Core Viewpoint - Lin Qingxuan is positioned as a leading high-end domestic skincare brand in China, focusing on camellia oil-based products and the concept of "oil-based skincare" [1][4]. Company Overview - Founded in 2003, Lin Qingxuan has a concentrated and stable shareholding structure, with founder Sun Laichun holding approximately 71.34% of the shares [1]. - The management team, led by Sun Laichun, has over 20 years of industry experience, contributing to strategic and brand development [1]. Financial Performance - Revenue is projected to grow from 690 million yuan in 2022 to 1.21 billion yuan in 2024, with a CAGR of 32.7% [1]. - Net profit is expected to turn from a loss of 6 million yuan to a profit of 187 million yuan, with a year-on-year increase of 120% in 2024 [1]. - In the first half of 2025, revenue reached 1.052 billion yuan, a year-on-year increase of 98.3%, and net profit was 182 million yuan, up 109.9%, with a net profit margin of 17.3% [1]. Industry Trends - The skincare market in China has reached a scale of 400 billion yuan, with significant growth potential compared to Europe and the U.S. [2]. - The facial essence oil segment is experiencing rapid growth, with a CAGR of 42.8% from 2019 to 2024, significantly outpacing the overall industry growth [2]. - The high-end skincare market is expected to expand to 218.5 billion yuan by 2029, driven by the mainstream adoption of the "oil-based skincare" concept [2]. Product Development - Lin Qingxuan's core product, the camellia oil essence, has undergone five iterations and has sold over 45 million bottles, maintaining the top position in the national facial essence oil sales for 11 consecutive years [3]. - The product matrix is expanding with stable growth in sales of creams and essence waters, contributing to a second growth line [3]. - The company has established a professional R&D team and developed key ingredients through innovative processes, enhancing product efficacy [3]. Market Positioning - Lin Qingxuan is the only domestic brand among the top 15 high-end skincare brands in China for 2024, holding a market share of 1.4% in a market dominated by international brands [3]. - The company has built a comprehensive business model that includes a core product matrix, deep channel layout, and collaborative operations across the entire supply chain, enhancing brand recognition and customer loyalty [4].

Investment Rating - The report gives the company an "Outperform" rating with a target price of 118.57 HKD, corresponding to a 2025 PE of 26x and a reasonable valuation of 149 billion RMB (approximately 166 billion HKD) [1][7]. Core Insights - The company has been deeply engaged in the oil-based skincare sector for many years, leveraging platforms like Douyin to drive the explosive growth of its flagship products. The expansion of product categories and channels is expected to lead to sustained rapid growth [1][7]. - The company has established itself as a leader in the oil-based skincare market, with a significant market share in facial essence oils, projected to reach 12.4% in 2024, significantly ahead of competitors [3][37]. - The financial forecasts indicate substantial revenue growth, with total revenue expected to reach 23.16 billion RMB in 2025, representing a year-on-year increase of 91.5% [2][12]. Company Overview - The company, Lin Qingxuan, was founded in 2003 and has evolved from offering handmade soaps and aloe vera gels to becoming a pioneer in oil-based skincare with its flagship product, Camellia Oil Essence, launched in 2014 [3][17]. - The management team is experienced and stable, with the founder holding over 70% of the shares, ensuring concentrated ownership and strategic direction [22][26]. Business Performance - The flagship product, the Camellia Oil Essence, has seen rapid growth, with revenue from this category increasing by 176% year-on-year in the first half of 2025, accounting for 46% of total revenue [3][28]. - Online sales have surged, with Douyin driving a 137% increase in online revenue in the first half of 2025, contributing to a 65% share of total revenue [3][36]. Industry Insights - The oil-based skincare segment is experiencing high demand, with the market for facial essence oils projected to grow to 5.3 billion RMB in 2024, reflecting a year-on-year increase of 43% [3][37]. - The overall anti-aging skincare market is expected to reach 119.9 billion RMB in 2024, with a significant portion attributed to high-end products [37][39].

