Core Insights - The article discusses the challenges faced by the home appliance service industry, including lack of standardized pricing, long wait times, and varying technician skill levels, which negatively impact user experience [1][3] - Haier Smart Home is addressing these issues through digital transformation, creating a digital service platform to enhance service standards, processes, and models [3][5] Group 1: Industry Challenges - Consumers have expressed dissatisfaction with home appliance services, citing issues such as arbitrary charges, inefficiency, and unprofessional service [1] - In the first quarter of 2025, consumer complaints related to after-sales service accounted for 26.07% of total complaints, reflecting a 0.6% year-on-year increase [3] Group 2: Digital Transformation by Haier - Haier Smart Home has launched the first digital service platform in the industry, which aims to resolve the three main challenges of arbitrary charges, low efficiency, and unprofessional service [3] - The platform features over 40 user access points, resulting in a 40% improvement in user reputation and over 10 million online evaluations, facilitating seamless communication with users [3][5] Group 3: Innovative Service Models - The demand for home appliance services has evolved beyond basic installation and debugging, with increasing needs for customized installation, comprehensive maintenance, and home scene upgrades [5] - Haier has introduced a "seven-star service standard" tailored for high-end brands, focusing on user experience to create a comprehensive service system [5] Group 4: Future Directions - As user demands continue to rise, the transformation of home appliance services is urgent, and Haier is leading the way with its digital transformation efforts [7] - Future initiatives will focus on global expansion, intelligent upgrades, and ecological integration to further enhance service quality [7]

Core Viewpoint - The home appliance industry is entering a "war of attrition" characterized by intense competition and market saturation, exacerbated by Xiaomi's aggressive entry into the market [1][4][20] Industry Overview - The domestic home appliance market is currently in a deep stock competition phase, with penetration rates for major categories exceeding 90% [1] - Despite sales increases due to subsidy policies, there are concerns about overspending and rising sales pressures, compounded by uncertainties in tariffs [1][2] Competitive Landscape - Xiaomi's entry into the home appliance sector has raised concerns about increased competition, particularly as it aims to achieve significant market share in air conditioning by 2030 [7][18] - Xiaomi's strategy includes leveraging its ecosystem, supply chain, and low-margin approach, which poses challenges to established brands like Haier, Midea, and Gree [7][19] Strategic Responses - Major players are responding to the competitive landscape by focusing on cost reduction and efficiency improvements, with Haier and Midea forming strategic partnerships to enhance their competitive positions [12][15] - The emphasis on AI and smart home technology is becoming a key battleground, with companies investing in AI applications to improve operational efficiency and reduce costs [15][16] Market Dynamics - The competition is not limited to domestic markets; companies are increasingly looking to expand overseas, with Haier and Midea achieving significant revenue from international markets [16][18] - The entry of Xiaomi into the home appliance market is expected to intensify competition both domestically and internationally, as all players seek to capture high-value markets [18][20] Future Outlook - The ongoing "war of attrition" is likely to continue, with brand endurance and the ability to innovate becoming critical factors for success [19] - Companies must navigate the challenges of maintaining brand integrity while competing aggressively on price and market share [19][20]

Core Viewpoint - The article discusses the persistent challenges in the home appliance service industry, including issues of overcharging, low efficiency, and unprofessionalism, and highlights Haier Smart Home's digital service innovations as a solution to these problems [1][3]. Group 1: Service Challenges - The home appliance service industry faces three main issues: overcharging, low efficiency, and unprofessional service [1][3]. - Users frequently express dissatisfaction with service quality, indicating a need for significant improvements in the industry [1]. Group 2: Haier Smart Home's Innovations - Haier Smart Home has developed the industry's first digital service platform to address traditional service pain points and enhance user experience [3][5]. - To combat overcharging, Haier Smart Home offers a dual guarantee system, allowing users to view service pricing through the Haier Smart Home app or mini-program before services commence [3]. - The platform employs intelligent scheduling and two-way online interaction to improve service efficiency, enabling service requests to be processed almost instantly [3][5]. Group 3: Professionalism and Training - Haier Smart Home has optimized personnel management and service systems to ensure user interests are protected, employing over 100,000 service technicians dedicated solely to Haier users [5]. - The digital platform includes specialized courses for service technicians to enhance their professionalism and service quality [5]. Group 4: Industry Recognition and Future Plans - Haier Smart Home received the "China Life Service Industry Innovation Case" award for its digital service model, affirming its leadership in the home appliance service sector [5]. - The company plans to continue its focus on digital service innovations to drive industry development and improve user experience comprehensively [5].

