资料图。本文来源：新浪科技 腾讯2025Q2业绩电话会议高管解读财报（附问 答） 8月13日，腾讯控股发布了截至6月30日的2025年第二季度财报：营收为1845亿元，同比增长 15%。权益持有人应占利润为556亿元，同比增长17%。非国际财务报告准则下，权益持有人应 占利润为631亿元，同比增长10%。 财报发布后，腾讯董事长兼CEO马化腾、总裁刘炽平、首席战略官詹姆斯·米歇尔（James Mitchell）及CFO罗硕瀚等公司高管召开了财报电话会议，解读财报要点，并回答分析师提问。 以下为腾讯高管解读财报要点： 黄文迪： 大家好，晚上好。感谢您的收看。欢迎参加腾讯控股有限公司2025年第二季度业绩发 布会。我是腾讯投资者关系团队的黄文迪。 请注意，今天的网络研讨会正在录制中。 在开始演示之前，我们想提醒您，本演示包含前瞻性陈述，这些陈述包含诸多风险和不确定 性，并且由于各种原因，未来可能无法实现。有关一般市场状况的信息来自腾讯以外的各种来 源。本演示还包含一些未经审计的非国际财务报告准则 (Non-IFRS) 财务指标，这些指标应作为 对根据国际财务报告准则 (IFRS) 编制的集团财务业绩指标的补充，但 ...

Core Viewpoint - The company reported strong financial performance in Q2 2025, with significant year-over-year growth in revenue and profits, driven by robust gaming and advertising businesses, as well as the integration of AI across its ecosystem [1][2][3] Group 1: Operational Data - In Q2 2025, WeChat's monthly active users (MAU) reached 1.411 billion, reflecting a year-over-year increase of 2.9% and a quarter-over-quarter increase of 0.6% [1] - QQ's active accounts showed a slight decline year-over-year, while the number of registered accounts for paid value-added services reached 264 million, marking a year-over-year increase of 0.4% but a quarter-over-quarter decrease of 1.5% [1] Group 2: Overall Performance - The company's overall gross margin improved to 56.9%, an increase of 3.6 percentage points year-over-year and 1.09 percentage points quarter-over-quarter [2] - Non-IFRS operating profit grew by 18% year-over-year, while Non-IFRS net profit increased by 10% to 631 billion yuan, with a 20% growth when excluding investment income [2] Group 3: Value-Added Services - Game revenue experienced a strong year-over-year growth of 22%, with domestic and overseas markets growing by 17% and 35% respectively [2] - Tencent Video maintained its leading position in the domestic long video market, with paid membership reaching 114 million [2] - Tencent Music Entertainment (TME) saw a 17% year-over-year increase in online music subscription revenue, driven by growth in paid members and average revenue per paying user (ARPPU) [2] Group 4: Marketing Services - Marketing services revenue grew by 20% year-over-year, with strong demand for key advertising placements within the WeChat ecosystem, including video accounts and mini-programs [2] - The integration of AI applications into the advertising system enhanced click-through and conversion rates, contributing to the growth of e-commerce advertising potential [2] Group 5: Financial Technology and Enterprise Services - Revenue from financial technology and enterprise services grew by 10% year-over-year, driven by a recovery in commercial payments due to consumer spending recovery [3] - The cloud business, benefiting from rapid AI demand, saw significant year-over-year growth in international revenue, boosting overall enterprise service income [3] Group 6: Profit Forecast and Investment Rating - The company adjusted its profit expectations, forecasting revenues of 743.8 billion, 820.5 billion, and 900.7 billion yuan for 2025-2027, with Non-IFRS net profits of 255.4 billion, 288.5 billion, and 323 billion yuan respectively [3] - The target market capitalization for Tencent's various businesses in 2025 is set at 5.9 trillion yuan, corresponding to a target price of 708 Hong Kong dollars, maintaining a "buy" rating [3]