Investment Rating - The report initiates coverage with a "Buy" rating for the company [4]. Core Insights - The company, Lin Qingxuan, is positioned as a benchmark for high-end domestic skincare brands, focusing on camellia oil-based products for skin nourishment and anti-aging [3][8]. - The skincare market in China is experiencing significant growth, with the segment for facial oils projected to expand rapidly, driven by consumer preferences for natural ingredients [8][48]. - Lin Qingxuan's revenue and profit are expected to grow substantially, with net profits projected to reach 3.47 billion, 5.77 billion, and 8.20 billion RMB for the years 2025 to 2027, respectively [9][28]. Summary by Sections 1. Camellia Oil as the Foundation for High-End Domestic Skincare Brand - Lin Qingxuan has established a strong market presence with its camellia oil products, achieving over 45 million bottles sold since its launch in 2014 [20]. - The company's ownership structure is stable, with the founder holding approximately 71.34% of the shares, ensuring consistent management [22]. - Revenue is projected to grow from 6.91 billion RMB in 2022 to 12.10 billion RMB in 2024, with a compound annual growth rate (CAGR) of 32.7% [28]. 2. The High-End Skincare Market is Poised for Growth - The Chinese skincare market is expected to grow from 4,619 billion RMB in 2024, with a CAGR of 6.8% [45]. - The facial oil segment is anticipated to grow at a CAGR of 42.8% from 2019 to 2024, significantly outpacing the overall market growth [48]. - The high-end skincare market is projected to reach 2,185 billion RMB by 2029, driven by increasing consumer demand for premium products [61]. 3. Establishing a Strong Brand Matrix Based on Camellia Oil - Lin Qingxuan's core product, the camellia oil essence, has undergone multiple upgrades, maintaining its position as a market leader for over a decade [20]. - The company is expanding its product matrix to include creams, serums, and other skincare products, contributing to a diversified revenue stream [10]. - The company has developed a robust research and development framework focused on enhancing product efficacy and consumer appeal [11]. 4. Building Systematic Organizational Strength and Competitive Barriers - Lin Qingxuan's R&D efforts are centered on camellia oil, enhancing its competitive edge in the anti-aging skincare segment [24]. - The brand leverages both online and offline channels to create a comprehensive consumer experience, with online sales accounting for 65.4% of total revenue in the first half of 2025 [37]. - The company's gross margin has improved from 78% in 2022 to 82.36% in the first half of 2025, reflecting the successful integration of high-margin products [41]. 5. Profit Forecast and Valuation - The company is expected to achieve net profits of 3.47 billion, 5.77 billion, and 8.20 billion RMB from 2025 to 2027, with corresponding price-to-earnings ratios of 31, 18, and 13 [9][28].

Core Viewpoint - Lin Qingxuan (02657) has seen a significant stock price increase, reaching a new high of 96 HKD, with a current price of 92.55 HKD, reflecting an 8.50% rise and a trading volume of 49.31 million HKD [1][4]. Company Overview - Lin Qingxuan is a high-end domestic skincare brand in China, focusing on anti-wrinkle and firming skincare products, known for its commitment to natural ingredients, particularly camellia oil [1][4]. - According to Zhi Shi Consulting, Lin Qingxuan ranks first among all high-end domestic skincare brands in China by retail sales, holding a 1.4% market share, and is the only domestic brand in the top 15 high-end skincare brands in China, which includes both domestic and international brands [1][4]. Analyst Coverage - Guotai Junan Securities has initiated coverage on Lin Qingxuan, giving it a "Buy" rating. The company has been deeply involved in the oil-based skincare segment for years, with Douyin (TikTok) contributing to the explosive growth of its flagship products. The company is expected to achieve sustained rapid growth through category expansion and channel diversification [1][4]. - The projected earnings per share (EPS) for Lin Qingxuan from 2025 to 2027 are estimated at 2.75, 4.18, and 5.49 RMB, respectively. Considering both price-to-earnings (PE) and price-to-sales (PS) valuation methods, the company is assigned a fair valuation of 14.9 billion RMB (approximately 16.6 billion HKD), with a target price of 118.57 HKD, corresponding to a 2025 PE of 26x [1][4].

