Investment Rating - The investment rating for Haier Smart Home is maintained as "Buy" [1][4] Core Views - The company reported a revenue of 79.12 billion RMB in Q1 2025, representing a year-on-year increase of 10.1%. The net profit attributable to shareholders was 5.49 billion RMB, up 15.1% year-on-year [4] - The company has launched a share repurchase plan worth 1-2 billion RMB to reward shareholders. The performance remains stable, and profit forecasts for 2025-2027 are maintained at 21.09 billion, 23.68 billion, and 25.95 billion RMB respectively, with corresponding EPS of 2.25, 2.52, and 2.77 RMB [4] - The overseas revenue grew by 12.6% year-on-year in Q1 2025, with significant growth in North America and emerging markets [4] Summary by Sections Financial Performance - In Q1 2025, the gross margin was 25.4%, and the net profit margin was 7.1%, reflecting a slight improvement [4] - The company’s operating cash flow for Q1 2025 was 22.28 billion RMB, an increase of 32.5% year-on-year [4] Revenue Breakdown - Domestic revenue increased by 7.8% year-on-year, with the Casarte brand seeing over 20% growth. The home air conditioning sector's retail sales grew over 100% [4] - In North America, high-end brand revenue saw double-digit growth, while HVAC business revenue increased by triple digits. In Europe, market share for refrigerators and washing machines improved in Italy, France, the UK, and Spain [4] Future Projections - Revenue projections for 2025-2027 are set at 306.43 billion, 325.02 billion, and 342.12 billion RMB, with expected growth rates of 7.2%, 6.1%, and 5.3% respectively [6] - The company anticipates a steady increase in net profit margins, with projections of 7.2%, 7.6%, and 7.9% for the years 2025 to 2027 [6]

Core Viewpoint - The article analyzes the performance of the three major home appliance companies (Midea Group, Gree Electric Appliances, and Haier Smart Home) in Q1 2025, highlighting their differentiated growth paths amid global trade fluctuations and consumer diversification. Midea Group - Revenue and Profit: In Q1 2025, Midea Group reported revenue of 128.4 billion, a year-on-year increase of 20.61%, and a net profit of 12.422 billion, up 38.02% year-on-year. The net profit excluding non-recurring items was 12.750 billion, also up 38.03% year-on-year [1][2]. - Business Analysis: Midea's robot and automation business generated revenue of 27.175 billion in 2024, growing by 16.2% year-on-year. The HVAC business achieved revenue of 96.323 billion in 2024, with a year-on-year growth of 8.8%. R&D investment in Q1 2025 was 4.831 billion, accounting for 3.78% of revenue [2][3]. - Market Performance: In January-February 2025, Midea's air conditioning sales volume increased by 5.1% year-on-year, with exports rising by 26.5%. The overall sales growth was 17.3% year-on-year [3]. Gree Electric Appliances - Revenue and Profit: Gree Electric Appliances achieved revenue of 41.64 billion in Q1 2025, a year-on-year increase of 13.78%, with a net profit of 5.904 billion, up 26.29% year-on-year. The net profit excluding non-recurring items was 5.717 billion, also up 26.34% year-on-year [3][4]. - Business Analysis: The air conditioning business accounted for 78% of Gree's revenue in 2024. In January-February 2025, Gree's air conditioning sales volume increased by 2.9% year-on-year, with exports up 28.5% [4]. - Market Performance: Gree holds a significant market share in the air conditioning sector, benefiting from strong brand influence, but its reliance on a single business line poses risks [4]. Haier Smart Home - Revenue and Profit: In Q1 2025, Haier reported revenue of 79.118 billion, a year-on-year increase of 10.06%, and a net profit of 5.487 billion, up 15.09% year-on-year. The net profit excluding non-recurring items was 5.364 billion, growing by 15.61% year-on-year [5][6]. - Business Analysis: In 2024, Haier's global revenue reached 285.981 billion, with a year-on-year growth of 4.29%. In January-February 2025, the combined sales of air conditioning increased by 17.9% year-on-year [6]. - Market Performance: Haier leads in market share for refrigerators and washing machines, with strong competitiveness in overseas markets, supported by a global layout and multi-brand strategy [6]. Performance Comparison - Midea Group leads in both revenue scale and net profit, with a significantly higher net profit growth rate compared to the other two companies, indicating strong overall business development and profitability [6]. - Gree Electric Appliances shows a higher net profit growth than revenue growth, reflecting effective cost control, but its smaller revenue scale and high dependency on air conditioning limit its risk resilience [6]. - Haier Smart Home's performance growth is relatively stable, with strong market share in home appliances, but its revenue scale and net profit growth are slightly lower than Midea Group [6]. Best Performance and Investment Value Analysis - Midea Group stands out in revenue, profit, and growth rate, showcasing clear advantages from scale effects and a diversified strategy [7]. - Gree Electric Appliances benefits from policy incentives and high dividends, providing stable profitability, but its single business risk remains a concern. Future diversification efforts may enhance its growth potential [9]. - Haier Smart Home's increasing penetration in smart home products and high-end brand growth contribute to its profitability and market competitiveness, with a promising outlook in the context of consumer upgrades and global expansion [10].

