opportunities in integrating merchandise and offline events with online services, while challenges include scheduling and logistical coordination [64][66] Question: Long-term positioning and revenue mix - Management plans to leverage both online music and advertising as key growth drivers, with a focus on expanding into long-form audio and international markets [71][72] Question: Advertising revenue growth from new membership - Management clarified that advertising growth is primarily driven by online advertising rather than the new ad-based membership [74][76] Question: Operating expenses and leverage - Management expects to control expense growth to remain slower than revenue growth, ensuring operational leverage [80] Question: Sustainability of Super VIP growth - Management emphasized that growth in Super VIP is driven by ongoing content releases and user engagement strategies [84][86]

Financial Data and Key Metrics Changes - Total revenues reached a record high of RMB 8.4 billion, up 18% year over year, driven by strong growth in music subscription and advertising services [24][25] - Online music revenues grew 26% year on year to RMB 6.9 billion, with music subscription revenues increasing 17% year on year to RMB 4.4 billion [24][25] - Monthly ARPPU reached RMB 11.7, compared to RMB 10.7 in the same period last year, reflecting the expansion in SYP subscribers [25] - Net profit increased by 38% to RMB 2.5 billion, with net profit attributable to equity holders rising by 43% to RMB 2.4 billion [31] Business Line Data and Key Metrics Changes - The music subscription business remains a core growth driver, with a subscriber base exceeding 15 million [15] - Advertising revenue continued to grow significantly, driven by innovative ad formats and increased offline events [25][26] - Artist-related merchandise sales and offline performances also contributed robustly to overall revenue growth [27] Market Data and Key Metrics Changes - The company successfully hosted major concerts, including G Dragon's tour, which attracted over 36,000 attendees [9] - The advertising growth was supported by events like the 618 shopping festival, which increased the number of advertisers and engagement rates [26] Company Strategy and Development Direction - The company is focused on building a comprehensive music entertainment platform, enhancing user engagement through innovative features and artist collaborations [5][15] - Strategic partnerships with artists and labels are aimed at expanding content offerings and enhancing user experiences [6][12] - The company is committed to diversifying music services and leveraging AI technology to enhance user engagement and content creation [13] Management's Comments on Operating Environment and Future Outlook - Management expressed optimism about the second half of 2025, expecting revenue to exceed previous expectations due to solid performance year to date [39] - The company aims to continue enhancing SYP membership and introducing more artist-centric privileges to drive growth [32] - Management highlighted the importance of operational efficiencies and the potential for bottom line improvement moving forward [39] Other Important Information - The company is exploring synergies from its deal with Simalaya, focusing on long-form audio as a complementary content form [51][52] - The introduction of the Bubble community aims to enhance user engagement and provide a platform for deeper artist-fan interactions [42][48] Q&A Session Summary Question: Outlook for revenue and profit in the second half - Management is encouraged by solid performance and expects continued high-quality growth in the subscription business, with a focus on operational efficiencies [37] Question: User feedback on the Bubble product - Management reported positive user feedback on Bubble, which aims to enhance communication between fans and artists, with plans to introduce more features [44][46] Question: Synergies with Simalaya deal - Management noted that the deal is pending regulatory approval, but sees long-form audio as a key growth area that complements existing music services [51][52] Question: Long-term revenue contribution from other music revenue streams - Management acknowledged that while advertising is high-margin, offline performances and merchandise have lower margins but are expected to grow [56][60] Question: Biggest opportunities and challenges in the fan economy - Management sees opportunities in integrating merchandise and offline events with online services, while challenges include scheduling and logistical coordination [66] Question: Long-term positioning and revenue mix - Management plans to leverage a dual strategy of content and platform development, with expectations for advertising revenue growth to outpace online music revenue growth [72][73] Question: Details on ad-based membership revenue contribution - Management indicated that the growth in advertising revenue is primarily from online advertising rather than ad-based membership, which is still in its early stages [76][78] Question: Operating expenses and future trends - Management expects to control expense growth to remain slower than revenue growth, ensuring continued profitability [83] Question: Online music subscription business metrics - Management reported a growing SVIP penetration ratio and retention rates, driven by premium content offerings and artist collaborations [87][90]

Core Insights - Tencent Music Entertainment Group reported solid growth in its Q2 financial performance for the period ending June 30, 2025, with total revenue reaching 8.44 billion yuan, a year-on-year increase of 17.9%, and adjusted net profit of 2.64 billion yuan, up 33.0% [1] Revenue Breakdown - Online music service revenue grew by 26.4% year-on-year to 6.85 billion yuan, driven by a 6.3% increase in the number of paying users, which reached 124.4 million [1] - Average revenue per paying user increased from 10.7 yuan in the same period of 2024 to 11.7 yuan [1] Strategic Initiatives - The company continues to deepen collaborations with global record labels and innovate content co-creation formats, enhancing its content ecosystem to meet diverse user preferences [1] - Tencent Music is focused on product innovation to improve user engagement and provide a rich and unique music experience [1] - The company adheres to a long-term growth strategy, aiming to create more development opportunities for the Chinese music industry in collaboration with industry partners [1]