Core Viewpoint - Lin Qingxuan (02657.HK) experienced a significant stock price increase, reaching a new high since its listing, indicating strong market interest and potential investor confidence [1] Group 1 - Lin Qingxuan's stock price rose over 12% during trading, peaking at 96 HKD, marking a new record high since its IPO [1] - As of the latest update, Lin Qingxuan's stock was up 7.56%, trading at 91.75 HKD, with a trading volume of 46.54 million HKD [1]

Core Viewpoint - Lin Qingxuan (02657) has seen a significant stock price increase, reaching a new high of 96 HKD, reflecting strong market performance and investor interest in the brand's growth potential in the high-end skincare sector [1] Company Overview - Lin Qingxuan is a high-end domestic skincare brand in China, focusing on anti-wrinkle and firming products, known for its use of natural camellia ingredients [1] - The brand is projected to rank first among all high-end domestic skincare brands in China by retail sales in 2024, capturing a 1.4% market share [1] - Lin Qingxuan is the only domestic brand to enter the top 15 high-end skincare brands in China, which includes both domestic and international brands [1] Market Position and Growth Potential - Guotai Junan Securities reports that the company is well-positioned in the high-end skincare market and is benefiting from the growing trend of oil-based skincare products, indicating a strong growth trajectory [1] - Dongwu Securities suggests that Lin Qingxuan is in a growth phase characterized by brand momentum and channel advantages, recommending investors to pay close attention to the company [1]

Core Viewpoint - Lin Qingxuan (02657) has seen a significant stock price increase, reaching a new high of 96 HKD, reflecting strong market performance and investor interest in the high-end skincare segment [1] Company Overview - Lin Qingxuan is a high-end domestic skincare brand in China, focusing on anti-wrinkle and firming skincare products, known for its use of natural camellia ingredients [1] - According to Zhi Shi Consulting, Lin Qingxuan ranks first among all high-end domestic skincare brands in China by retail sales, holding a 1.4% market share, and is the only domestic brand in the top 15 high-end skincare brands, which includes both domestic and international brands [1] Market Position and Growth Potential - Guotai Junan Securities reports that the company is well-positioned in the high-end skincare market and has entered a growth phase, particularly in the oil-based skincare segment, with expectations for continued high growth driven by flagship products and expansion on platforms like Douyin and offline channels [1] - Dongwu Securities suggests that Lin Qingxuan is in a growth phase characterized by brand momentum and channel benefits, recommending investors to pay close attention to the company [1]

Core Viewpoint - Cathay Securities initiates coverage on Lin Qingxuan (02657) with a "Buy" rating, highlighting the company's long-standing focus on oil-based skincare and its potential for sustained rapid growth driven by Douyin and product expansion [1] Group 1: Company Overview - Lin Qingxuan, founded in 2003, initially focused on natural skincare products like handmade soaps and aloe vera gel, and launched its flagship product, camellia oil essence, in 2014, establishing itself as a pioneer in oil-based skincare [1] - The company has a stable and experienced management team, and has recently accelerated its online transformation, with significant growth in revenue and net profit in the first half of 2025, achieving 10.5 million and 1.8 million RMB respectively, representing year-on-year increases of 98% and 110% [1] Group 2: Market Position and Growth Potential - The oil-based skincare segment is experiencing high demand, with the market size projected to reach 5.3 billion RMB in 2024, reflecting a year-on-year growth of 43% and a CAGR of 42% from 2019 to 2024 [2] - Lin Qingxuan has maintained a leading position in the facial essence oil category, holding a 12.4% market share in 2024, significantly ahead of other brands [2] Group 3: Sales and Distribution Channels - The company's flagship product, the camellia oil essence, has seen rapid growth, with revenue from this category increasing by 176% year-on-year in the first half of 2025, accounting for 46% of total revenue [3] - Online sales have surged, with Douyin driving a 137% year-on-year increase in online revenue, which now constitutes 65% of total sales; the company also has over 554 physical stores, indicating substantial room for further expansion [3]

