Core Insights - MINISO Group (MNSO.US/9896.HK) reported Q2 2025 total revenue of 4.97 billion yuan, representing a year-on-year growth of 23.1% [1] - The gross margin for the quarter was 44.3%, an increase of 40 basis points compared to the same period last year [1] - Adjusted net profit (Non-IFRS) reached 690 million yuan, up 10.6% year-on-year, with an adjusted net profit margin of 13.9% [1] Store Expansion - As of the end of June, MINISO had 4,305 domestic stores, with a net increase of 30 stores in the quarter, and 3,307 overseas stores, with a net increase of 94 stores [1] - The strategy of "opening good stores and large stores" has shown significant results, with same-store sales growth turning positive in both domestic and overseas markets [1] New Store Formats - MINISO has established 11 MINISO LAND stores and 1 MINISO SPACE store in key cities across the country as of the end of June [1] - The MINISO LAND flagship store achieved over 100 million yuan in sales within 9 months, creating a strong IP commercial channel network [1]

MINISO InvestorRoom MINISO Brand Resumes Net Store Network Expansion in Mainland China, with 30 Net New Stores Opened in June Quarter TOP TOY Brand Revenue Increased 87.0%, a New Growth Record for June Quarter Announce Interim Dividend of US$0.2896 per ADS GUANGZHOU, China, Aug. 21, 2025 /PRNewswire/ -- MINISO Group Holding Limited (NYSE: MNSO; HKEX: 9896) ("MINISO", "MINISO Group" or the "Company"), a global value retailer offering a variety of trendy lifestyle products featuring IP design, today announced ...

Core Insights - Miniso (09896) reported revenue of 9.393 billion RMB for the six months ending June 30, 2025, representing a year-on-year growth of 21.1% [1] - The profit attributable to equity shareholders was 906 million RMB, a decline of 22.6% compared to the previous year [1] - Basic earnings per share for ordinary shares stood at 0.74 RMB [1] Revenue Breakdown - Revenue from the Miniso brand increased by 18.1% to 8.649 billion RMB, with domestic revenue in mainland China growing by 11.4% and overseas revenue increasing by 29.4% [1] - Overseas revenue accounted for 40.9% of total Miniso brand revenue, up from 37.3% in the same period last year [1] - TOP TOY brand revenue surged by 73.0% to 742.1 million RMB, primarily driven by rapid growth in average store count [1] Profitability Metrics - Gross margin reached 44.3%, marking a historical high for the first half of the year, an increase of 0.6 percentage points [1] - The year-on-year growth in gross margin was mainly attributed to increased revenue contribution from the overseas market for the Miniso brand and improved gross margin for TOP TOY [1]

名创优品(09896)发布公告，该公司将于2025年9月16日派发截至2025年6月30日止6个月的中期股息每股 0.0724美元。 ...

Core Viewpoint - MINISO Group reported strong financial performance for Q2 2025, with significant revenue growth and improved profitability metrics, indicating robust business resilience and operational efficiency [1][2][3] Financial Performance - Total revenue for Q2 reached 4.97 billion yuan, a year-on-year increase of 23.1% [1] - Adjusted net profit was 690 million yuan, up 10.6% year-on-year, with an adjusted net profit margin of 13.9% [1] - The gross margin for Q2 was 44.3%, an increase of 40 basis points compared to the same period last year [1] Store Expansion and Sales Growth - As of June 30, 2025, MINISO had 4,305 domestic stores, with a net increase of 30 stores in Q2, and 3,307 overseas stores, with a net increase of 94 stores [2] - Domestic same-store sales showed positive growth, and the number of franchisees reached a historical high [2] - The MINISO LAND concept stores have been successful, with the Shanghai Nanjing East Road store achieving over 100 million yuan in sales within 9 months [2] E-commerce and Global Expansion - Instant retail channel sales surged by 53% year-on-year, with 12 product categories exceeding 10 million yuan in sales [3] - MINISO opened flagship stores in key international markets, including South Korea, Australia, and Thailand, enhancing its global brand presence [3] - In the U.S. market, new store performance was 1.5 times better than older stores, with revenue growth exceeding 80% year-on-year [3] Brand Development and Future Strategy - The company aims to deepen its IP collaborations to ensure sustainable growth and enhance its global influence [4] - TOP TOY, a subsidiary brand, reported Q2 revenue of 400 million yuan, a significant increase of 87% year-on-year, with a total of 293 stores [3]

