Core Viewpoint - KANZHUN LIMITED, operating the online recruitment platform BOSS Zhipin, has announced the pricing of its share offer, aiming to enhance financial flexibility and support sustainable development through the issuance of 34,500,000 Class A ordinary shares [1][4]. Share Offer Details - The share offer includes 34,500,000 Class A ordinary shares, with 4,500,000 shares offered due to the full exercise of the offer size adjustment option [1]. - The final offer price is set at HK$66.00 per share, translating to approximately US$16.82 per American depositary share (ADS) based on the exchange rate of HK$7.8499 to US$1.00 [2]. - The net proceeds from the share offer are estimated to be approximately HK$2,199.9 million (US$280.3 million) after deducting underwriting fees and expenses [4]. Use of Proceeds - The proceeds from the share offer will be utilized for investment in technology and infrastructure, development of new business initiatives, strategic acquisitions, and general corporate purposes [4]. Market Entry - Subject to approval from the Hong Kong Stock Exchange, the Class A ordinary shares are expected to begin trading on July 4, 2025 [3]. Underwriters - Goldman Sachs (Asia) L.L.C. and Morgan Stanley Asia Limited are acting as overall coordinators for the share offer, with additional joint global coordinators and bookrunners involved [5]. Company Overview - KANZHUN LIMITED operates BOSS Zhipin, a leading online recruitment platform in China, facilitating efficient connections between job seekers and enterprises through its interactive mobile app [10].

Core Viewpoint - KANZHUN LIMITED, operating the online recruitment platform BOSS Zhipin, has announced a share offer of 30,000,000 Class A ordinary shares to enhance financial flexibility and support sustainable development [1][4]. Share Offer Details - The share offer consists of a Hong Kong public offering of 3,000,000 shares and an international offering of 27,000,000 shares, with the possibility of reallocating shares based on demand [1][2]. - An additional 4,500,000 shares may be offered, representing a 15% increase over the initial offering, subject to market conditions [2]. - The maximum offer price for the Hong Kong Public Offering is set at HK$78.00 per share, with the international offer price potentially being higher or the same [3]. Use of Proceeds - The net proceeds from the share offer will be allocated towards technology investments, new business initiatives, strategic acquisitions, and general corporate purposes [4]. Underwriters - Goldman Sachs (Asia) L.L.C. and Morgan Stanley Asia Limited are acting as overall coordinators, with additional firms involved as joint global coordinators and bookrunners [5]. Company Overview - KANZHUN LIMITED operates BOSS Zhipin, a leading online recruitment platform in China, facilitating efficient connections between job seekers and enterprises through a highly interactive mobile app [10].

Group 1 - The company BOSS Zhipin-W (02076) announced a share offering, which includes a public offering of 3 million shares in Hong Kong and an international offering of 27 million shares [1] - The maximum public offering price per share is set at HKD 78.00, with the net price per share calculated at HKD 75.38 [2] - The net proceeds from the share offering are expected to be approximately HKD 2.261 billion (around USD 288 million), after deducting estimated underwriting fees and other expenses [2] Group 2 - The share offering aims to enhance the company's financial flexibility, broaden its shareholder base, and increase the liquidity of its shares [2] - The net proceeds are anticipated to be used for investments in technology and related infrastructure, developing new businesses, and supporting strategic acquisitions or investment opportunities [2]

Core Insights - The core viewpoint of the article is that the online recruitment industry in China is evolving with a stable market share of around 70% for online recruitment channels, driven by advancements in matching algorithms and AI applications, leading to a projected market size of 18.3 billion in 2024 with a growth rate of 1.6% [1][17]. Development Status - Online recruitment accounts for approximately 70% of recruitment channels, benefiting from the efficiency of internet information dissemination and the evolution of recruitment models from job information directories to algorithmic matching [1][3]. - The market size of China's online recruitment industry is expected to reach 18.3 billion in 2024, with a year-on-year growth rate of 1.6% [1][17]. - The application of AI in recruitment platforms is anticipated to enhance value for businesses, contributing to a recovery in recruitment demand and a projected growth rate of 6.7% from 2025 to 2027 [1][17]. Supply and Demand Analysis - Over 60% of companies are reducing recruitment volumes due to operational pressures [2][42]. - The unemployment rate among young graduates (ages 16-24) is notably high during graduation seasons, while employment stabilizes around age 30 [2][45]. - The white-collar workforce shows a decreasing trend in voluntary resignation rates, indicating a preference for job security [2][47]. Development Trends - The application of AI models is expected to significantly enhance platform value, improving automation and precision in job matching, thus creating stronger competitive barriers for online recruitment platforms [2][15][75]. - Social media platforms are emerging as supplementary recruitment channels, although their operational models may limit their effectiveness in recruitment [2][77]. Market Size and Growth - The online recruitment industry is projected to reach a market size of 18.3 billion in 2024, with a recovery in growth rates expected due to improved economic conditions and AI applications [1][17]. - Monthly unique device numbers for recruitment apps are expected to exceed 85 million, with peaks during key recruitment seasons [20][30]. User Demographics - The user base of online recruitment platforms is becoming increasingly younger, with over 50.9% of users under 30 years old [27]. - The trend of younger blue-collar job seekers is rising, which is expected to enhance the penetration of online job searching among this demographic [60][61]. Recruitment Behavior - Job-seeking behaviors among university students are shifting earlier, with many starting to prepare resumes and seek internships as early as their first or second year [2][57]. - The competition for jobs is intensifying, leading to more pragmatic employment choices among graduates, who are increasingly focused on securing any job rather than ideal positions [2][51]. Blue-Collar Recruitment - The demand for blue-collar positions is on the rise, with a significant increase in job postings, particularly in logistics and skilled labor [60][61]. - The online recruitment landscape for blue-collar jobs is diversifying, with various platforms focusing on different aspects of the recruitment process [63][65].