Group 1 - Haier Smart Home (600690.SH) reported its Q1 2025 results, with 358 institutional investors disclosing holdings of A-shares, totaling 3.953 billion shares, which represents 42.13% of the total share capital [1] - The top ten institutional investors include Haier Kaos Co., Ltd., Haier Group, and others, holding a combined 38.52% of shares, with a decrease of 1.09 percentage points compared to the previous quarter [1] Group 2 - In the public fund sector, 123 funds increased their holdings, with a holding increase ratio of 0.43%, including funds like E Fund Consumer Industry Stock and E Fund SSE 50 Enhanced A [2] - Conversely, 82 funds reduced their holdings, with a decrease ratio of 0.36%, including funds like Xingquan Helun Mixed A and Huatai-PB SSE 300 ETF [2] - A total of 73 new public funds were disclosed this period, while 887 funds were not disclosed compared to the previous quarter [2]

Investment Rating - The investment rating for Haier Smart Home is "Buy" with a target price not specified [5] Core Views - The company reported a strong Q1 performance with revenue of 79.12 billion yuan, a year-on-year increase of 10.1%, and a net profit of 5.49 billion yuan, up 15.1% year-on-year [1] - The digital transformation efforts are yielding positive results, with gross margin improving to 25.4%, and net profit margin reaching 6.9%, an increase of 0.3 percentage points year-on-year [2] - The company is expanding its market share domestically and internationally, with significant growth in emerging markets, particularly in South Asia, Southeast Asia, and the Middle East and Africa [1][2] Summary by Sections Financial Performance - In Q1, Haier achieved a revenue of 79.12 billion yuan, a 10.1% increase year-on-year, and a net profit of 5.49 billion yuan, reflecting a 15.1% growth [1] - The gross margin increased by 0.1 percentage points to 25.4%, while the net profit margin improved to 6.9% [2] - The company generated a net cash flow from operating activities of 2.28 billion yuan, a 15% increase year-on-year, indicating strong cash flow generation capabilities [2] Market Position and Strategy - Haier is enhancing its competitive position through digital inventory models and brand diversification, with the Casarte brand growing over 20% [1] - The company is focusing on high-end brand strategies in overseas markets, achieving double-digit growth in the U.S. high-end segment and significant revenue increases in emerging markets [1][2] - The company plans to increase its self-sufficiency in core manufacturing capabilities and expand its global presence through acquisitions and capacity expansion [3] Financial Projections - Expected net profits for 2025-2027 are projected at 21.39 billion yuan, 24.11 billion yuan, and 26.64 billion yuan, respectively, with corresponding P/E ratios of 10.9x, 9.7x, and 8.7x [3][4]

翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 公司名稱： 海爾智家股份有限公司 呈交日期： 2025年4月30日 FF305 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 A | | | 於香港聯交所上市 | 否 | | | 證券代號 (如上市) | 600690 | 說明 | | 每股面值人民幣1元之普通股(A股) (於上海證券交易所上市) | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | | | 庫存股份變動 | | | | 事件 ...