Investment Rating - The report maintains a positive outlook on overseas Chinese assets, particularly in the context of the ongoing earnings season and the revaluation of these assets [3][11]. Core Views - The enthusiasm for the revaluation of overseas Chinese assets continues, with the Hong Kong stock market showing a sustained profit effect, driving up risk appetite for these assets. Many companies have reported earnings that exceeded expectations, and this trend is expected to continue in the coming weeks. The overflow of dollar liquidity and rising expectations for interest rate cuts are clearly beneficial for overseas Chinese assets [3][17]. - The report expresses a continued positive outlook on blockchain and virtual asset-related sectors, noting a clear upward trend in these areas. Despite a recent cooling in sentiment in the Greater China region, the underlying industry trends remain strong, particularly for BTC/ETH and asset trading platforms [3][17]. Industry Situation Tracking 1. Education - The Chinese education index rose by 0.76% during the period from August 11 to August 15, underperforming compared to major indices. Notable performers included Dongfang Zhenxuan, which rose by 39.61%, and NetEase Youdao, which increased by 14.46% [12][23]. 2. Luxury Goods - The S&P Global Luxury Goods Index increased by 1.92%, while the MSCI Europe Luxury Goods and Apparel Index rose by 0.32%. Key luxury stocks such as Samsonite and Prada saw increases of 6.43% and 2.62%, respectively [23][27]. 3. Coffee and Tea Beverages - The Hang Seng Non-Essential Consumer Index showed a cumulative increase of 1.08%. Key stocks in this sector included Dashi Holdings (+4.92%) and Luckin Coffee (+1.08%) [28][30]. 4. E-commerce and Internet - The Hang Seng Internet Technology Index rose by 1.52%, with notable stock performances from Vipshop (+10.56%) and Tencent Holdings (+5.53%) [32][36]. 5. Streaming Platforms - The Hang Seng Media Index increased by 1.6%, with Tencent Music and NetEase Cloud Music showing significant gains of 15.32% and 4.95%, respectively [38][40]. 6. Virtual Assets and Internet Brokers - As of August 15, the global cryptocurrency market capitalization reached $404.37 billion, with Bitcoin and Ethereum prices at $117,340 and $4,431, reflecting increases of 0.6% and 10.4%, respectively [43][46].

Investment Rating - The report maintains a "Buy" rating for Tencent Holdings [1] Core Views - The report highlights strong trends in gaming and advertising, with Tencent's revenue for Q2 2025 reaching 184.5 billion RMB, representing a year-over-year increase of 15% and a quarter-over-quarter increase of 2% [6][11] - The overall performance is robust, with a gross margin of 56.9%, up 3.6 percentage points year-over-year [17][21] - The report emphasizes the continuous release of operational leverage and the ongoing empowerment of the entire ecosystem by AI [10][42] Summary by Sections Recent Performance - Tencent's Q2 2025 revenue was 184.5 billion RMB, with operating profit at 60.1 billion RMB and net profit attributable to shareholders at 55.6 billion RMB, showing year-over-year increases of 18% and 17% respectively [6][11] - The company achieved a Non-IFRS operating profit of 69.2 billion RMB, up 18% year-over-year [11][17] Operational Data - WeChat's monthly active users (MAU) reached 1.411 billion, a year-over-year increase of 2.9% [12] - The number of registered accounts for value-added services reached 264 million, with a slight year-over-year increase of 0.4% [12] Business Segments - **Gaming**: Revenue from gaming grew by 22% year-over-year, with domestic and international markets increasing by 17% and 35% respectively [28] - **Marketing Services**: Revenue from marketing services increased by 20% year-over-year, driven by strong demand for advertising in the WeChat ecosystem [39] - **Financial Technology and Enterprise Services**: Revenue grew by 10% year-over-year, supported by a recovery in commercial payments and increased demand for AI-related services [41] Profitability Forecast - The report projects revenues of 743.8 billion RMB, 820.5 billion RMB, and 900.7 billion RMB for 2025, 2026, and 2027 respectively, with Non-IFRS net profits expected to be 255.4 billion RMB, 288.5 billion RMB, and 323 billion RMB [10][42]

Core Viewpoint - Tencent Holdings is focusing on its core business and shareholder returns, contrasting with competitors like JD.com and Meituan, which are heavily investing in subsidies for their delivery services [2] Group 1: Financial Performance - Tencent reported a revenue growth of 14% and a net profit increase of 18% in its latest half-year report, with stock buybacks amounting to HKD 365 billion [2] - The company's financial technology and enterprise services revenue reached CNY 1,104 billion, growing by 7.5% year-on-year, driven mainly by commercial payments and consumer credit services [3] - Tencent's advertising revenue grew by 20% to CNY 676 billion, marking the 11th consecutive quarter of double-digit growth [5] Group 2: Business Segments - Tencent's gaming revenue reached CNY 1,197 billion, a record high with a 24% increase, driven by new game launches and strong performance from established titles [8] - The company is focusing on enhancing advertising efficiency through AI technology, which has led to increased click-through rates and improved revenue per click [6] - WeChat's monthly active users surpassed 1.4 billion, while QQ's user base has been declining, indicating a shift in user engagement towards WeChat [11] Group 3: Strategic Initiatives - Tencent is expanding its workforce, with employee numbers exceeding 110,000, marking a significant increase in labor costs to CNY 65 billion [12] - The company has launched a major employment initiative, planning to add 28,000 internship positions over three years, with 10,000 new hires in 2025 alone [15] - Tencent is leveraging its mini-programs to expand into various commercial applications, with a 18% year-on-year increase in GMV generated from these platforms [11]