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責， 對其準確性或完整性亦不發表任何聲明，並明確表示，概不對因本公告全部或任何 部分內容而產生或因依賴該等內容而引致的任何損失承擔任何責任。 Haier Smart Home Co., Ltd.* 海爾智家股份有限公司 （於中華人民共和國註冊成立之股份有限公司） 股份代號：6690 海外監管公告 本公告乃根據《香港聯合交易所有限公司證券上市規則》第13.10B條由海爾智家股份 有限公司作出。 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重大遗 漏，并对其内容的真实性、准确性和完整性承担法律责任。 中國青島 2025年6月20日 於本公告日期，本公司執行董事為李華剛先生及Kevin Nolan先生；非執行董事為 宮偉先生、俞漢度先生、錢大群先生及李少華先生；獨立非執行董事為王克勤先 生、李世鵬先生、吳琪先生及汪華先生；及職工董事為孫丹鳳女士。 * 僅供識別 证券简称：海尔智家 证券代码：600690 公告编号：临 2025-045 海尔智家股份有限公司 关于 2025 年度 A 股核心员工持股计划完成股票非交易 过户的 ...

FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 公司名稱： 海爾智家股份有限公司 呈交日期： 2025年6月20日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | | 普通股 | 股份類別 A | | | 於香港聯交所上市 | 否 | | | 證券代號 (如上市) | | 600690 | 說明 | | 每股面值人民幣1元之普通股(A股) (於上海證券交易所上市) | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | | | 庫 ...

EF001 | 香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性或完整性亦不發表任何聲明，並明確表示，概不對因 | | | --- | --- | | 公告全部或任何部份內容而產生或因倚賴該等內容而引致的任何損失承擔任何責任。 | | | 股票發行人現金股息公告 | | | 發行人名稱 | 海爾智家股份有限公司 | | 股份代號 | 06690 | | 多櫃檯股份代號及貨幣 | 不適用 | | 相關股份代號及名稱 | 不適用 | | 公告標題 | 截至2024年12月31日止年度之期末股息 | | 公告日期 | 2025年6月20日 | | 公告狀態 | 更新公告 | | 更新/撤回理由 | 由於本公司回購股份及員工持股計劃擬過戶受讓等安排，本公司股本中可享股息的股份 於股權登記日（2025年7月4日）前發生變動，本公司擬維持分配總額（約人民幣8,997百 | | 萬元（含稅））不變，將每股分配比例由每10股人民幣9.65元（含稅）相應調整為每10 | | | 股人民幣9.6504元（含稅） | | | 股息信息 | | | 股息類型 | 末期 | | 股息性質 | 普通股息 ...

Haier Smart Home Co., Ltd.* 海爾智家股份有限公司 （於中華人民共和國註冊成立之股份有限公司） 香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責， 對其準確性或完整性亦不發表任何聲明，並明確表示，概不對因本公告全部或任何 部分內容而產生或因依賴該等內容而引致的任何損失承擔任何責任。 海爾智家股份有限公司 董事長 茲提述海爾智家股份有限公司（「本公司」）日期為2025年3月27日之截至2024年12月 31日止年度之全年業績公告，日期為2025年5月7日之2024年年度股東大會通函及日 期為2025年5月28日之公告（「公告」），內容有關（其中包括）派發末期股息，本公司 擬按照每10股人民幣9.65元（含稅）派發截至2024年12月31日止年度現金股息。在實 施權益分派的股權登記日前本公司總股本發生變動的，擬維持分配總額不變，相應 調整每股分配比例。 由於本公司回購股份及員工持股計劃擬過戶受讓股份等安排，本公司股本中可享股 息的股份於股權登記日（2025年7月4日）前將發生變動，本公司擬維持分配總額（約 人民幣8,997百萬元（含稅））不變，將每股分配比例由每10 ...