Core Viewpoint - Despite a slowdown in revenue growth, the company has achieved positive growth in core operating metrics through excellent cost control [1][2] Group 1: Financial Performance - For Q1 2025, the company reported revenue of 1.923 billion (+12.88%), GAAP net profit of 518 million (+111.53%), adjusted net profit of 764 million (+43.93%), and adjusted operating profit of 692 million (+76.18%) with a non-GAAP operating profit margin (OPM) of 36.0% [2] - Revenue growth has slowed down, with quarterly growth rates for 2024Q1 to 2025Q1 being +33.37%, +28.85%, +18.98%, +15.40%, and +12.88% respectively [2] - The company has effectively reduced sales expense ratio by 8.46 percentage points, with absolute sales expenses decreasing by 88.05 million year-on-year; R&D expense ratio decreased by 5.42 percentage points, and management expense ratio decreased by 2.07 percentage points [2] Group 2: Future Outlook - Revenue growth is expected to continue slowing in Q2 2025, with projected revenue between 2.05 billion and 2.08 billion, representing a year-on-year increase of 6.9% to 8.5% [3] - The company has a clear and rational plan for AI product development in the human resources service sector, with products for B2B, B2C, and management already planned and clear application scenarios identified [3] - The company anticipates that these AI products will begin gray testing in Q2 to Q3 of 2025, potentially contributing to future revenue [3]

Group 1 - Kanzhun's 1Q25 performance shows solid fundamentals despite a challenging macroeconomic environment, with consolidated revenue aligning with consensus and earnings slightly exceeding expectations [1] - The midpoint of Q2 guidance is consistent with market expectations, indicating stability in the company's outlook [1] Group 2 - Astrada Advisors specializes in investment research across technology, media, internet, and consumer sectors in North America and Asia, focusing on identifying high-potential investments [1] - The research provided by Astrada Advisors integrates fundamental analysis with data-driven insights, offering a comprehensive understanding of market trends and competitive landscapes [1] - The firm aims to empower investors with timely research to navigate volatile markets and emerging trends [1]

Core Insights - The online recruitment industry in China is projected to reach a market size of 18.3 billion in 2024, with a year-on-year growth rate of 1.6%. The growth is expected to accelerate to an average of 6.7% from 2025 to 2027 due to the recovery of corporate hiring demand and the value brought by AI applications in recruitment platforms [1][17]. Development Status - Online recruitment accounts for approximately 70% of total recruitment channels, benefiting from the efficiency of internet information dissemination and the evolution of recruitment models from job information directories to algorithmic matching [1][3]. - The recruitment landscape is evolving, with new media recruitment accounting for 7.5% in 2024, surpassing traditional talent markets and offline recruitment channels [4]. Supply and Demand Analysis - Over 60% of companies are reducing hiring volumes in 2024 due to operational pressures [42]. - The unemployment rate among graduates aged 16-24 is notably high, while employment stabilizes around the age of 30 [45]. - The white-collar workforce shows a decreasing trend in voluntary resignation rates, indicating a preference for job security [47]. Development Trends - The application of AI models is expected to enhance platform value by improving automation and precision in job matching, creating stronger competitive barriers for recruitment platforms [15][75]. - Social media platforms are emerging as supplementary recruitment channels, although their operational models may limit their effectiveness in recruitment [77]. Market Size and Growth - The online recruitment market is expected to grow to 18.3 billion in 2024, with a recovery in hiring demand and AI applications driving growth to an average of 6.7% from 2025 to 2027 [17]. Mobile Traffic Insights - Monthly unique device numbers for recruitment apps are projected to exceed 85 million, with peaks during the recruitment seasons [20]. - The user demographic is skewing younger, with over 50.9% of users under 30 years old [27]. Recruitment Behavior - Graduates are increasingly using recruitment apps and company websites to submit resumes, indicating a shift in preferred application channels [53]. - The job search cycle for students is extending, with job preparation activities starting as early as their first year of college [57]. Blue-Collar Recruitment - The demand for blue-collar jobs is rising, with a significant increase in job postings, particularly in logistics and skilled labor [61]. - The blue-collar job-seeking demographic is becoming younger, which is expected to enhance online job search penetration [60].