Investment Rating - The report maintains a "Buy" rating for the company, projecting strong growth in revenue and net profit over the next few years [104]. Core Views - The company is expected to benefit from global expansion and digital transformation within its supply chain, particularly enhancing its competitiveness in the air conditioning sector [104]. - Revenue for 2025-2027 is forecasted to grow at rates of 7.6%, 6.4%, and 6.1% respectively, with net profit growth rates of 13.2%, 12.9%, and 10.0% [104]. Financial Performance Summary - In 2024, the company achieved a revenue of 286 billion yuan, a year-on-year increase of 4.3%, with a net profit of 18.741 billion yuan, reflecting a growth of 12.9% [9][15]. - The gross margin for 2024 was reported at 27.8%, with a net profit margin of 6.8% and a return on equity (ROE) of 17.4% [15]. - The company’s earnings per share (EPS) for 2024 was 2.00 yuan, with projections of 2.26 yuan for 2025, 2.55 yuan for 2026, and 2.81 yuan for 2027 [105]. Business Segmentation - The company’s revenue breakdown for 2024 includes air conditioning (49.056 billion yuan), refrigerators (83.241 billion yuan), washing machines (63.028 billion yuan), kitchen appliances (41.111 billion yuan), and water appliances (15.751 billion yuan) [10][11]. - The air conditioning segment showed a significant growth rate of 7.4%, while kitchen appliances experienced a slight decline of 1.1% [9][10]. Market Trends - The home air conditioning market is expected to remain robust, with domestic sales projected to grow due to government subsidy policies [28]. - The company’s international sales reached 1,429 billion yuan in 2024, marking a year-on-year increase of 5.3% [13]. Future Outlook - The company is projected to achieve revenues of 307.846 billion yuan in 2025, 327.512 billion yuan in 2026, and 347.385 billion yuan in 2027, with corresponding net profits of 21.208 billion yuan, 23.944 billion yuan, and 26.329 billion yuan [105].

Investment Rating - The investment rating for the company is "Buy" [7][4] Core Views - The company reported a revenue of 79.118 billion RMB in Q1 2025, representing a year-on-year increase of 10.1%, and a net profit of 5.487 billion RMB, up 15.09% year-on-year, which aligns with expectations [1] - The growth is attributed to the effective utilization of the old-for-new policy in the domestic market, product innovation, and channel expansion in overseas markets, as well as deepening digital reforms that enhance operational efficiency [1][2] - The company is expected to continue consolidating its competitive advantages and steadily advance its strategic development [1] Summary by Sections Revenue and Profit Growth - In Q1 2025, the domestic market revenue grew by 7.8%, with the Casarte brand exceeding 20% growth. The introduction of the POP digital inventory model significantly boosted retail sales [2] - Overseas revenue increased by 12.6%, with notable growth in North America and emerging markets, where sales in South Asia, Southeast Asia, and the Middle East and Africa grew by over 30%, 20%, and 50% respectively [2] Cost Management and Profitability - The company's gross margin was 25.4%, a slight increase of 0.1 percentage points year-on-year, driven by digital transformation across procurement, R&D, and manufacturing [3] - The expense ratio decreased by 4.2 percentage points year-on-year, with sales, management, and R&D expense ratios at 9.6%, 3.1%, and 4.2% respectively [3] Earnings Forecast and Valuation - The forecasted net profits for 2025-2027 are 21.115 billion RMB, 23.258 billion RMB, and 25.351 billion RMB, respectively, with corresponding EPS of 2.25, 2.48, and 2.70 RMB [4][6] - The target price for A-shares is set at 33.75 RMB, while the target price for H-shares is 31.31 HKD, reflecting a premium based on historical averages [4][8]