Core Viewpoint - Cathay Securities initiates coverage on Lin Qingxuan (02657) with a "Buy" rating, highlighting the company's long-standing focus on oil-based skincare and the significant growth potential driven by Douyin and product expansion [1] Group 1: Company Overview - Lin Qingxuan, founded in 2003, initially focused on natural skincare products like handmade soaps and aloe vera gel, and launched its flagship product, camellia oil essence, in 2014, establishing itself as a pioneer in oil-based skincare [1] - The company has a stable and experienced management team, and its recent online transformation has led to accelerated growth, with H1 2025 revenue and net profit reaching 1.05 billion and 180 million RMB, respectively, representing year-on-year increases of 98% and 110% [1] Group 2: Market Position - The oil-based skincare segment is experiencing high demand, with the market size projected to reach 5.3 billion RMB in 2024, reflecting a year-on-year growth of 43% and a CAGR of 42% from 2019 to 2024 [2] - Lin Qingxuan has maintained a leading position in the facial essence oil category, holding a 12.4% market share in 2024, significantly ahead of other brands [2] Group 3: Growth Drivers - The company's flagship product, the camellia oil essence, has seen rapid growth, with H1 2025 revenue from this category increasing by 176%, accounting for 46% of total revenue [3] - Online sales have surged, with H1 2025 online revenue growing by 137%, making up 65% of total revenue, driven by Douyin's influence [3] - The company has a robust offline presence with over 554 stores as of H1 2025, indicating potential for further expansion and increased sales per store [3]

Core Viewpoint - The company "Banmu Huatian" is accelerating its IPO process in Hong Kong, aiming to become the first domestic personal care stock listed in Hong Kong, with significant attention from industry insiders due to its Pre-IPO financing involving the founder of Lin Qingxuan [1][4]. Company Overview - Banmu Huatian, officially known as Shandong Huawutang Cosmetics Co., Ltd., submitted its IPO application to the Hong Kong Stock Exchange on January 16, 2026, with CITIC Securities as the sole sponsor [1]. - The company reported a revenue of 1.895 billion RMB for the first nine months of 2025, marking a 76.7% increase compared to the same period in 2024 [4]. Revenue Breakdown - The company's revenue is primarily driven by three main business segments: body care, hair care, and facial care. Body care products contribute over 40% of total revenue, while hair care has emerged as a significant growth driver, increasing from 43 million RMB in 2023 to 482 million RMB in the first nine months of 2025 [5][6]. - The facial care segment's revenue share decreased from 50.1% in 2023 to 24.4% in the first nine months of 2025 [5]. Sales Channels - Online channels accounted for over 75% of revenue in 2023 and 2024, with 76.3% in the first nine months of 2025, amounting to 1.445 billion RMB [6][8]. - The company is also expanding its offline presence, increasing the number of distributors from 187 at the end of 2023 to 454 by the end of September 2025, with offline revenue share rising from 13.9% to 23.5% [7]. Marketing Expenses - Marketing expenses have been substantial, with 637 million RMB in 2023 (53.2% of revenue), slightly decreasing to 677 million RMB in 2024 (45.2%), and then rising again to 896 million RMB in the first nine months of 2025 (47.3%) [9][10]. - The marketing budget is primarily allocated to brand and product promotion, e-commerce interactions, KOL collaborations, and outdoor advertising [10]. Industry Context - The personal care market in China is experiencing rapid growth, with the body wash market expected to reach 111 billion RMB in 2024, growing at a compound annual growth rate (CAGR) of 5.6% from 2024 to 2029 [4][13]. - The overall skin and personal care market is projected to grow to 1,022.1 billion RMB by 2029, with a CAGR of 6.5% from 2024 to 2029 [13]. Competitive Landscape - The personal care sector is highly competitive, with major players like L'Oréal, Procter & Gamble, and Unilever holding significant advantages in channels, R&D, and brand positioning. Domestic brands such as Proya and others are also rapidly expanding in the body care segment [13]. - The average price-to-earnings ratio for listed beauty and personal care companies ranges from 25 to 30 times, indicating a shift in investor focus from growth to profitability and sustainability, especially amid rising marketing costs [14].