Core Viewpoint - Kanzhun Limited (NASDAQ: BZ) has shown strong growth potential, with 4Q24 results boosting confidence in its outlook, leading to a reiterated buy rating for the stock [1]. Group 1: Company Performance - The 1Q25 results further strengthen the positive outlook for Kanzhun Limited, reinforcing the buy rating [1]. Group 2: Investment Strategy - The investment approach discussed includes fundamental investing, technical investing, and momentum investing, highlighting the merits of each strategy in enhancing the investment process [1].

Investment Rating - The investment rating for the company is "Outperform the Market" [5][21]. Core Insights - The company reported better-than-expected operating profit for Q1 2025, with a revenue of 1.923 billion RMB, reflecting a year-on-year growth of 12.9% [1][7]. - Non-GAAP operating profit reached 691 million RMB, up 76.2% year-on-year, and Non-GAAP net profit attributable to shareholders was 770 million RMB, an increase of 44.2% [1][7]. - Cash collections for Q1 2025 were 2.180 billion RMB, showing a 6.3% year-on-year increase, indicating improved willingness of companies to pay for recruitment services [1][7]. Business Segmentation - The B-end online recruitment business generated 1.901 billion RMB in revenue, also reflecting a 12.9% year-on-year growth, with the number of paying enterprise clients reaching 6.38 million, a 12.3% increase [2][8]. - The average revenue per user (ARPU) was 1,170 RMB, up 5.6% year-on-year [2][8]. - The C-end revenue was 21.9 million RMB, growing 11.2% year-on-year, driven by an expanding job seeker base, with monthly active job seekers reaching 57.6 million, a 23.6% increase [2][8]. Financial Performance - The Non-GAAP operating profit margin for Q1 2025 was 36.0%, an increase of 13.0 percentage points year-on-year, with a gross margin of 83.8% [3][15]. - The company has optimized its sales, R&D, and management expense ratios, leading to significant improvements in profitability [3][15]. - Revenue growth is expected to continue in Q2 2025, with projections of 2.05 to 2.08 billion RMB, reflecting a year-on-year increase of 6.9% to 8.5% [3][16]. Future Outlook - The company anticipates continued revenue growth driven by improved cash collection rates and the gradual commercialization of AI tools [3][16]. - The adjusted profit forecasts for 2025 to 2027 are 3.35 billion RMB, 4.31 billion RMB, and 5.27 billion RMB, respectively, with year-on-year growth rates of 24%, 29%, and 22% [3][16].

Investment Rating - The investment rating for the company is "Outperform the Market" [6][18]. Core Insights - The company has shown a recovery in recruitment demand, with a 13% year-on-year revenue growth and an adjusted profit margin of 40% in Q1 2025. Revenue reached 1.92 billion RMB, exceeding the guidance provided in the previous quarter [1][8]. - The company maintains its full-year Non-GAAP operating profit expectation at 3 billion RMB, anticipating continued improvement in profit margins in subsequent quarters [1][8]. - The company is focusing on AI technology applications, enhancing user engagement and operational efficiency, which is expected to drive future growth [3][16]. Financial Performance - In Q1 2025, the company's revenue was 1.92 billion RMB, a 13% increase year-on-year and a 19% increase quarter-on-quarter. The cash billings amounted to 2.18 billion RMB, reflecting a 6% year-on-year growth [1][8]. - The adjusted net profit for Q1 2025 was 760 million RMB, representing a 44% year-on-year increase, with an adjusted net profit margin of 40% [1][8]. - The company expects total revenue for Q2 2025 to be between 2.05 billion and 2.08 billion RMB, indicating a year-on-year increase of 6.9% to 8.5% [2][15]. User Engagement and Market Demand - The platform's Monthly Active Users (MAU) reached 57.6 million in Q1 2025, a 24% year-on-year increase [2][15]. - The number of paid enterprises increased by 12% year-on-year, totaling 6.4 million, with an Average Revenue Per User (ARPU) of 1,170 RMB, up 6% year-on-year [2][15]. - The recruitment demand in the service industry, particularly in blue-collar jobs, has shown signs of recovery since April 2025 [2][15]. AI Technology Application - The company is deepening the application of AI technology, with features such as AI-generated search results and AI interview robots for consumers, and improved efficiency for recruiters using AI tools [3][16]. - The number of enterprises utilizing AI recruitment services increased by approximately 30% quarter-on-quarter in Q1 2025 [3][16]. Profit Forecast - The company forecasts adjusted profits of 3.35 billion, 4.31 billion, and 5.27 billion RMB for the years 2025, 2026, and 2027, respectively, with year-on-year growth rates of 24%, 29%, and 22% [3][18]. - The projected Price-to-Earnings (PE) ratios for 2025, 2026, and 2027 are 19, 15, and 12, respectively [3][18].