Group 1 - Tencent Music's acquisition of Ximalaya for nearly 20 billion yuan has resulted in a significant market capitalization increase of 110 billion yuan, marking its entry into the top 10 Chinese internet companies by market value [1] - As of August 15, Tencent Music's stock closed at 99.9 HKD per share, with a total market capitalization of 309.5 billion HKD [1] - Tencent Music has successfully transitioned users from free to paid subscriptions, addressing the industry's ongoing debate over free versus paid content [1] Group 2 - Tencent Music's collaboration with Geely and Xiaomi has transformed car screens into a new battleground for music consumption, with over 2 million new paid users in the car scene this quarter [3] - The introduction of innovative features like "premium panoramic sound" and real-time tempo adjustments has enhanced user experience, particularly for Xiaomi car owners [3] Group 3 - The average revenue per paying user (ARPPU) increased from 10.7 yuan to 11.7 yuan, indicating that users are willing to pay for emotional value beyond just high-quality audio [4] - The integration of audio content has led to 15% of QQ Music users engaging with audiobooks, showcasing the platform's evolution into a "spiritual massage parlor" [4] Group 4 - Despite reaching a record high of 124 million paid users, Tencent Music experienced a decline of 2 million monthly active users, highlighting concerns about user retention [5] - The platform's ability to create emotional connections through music has transformed it into a "money-printing machine," as users are willing to pay for a sense of understanding [5]

Core Viewpoint - Tencent Holdings demonstrated robust growth in Q2 2025, with double-digit year-on-year increases in revenue and profit across key metrics, driven by strong performance in gaming, marketing services, fintech, and enterprise services [1][2]. Group 1: Financial Performance - Revenue reached 184.5 billion yuan, a 15% year-on-year increase, with gross margin improving from 53% to 57% due to higher contributions from high-margin businesses and cost efficiency [1]. - Non-IFRS operating profit rose to 69.25 billion yuan, up 18% year-on-year, with core profit growth reaching 20% after excluding joint venture impacts [1]. - Non-IFRS net profit attributable to shareholders increased by 10% to 63.05 billion yuan, exceeding market expectations [1]. Group 2: Business Segments - The value-added services segment generated 91.37 billion yuan, a 16% year-on-year increase, accounting for 50% of total revenue, with domestic game revenue at 40.4 billion yuan, up 17% [1]. - International game revenue grew by 35% year-on-year, driven by strong performance from titles like "Clash Royale" and "PUBG MOBILE" [1]. - Marketing services revenue reached 35.76 billion yuan, a 20% year-on-year increase, benefiting from AI-driven advertising efficiency improvements [2]. Group 3: User Engagement and AI Integration - Monthly active users for WeChat and WeChat combined reached 1.411 billion, a 3% year-on-year increase, while QQ mobile MAUs were 532 million, showing high user engagement [3]. - The company invested 19.107 billion yuan in capital expenditures, primarily focused on AI-related business development [3]. - AI technology is deeply integrated across various business lines, enhancing user experience and driving growth in gaming, advertising, and enterprise services [3]. Group 4: Investment Outlook - The strong performance in Q2 2025 reflects the deep empowerment of AI technology across business lines, with expectations for continued growth driven by new game launches and consumption recovery [3]. - The company is projected to have a target price of 699.1 HKD, with estimated PE ratios of 23.6x and 20.7x for 2025 and 2026, respectively, indicating a potential upside of 19.3% from recent closing prices [3].

Core Insights - Tencent's Q2 revenue reached 184.5 billion yuan, a year-on-year increase of 15% and a quarter-on-quarter increase of 2%, with operating profit at 60.1 billion yuan, up 18% year-on-year, and Non-IFRS net profit at 63.1 billion yuan, up 10% year-on-year, exceeding market expectations [1] Group 1: Gaming Performance - "Delta Action" and evergreen games showed strong performance, with "Delta Action" achieving an average DAU of over 20 million in July, up from a peak of 12 million in April, ranking among the top 5 in DAU and top 3 in revenue [1] - Domestic game revenue increased by 17% year-on-year to 40.4 billion yuan, driven by long-term game revenue growth and new game contributions [1] - Overseas game revenue reached 18.8 billion yuan, a year-on-year increase of 35%, marking a record high for four consecutive quarters, with a growth rate not seen in nearly nine quarters [1] Group 2: Deferred Revenue and Memberships - As of June 30, Tencent's deferred revenue was 120.9 billion yuan, a year-on-year increase of 13%, supporting future game growth [2] - Tencent Video's paid membership decreased by 3% year-on-year to 114 million, while Tencent Music's paid membership increased by 6% to 124 million [2] Group 3: Advertising and AI Impact - Tencent increased the application of AI in advertising, enhancing click-through rates and conversion rates, leading to a 20% year-on-year increase in marketing services revenue to 35.8 billion yuan [2] - The demand for advertising services on platforms like WeChat and video accounts has strengthened due to AI-driven improvements [2] Group 4: Financial Technology and Enterprise Services - Commercial payment amounts recovered year-on-year growth in Q2, contributing to higher revenue in financial technology services [3] - Enterprise service revenue grew by 10% year-on-year to 55.5 billion yuan, driven by increased demand for AI-related services [3] Group 5: Profitability and Margins - Tencent's Q2 gross margin reached 56.9%, an increase of 3.6 percentage points year-on-year, with improvements across various segments including value-added services and marketing services [4] - Non-IFRS net profit for Q2 was 63.1 billion yuan, influenced by increased sales and administrative expenses due to AI-related business development [4] - Capital expenditures in Q2 increased by 118.89% year-on-year to 19.1 billion yuan, accounting for approximately 10.4% of revenue [4]