Investment Rating - The investment rating for Haier Smart Home (600690) is "Accumulate" [1] Core Views - The company reported a revenue of 285.98 billion RMB in 2024, a year-on-year increase of 4.29%, and a net profit attributable to shareholders of 18.74 billion RMB, up 12.92% year-on-year [2] - In Q1 2025, the company achieved a revenue of 79.12 billion RMB, representing a year-on-year growth of 10.06%, and a net profit of 5.49 billion RMB, up 15.09% year-on-year [2] - The domestic market is benefiting from digital transformation, while overseas markets continue to show strong growth [3][4] Summary by Sections Revenue and Profit Growth - In 2024, the revenue breakdown by product shows air conditioning revenue at 49.06 billion RMB (+7.44%), refrigerator revenue at 83.24 billion RMB (+1.96%), kitchen appliances at 41.11 billion RMB (-1.15%), water appliances at 15.75 billion RMB (+4.93%), and washing machines at 63.03 billion RMB (+2.87%) [3] - Domestic revenue was 141.68 billion RMB (+3.12%), while overseas revenue reached 142.90 billion RMB (+5.32%) [3] Q1 2025 Performance - In Q1 2025, the company’s revenue in the Chinese market grew by 7.8%, with the Casarte brand growing over 20% [4] - Overseas revenue increased by 12.6%, with significant growth in North America and emerging markets [4] Profitability and Cost Management - The gross margin for 2024 was 27.8%, with domestic gross margin at 29.79% and overseas at 25.40% [5] - The net profit margin for Q1 2025 was 7.13%, reflecting improvements in cost management and operational efficiency [5] Financial Forecast - The company’s revenue is projected to reach 303.75 billion RMB in 2025, 321.84 billion RMB in 2026, and 340.16 billion RMB in 2027 [6] - The net profit forecast for 2025 is 21.57 billion RMB, with EPS expected to be 2.30 RMB [7]

导 语：海尔智家Q1业绩的超预期表现，既是其全球化战略与用户思维的阶段性成果，也为家电行业的战局'升维'拉开序幕。 作为一个以自有品牌出海的中国家电品牌，海尔智家能让世界各地的用户都有满意的使用体验，难度不可谓不大。 比如在节能环保最严苛的欧洲，用户对于家电的选择会以环保节能为主。基于这样的用户需求，海尔智家推出的X11洗衣机，比欧洲A级能耗节能 60%。 在东南亚地区，用户的需求又有了明显的差异。由于当地气候炎热，空调几乎一年四季不停，因此节能省电成为用户的一大需求。海尔智家推出的 UV COOL VOICE系列空调，可以通过AI节能功能，实现电量可视化，为当地用户提供节能省电的解决方案。 而在中东非地区，气候炎热干燥，尤其是夏季，温度常常突破40度以上，甚至在一些极端情况下，温度可以达到50度。而大多数空调在高温下无法 正常运转，海尔智家推出的uvc变频空调就解决了这一难题。 全球用户的细分需求也正在被海尔智家挖掘。在沙特，用户戴头巾、着长袍的穿衣传统下，海尔智家研发出了具有大袍子洗程序的超大筒径洗衣 机；在泰国，"会洗澡"的空调解决了当地人的空调清洗难题等等。 4月29日，海尔智家发布了2025一季报。 ...

Core Viewpoint - The company reported strong financial performance in Q1 2025, with significant growth in revenue and net profit, driven by digital transformation and market expansion strategies [4][5][7]. Financial Performance - In Q1 2025, the company achieved revenue of 79.118 billion yuan, a year-on-year increase of 10.06%, and a net profit attributable to shareholders of 5.487 billion yuan, up 15.09% [4]. - The gross profit margin for Q1 2025 was 25.4%, an increase of 0.1 percentage points compared to the same period in 2024 [9]. Market Performance Domestic Market - Revenue in the Chinese market grew by 7.8% year-on-year, with the Casarte brand experiencing over 20% growth [5]. - The company implemented digital inventory and marketing transformations to enhance retail efficiency and customer engagement [6]. Overseas Market - Overall revenue from overseas markets increased by 12.6% year-on-year, with significant growth in North America and emerging markets [7][8]. - In North America, high-end brand revenue saw double-digit growth, while in emerging markets like South Asia and Southeast Asia, revenue growth exceeded 30% and 20%, respectively [8]. Cost and Expense Management - The sales expense ratio for Q1 2025 was 9.6%, optimized by 0.1 percentage points compared to the previous year [10]. - The management expense ratio was 3.1%, also improved by 0.1 percentage points, reflecting enhanced operational efficiency through digital tools [10]. Cash Flow and Capital Expenditure - The net cash flow from operating activities in Q1 2025 was 2.285 billion yuan, an increase of 300 million yuan year-on-year [14]. - Capital expenditures for Q1 2025 totaled 1.961 billion yuan, with investments in domestic and overseas facilities and digital infrastructure [15]. Debt and Financial Health - The company's debt-to-asset ratio at the end of Q1 2025 was 57.4%, a decrease of 1.8 percentage points from the end of 2024, indicating improved financial health [16].