智通财经APP讯，名创优品(09896)发布公告，该公司将于2025年9月16日派发截至2025年6月30日止6个 月的中期股息每股0.0724美元。 ...

Core Insights - Miniso reported a revenue of 9.393 billion RMB for the six months ending June 30, 2025, representing a year-on-year growth of 21.1% [1] - The profit attributable to equity shareholders decreased by 22.6% to 906 million RMB, with basic earnings per share at 0.74 RMB [1] Revenue Breakdown - Revenue from the Miniso brand increased by 18.1% to 8.649 billion RMB, with domestic revenue growing by 11.4% and overseas revenue increasing by 29.4% [1] - Overseas revenue now accounts for 40.9% of total Miniso brand revenue, up from 37.3% in the same period last year [1] TOP TOY Performance - TOP TOY brand revenue surged by 73.0% to 742.1 million RMB, primarily driven by a rapid increase in average store count [1] Profitability Metrics - Gross margin reached a historical high of 44.3%, an increase of 0.6 percentage points year-on-year, attributed to higher overseas contributions and improved TOP TOY gross margin [1]

（文章来源：每日经济新闻） 每经AI快讯，8月21日，名创优品美股盘前涨超2%。 ...

名创优品(MNSO.US)盘前涨超3%，报21.5美元。公司刚刚公布业绩显示，上半年实现营收93.9亿元，同 比增长21.1%；上半年经调整净利润12.8亿元，去年同期为12.4亿元。 ...

Core Insights - Miniso reported a 21.1% year-on-year increase in revenue for the first half of 2025, reaching RMB 9.3931 billion, with a gross profit growth of 22.6% to RMB 4.1569 billion [1] - The company achieved a gross margin of 44.3%, up from 43.7% in the same period last year, while operating profit increased by 3.4% to RMB 1.5459 billion [1] - Net profit for the period was RMB 906 million, down from RMB 1.1774 billion in the previous year [1] Revenue and Profitability - In Q2 2025, revenue grew by 23.1% year-on-year to RMB 4.9661 billion, exceeding the company's previous guidance of 18% to 21% [2] - The operating profit for Q2 increased by 11.3% to RMB 836.2 million, while net profit was RMB 489.5 million, down from RMB 591.4 million year-on-year [2] - Adjusted net profit rose by 10.6% to RMB 691.5 million [2] Store Expansion - As of June 30, 2025, the total number of stores reached 7,905, with a net addition of 842 stores year-on-year [3] - Miniso's store count in mainland China was 4,305, with a net increase of 190 stores, while overseas stores numbered 3,307, with a net increase of 554 stores [3] - TOP TOY had 293 stores, with a net addition of 98 stores, and began expanding into overseas markets [3] Strategic Outlook - The CEO expressed optimism about the company's performance, noting a positive same-store sales growth in mainland China and improvements in overseas markets, particularly in Europe and North America [3] - The company anticipates further acceleration in revenue growth for the second half of 2025, driven by investments in direct operations [4] - TOP TOY reported an impressive 87.0% revenue growth, attributed to strong performance in trendy toy products and an improved store network [3] Financial Returns - The CFO highlighted that the overall performance exceeded expectations, with a 23.1% revenue growth and a gross margin increase of 0.4 percentage points [4] - The board approved a mid-term cash dividend of approximately RMB 639.5 million for the first half of 2025, with total shareholder returns reaching about RMB 1.071 billion, representing 84% of adjusted net profit [4]