Core Viewpoint - Tencent's Q2 2025 financial report shows strong revenue growth of 15% year-on-year, driven by robust performance across various business segments, particularly in gaming and marketing services [5][9][30]. Revenue Highlights - Tencent's gaming revenue reached 592 billion RMB, growing 22% year-on-year, demonstrating resilience despite high base effects from the previous year [14]. - Marketing services revenue increased by 20% year-on-year to 358 billion RMB, marking eleven consecutive quarters of double-digit growth [17]. - Financial technology and enterprise services revenue grew by 10%, supported by rising demand for AI-related services and recovery in consumer loan services [20]. Profit Performance - Tencent's gross profit for Q2 2025 was 1,050 billion RMB, a 22% increase year-on-year, with a gross margin of 57%, up 1 percentage point from the previous year [22][28]. - Non-IFRS net profit reached 631 billion RMB, growing 10% year-on-year, with a profit margin of 34.2% [28]. - The company maintained stable operating expenses, with a slight increase in R&D spending reflecting ongoing investments in AI [25]. Future Outlook - The gaming segment is expected to continue benefiting from AI enhancements, with upcoming game releases like VALORANT Mobile potentially driving further growth [16][30]. - The advertising business has significant growth potential due to low ad loading rates in the WeChat ecosystem compared to competitors, suggesting room for improvement [19][30]. - Long-term, AI Agents are anticipated to play a crucial role in Tencent's valuation, leveraging its extensive user base and ecosystem [29][34]. Valuation Insights - Tencent's projected Non-IFRS net profit for 2025 is estimated at 2,583 billion RMB, with a PE ratio around 19, indicating a relatively reasonable valuation [34]. - The company's valuation may continue to rise, driven by AI's impact on performance, similar to trends observed in competitors like Meta [34].

Investment Rating - The report maintains a "Buy" rating for Tencent Holdings with a target price of 699.1 HKD, reflecting a potential upside of 19.3% from the recent closing price of 586.0 HKD [5]. Core Insights - Tencent's Q2 2025 performance demonstrates robust growth across multiple business lines, driven by AI technology, with total revenue reaching 1845.0 billion RMB, a year-on-year increase of 15% [1][2]. - The company's Non-IFRS operating profit rose to 692.5 billion RMB, marking an 18% year-on-year growth, while the core profit growth rate reached 20% after excluding the impact of joint ventures [1]. - The gaming sector showed strong performance, with domestic game revenue increasing by 17% to 404 billion RMB, supported by popular titles like "Honor of Kings" and "PUBG MOBILE" [2][3]. - Marketing services revenue grew by 20% to 357.6 billion RMB, benefiting from enhanced advertising efficiency through AI-driven models [2]. - Financial technology and enterprise services revenue recorded a 10% increase to 555.4 billion RMB, driven by improved consumer trends and AI-related services [3]. Summary by Sections Revenue and Profitability - Total revenue for Q2 2025 was 1845.0 billion RMB, with a gross margin improvement from 53% to 57% [1]. - Non-IFRS net profit reached 630.5 billion RMB, reflecting a 10% year-on-year growth [1]. Gaming Business - Value-added services revenue was 913.7 billion RMB, accounting for 50% of total revenue, with domestic games contributing significantly [2]. - International game revenue increased by 35% to 188 billion RMB, showcasing strong performance from titles under Supercell [2]. Marketing Services - Marketing services revenue reached 357.6 billion RMB, with a 20% year-on-year growth, driven by AI enhancements in advertising [2]. Financial Technology and Enterprise Services - Revenue from financial technology and enterprise services was 555.4 billion RMB, up 10% year-on-year, reflecting a recovery in consumer spending and demand for AI services [3]. User Engagement - Monthly active users for WeChat and QQ reached 1.411 billion and 532 million respectively, indicating stable user engagement [3]. Capital Expenditure - Capital expenditure for Q2 was 191.07 billion RMB, primarily focused on AI-related business development [3].