Core Insights - The INC Index, which stands for "Internet Communication Influence Index," serves as a quantitative evaluation system for brand communication effectiveness in the digital age [1] - The average INC Index for all listed companies in Shandong in May 2025 is 571.0, indicating a mature state of brand building within the industry, although it has decreased by 3.06% compared to April [5] Industry Overall Level Analysis - The average INC Index of 571.0 suggests that most brands are increasingly recognized and that brand voice and social attention are on the rise [2] - The skewness coefficient of the INC Index is 0.947, indicating a moderate "right-skewed" distribution, where a few units exhibit outstanding communication influence, enhancing the overall INC level [2] Communication Breadth Analysis - The average communication breadth score for Shandong listed companies is 2.6, categorized as "standard level" [4] - To further enhance communication breadth, companies are encouraged to increase information volume and engage users more actively [4] - Nine companies achieved the highest level (5) in communication breadth, while 38 companies remain at a lower level (2) [6] Communication Heat Analysis - The average communication heat score is 2.24, also categorized as "standard level" [7] - Most companies have a certain level of attractiveness on major social media platforms, with some users actively participating in information sharing [7] - Eight companies reached the highest level (5) in communication heat, while 118 companies are at the lowest level (1) [8] Network Attention Analysis - The average network attention score is 1.55, indicating "regional attention" [9] - This suggests that Shandong companies have a relatively active information dissemination, with many attracting regional users to search for their information [9] - 95 companies achieved a score of 3 or higher, indicating "national attention" [10] Official Website Presentation Analysis - The average score for official website presentation is 1.08, below the "standard level" [11] - This indicates that many companies have low information release frequency and content richness on their official websites [11] - Two companies achieved the highest level (5) in official website presentation, while 175 companies are at the lowest level (1) [12]

证券简称：海尔智家 证券代码：600690 公告编号：临 2025-045 海尔智家股份有限公司 关于 2025 年度 A 股核心员工持股计划完成股票非交易 过户的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重大遗 漏，并对其内容的真实性、准确性和完整性承担法律责任。 海尔智家股份有限公司（以下简称"公司"）于 2025 年 5 月 28 日召开海尔智 家股份有限公司 2024 年年度股东大会，审议通过了《海尔智家股份有限公司 2025 年度 A 股核心员工持股计划（草案）及摘要》（以下简称"2025 年度 A 股核心员 《海尔智家股份有限公司 2025 年度 H 股核心员工持股计划（草案） 工持股计划"）、 根据《中华人民共和国公司法》 《中华人民共和国证券法》 《关于上市公司实施 员工持股计划试点的指导意见》及《上海证券交易所上市公司自律监管指引第 1 号——规范运作》等法律、行政法规及规范性文件的相关规定，现将公司 2025 年 度 A 股核心员工持股计划的实施进展情况公告如下： 回购的股票，受让的股份数为 31,481,400 股，由公司回购专用证券账户以 24.03 ...

海尔智家股份有限公司 关于 2025 年度 A 股核心员工持股计划完成股票非交易 过户的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重大遗 漏，并对其内容的真实性、准确性和完整性承担法律责任。 海尔智家股份有限公司（以下简称"公司"）于 2025 年 5 月 28 日召开海尔智 家股份有限公司 2024 年年度股东大会，审议通过了《海尔智家股份有限公司 2025 年度 A 股核心员工持股计划（草案）及摘要》（以下简称"2025 年度 A 股核心员 工持股计划"）、《海尔智家股份有限公司 2025 年度 H 股核心员工持股计划（草案） 及摘要》（以下简称"2025 年度 H 股核心员工持股计划"）等相关议案，同意实施 公司 2025 年度 A 股核心员工持股计划和 2025 年度 H 股核心员工持股计划，具体 内容详见公司分别于 2025 年 4 月 30 日、2025 年 5 月 29 日在上海证券交易所网站 （www.sse.com.cn）披露的员工持股计划方案及股东会决议公告等相关内容。 根据《中华人民共和国公司法》《中华人民共和国证券法》《关于上市公司实施 员工持股计划试 ...